FOSTERING INNOVATION FORFUTURE SECURITY CHALLENGES

Presentation at Israel HLS 2016,Tel Aviv

About INTERPOL

INTERPOL’s role is to enable police around theworld to work together to make the world asafer place. A high-tech infrastructure oftechnical and operational support helps meetthe growing challenges of fighting crime in the21st century.

INTERPOL’s range of policing capabilities tosupport its 190 member countries includesdatabases of police information on criminalsand crime, operational support, forensics andanalysis services, and training on how to useits tools.

All these policing capabilities are deliveredworldwide and support three globalprogrammes that INTERPOL considers to be themost pressing today: Counter-terrorism,Cybercrime, and Organized and EmergingCrime.

INTERPOL’s General Secretariat is based inLyon, France, supported by the Global Complexfor Innovation in Singapore, seven regionalbureaus and Special Representative offices atthe European Union, the United Nations andthe African Union. Each member country runsan INTERPOL National Central Bureau, staffedby national law enforcement officials.

About INTERPOL World

INTERPOL World is a strategic platform for both publicand private sectors to discuss and showcase solutionsfor future policing and global security challenges. Thebiennial exhibition and congress event aims to bridgelaw enforcement, government bodies, academia,international security professionals and buyers withsolution providers and manufacturers in fosteringinnovation for future security challenges. The eventwill develop mutually beneficial collaborations,information sharing and present innovations andsolutions to ensure faster and more accurateresponses to security threats.

INTERPOL World is owned by INTERPOL; and managedby MP International

WHY PARTICIPATE AT INTERPOL WORLD 2017 ?

PROTECTION AGAINST FUTURE CRIMEThe security landscape is evolving with the advancement of technologies.Criminals are taking advantage of technology, ease of international travel andthe anonymous world of virtual business to disrupt public security andcommercial stability.

Yet, technology alone cannot be the only solution to counter technologicalrisk and threats. A strategic response has to be taken into account to fighttransnational organized crime. A conscientious effort from law enforcementagencies, businesses and citizens, is necessary to protect ourselves, ourassets and our property.PREVENT. DETECT. INVESTIGATE.

The ever-flowing transfusion of data and information can be the lifeline tokeep cities safe, as long as threats are detected quick enough, safeguardsare in place and counter measures are robust.

The Business of Security

• Big data market is expected to grow toUSD66.79 billion by 2021, at a high CAGR of18.45%.

• With an estimated 50 billion connecteddevices by 2020, the economic impact ofIoT is estimated at a USD 11 trillion by2025.

• Global market size for unmanned aerialsystems in 2020 is expected to be USD 6.4billion and USD 11.6 billion for commercialand military use respectively.

MARKET SIZE AND OUTLOOK

Make cyberspace safe by managing cyber threats.• The global cybersecurity market is estimated

to tip at USD 170 billion by 2020.• In 2015, Darknet markets grew 37% in product

listings from the previous year, making it afourth straight year of strong growth.

• Track-and-trace technology and real-timelocating systems will face a ready market ashigh as USD 134 billion by 2020, in total anti-counterfeit packages.

The Business of SecurityMARKET SIZE AND OUTLOOK

• Global government biometrics market isexpected to be worth USD 6.9 billion by 2024

• Trade corridors and border security initiativeswill see USD 105 billion spent by 2020

Digitalization has led to increased use of identity-related information bypeople, vehicles/ships and devices. Identity management and detection in aborderless and cyber-enabled environment has become critical.

The Business of SecurityMARKET SIZE AND OUTLOOK

• A knowledge exchange platform that engages in a multi-stakeholder strategic approach todiscuss about challenges and solutions of future crime. The themes of the Congress are:

• Prevention – Smart Policing - Getting smarter, faster and more precise. Preparing PolicingStrategies, Approach and Tactics for Managing Urban Centers and Global Cities of theFuture.

