forum con - nadia aly - growing your communities
DESCRIPTION
Nadia will share some tips and tricks to target your business demographic and get valuable users in your communities using specific tools. Nadia Aly is armed with a Masters of Digital Media. She is a social media guru who is constantly thinking of news ways to reach audiences, generate demand and create buzz using social media tools. She has been using social media as a marketing tool for years and loves creating all sorts of social media campaigns.TRANSCRIPT
GROWIN
G YOUR
COMMUNITIE
S
US
I NG
SO
CI A
L ME
DI A
!
WHAT IS A SOCIAL TOOL?
- Hootsuite
- TweetDeck
- Co-Tweet
- These are all management tools
- These tools won’t really help you grow your community
- They help you manage your content and online relationships
TWEET ADDER
What is Tweet Adder?
- Allows you to search users profile data on Twitter
- Search a users location
- Follow a users followers
- Follow users followed by a user
- Export your results
- Automate your follows (debatable)
- Content Automation (not a fan)
BUILDING FROM SCRATCH
ScubaDiverLife.com & Community.ScubaDiverLife.com
- Base community built through targeted Facebook Ads
- Targeting users of other scuba fan pages (Padi, Scuba Diver Girls et..)
- High conversion, users already expressing interest in Scuba Diving
MMMMM FACEBOOK ADSAlmost 10k in under two months for under $700Bid of 0.05 – slow steady CHEAP growth
COMMUNITY
- Blog
- Upload Photos
- Upload Videos
- Forums
- Groups
- Chat
- Friendship
- Applications
- 3rd Party Integration
PORTING FACEBOOK USERS
- Tell users about the community
- Easy sign up (Facebook connect – easy barriers)
- When doing updates (share the link to the forum section on your site)
- Ask them to hold the discussion on the forum (Archived)
- Create more engagement on the forum/community (questions, groups)
- Create content geared to users
- Users asks question on Facebook? Create forum/group – send users there
- As users become more familiar with your forum/community (due to messaging) you will see a slow steady growth in your community & forums.
- Showing users where the real resource is … THEY WILL COME BACK FOR MORE
