FORD LAUNCHES FIGO ASPIREGroup Members- Abhishek Kumar Abhishek Kushwaha Alorika Roy Barkha Kalani

Outlines Of the Presentation

About Ford Vision and Mission Ford India Products of Ford India Ford Figo Aspire Features of Figo Aspire Different Models of Figo Aspire Overall Drive Feel and Round-up The unique selling proposition of Figo Aspire Sales of Figo Aspire The target segment of Figo Aspire Consumer response towards the product Its competitors

FORD

Ford Motor Company (commonly referred to as simply Ford) is an American multinational automaker headquartered in Dearborn, Michigan, USA. It was founded by Henry Ford and was incorporated on June 16, 1903.

The company sells automobiles and commercial vehicles under the Ford brand and the most luxury cars under the Lincoln brand. They manufacture or distribute automobiles across six continents, with 62 plants worldwide.

The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle.

Ford is now a leader in innovation in the automobile industry right next to BMW. Energy efficient efforts, future safety features and technology advancements are all what makes Ford, Ford.

The Tag line of FORD is GO FURTHER.

VISION AND MISSION

Ford’s understanding what cultural impact automobiles will have on the society, made its vision different from all other car companies. Ford envisioned cars being an affordable item rather than a luxury in the near future by transforming the manufacturing process.

Ford’s personal motto, “Help The Other Fellow”, affected its goals, work environment and the corporate strategy of the Ford Motor Company. Ford is known for building the everyday man’s car focusing on reliability and quality.

FORD INDIA

Ford India was established in 1995 as a wholly-owned subsidiary of Ford Motor Company, a global automotive industry leader. Since then, Ford has invested more than US$ 2 billion in India to expand its manufacturing facilities and dealership footprint to meet rapidly rising demand in one of the world's fastest-growing auto markets.

Ford India currently operates a modern, integrated manufacturing facility at Maraimalai Nagar, near Chennai, which produces its award-winning range of products including the Ford Figo, Ford Fiesta, Ford Classic, Ford Endeavour and the Ford EcoSport.

PRODUCTS OF FORD INDIA

FORD FIGO FORD FIESTA FORD CLASSIC FORD ENDEAVOUR FORD ECOSPORT FORD FIGO ASPIRE

FORD FIGO ASPIRE

FORD FIGO ASPIRE

The Figo Aspire sedan will mark Ford’s maiden entry into the thriving compact-sedan segment in India.

Unlike many of its rivals, the Figo Aspire doesn't look like an extended hatchback with a sedan shaped boot. The brand ambassador of Ford Figo Aspire is Farhan Akhtar and its tag line is WHAT DRIVES YOU.

 The Figo Aspire is likely to be made available with three engine options - a 1.2-litre petrol, a 1.5-litre petrol and a 1.5-litre diesel

FEATURES OF FIGO ASPIRE

Design- The Figo Aspire is a beautifully designed car, both inside and outside, with leather seats and wheel base. It has the right amount of aggression and subtlety. The front grille is inspired from Aston Martin, and is part of Ford's design language. The slightly flared wheel arches give the side view of the car a lot of character, and the rear design is simple, yet elegant.

Features continued

Engine- The 1,196 cc Ti-VCT petrol unit is the same engine found on the outgoing Figo hatchback. The company has now modified the cylinder head intake ports and also optimised the cam timing to help the engine deliver more power.

Gearbox: The Aspire has two transmissions on offer: five-speed manual six-speed Power Shift automatic mated to the 1.5 l petrol engine.

The Aspire is the only compact sedan in the market with a six-speed automatic transmission.

Safety :Ford India has put a lot of onus on making the Aspire a very safe car. The Figo Aspire is the first car in its segment to get dual front airbags as standard on all trim levels( six airbags) – a move that deserves appreciation. An interesting security feature on the Aspire is the perimeter alarm, which detects any unauthorised attempt to enter the car.

Ford MyKey- The MyKey allows you to programme and set speed warnings and limits, or activate a seat belt reminder and set the volume levels of the audio system.

MyFord Dock- The MyFord Dock, placed at the centre , smartly holds a phone or any other device, be it for music or navigation.

MODELS OF FIGO ASPIRE

Ford Figo Aspire Ambiente 1.2 Ti-VCT- 4.90 lakh Ford Figo Aspire Trend 1.2 Ti-VCT- 5.77 lakh Ford Figo Aspire Ambiente 1.5 TDCi- 5.90 lakh  Ford Figo Aspire Titanium 1.2 Ti-VCT- 6.70 lakh  Ford Figo Aspire Trend 1.5 TDCi- 6.77 lakh Ford Figo Aspire Titanium Plus 1.2 Ti-VCT- 7.25

lakh  Ford Figo Aspire Titanium1.5 TDCi- 7.70 lakh  Ford Figo Aspire Titanium 1.5 Ti-VCT AT- 7.80 lakh  Ford Figo Aspire Titanium Plus 1.5 TDCi- 8.25 lakh 

Overall Drive feel and Round-up

Ford wanted to build a vehicle that addresses almost every demand of the targeted consumer. Aspire brings that all- it offers safety, allows connectivity, has over 20 storage points inside the car, generous space even for more-than-average commuters, efficient engines, comfort and overall decent ride and handling.

Unique Selling Proposition

It makes up in the safety department with two airbags standard across all variants. The Figo Aspire is the only car in the segment to offer leather seat covers.

The Figo Aspire is marginally better than in terms of power ratings. The 1.5-litre TDCi delivers 98bhp and 215Nm of torque, making it the most powerful car in the compact sedan segment.

All the petrol cars are driven by the 1.2-litre units due to the tax regulations and have similar performance. The only exception, with Aspire is the 1.5-litre automatic that is tuned to produce 110bhp and 136Nm.

SALES

Ford is determined to make a mark despite its fierce competition in the sedan segment, which accounts for nearly 30,000-35,000 cars each month. With sales of 1.1 million vehicles in 2014, compact car segment share was 45 per cent in India’s auto market in 2014.

TARGET SEGMENT

Figo Aspire mainly targets the middle class segment, because the company’s main objective is to make car an affordable item and not a luxury one so that it can be used by everyone.

CUSTOMER RESPONSE

There’s a lot of storage space in the cabin. Not just many cup holders, but even the door pockets can hold large bottles - all pretty useful.

The glove box is fairly large as well and there are a few more space holders that one can use for loose change, phone and other oddities.

The Figo Aspire comes with height adjustment in the top two variants, an equally tall person can sit behind without having his knees complaining.

As for the boot space - it measures 359 litres in volume and did well to fit the regular medium sized bags of three without making us work them hard to fit.

COMPETITIORS

MARUTI SUZUKI (SWIFT DZIRE) HYUNDAI (XCENT) TATA (ZEST) HONDA (AMAZE)

SOURCE OF INFORMATION

http://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/ford-figo-aspire-launch-date-revealed/48365218

http://www.financialexpress.com/article/industry/automobiles/ford-india-launches-figo-aspire-at-a-starting-price-of-rs-489990/118018/

https://www.india.ford.com/cars/figoaspire/test-drive?searchid=figospire_srch_130815_172823_yho

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