• Shedding light on the “Dark side”– Cyberspace 4.0 and the future of policing; ManagingCyber Threats to society from the “hidden” Internet

• Identity management and detection in a borderless world. Law enforcement, migrationand border management in an age of globalization

Congress Highlights

Events-at-a-Glance

7national exhibiting

groups

258manufacturers andsolutions providers

Exhibitors Participation

300manufacturers andsolutions providers

16%

9national exhibiting

groups

2015

2017

EXHIBITORS 2015 2017 (projected)

Number of Exhibitors 258 300Number of Countries/Regions 34 40Number of National Pavilions 7

Austria France Israel Malaysia Netherlands Singapore USA

8 Austria France Israel Italy Netherlands Singapore Switzerland USA

VISITORS 2015 2017 (projected)

Number of Visitors 7,807 10,000Number of Countries/Regions 54 60% of Local vs Overseas 73% vs 27% 70% vs 30%% Public vs Private sectors 32% vs 68% 35% vs 65%Number of VIPs 558 750Number of Media 108 120Number of Delegates 443 500

Exhibition Facts and Figures

Law Enforcement Agencies 47%Critical Infrastructure 17%ICT 14%Prime Ministers' Office 4%Urban Planning 2%Finance 1%Others 15%

Information Technology, ICT, Data Centre 28%System Integrator 19%Consultancy & Services 12%Communications 8%Critical Infrastructure 8%Building Management 4%Banking / Finance 4%Hospitality 3%Others 13%

Public Sector (32% of 7,807)

Private Sector (68% of 7,807)

Exhibition Facts and Figures

7,807visitors from publicand private sectors

27%of the visitors arefrom 54 countriesand regions

32%of the visitors from

public sector

443congressdelegates

Visitors Participation

10,000Visitors from publicand private sectors

28%

35%of visitors frompublic sector

65%private sector

30%foreign visitors

500congress delegates

13%

2015

2017

INTERGRATED MARKETING

Integrated Marketing Campaign Delegation Programme Hosted Buyer Programme Segmentation/Target Marketing Digital Marketing

• Social Media• Official Website• Email Communications

PR Campaign Promotional Trips Business Matching INTERPOL World TV Advertising

• Trade Media• Business Times Supplement• Official Broadcast Media Partner• Outdoor

Stakeholder Engagement Programme• Trade offices and embassies• Trade Associations

Delegation Programme

Police/Law Enforcement buyers will be identified together withINTERPOL and exhibitors, for eg.

• Police Force / Ministry of Home Affairs• Border Police / Immigration Dept• Civil Defense• Computer Emergency Response Teams (CERT)• Infocomm Authorities• Airport Authorities / Airport Police• Public Transport Authorities and Councils• Central Bank/Ministry of Finance, and others

Host and invite (complimentary flight and/or hotel accommodation) Personalised meeting plan made available to buyers

Visiting Delegation from Philippinesto INTERPOL World 2015

Hosted Buyers Programme

Exhibitors can nominate buyers whom they wish to see If selected, buyers will be sent an exclusive invitation with complimentary flight or

hotel accommodation Buyers will be encouraged to fix appointments with the exhibitor who nominated him,

as well as allow us to schedule meetings with other exhibitors

Segmentation / Target Marketing

Clear segmentation of 42,000 visitor database to ensure targeted marketing Targeted messages for different target sectors, namely

• Police and Law Enforcement Agencies• National Critical infrastructure• Banking and Finance• General IT

1 set of flyer, EDMs, event invites, etc for each of the above Personal invitation by phone with key messages specific for the above

Digital Marketing

Social Media Follow groups/industry influencers in LinkedIn and Twitter, push out

industry updates and link them to our website Post opinion articles written by our partners, speakers and exhibitors Updates on INTERPOL World Invite Speakers, Exhibitors and Knowledge Partner to post commentsWork with key exhibitors to provide Tips on security on Facebook Post interviews video clips on YouTube To engage bloggers on security topics

