football transfer review 2013 by prime time sport eng

1

Barcelona- Spain,

September 6th 2012-

2

1. Technical sheet

2. European football finances

3. Summer transfers window 2012/13

4. Squads review La Liga

5. Barça vs Real Madrid

6. Conclusions

7. Annexes:

Tables

About Prime Time Sport

Football Transfer Review 2013

3

About Football Transfer Review

Content

Mission

Football Transfer Review by Prime Time Sport provides

relevant data and insightful and independent analysis on the

variables that influence squad designs and player transfers at

main European Clubs, with special focus on Spanish La Liga

• 2 releases published every year, related to Summer and

Winter transfer windows

• Combines content produced by Prime Time Sport and

content from other relevant football industry studies

• The objective is to combine the available data in a way that

helps to come-up with insightful analysis, rather than the

publication of the information itself

• Addressed to both football industry professionals and those

that follow it with special interest

4

Technical sheet

Team

Specifications

• Data included refer to main division of Spanish La Liga and the other top 4 European

leagues (English Premier League, Italian Serie A, German Bundesliga and French Ligue 1)

• Transfer figures include guaranteed amounts only

• It includes player transfers that took place until August 31st 2012

• Player loans with purchase obligation are accounted as a transfer at the time of effective

player exit (examples: Ibrahimovic to AC Milan in 2010/11; Pedro León to Getafe in

2011/12)

• Transfer figures are gross of agent fees or revenue share with other stakeholders

• It is considered that teams where players are landing have paid for transfer fees, regardless

of the participation of other investors

• Transfer fees paid on managers have not been taken into consideration (Villas Boas to

Chelsea)

• Squads review includes only players registered as first team members

• Sign-up means new player arrivals (not total number of registered players) and Exit means

players leaving a team (even if on loan)

• Director: Bruno Batlle

• Analyst: Aleix Piqué

• Collaborates: ESADE Business School

5

1. Technical sheet





6. Conclusions

7. Annexes:

Tables



6

Mio€

Source: Deloitte Annual Review of Football Finance, June 2012

Big five leagues have experimented a moderate revenue growth, except Ligue1.

Revenue ranking remains unchanged and clearly led by Premier League, followed by

Bundesliga and La Liga with very similar sizes

2.441

1.438 1.438 1.421

989

2.326

1.5751.501 1.494

1.048

2.479

1.664 1.6221.532

1.072

2.500

1.746 1.718

1.553

1.040

2007/08 2008/09 2009/10 2010/11

Revenue trend top European leagues

http://3.bp.blogspot.com/--0TP7u_ypXY/TjBfLJsLXPI/AAAAAAAABSo/_H9q87--fHE/s1600/cover_serieA_2011.jpg

7

Mio€

Source: Deloitte Football Money League 2012

While we wait for all teams publishing their 2011/12 results, season 2010/11 saw the same teams in

top 6 positions in a ranking lead once again by Real Madrid

401

366

327

290

263242

197 197217

203

439

398

350

323

274256 236

225 225205

480

451

367

321

251 250235

211 203

154

Real Madrid FC Barcelona ManU Bayern Arsenal Chelsea AC Milan Inter Liverpool Juventus

2008/09

2009/10

2010/11

Club European ranking by revenues

8

1. Technical sheet





6. Conclusions

7. Annexes:

Tables



9

1. European football

2. La Liga

Summer transfers window 2012/13

10

Mio€

1.7131.855

1.322

1.7231.544

2008/09 2009/10 2010/11 2011/12 2012/13

-10%

Total investment in new players decreases after a season 2011/12 in which it had

recuperated the growth. Growth is concentrated in few teams

Player acquisition spending- top 5 European

leagues

11

510

400

230 245

470435

327

157 140

262

553

465

151194

360

617

335

238 226

128

2009/10

2010/11

2011/12

2012/13

Mio€

+12%

+58% +16%

-65%

-28%

Big European leagues have had different trends. The important decrease in the investment of La

Liga BBVA and the Italian Calcio explains the total decrease in Europe.

