for DBEs You Are the Message

Speaker: Larry SundayAltorfer

for DBEs

for DBEs Attention to Details

Not About Downtime but Uptime…

Downtime Breaks You

– Downtime Brakes You

– Downtime is a Costly Business Line Item

• Does Not Show on Your Statement or Does It?

for DBEs Attention to Details

A Manufacturer and Dealer based on Many Years of Business History…

A Manufacturer and Dealer who can support you and your business!

A Manufacturer and Dealer who CARES!!!

for DBEs Prevention

Operator training

– Operators are first line of defense

– Programs help them understand high-tech equipment

– Productivity also gets a

boost

for DBEs

Prevention

Read the operator’s manual

Daily walk-around

for DBEs

Prevention

S.O.SSM Fluids Analysis

– Measures internal wear

– Prevents “minor” from

becoming “major”

for DBEs Maintenance

Caterpillar Maintenance Programs

– Allows your resources to be applied elsewhere

– Can be customized for you

– Can include all scheduled maintenance

for DBEs Maintenance

Parts availability

– Caterpillar worldwide commitment

– Dealer commitment

for DBEs

New Cat Parts Cat Remanufactured Parts Cat Classic Parts

Maintenance

for DBEs

On-line ordering

– Cat Parts Store website

– Cat Service Information System

– Cat General Parts

Information Catalog

Maintenance

for DBEs

‘PRF2’

1. Perception

2. Reality

3. First Look

4. First Impression

Your Universe: “The Customer”

for DBEs Reputation

Based upon your equipment– Your company is immediately judged

on this – age, condition and appearance – by your customers

Your equipment is the message

Your equipment is what your customers see– This could be even one machine – It could be a pickup

for DBEsA Prosperous &

Succesful Organization

Begins with Great Equipment – Well

Maintained Great Operators Great Maintenance Great Jobs Great Dealer Support Great Leadership

for DBEs

The Commitment Begins Every Day!

Part of Your Business Model Success

Parting Comments… Repair and Maintenance

for DBEs

The Commitment Never Ends to Well Maintained Equipment

Ready to Go to Work!

Parting Comments… Repair and Maintenance

for DBEs

for DBEs The Benefits of Renting

Short Term Solution

Based on Application

Based on Utilization

Off Balance Sheet – Expense Line Item

for DBEs The Benefits of Renting

Conserve Cash

Readily Available

Reduced Costs

Responsive Service

Build Relationships

for DBEs

Bas

ics

Service

Relationships

SUCCESS

for DBEs

“What you do speaks so loudly that I cannot hear what you say”

Remember that famous quote by

Ralph Waldo Emerson

for DBEs

Non-verbal Communication55%

Tonality of Your Voice 37%

Verbal Communication7%

for DBEs

Counsel Guidance Support Assistance Just Ask

Ask for Help!

for DBEs

The views expressed herein are the personal views of the author and are not intended to reflect and do not necessarily reflect the views of Caterpillar Inc.