Connect with us

Official website New features introduced on website to increase interaction with

viewers, such as articles from influencers, video interviews and newsfeed directly from media partners

Digital Marketing

Business Matching

Allow exhibitors, pre-registered visitors, delegates and speakersto request for meetings with one another

Auto-generate a recommended list of personnel you should meet You can select who you wish to meet by entering criteria into the

systemMeeting schedule can be saved into your mobile

devices/calendars

Methodology

• Each person will get a log in password• Everyone can request for meeting

with any one in the system• System will match visitor’s profile

with exhibitor’s profile and generaterecommended list of people to meet

• Reminder emails will be sent regularlyto exhibitors/visitors/delegates to login, check your schedule and acceptsappointments

- A confirmed appointment schedulewill be sent to you just before event

- You can also access yourappointments on your mobile

Exhibitors

INTERPOL

Speakers Delegates

Pre-registeredvisitors

Business Matching

Business MatchingUser can search by keyword or company name, view thecompany profile, and send a request for meeting

System is available on yourdesktop as well as on the mobile

Business Matching

Allows both parties to rate theeffectiveness of the meeting

INTERPOL World TV

A knowledge channel for industry players, security experts and specialists toshare their perspectives and insights into the current and future trends andchallenges facing the global security industry

Pre-event and at-event interviews will be filmed and posted on INTERPOLWorld website and social media platforms

Onsite, interview videos will be broadcasted on LED monitors at VIP loungeand Visitor Registration areas

Video will be shared with media upon request

Advertising

42 media titles supported INTERPOL World 2015; over 63 advertisements were placed,web banners were put up, and our event listed on their websites

In 2017 Target to increase to 50 media titles and at least 80 advertisementsWorking with media partners for content specific for INTERPOL World Explore ‘Show Preview’ section in selected magazines in 2 months before event

• Cyber Defence Magazine (CDM)• Global Security Mag• PlanetBiometrics.com• SecuredDocumentWorld.com• SourceSecurity.com

For updated supporting media titles, please visit www.interpol-world.com

Trade Media

Advertising

Business Times Supplement Estimated 10-page supplement to appear on day 1 of event, ie. 5 July 2017. The supplement will include advertisements from INTERPOL World

exhibitors; as well as editorial coverage by the Business Times editorialteam.

Official Broadcast Media Partner To work with a broadcast media on advertising on their news channel Push interview opportunities to the Broadcast Partner on their existing programmes To explore other promotional opportunities on partner’s events or online platforms

Advertising

Outdoor Street Banners Up 2 weeks before event Act as reminder Up to 200 outdoor banners will line up major business

districts and roads leading to Suntec Singapore

Stakeholder Engagement

Trade Offices and Embassies Regular updates to trade offices for dissemination to interested companies in their

database Personalized invitation to key foreign dignitaries and officials Collaborate with trade offices to organize onsite events to benefit their visiting

delegations Scheduled meetings with exhibitors, association, media Networking opportunities

Stakeholder Engagement

Trade Associations 31 Associations supported INTERPOL World 2015.

In 2017 Target at 36 associations Already confirmed are

• ASIS International Singapore Chapter• Asia Cloud Computing Association (ACCA)• Association of Information Security Professionals (AiSP)• The European Corporate Security Association (ECSA)• International Aviation Security Association (IASA)• IPv6 Forum• Transported Asset Protection Association (TAPA)

For updated supporting association list, please visit www.interpol-world.com

Regular updates of INTERPOL World to members of supporting associations Delegation visits coordinated by association heads Business matching programme for delegation visits Interviews with user-industry experts Industry Networking Session Collaborating on trainings and workshops to build capacity and skill sets

Stakeholder Engagement

Trade Associations

Supporting Associationsas at October 2016

Supporting Mediaas at October 2016

INTERPOL World – your business and networking engineContact us today: info@interpol-world.com