Premier League continues to lead investment and La Liga stands in the last position

for the first time

Player acquisition spending- top 5 European

leagues


12

Mio€

81,9%77,3%

64,3%

47,6%42,4%

FC Barcelona

Real Madrid

Valencia CF

Sevilla FC

Juventus

Inter

AS Roma

SSC Napoli

B. Munich (29%)

B. Mönchengladbach

Hamburgo

B. Dormund

PSG (65%)

Lille

Montpellier

Sochaux

Chelsea

Tottenham

Man.United

Man.City

Concentration of investment stays in few teams with no financial problems , teams with owners

with big financial capabilities or high income from player sales

% of total investment by top 4 in each league


13

Mio€

2.115

1.527

1.220

805 776

4 year accumulated investment top 5 leagues

(2009/10-2011/12-2012/13)

* Winter window transfers not included


14

Mio€

1.060

1.3441.146

2010/11 2011/12 2012/13

-25%

Sales of players also decrease 25% compared to last summer

Player sales- Top 5 European leagues

15

€Mio

269

187

287

176

141

438

336

290

152128

365

299

183164

135

2010/11

2011/12

2012/13

Italian Serie A stays having the highest income from player sales. Liga BBVA makes the lower

investment in years going down to the Italian Calcio and Ligue 1

Player sales- Top 5 European leagues


16

€Mio

248

16

-36

58

-24

217

2342

27

70

318

103

62

-30

-55

2010/11

2011/12

2012/13

After deducting income from player sales, Premier League spending leadership is even stronger.

La Liga BBVA is the most conservative falls to the last position for the first time in the last years

Net spending- Top 5 European leagues


17

Nº. of players

235

97 114 115 97

62

37 17 1412

Loans

Signings

297

134 131 129109

One more year, Serie A shows the highest number of player arrivals

with an average of 15 new players by team

# of player signings- Top 5 European leagues


18

Nº of players

262179

133 143 121

282

63

55 4344

Loans

Transfers

544

242

188 186165

# of exits confirms Serie A as the league with highest players circulation.

More than half of exits (52%) have been in loan format

# of player exits- Top 5 European leagues


19

Nº.of players

-285

-75-94

-38-54

-250

-115

-54 -59 -56

-247

-113

-56 -55 -54

2010/11

2011/12

2012/13

For 3rd consecutive season, all leagues have experimented a net players reduction.

Teams are trying to reduce squad wages costs

Net # signings vs exits- Top 5 European leagues


20

3,62

1,37 1,321,48

2,13

4,57

1,48

1,04

1,70

2,44

4,78

2,071,81

1,120,95

Mio€

2010/11

2011/12

2012/13

Average cost per player signed-

Top 5 European leagues

* Loans included in calculation


21

147

100 95 70 65 65 64 52 43 43

PSG Chelsea Zenit B. Munich Tottenham M. United M. City Juventus Arsenal Inter

Mio€

PSG leads ranking for the first time after the arrival of new owners.

For 2nd year in a row neither Real Madrid nor FC Barcelona are in top positions.

Top 9 of clubs* represents 42% of total investment of European football

Top 10 spending ranking

* Zenit not included as it does not show in totals

22

Mio€

9387 86 86

74 7165 62 62 60

Man.City PSG Juventus Chelsea AS Roma At. Madrid Liverpool Anzhi Arsenal FC Barcelona

Top 10 spending ranking 2011/12

23

9

38

0

27

145

56

23 9

73 78

53

87 86

44 57

93 86

62

33

60 55

23

147

100

70 65 64 52

43 43 33 30 24

2010/11

2011/12

2012/13

Mio€

PSG leads the spending ranking after increasing again the investment (+69%) after the high

expenditure last season.

