founder: helen adappa safety isn’t an accident · valet industry is growing! 2 valet parking...

22
Founder: Helen Adappa Safety Isn’t an Accident

Upload: ngoliem

Post on 05-Sep-2018

214 views

Category:

Documents


0 download

TRANSCRIPT

Founder: Helen Adappa

Safety Isn’t an Accident

Valet industry is growing! 2

Valet parking industry at $7

billion and growing

By 2050, +70% of the US will live in cities

More locations adding valet to accommodate

influx

90% of collisions are due to

human error

Valet Industry Snap Shot

B2B Consumer

Large-Sized Valet Company

John is the District

Manager

John’s Goals

• 10+ years in business

• $1 MM+ revenue

• 200+ employees

• 39% younger than 25

• High employee turnover

• Late 30s to late 50s

• 4 year college grad

• Has worked his way up from an account manager or valet driver

• Increase profit

• Client satisfaction

• Growth

• Claim and accident prevention

• Less drama!

3Nimbii helps John “put the right people in the right places”

Strong Pain Point: Liability Claim Damage $

4

39% of employees are age 25 or younger

65% of employees turnover within 90 days

82% of claims from new hires working

90 days or less

Significant cost

(5-10% of Revenue)

High Claim damages due to reckless driving of new, young employees

Current Ways to Promote Safe Driving

5

Verbal Warnings

• Not realistic to always watch drivers.

Reward Good Results (Safety Jackpot)

• Not motivating

• Sometimes demoralizing

• High cost

Disciplinary measures

• Limited legal options

• Limited effectiveness

• Lower employee morale

Safe Driving Training: Verbally or outdated videos

• Limited effectiveness

• Not reflective under high stress situations

Parking Lot Cameras

• Expensive

• Only reviewed after incidents occurred

• Cannot monitor 24/7

Safety Proofing (pad columns, speed bumps, etc)

• Only prevents damages that occur while driving under 5 mph

• Does not correct driving behavior

Solutions fail to monitor driving in real time, and more importantly have limited effectiveness

Product Concept: Realistic Monitoring of All Valet Drivers

Wearable Device

Communic-ation to Cloud

Encryption / Storage

Software Analysis

Insights to Customers

*example wearable

?

Communication Issues

Blocked Signal

• Hospitals

• Underground Garages

Speed • Within 5 minutes!

Distance

• Cannot be paired with Cell Phone

• Cannot Rely on BlueTooth or WiFi

Expensive• Relying on

cellular is costly!

Monitoring of All Courtesy Van Movements

1. Device built to collect data

from car’s Electronic

Computer Unit

2. Device plugs into the

cars’ On-Board

Diagnostic II port

3. Raw data generated as cars are

driven

4. Nimbii sends data

to cloud

5. Provides recommendati

ons to minimize claims

8Current Client: One Hotel in downtown Dallas area

Sample Report

9

We’ve monitored almost 12,500 miles!

That’s half-way around the world with zero driver-caused accidents!

Thank you!

Product

• Commercialized a product line for monitoring courtesy shuttles

• Concepting a product line for valet driving

Sales

• Renewed Marriott client at 2x price

• Over 12,500 miles and No accidents since introduction of Nimbii product line.

Accolades

• Won First place in the Diversity Entrepreneur Pitch Competition

• Finalist in Women Entrepreneur Pitch Competition

Team

• Brought on a seasoned hospitality industry expert as advisor, Luis Chavez

• New advisor, Brian Ritchie, serial entrepreneur

Appendix

12

All information is confidential

Where are we?

Under-standing

Customer Needs

Idea Generation

Product Concept

Prototype Develop-

ment

Final Design

Pilot

Commercial-ization

Productmaintenance

& Extension

Developing MVP for Valet Product Line, Selling Courtesy Van Product line

Valet Product Line

Courtesy VanProduct Line

Nimbii - What Can We Do?

Preemptively Identify Trouble

Monitor Driving in Real

Time

Immediate Notification if

Reckless

Analytics of Good/Bad

Drivers

ProofDriver

AccountabilityCrash

DetectionData Records

14

*In Development

*In Development

Reduce claim damages $ and increase profit!

