formic media wordpress 101 - 2012
DESCRIPTION
WordPress is one of the most widely used open-source content management systems for blogs and websites. The reason for this is due to its out of the box simplicity, usability and variety of plugins that can make a webmaster's life a whole lot easier. Need to enhance your SEO presence, try using the "All in One SEO Pack" plugin. Are you looking to add an ecommerce shopping cart to your site? There's a plugin for that too. The Formic team will walk you through the WordPress interface to show off its value and appeal, recommend specific plugins, review how to install it, and of course go over what you can actually do within it, plus much more.TRANSCRIPT
Wordpress 101Presenter:Date:Location:
John HutchisonJanuary11, 2012Formic Media
Wordpress 101 Open Source Awesomeness
• Launched in 2008 to service small business & partners
• Specializes in search, social and website development
• 100% of Account Team Google AdWords & Google Analytics Certified
• 7 employees & 45+ clients• Strategic partnerships (SEMA, AlphaGraphics,
etc.)• Focus on education via monthly Seminar Series
January 11, 2012 Formic Media Seminars: Wordpress 101
Wordpress 101 Open Source Awesomeness
•WordPress is an Open Source Content Management System (CMS).• It is a framework that is built in php and utilizes
a mysql database.• It is used by over 12% of the 1,000,000 most
trafficked websites.•WordPress has grown to be the largest self-
hosted blogging tool in the world.• There is a difference between Wordpress.com
and Wordpress.org
January 11, 2012 Formic Media Seminars: Wordpress 101
Wordpress 101 Open Source Awesomeness
• 2 ways to do it:• Through your Hosting provider, if they
provide it•Manually with a mysql database and ftp
access
Click Here for Install Step by Step
January 11, 2012 Formic Media Seminars: Wordpress 101
Wordpress.org Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
Wordpress.com Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
Why Use Wordpress Open Source Awesomeness
Uses Include:• Blogging• Business/Corporate Website• Personal Website• SEO Friendly• Plugins
January 11, 2012 Formic Media Seminars: Wordpress 101
Version Control Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
Layout Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
header.php
index.php, page.php, etc. sidebar.php
footer.php
Themes Open Source Awesomeness
• Change the design and layout of a site• Are great for specifying functionality of your site.
(ie. Photo, video themes)• Give you a base to work off• Template multiple sites
January 11, 2012 Formic Media Seminars: Wordpress 101
Themes Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
Themes Open Source Awesomeness
• Free themes at wordpress.org and all over the net.• Smashing Magazine• Premium Themes (you generally get tech support
with premium themes, as well as more out of box functionality then a free one)• Rocket Themes• Theme Forest
January 11, 2012 Formic Media Seminars: Wordpress 101
Interface Open Source Awesomeness
• http://www.YOURSITEDOMAIN.com/wp-admin• Leads you to your login
January 11, 2012 Formic Media Seminars: Wordpress 101
Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
Interface Open Source Awesomeness
• Pages are very useful for more static like information on your WordPress site:• About Us • Resume or Portfolio • Services
• Pages can be made with a hierarchy:• First make the “parent” page,• Then create the sub pages, and • Choose that parent category.
January 11, 2012 Formic Media Seminars: Wordpress 101
Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
• Both post and pages can be written and scheduled to post in advanced:
• Remember to include tags and categories on each post, which can help with usability and makes content SEO friendly.
Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
•Use the tool bar to change text formats, highlight, add links and media like photos, videos, etc.
Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
•Where all photos, videos, etc that are inserted into pages or posts are stored. • You can also add new media here first before you
insert them into a post.
Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
•WordPress gives you the option of controlling comments on your blog:•Within the settings, you can allow all comments to
be automatically published or,• You can control comment – approving, replying,
editing, or deleting each comment.
Plugins Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
•What is a plugin?• Tools to help make your life easier by helping to
automate and reduce the amount of time spent on programming/development• There are over 12,000 plugins specific to
WordPress•Utilize the WordPress Plugin Directory
Plugins Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
• Plugin Examples
Plugins Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
• Plugin Examples
Plugins Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
• Plugin Examples
Plugins Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
• Plugin Examples
Plugins Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
• Plugin Examples
Mobile Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101
• If you are creating a lot of content on your WordPress blog, you can utilize the power of smartphones and control your blog on the go.
Wordpress 101 Open Source Awesomeness
• Additional Resources• Formic Media’s Youtube
Channel – Step by Step instructions for many Wordpress functions•Wordpress Forums•Wordpress Glossary
January 11, 2012 Formic Media Seminars: Wordpress 101
What We Do
Services
Local SEM Company for Small Business
January 11, 2012 Formic Media Seminars: Wordpress 101
Formic Media's pay-per-click (PPC) advertising services provide small and local businesses guaranteed visibility within targeted search results, via paid "sponsored listings".
PAY PER CLICKFormic Media's search engine optimization (SEO) services help small and local businesses to generate visibility within "organic" or “natural" search engine listings.
SEARCH ENGINE OPTIMIZATION
Formic Media's SEO-friendly website design and development services provide small businesses with an affordable, functional and highly visible Web presence.
WEB DESIGNFormic Media's social media marketing (SMM) services enable small and local businesses to leverage free/ low-cost networks to gain increased brand awareness.
SOCIAL MEDIA MARKETING
We have created the appropriate processes, tools and methodologies needed to be efficient and cost effective for your team and your clients.
PARTNERSHIPSAttend Formic Media's free monthly search engine marketing seminars. Learn the latest and greatest in the search engine marketing industry.
FREE SEMINARS
Wordpress 101 Open Source Awesomeness
Thank you!
January 11, 2012 Formic Media Seminars: Wordpress 101
Contact John McPhee for more [email protected]
503.517.9059 x122