Chelsea keeps the high investment after winning Champions League.

Barça (-45%), Real Madrid (-46%) and Man. City (-31%) have spend less for 3rd year in a row

Top European teams spending ranking

24

Chelsea 100,0

Tottenham 65,4

Manchester United 64,7

Manchester City 64,2

Arsenal 43,0

FC Barcelona 33,0

Real Madrid 30,0

Valencia CF 23,2

Sevilla FC 12,5

Granada CF 5,8

Juventus 52,4

Inter 42,5

AS Roma 23,9

SSC Napoli 23,8

AC Milan 23,6

Bayern Munich 70,3

B. Mönchengladbach 30,4

Hamburgo 27,0

B. Dormund 25,7

Wolsburgo 19,1

PSG 147,0

Lille 16,5

Montpellier 12,5

Sochaux 7,8

Rennes 6,5

Mio€

Top 5 spending clubs in each league


25

442 428

278259 253 242

193168 165

141115

Mio€

Considering the last four seasons accumulated, Real Madrid has lost its leadership in

investment to Manchester City. Real Madrid keeps 2nd position thanks to the high

investment of season 2008/09

Accumulated 4 year spending of top teams


26

Mio€

81 71 69 67

56

41 40 40 39 39

Porto Benfica AC Milan Tottenham Arsenal Genoa At. Bilbao Lille Villarreal RealMadrid

Porto and Benfica have repeated as leader in sales. They are in the top 10 for the

3rd year in a row together with Genoa. After dropping to Liga Adelante Villarreal sold its

top players and gets in the top 10

Top 10 teams in player sales income

27

Mio€

8573 70 68

5445 42 39 39

33

At. Madrid Palermo Arsenal Udinese Genoa Porto Aston Villa Benfica Valencia Tottenham

Top 10 teams in player sales income 2011/12

28

19

9 11

53

36 35

17 17

0

69

8

18

70

17

33

23

12 11

25

3

24

5

69

56

39 35

24 17

11 10 3 0 0

2010/11

2011/12

2012/13

Mio€

AC Milan is the team with highest income from player sales among the top ones.

Real Madrid gets 39mio€, 22 more than previous season.

FC Barcelona and Bayern don’t sell any player

Top European teams player sales ranking

29

Tottenham 67,4

Arsenal 56,0

Fulham 29,7

Swansea 26,8

Manchester City 24,3

Athletic Bilbao 40,0

Real Madrid 38,5

Valencia CF 30,0

Málaga CF 29,3

Atlético Madrid 18,0

AC Milan 68,5

Genoa 41,1

Inter 35,0

Udinese 32,4

Fiorentina 27,5

B. Dormund 25,0

B. Mönchengladbach 22,8

Hoffenheim 21,4

Wolfsburgo 19,5

Werder Bremen 12,8

Lille 40,0

O. Lyon 24,5

Sochaux 16,8

O. Marsella 16,8

Rennes 12,7

Mio€

Top European teams player sales ranking


30

205

184 181

156142

115105

79

5540

7

Mio€

Accumulated 4 year player sales of top teams


31

Mio€

9 22

-8

10

109

-6

4

-44

67

14 34

84 61

39 46 70

44 36

0

38

-8

5

144

90 70

54 40 36 33

8

-9 -13 -45

2010/11

2011/12

2012/13

PSG is the team with highest net investment.

Chelsea, after winning Champions League, keeps signing players and gets 2nd position.

