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Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company

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Page 1: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Social Networking & the Automotive Industry:

Moving Along the Information Superhighway

Scott Monty, Global Digital Communications

Ford Motor Company

Page 2: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

An industry in CRISIS

Page 3: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Strategy

Page 4: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 5: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Drive one.

Page 6: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 7: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Meet one.

Page 8: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

HOW?

Page 9: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 10: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 11: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 12: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 13: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 14: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 15: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 16: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Leadership

Page 17: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 18: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 19: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Internal

Page 20: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 21: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Sharepoint•Blogs

•Wikis

•RSS

•Collaboration, training, culture, knowledge management

Page 22: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

External

Page 23: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Source: Universal McCann’s Wave3 study, April 2008

Page 24: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 25: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 26: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 27: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 28: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 29: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 30: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

Is it working?

Page 31: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 32: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 33: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 34: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 35: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty
Page 36: Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

How you can reach me

Twitter: http://twitter.com/ScottMontyWeb: http://www.scottmonty.comEmail: [email protected]


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