formula 409 presentation.pdf

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Lionel Galvez Formula 409 ® Senior Account Executive 255 South Orange Avenue, Suite 1880 Orlando, FL 32801

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Page 1: Formula 409 Presentation.pdf

Lionel GalvezFormula 409 ® Senior Account Executive

255 South Orange Avenue, Suite 1880Orlando, FL 32801

Page 2: Formula 409 Presentation.pdf

Formula 409 is a brand of home & Industrial cleaning products well known in North America, but virtually unknown in other English-speaking countries. It includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others. The brand is currently owned by The Clorox Company.

The flagship product was invented in 1957 by Morris D. Rouff which manufactured industrial cleaning supplies. Formula 409’s original application was as a commercial solvent and degreaser for industries that struggled with particularly difficult cleaning problems.

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We hear it all the time: “Why is it called Formula 409®?” First, let’s put the urban legends to rest. No, 409 is not the area code where the formula was first concocted, or the number of bacon strips consumed by the inventor that day. The Formula 409® name is actually a tribute to the tenacity of two young Detroit scientists hell-bent on formulating the greatest grease-cutting, dirt-destroying, bacteria cutting cleaner on the planet.

Thing is, creating the ultimate cleaner doesn’t just happen on the first try. And it didn’t happen on the 101st or the 301st either. It wasn’t until batch number 409 that they were finally satisfied. And so, the name stuck. Formula 409®. True story.

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“We make everyday life better, everyday.”

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Our key directive is complete customer

satisfaction.We provide our customers with

product and services that confirm to all

requirements.

We develop quality objectives at

appropriate level to ensure those

requirements are effectively

addressed in our business.

We are fully committed to continuous improvement as

a strategic approach to achieve these Quality

objectives.

Our policy and associated Quality

objectives are reviewed and

communicated to all employees on a

regular basis. We strive to be the

best in our industry.

We do our absolute best to

honor our commitments.

We strive to always act with integrity and fairness.

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Our Values• Our strong corporate values guide us in achieving widespread success and are the foundation for everything we do.

Do the Right Thing• The long-term health of our company depends on our integrity. We have a tradition of honesty, fair dealing and ethical practices. We strive to use facts to determine the right thing to do, and we communicate openly about our choices.

Stretch for Results• Our success is measured by our ability to consistently win in the marketplace by exceeding the expectations of our consumers, customers, shareholders and each other.

Take Personal Ownership• Progress is driven by people who take personal ownership in both the results and the process to get there. Each of us plays an important role in helping to ensure we deliver excellent results and achieve our goals.

Work Together to Win• Our success depends on productive collaboration among Clorox people, our business partners and our communities. While individual ownership and contributions are important, teamwork is essential to achieving even greater results.

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PACINO’S ITALIAN RISTORANTEROSARIO POMA, OWNER

Thank you for helping us keep all our kitchens clean,your product has cut our cleaning hours in half,saving our company thousand of dollars a year.Before we knew your product we used to spend twoto three hours a day rubbing and scratching surfacesin different parts of the kitchen where it was verydifficult to clean. The power or your product 409 isamazing, it took out the grease and dirt fromeverywhere. We just had to spray, wait for about 15minutes to work and then wiped off. Now thekitchen sparkle like never before! Thanks so much. Iwill highly recommend your product to anyone in thisrestaurant industry. It’s amazingly awesome.

Thanks again,

Rosario PomaOwner at Pacino’s Italian Ristorante

VACATION VILLAGE RESORTMARK MILLER, PRESIDENT

My name is Mark Miller, I’m the president of VacationVillage Resort. I want to take a moment in sharing anawesome experience we had at Vacation Village Resort.In the past, we where using many brands of product todo all the cleaning and sanitation of our villas. It wasvery expensive to keep in stock all this products for asmany tasks. We had to order supplies from differentretailers, making it even more expensive. We had tohave our secretary calling and making the orders.Today, we just order from one distributor, Formula409. This saves us thousands of dollars a year, and nomayor inventories. Formula 409 is great, just apply itone’s, and wiped it off. Everything is done, cleaned,disinfected, and deodorized. This save us lots of hoursin cleaning labor, our job is done faster, and moreefficient. I definitely recommend this product for theHotel Industry.