Luis Chavez:Hospitality and Valet Expert

Brian Ritchie: Serial Entrepreneur

Dr. Huey Hsu: Founder and President of Imtech, Inc.

Helen Adappa, Co-Owner and President• University of Michigan, BBA-Marketing & Corporate Strategy• Classically trained in General Management Marketing at SC Johnson & Son for 5 years working on brands including Glade, Ziploc

Jaye Stapleton: Analyst Extraordinaire

Nimbii Team

15

Managing Team

Advisors

Business Model

Courtesy Shuttle Safety Monitoring

Delighted Hotel Champions

Valet Driver Monitoring

*Dallas downtown locations

By entering the market sooner with courtesy shuttle monitors, Nimbii not only establishes credibility but gains champions and positive word of mouth.

New Clients

Insurance Companies

Personal Contacts

Parking Conferences

New Client Acquisition

Hospitality/Parking

Magazines

Word of Mouth

Industry Pain Points

18

End Consumer

• Cash only

• Safety of my car

• Tracking my paper ticket

Destination

• Poor valet performance

• Un-informed choices of valet vendors

Valet Company

• Inefficient operations

• Difficult to differentiate

• Liability Claim Damage

• Slippage/theft

Parking Space Owner

• Unsteady demand

• Underutilized

Valet company has the most pain points. Thus, this is Nimbii’s consumer focus

B2B Customer

John is the District Manager of a Large-sized valet company. This target consumer is generally in his late 30s to late 50s. He is typically a 4 year college grad and worked valet while studying. He really enjoys the challenge of business development and typically has worked his way up from an account manager.

His company has been typically around 10 years with an annual revenue of $1MM+. Typically, his company has about 200+ employees on the roster with a high skew towards young 18-25 year old males. One of his frustrations is putting the right people in the right place especially with his high employee turnover. Sometimes, there’s just quite a bit of drama in running this business with younger folks. At the end of the day, John is responsible for the financials of his district.

He is heavily involved with securing new business, always trying to protect his current portfolio and reviewing trends that will affect his business including technology. John relies on tried and true tactics to earn new business and vet out new items. He is very concerned with reputations and face-to-face meetings. As such, he is often wary of newcomers to the scene without an established reputation especially those that just bombard him with emails. There are too many people out there trying to make a quick buck without wanting to build a mutual working relationship- something that John cannot afford to take.

John looks to partner with nimbii services in order to help him “put the right people in the right place.” Reckless driving partnered with the high employee turnover keeps him up late at night trying to ameliorate the business situation. John relies on nimbii to help him understand exactly where/ who/ when his trouble spots are in order to efficiently stop accidents before they occur. Almost premonition- ish if he can say so himself! Using nimbii makes John feel like he can relax just a little bit about his drivers… at least the driving part. 19

Costs & Revenue

20

*Monthly nimbii Subscription per location (4 different

options)

*Set Up Fees

*Add On’s

*Overhead Costs

*Consumer Acquisition Costs

*Device Cost

*Data Plan Costs

Re

ve

nu

eC

osts

Pricing Plan

Courtesy Van

• $55/month

• 1 Device

• Unlimited Movements

• Basic Reporting

• No Driver performance reporting

• Real-Time Alerts

• No replacement offered unless defective

Bronze

• $400/ month/location

• 10% discount if 12 months paid upfront

• 2000 and less movements/ month/ location

• 3 devices

• 10 Specific Route Searches/month

• 30 Day free Trial

Silver

• $600/month/ location

• 10% discount if 12 months paid upfront

• 2,001-5000 movements/ month/location

• 6 devices

• 20 Specific Route Searches/month

• 30 Day free Trial

Gold

• $850/month/location]

• 10% discount if 12 months paid upfront

• 5001 movements/ month/ location

• 10 devices

• 30 Specific Route Searches/month

• 30 Day free Trial

Features Road Map

Ready Now

• Custom Reports on Driver Performance

• Speed

• De/acceleration

• Geo Location

• Time

• Route

• VIN match

Immediate Future

• Geo-Fencing

• Real-Time Alerts

• Crash Detection

• Automatic Device to Driver match

Far Future

• Consumer App

• Accept mobile payments

• Automated claim system

22