AC Milan doesn’t invest the income from player sales and together with Arsenal and Real Madrid

are the top teams with mores sales than spending in players

Top European teams net sales ranking

32

Mio€

337

272 251 199

166 163 125

50

-38 -40 -69

Accumulated 4 year net sales of top teams

* Winter window deals not included

33

Players

34

22 21 2018 18 17 16 16 15

Parma Genoa Siena Pescara Düsseldorf Fiorentina Bologna Juventus As Roma Chievo Verona

Italian teams top ranking of number of player arrivals and exits

European club ranking in # of signings

34

Players

59

51

3835

32 31 30 30 2825

Parma Genoa As Roma Udinese Chievo Verona

AC Milan Siena Palermo Fiorentina Inter

European club ranking in # of exits

35

€Mio

55

42 40 40 40 40

32 31 30 26

Hulk Thiago Silva Javi Martínez Witsel Lucas Hazard Oscar Van Persie Modric Lavezzi

Hulk signing is the most expensive of the summer.

PSG, Zenit and Chelsea, all with very financially strong owners top the ranking

Top 10 most expensive players 2012/13

36

€Mio

45 4340

3430 28 27 26 26

23

Agüero Pastore Falcao Fábregas Coentrão Nasri Mata Eto'o Alexis Downing



37

44

26

32

38

2009/10 2010/11 2011/12 2012/13

Average value of top 10 signings in 2012/13 is 38mio€, higher than last 2 seasons

Mio€

Average value Top 10 European signings

last 4 years

38

Hazard 40

Oscar 32

Van Persie 31

Javi García 20

Cazorla/Dembélé/Allen 19

Modric 30

Song 19

Jordi Alba 14

Sergio Canales 8

Cissokho 6

Pazzini 13

Dybala/Destro 12

Giovinco/Guarín/Palacio 11

Álvaro Pereira 10

Isla/Asamoah 9

Javi Martínez 40

Reus 17

Van der Vaart/Mandzukic 13

De Jong/Shaquiri 12

Xhaka 9

Thiago Silva 42

Lucas 40

Lavezzi 26

Ibrahimovic 21

Verratti 12

Mio€

Top 5 most expensive players in each league


39

94

72 66 65

60 59 55 51 47 46

C.Ronaldo Zidane Ibrahimovic Kaka Figo FernandoTorres

Hulk H.Crespo Buffon Ferdinand

€Mio

Hulk signing for Zenit gets to the top 10 ranking of most expensive transfers ever. It is

the first signing joining this ranking in the last 2 years

Ranking most expensive transfers ever

http://1.bp.blogspot.com/_tVg7XFxzu0E/R0xYljW8ZLI/AAAAAAAAAVE/eTvbIhKblPE/s320/Lazio-Roma.png

40

86% 77% 75% 74% 72% 66%

57% 48% 48%

36%

Falcao Pastore Agüero Mata Downing Nasri Fabregas Alexis Eto'o Coentrão

% Minutes

Falcao is the most profitable signing (number of minutes).

FC Barcelona and Real Madrid signings are in the bottom of the list

Usage top 10 European signings 2011/12

* Winter window transfers not included. Calculated on domestic league minutes

41

6/6 2/2 1/12/2 2/2 2/23/3 2/2

100% 100% 100%

0%

100%

0%

50% 50%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

50%

100% 100% 100% 100% 100% 100%

5/5 1/1 5/5

0/2

3/3

0/1

1/2 1/2

2/2 1/12/2

1/2

1/1 2/2 2/2 2/2 2/2 1/1 3/3

All top signings of previous season continue in their respective teams, except Lukaku

who has been loaned from Chelsea to WBA

Continuity of top signings of last season

*Signings of more than 15mio€, including both summer and winter transfers

42

EquipoInversión*

2011-12

Clasif Liga

2010-11

Clasif Liga

2011-12

Clasif

Champions

2010-11

Clasif

Champions

2011-12

Valoración

93 3º Campeón - Fase grupos

87 4º 2º - -

86 7º Campeón - -

86 2º 6ºCuartos de

finalCampeón

74 6º 7º 1/16 final -

71 6º 5º - -

*Mio €.

One more season it is proven that investment in new players does not guarantee immediate pitch

results. PSG and Rome fail again despite their high investment last season

Results trend of clubs with highest spending

in 2011/12

43

The summer European market of players’ signings has been reduced 10% compared to

last season with a expenditure of 1.544mio€.