Mark MillerPresident at Vacation Village Resort

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Benno DorerChief Executive Officer

Daniel BogganSenior Vice President

Donald R. KnaussExecutive Chairman

Pamela GrahamChief Marketing and Talent Officer

Esther LeeManager Account Executive

Lionel GalvezSenior Account Executive

Alysse MetzlerSenior Recruiter

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All Purpose Cleaner 409 It’s the workhorse cleaner that pounces on kitchen grease like a hungry kid on

birthday cake. And if it cuts grease, you know it can clean almost anything.* Whether you choose Original or Lemon, you’ll kill 99.9% of germs** with every wipe. And our Smart Tube® technology lets you spray every last dirt-destroying drop!

Pro 409 know as “The Natural Stone and Steel Cleaner” From kitchen to bathroom, your stone counters see a lot of messy spills,

splatters and splotches. This spray cuts through greasy messes to leave marble, granite, limestone and other natural surfaces clean and streak-free. And the bottle features Smart Tube® Technology, so you can spray ‘til it’s all gone.

Glass & Surface 409 It’s time to ditch wimpy glass cleaners for good. Formula 409® Glass & Surface

Cleaner cuts grease to leave your appliances, windows, mirrors and more shiny and streak-free. Plus, Smart Tube® technology is built right into the bottle, so you can spray ‘til it’s all gone.

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DIRECTIONS Spray. Wipe. Done.CLEANS Surfaces: Acrylic, Corian®, Fiberglass, Formica®, Laminate, Linoleum, No-Wax,

Pergo®, Plastic, (Silestone) Quartz, Stainless Steel, (Glazed) Tile, Vinyl, (Painted) Wood

Things: (Plastic) Blinds, (Wood) Cabinets, Light Fixtures, Microwave Exterior, Oven Door Exteriors, (Metal or Plastic) Patio Furniture, Sinks, Stove Hoods, Stove Tops/Ranges, Tubs, Walls, Window Sills

Variations Available

22 oz. Size (24 bottles per case or 50 cases per pallet)

32 oz. Size(24 bottles per case or 50 cases per pallet)

Economy refill (12 bottles per case or 50 cases per pallet)

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DIRECTIONS Spray. Wipe. Done.

CLEANS Surfaces: Acrylic, Corian®, Fiberglass, Formica®, (Non-Tinted) Glass, Granite,

Limestone, Marble, Plastic, (Silestone) Quartz, Sandstone, Slate, Tevertine, (Glazed) Tile, Vinyl, Wood (Painted)

Things: (Plastic) Blinds, (Wood) Cabinets, Light Fixtures, Mirrors, Microwave Exterior, Oven Door Exteriors, (Metal or Plastic) Patio Furniture, (Stainless Steel) Refrigerator, Sinks, Stove Hoods, Stove Tops/Ranges, Tubs, Walls, Window Sills, Windows, Windshields (Non-Tinted)

Variations Available

22 oz. Size (24 bottles per case or 50 cases per pallet)

32 oz. Size(24 bottles per case or 50 cases per pallet)

Economy refill (12 bottles per case or 50 cases per pallet)

Page 12: Formula 409 Presentation.pdf

DIRECTIONS Spray. Wipe. Done.CLEANS Surfaces: Acrylic, Corian®, Fiberglass, Formica®, (Non-Tinted) Glass, Granite,

Limestone, Marble, Plastic, (Silestone) Quartz, Sandstone, Slate, Tevertine, (Glazed) Tile, Vinyl, Wood (Painted)

