founder: helen adappa safety isn’t an accident · valet industry is growing! 2 valet parking...
TRANSCRIPT
Valet industry is growing! 2
Valet parking industry at $7
billion and growing
By 2050, +70% of the US will live in cities
More locations adding valet to accommodate
influx
90% of collisions are due to
human error
Valet Industry Snap Shot
B2B Consumer
Large-Sized Valet Company
John is the District
Manager
John’s Goals
• 10+ years in business
• $1 MM+ revenue
• 200+ employees
• 39% younger than 25
• High employee turnover
• Late 30s to late 50s
• 4 year college grad
• Has worked his way up from an account manager or valet driver
• Increase profit
• Client satisfaction
• Growth
• Claim and accident prevention
• Less drama!
3Nimbii helps John “put the right people in the right places”
Strong Pain Point: Liability Claim Damage $
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39% of employees are age 25 or younger
65% of employees turnover within 90 days
82% of claims from new hires working
90 days or less
Significant cost
(5-10% of Revenue)
High Claim damages due to reckless driving of new, young employees
Current Ways to Promote Safe Driving
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Verbal Warnings
• Not realistic to always watch drivers.
Reward Good Results (Safety Jackpot)
• Not motivating
• Sometimes demoralizing
• High cost
Disciplinary measures
• Limited legal options
• Limited effectiveness
• Lower employee morale
Safe Driving Training: Verbally or outdated videos
• Limited effectiveness
• Not reflective under high stress situations
Parking Lot Cameras
• Expensive
• Only reviewed after incidents occurred
• Cannot monitor 24/7
Safety Proofing (pad columns, speed bumps, etc)
• Only prevents damages that occur while driving under 5 mph
• Does not correct driving behavior
Solutions fail to monitor driving in real time, and more importantly have limited effectiveness
Product Concept: Realistic Monitoring of All Valet Drivers
Wearable Device
Communic-ation to Cloud
Encryption / Storage
Software Analysis
Insights to Customers
*example wearable
?
Communication Issues
Blocked Signal
• Hospitals
• Underground Garages
Speed • Within 5 minutes!
Distance
• Cannot be paired with Cell Phone
• Cannot Rely on BlueTooth or WiFi
Expensive• Relying on
cellular is costly!
Monitoring of All Courtesy Van Movements
1. Device built to collect data
from car’s Electronic
Computer Unit
2. Device plugs into the
cars’ On-Board
Diagnostic II port
3. Raw data generated as cars are
driven
4. Nimbii sends data
to cloud
5. Provides recommendati
ons to minimize claims
8Current Client: One Hotel in downtown Dallas area
We’ve monitored almost 12,500 miles!
That’s half-way around the world with zero driver-caused accidents!
Thank you!
Product
• Commercialized a product line for monitoring courtesy shuttles
• Concepting a product line for valet driving
Sales
• Renewed Marriott client at 2x price
• Over 12,500 miles and No accidents since introduction of Nimbii product line.
Accolades
• Won First place in the Diversity Entrepreneur Pitch Competition
• Finalist in Women Entrepreneur Pitch Competition
Team
• Brought on a seasoned hospitality industry expert as advisor, Luis Chavez
• New advisor, Brian Ritchie, serial entrepreneur
Where are we?
Under-standing
Customer Needs
Idea Generation
Product Concept
Prototype Develop-
ment
Final Design
Pilot
Commercial-ization
Productmaintenance
& Extension
Developing MVP for Valet Product Line, Selling Courtesy Van Product line
Valet Product Line
Courtesy VanProduct Line
Nimbii - What Can We Do?
Preemptively Identify Trouble
Monitor Driving in Real
Time
Immediate Notification if
Reckless
Analytics of Good/Bad
Drivers
ProofDriver
AccountabilityCrash
DetectionData Records
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*In Development
*In Development
Reduce claim damages $ and increase profit!
Luis Chavez:Hospitality and Valet Expert
Brian Ritchie: Serial Entrepreneur
Dr. Huey Hsu: Founder and President of Imtech, Inc.