Top Leagues have had a different trend. Premier League Premier League (+12%)

continues to lead the pack with 617mio€, Bundesliga (+58%) makes a much greater

investment than usual and Ligue 1 (+16%) keeps last year’s growth thanks to PSG

The BBVA League drops to the last position in the ranking after dropping the investment

for the 2nd consecutive window (-65 %vs last summer). The Spanish league’s investment is

also the lowest amongst top leagues in the last 4 years

In the sales ranking, Italian Calcio keeps its leadership (365mio€) while La liga BBVA

suffers an important decrease (37%) which places it to the levels of Ligue 1 y Bundesliga

Leagues have invested less than the money it has made on players’ sales . Italian Serie A

has a negative net investment of 30mio€ and Liga BBVA drops to the last position having

sold 55mio€ more than invested in new signings

Highlights- European football (1 of 3)

44

For 3rd consecutive season, all leagues have experimented a net players reduction.

Teams are trying to reduce squad wages costs. Once more, Italian market has the highest

number of movements

PSG (147mio€) leads ranking for the first time after the arrival of new owners after the

investment done last season (107 mio€ between summer and winter market). Chelsea,

although having won the Champions League, and Zenit place in 2nd and 3rd position thanks

to the strong financial situation of their owners.

For 2nd year in a row neither Real Madrid nor FC Barcelona are in top positions. They

have reduced their investment by 45%

Portuguese clubs Porto (81) and Benfica (71) are the top selling teams in the continent,

overtaking Atlético de Madrid. Three Spanish teams are amongst the top 10 in players’

sales. Athletic Bilbao (40) leads this group thanks to the execution of the clause to cancel

Javi Martínez’s contract by Bayern Munich. Real Madrid (39) comes second after selling a

mix of foreign players and talent developed in their own system. Villarreal (39) ranks third.

After dropping to Liga Adelante (Division II), the club sold its top players.


45

PSG is the team with highest net investment (144mio€) followed by Chelsea, (90), who

after winning Champions League, keeps signing players and gets 2nd position. FC

Barcelona has a net investment of 33mio€ after not having sold any player. AC Milan

doesn’t invest the income from player sales and together with Arsenal and Real Madrid

(-9) are the top teams with mores sales than spending in players.

Considering the last four seasons accumulated, Real Madrid has lost its leadership in

investment to Manchester City. Real Madrid keeps 2nd position thanks to the high

investment of season 2008/09. FC Barcelona stays 3rd but still far (278)

Hulk signing is the most expensive of the summer. PSG, Zenit and Chelsea, all with very

financially strong owners top the ranking. Only on Liga BBVA signing in the top 10, Modric

(30) to Real Madrid

Falcao is the most profitable signing of the Top 10 2011/12, he played 86% of the minutes.

He is followed by Pastore (77%). FC Barcelona (Alexis and Fabregas) and Real Madrid

(Coentrao) signings are in the bottom of the list


46

1. European football

2. La Liga

Summer transfers window 2012/13

47

Mio€

270

470

262

360

128

2008/09 2009/10 2010/11 2011/12 2012/13

-65%

Players’ signings have been reduced 65% reaching the lowest level in the

last seasons (128mio€)

Total player acquisition spending- La Liga

48

Mio€

470

94

262

111

360

245

128

65

Total Liga Liga excl. FCB & RM

2009/10

2010/11

2011/12

2012/13

Signings by Barça and Real Madrid have represented half of total value

(32% en 2011/12, 57% en 2010/11 y 80% en 2009/10)

Player acquisition spending- La Liga

49

Mio€265

112

78 7355 60

30 33

2009/10

2010/11

2011/12

2012/13

After a very important investment in season 2009/10,

both Real Madrid and Barça have decreased investment for third year in a row.