Things: (Plastic) Blinds, (Wood) Cabinets, Light Fixtures, Mirrors, Microwave Exterior, Oven Door Exteriors, (Metal or Plastic) Patio Furniture, (Stainless Steel) Refrigerator, Sinks, Stove Hoods, Stove Tops/Ranges, Tubs, Walls, Window Sills, Windows, Windshields (Non-Tinted)

Variations Available

22 oz. Size (24 bottles per case or 50 cases per pallet)

32 oz. Size(24 bottles per case or 50 cases per pallet)

Economy refill (12 bottles per case or 50 cases per pallet)

Page 13: Formula 409 Presentation.pdf

IT DOES MORELose the closet full of cleaners, disinfectants and deodorizers. All you need is one Formula 409® All-Purpose Cleaner.

IT PACKS A PUNCHWimpy budget cleaners can mean multiple rounds of work. Formula 409® is powerful, so you’ll get the job done the first time.

IT KILLS BACTERIAFormula 409® antibacterial cleaner doesn't just wipe out stains: it kills dangerous germs. Good for you. Bad for cooties.

IT SMELLS GREATOur most popular antibacterial cleaner comes in a fresh, invigorating lemon scent.

WHY CHOOSE FORMULA 409®?

Page 14: Formula 409 Presentation.pdf

22%

18%20%

40%

Sales Formula409

Spic &Span

Fantasik

Others

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Billboards: All over the Nation and Worldwide Commercials: TV& Radio Video Marketing: YouTube; answering customers questions &

teaching our customers how to use our product Social Media: Facebook & Twitter Nascar 500 Official Sponsorship: Robert Pressley’s #47

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We provide 24/7 Online Services www.formula409.com

Recipes to make your cooking experience more fun and easy. Videos and guides are for bona fide grease gurus. How to tackle just about any mess you can make. Got comments or questions about Formula 409® products? Let us know! Where there's a meal, there's a mess. Luckily, we love cleaning it as much

as you love making it. Grease on your granite? Bring it on. Streaks on your stainless steel? We're

on it. We've seen a million messes, and we've rocked them all, so whether you've got a little bit of grime or the dirties job, we've got the right Formula 409® cleaner for you.

Grease in your grout? Batter on your breadbox? Sauce on your stove top? We've got tips to tackle the inevitable post-meal mess.

Living large ain't always tidy. That's why Formula 409® cleaners pack serious grease-busting power.

Formula 409 is the largest national seller

Page 18: Formula 409 Presentation.pdf

Formula 409 Spic & Span Fantastik Others

Cost Per Case $36 Approx. $36 Approx. $32 $28-34 avg.

Discounts Yes, quantity & advertising

Yes, quantity& advertising

NO NO

Product Size 22 oz.32 oz64 oz

22 oz.32 oz.

20 oz. 22 oz.

Avg. % of Grease

Removal

78 % 72 % 60 % 50 %

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Cost per case $36.00

Suggestions All Purpose Pro 409 Glass & Surface 409

22 oz. size $2.49 $3.49 $3.49

32 oz size $3.99 $4.99 $4.99

Economy refill $4.99 $5.99 $5.99

The 22 oz & 32 oz sizes come with 24 bottles to the case.Economy Refill come with 12 bottles to the case.

Discounts:5 % off for a buy of50 cases over a 12- month period, with a minimum shipment of 3 cases per order. Any type or size!

(Note: If customer fails, he/she is billed the difference between the discount and the single-case price.)

7 % off for pallet order (50 cases in one shipment)

Page 23: Formula 409 Presentation.pdf

50 case agreement

Suite Mobility: $36.00-5%

------------------$34.20 (Saving $1.80 per case)

X 50 (Recommended cases) -------------------

$1710.00

If compared to $36.00 x 50 =$1800.00Saving a total of $90.00

One pallet order

Suite Mobility: $36.00-7%

------------------$33.48 (Saving $2.52 per case)

X 50 (Recommended cases) -------------------

$1674.00

If compared to $36.00 x 50 =$1800.00Saving a total of $126.00

Page 24: Formula 409 Presentation.pdf

Annual ROI from Spic & Span

10 full-time housekeeping members ($10 per hr/ 1920 hrs) $192,00050 Case order over a 12-month period (50 cases X $36 per case) $1,800Total Investment $193,800

Invest $1,710 over a 12-month period.NO waste of money in chemicals that won’t make your job easier.NO need to spent time and money in hiring thousand of employees.