Helen Adappa, Co-Owner and President• University of Michigan, BBA-Marketing & Corporate Strategy• Classically trained in General Management Marketing at SC Johnson & Son for 5 years working on brands including Glade, Ziploc
Jaye Stapleton: Analyst Extraordinaire
Nimbii Team
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Managing Team
Advisors
Business Model
Courtesy Shuttle Safety Monitoring
Delighted Hotel Champions
Valet Driver Monitoring
*Dallas downtown locations
By entering the market sooner with courtesy shuttle monitors, Nimbii not only establishes credibility but gains champions and positive word of mouth.
New Clients
Insurance Companies
Personal Contacts
Parking Conferences
New Client Acquisition
Hospitality/Parking
Magazines
Word of Mouth
Industry Pain Points
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End Consumer
• Cash only
• Safety of my car
• Tracking my paper ticket
Destination
• Poor valet performance
• Un-informed choices of valet vendors
Valet Company
• Inefficient operations
• Difficult to differentiate
• Liability Claim Damage
• Slippage/theft
Parking Space Owner
• Unsteady demand
• Underutilized
Valet company has the most pain points. Thus, this is Nimbii’s consumer focus
B2B Customer
John is the District Manager of a Large-sized valet company. This target consumer is generally in his late 30s to late 50s. He is typically a 4 year college grad and worked valet while studying. He really enjoys the challenge of business development and typically has worked his way up from an account manager.
His company has been typically around 10 years with an annual revenue of $1MM+. Typically, his company has about 200+ employees on the roster with a high skew towards young 18-25 year old males. One of his frustrations is putting the right people in the right place especially with his high employee turnover. Sometimes, there’s just quite a bit of drama in running this business with younger folks. At the end of the day, John is responsible for the financials of his district.
He is heavily involved with securing new business, always trying to protect his current portfolio and reviewing trends that will affect his business including technology. John relies on tried and true tactics to earn new business and vet out new items. He is very concerned with reputations and face-to-face meetings. As such, he is often wary of newcomers to the scene without an established reputation especially those that just bombard him with emails. There are too many people out there trying to make a quick buck without wanting to build a mutual working relationship- something that John cannot afford to take.
John looks to partner with nimbii services in order to help him “put the right people in the right place.” Reckless driving partnered with the high employee turnover keeps him up late at night trying to ameliorate the business situation. John relies on nimbii to help him understand exactly where/ who/ when his trouble spots are in order to efficiently stop accidents before they occur. Almost premonition- ish if he can say so himself! Using nimbii makes John feel like he can relax just a little bit about his drivers… at least the driving part. 19
Costs & Revenue
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*Monthly nimbii Subscription per location (4 different
options)
*Set Up Fees
*Add On’s
*Overhead Costs
*Consumer Acquisition Costs
*Device Cost
*Data Plan Costs
Re
ve
nu
eC
osts
Pricing Plan
Courtesy Van
• $55/month
• 1 Device
• Unlimited Movements
• Basic Reporting
• No Driver performance reporting
• Real-Time Alerts
• No replacement offered unless defective
Bronze
• $400/ month/location
• 10% discount if 12 months paid upfront
• 2000 and less movements/ month/ location
• 3 devices
• 10 Specific Route Searches/month
• 30 Day free Trial
Silver
• $600/month/ location
• 10% discount if 12 months paid upfront
• 2,001-5000 movements/ month/location
• 6 devices
• 20 Specific Route Searches/month
• 30 Day free Trial
Gold
• $850/month/location]
• 10% discount if 12 months paid upfront
• 5001 movements/ month/ location
• 10 devices
• 30 Specific Route Searches/month
• 30 Day free Trial
Features Road Map
Ready Now
• Custom Reports on Driver Performance
• Speed
• De/acceleration
• Geo Location
• Time
• Route
• VIN match
Immediate Future
• Geo-Fencing
• Real-Time Alerts
• Crash Detection
• Automatic Device to Driver match
Far Future
• Consumer App
• Accept mobile payments
• Automated claim system
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