New players investment R. Madrid vs

FC Barcelona

50

Mio€

7378

27

11

4 3

23

27

17

3

6055

32

117 8 8

2 1

71

12

1

8

58

3

3330

23

13

6 6 4 3 3 2 2 2 1 1 1

2010/11

2011/12

2012/13

FC Barcelona and Real Madrid are the highest spending teams but have had a much lower

investment. Atlético, leading the ranking last season, has invested only 1mio€ and Málaga,

protagonist last year, has not signed any player.

5 teams concentrate 82% of investment. 11 teams have spent 2mio€ or less

New players spending by team

51

Mio€

428

278

103 88 76 62 41 24 17 15

Top 10 on 4 year accumulated investment


52

€Mio

30

19

14

8 6 5 4 4 4 4

Modric Song Alba Canales Cissokho El Arabi Kondogbia Vela Pereira GagoD.López

Modric signing by Real Madrid is the most expensive of the summer at La Liga and 7th in Europe.

3 of top 10 are made by Barça or Real Madrid (vs 5 last season and 8 in 2010/11)


53

€Mio

40

3430

26

21

12 11 10 10 9

Falcao Fábregas Coentrão Alexis Cazorla Arda Turan Toulalan Sahin Varane Zapata


54

Mio€

245

286

183

2009/10 2010/11 2011/12 2012/13

290

Player sales value is reduced by 37% reaching the lowest level

of the last seasons (290mio€)

Total value of player sales- La Liga

55

Mio€

11

84

22

612

6

21

69

1612

17

39

85

10

20

8 82

1824

14 13

5

40 39

30 29

18

6 6 5 4 3 2 1 1

2010/11

2011/12

2012/13

Athletic Bilbao leads player sales activity in Spain thanks to Javi Martinez move.

Valencia has sold players for 153mio€ in 3 years.

7 teams could not make any revenues from player sales

Player sales by team

56

Mio€

173 154

142 117

87

52 43 40 32 30

Valencia is La Liga team with highest income from player sales over a 4 year period

with 173 mio€. It is followed by Real Madrid, Atlético and FC Barcelona.

Malaga joins the ranking although didn’t sell any player in the last 3 years.

Top 10 on 4 year accumulated player sales


57

Sales abroad of national players

Mio€

5747

17

74 79

115

2007/08 2008/09 2009/10 2010/11 2011/12 2012/13

Liga BBVA and Liga Adelante become national talent exporters for the first time.

115mio€ of the sales of the year have been national players to clubs outside Spain.

*Includes transfers of Liga BBVA and Liga Adelante

58

% sales of national players to abroad

leagues / total sales in Spain

%

19%

12%6%

24% 25%

49%

2007/08 2008/09 2009/10 2010/11 2011/12 2012/13

Half of all players’ sales (49%) have been of national players to outside Spain. In the last 5

years, national players’ sales outside Spain averaged only 17% of the total amount of

Spanish football players’ sales.

*Includes transfers of Liga BBVA and Liga Adelante

59

€Mio

225

-24

70

-55

2009/10 2010/11 2011/12 2012/13

As in season 2010/11, total value of player acquisitions is lower than player sales, reaching the

highest figure of negative net investment of last years (-55mio€)

Total net spending- La Liga

60

€Mio

33,0

12,5

4,5 3,8 3,3 3,0 2,2 1,5 1,0 0,0

-2,6 -3,6 -3,8 -4,7 -5,3-6,8

-8,5

-17,0

-29,3

-37,5

FC Barcelona is undisputed leader on net investment, as it could not sell any players

Half of the teams cash-in and do not reinvest all income from player sales. Real Madrid sells more

than it invests for the first time in the last seasons

Net players spending by team

61

€Mio

58,0

38,536,3

7,5 6,6

0,0 0,0

-0,2 -0,7-2,3 -3,0 -3,1

-5,8 -6,5 -6,6-9,3 -10,4

-12,0-14,2

Net players investment by team 2011/12

62

Nº of players

95

5334

31

28 36

37

37

58

63

2009/10 2010/11 2011/12 2012/13

Loans

Signings

126 122

57

147

Signings 0€

134

# of new players is reduced by 9% to 134.

Both free transfer signings (47%) and loans (27%) have increased their percentage.