Annual ROI from Clorox Formula 409

5 full-time housekeeping members ($10 per hr/ 1920 hrs) $96,00050 Case order over a 12-month period (50 cases X $34.20 per case) $1,710Total Investment $97,710

Total Return on Investment $96,090

Page 25: Formula 409 Presentation.pdf

**A New Use**

Recently I was removing wallpaper from our kitchen. I scored the wall with a scoring tool and was intending to spray a wallpaper and paste remover on the wall to soften the paste. By mistake I picked up a generic spray bottle that had Formula 409 in it instead. I was amazed at how quickly the 409 was absorbed by the scored paper and how easily the paper peeled off in sheets. Call me impressed.

When the spray bottle was empty I found I could dilute it with water of equal measure and it didn't seem to affect its power. Call me very impressed.

**My Viewpoint**

Although we usually purchase the gallon economy size when we visit the Wholesale Club, this versatile cleaner is available almost everywhere in the familiar 32 oz. spray bottle for about $2.49.

We use this product daily and highly recommend its use.

- Rudi

Page 26: Formula 409 Presentation.pdf

Amazon Reviews:

“A great cleaner, especially for cleaning dirty greasy grime build in the kitchen. A bit harsh on the hands though. Probably should wear rubber gloves if using for any length of time.”

- Sussan Dubiel

“When everything else fails to get the gunk off, 409 comes through; just spray or dip whatever your cleaning (crusty meat grinder plates) and let it sit awhile, and sure enough the gunk is removed with little to no scrubbing. Great for all surfaces and a variety of other items, tools, plastic, baked on stuff, greasy grimy car parts...the list is endless. A good value and a great product!”

- Mark Twain

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TO

Lionel GalvezApril 11, 2015

Daniel Boggan, Senior Vice President

Clorox Formula 409®

Daniel Boggan

Page 30: Formula 409 Presentation.pdf

MALL AT MILLENIAJOHN MCFADDEN, CHIEF EXECUTIVE

OFFICER

Lionel Galvez have been helping our company inminimizing our cleaning labor cost over the past fiveyears. During this time, Lionel has proven to be anexceptionally talented, responsible, trust worthy,and creative young man. I personally feel I can countof him 24/7. No matter the time and date if I needmore supplies and I forgot to order them on time,Lionel will personally make the delivery himself.

I would recommend Lionel to any industry, ororganization that need this product. Lionel is avaluable asset at any level.

Thank you for your time

JMcFadden Chief Executive Officer at Mall at Millenia

UNIVERSITY OF CENTRAL FLORIDACARLOS PEREZ, CLEANING

SERVICE MANAGER

I have known Lionel Galvez for the past 12 yearsand I strongly feel that he is a born customer serviceprofessional. I have been working with The Universityof Central for over the past decade and ever since,we started buying from Lionel, we haven’t had anyproblems with our cleaning staff. They all seem veryhappy to work using formula 409. I can recognizecustomer service talent like Lionel’s!

Based upon my management experience I believe he is a go getter, and self-motivated young man. I haveno doubt he won’t be more successful in life. He is ahard working sales person, always helping insatisfying customers needs.

Sincerely,Carlos PerezCleaning Service Manager at TheUniversity of Central Florida

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I ,agree to purchase 50 cases of Clorox formula 409® over a 12-month period. If I fail for any reason, I will be responsible for the difference between the discount price and the retail price. Our return policy allows you to return the product with in the following 10 days after the purchase.

Lionel Galvez, Senior Account Executive

Omar Padilla, Buyer DateDate

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