# of signings- La Liga

* Data of free signings at season 2009/10 not available

63

Mio€3,73

2,132,44

0,95

2009/10 2010/11 2011/12 2012/13

Average cost per player signed- La Liga

64

Nº of players

133 126146 133

46 50

5855

2009/10 2010/11 2011/12 2012/13

Loans

Signings

176

204

179 188

# of player exits has decreased 8% to 188 (9 exits by team in average)

# of exits- La Liga

65

Nº of players

-53 -54-57

-54

2009/10 2010/11 2011/12 2012/13

For 4th consecutive season La Liga teams have taken advantage

of the transfer window to decrease number of players in squads

Net # of signings vs exits- La Liga

66

Nº of players

11

7

8

7

5

4

7

6

5 5

9

7

2

6

3

14

11

10

12

9

8 8

7

13

6

5

13

9

2

1

5

2

12 12 12

10

9

8

7 7 7 7

6 6 6 6

4 4 4

3

2 2

2010/11

2011/12

2012/13

Granada repeats as the team with highest # of arrivals (12) together with Levante and Rayo

Vallecano. Athletic and Barça repeat as, the teams with least number of new players

# of signings by team

*does not include registration in first squad of home grown players

67

2

0

3

10

3

1

5

21

3 3

0

4

1 10

1 12

3

5

1

1

7

3

1

1

23

3

1

21

21

7 78

8

2

2

5

1

3 32

4

2

32 2

2

Signings 0€

Loans

Signings

Nº of players

14 teams have made more than half of signings at 0 cost or on loan

# of signings by team and category

68

Nº of players

9

12

10 109

7

12

8

12

89

5

8 8

4

9

14 14

10

14

12

1514

109

7

109 9

10

13

6

8

22

14

12 1211 11

10 10 10 10 109 9

8

6 65 5 5

3

2010/11

2011/12

2012/13

13 teams have released 9 players or more.

Granada (22) leads releases ranking. FC Barcelona (3) is the team with less player exits

# of exits by team

69

Nº. of players

5

4

3

2 2

1

-1 -1

-3 -3 -3

-5 -5 -5

-6

-7 -7 -7

-8

-10

Granada repeats as the team with highest reduction of players in first team squad,

with a negative balance of 10 players. Only 6 teams did not decrease number of players

Net # of signings vs exits

70

100%100%100%100%88%

80% 80% 80%70%

64% 60% 60% 56% 56%50%

44%

0%

6/6

4/5

9/9 1/1

4/54/57/10 7/11 12/20 5/9 5/9

7/8

2/2

4/8 4/9

0/0

3/5

Only 4 teams have kept all new players from previous season

Continuity of signings of last season

*Includes transfers made at winter window

71

Equipo Entrenador LlegadaFin

contrato

José Luis Oltra 2011 2013

Anquela 2012 2013

Marcelo Bielsa 2011 2013

Mauricio Pellegrino 2012 2014

José Luis Mendilibar 2011 2013

Tito Vilanova 2012 2014

Mauricio Pochettino 2009 2014

Luis García Plaza 2011 2014

Diego Simeone* 2011 2014

Miroslav Djukic 2011 2014

Equipo Entrenador LlegadaFin

contrato

Manolo Jiménez* 2011 2015

Paco Jémez 2012 2013

Paco Herrera 2010 2013

Míchel* 2011 2013

José Mourinho 2010 2016

Manuel Pellegrini 2010 2015

Joaquín Caparrós* 2011 2013

Philippe Montanier 2011 2013

Juan Ignacio

Martínez2011 2013

Pepe Mel 2010 2014

4 teams start the season with a new manager (vs 7 last season).

Halt of contracts will expire at the end of this season

Managers La Liga season 2012/2013

*Started during season 2011/12

http://www.transfermarkt.de/en/real-madrid/startseite/verein_418.html

http://www.transfermarkt.de/en/fc-malaga/startseite/verein_1084.html

http://www.transfermarkt.de/en/rcd-mallorca/startseite/verein_237.html

http://www.transfermarkt.co.uk/en/real-betis-balompie/startseite/verein_150.html

http://www.transfermarkt.co.uk/en/rayo-vallecano/startseite/verein_367.html

http://www.transfermarkt.co.uk/en/granada-cf/startseite/verein_16795.html

72

The signings market of the BBVA League has had the least amount of activity in

recent years. Players’ signings have been reduced 65% reaching the lowest level in

the last seasons (128mio€)

FC Barcelona with 33mio€ and Real Madrid (30) repeat as leaders of the investment

ranking. However, their investment reach the lowest level of the last years being

reduced by 45%. They have reduced the investment for 3rd year in a row. Atlético de

Madrid and Málaga, placed 1st and 3rd in last season ranking, have spent only 1mio€

and 0.

Due to this decrease in the investment, 5 teams concentrate 82% of the investment.

Up to 11 teams have invested 2mio€ or less in players signings, 5 of them have not

spend a single euro (Espanyol, Rayo Vallecano, Málaga, Osasuna y Deportivo)

Highlights- La Liga (1 of 3)

73

Modric acquisition by Real Madrid (30mio€ paid to Tottenham) is the most expensive

at La Liga and the only of the Liga BBVA joining the top 10 in Europe (7th). The

number of players in Spanish top 10 signed by Barça or Real Madrid has decreased to

only 3, it was 8 and 5 the last seasons

Sales amongst the BBVA League have been reduced significantly reaching only

183mio€ after 290mio€ last season. It represents a decrease of 37%. It is the lowest

value of the last seasons

Athletic Bilbao (40mio€) leads player sales activity in Spain thanks to Javi Martinez

move. Real Madrid places 2nd after selling 39mio€ with 19 coming from sales of

players formed on its development system. Valencia is 3rd and accumulates 153mio€

in sales in the last 3 years.

Spanish Football (BBVA League and Adelante League) becomes a true national talent

exporter for the first time. Sales amongst the BBVA League have been reduced

significantly, but talent has been sold abroad for the biggest amount ever (115mio€).

Almost half of all players’ sales (49%) have been done outside Spain. In the last 5

years, national players’ sales outside Spain averaged only 17% of the total amount of

Spanish football players’ sales.


74

the BBVA League has used this window of singings to save money, investing 55mio€

less than the money it has made on players’ sales. It is the highest figure of negative

net investment of the last years.

FC Barcelona also leads the net investment ranking (33mio€) followed by Sevilla (12)

and Getafe (4,5). Up to 11 teams did not reinvest the money gained on players’ sales.

Athletic Bilbao, which has made 37mio€, is still in the selling window. Málaga made

29, Atlético de Madrid 17 and Real Madrid 9.

For 4th consecutive season La Liga teams have taken advantage of the transfers

window to decrease number of players in squads and reduce wages

Granada repeats as the team with highest reduction of players in first team squad,

with a negative balance of 12 players, same number as Levante and Rayo Vallecano.

Athletic Bilbao and FC Barcelona repeat as teams with less arrivals, same number as

Real Madrid. Only 6 teams did not decrease number of players

4 teams start the season with a new manager (vs 7 last season). Half of contracts will

expire at the end of this season


75

1. Technical sheet





6. Conclusions

7. Annexes:

Tables



76

63,2%

44,9%

49,7%

40,3%37,9%

63,3%

47,3% 48,6%

39,4% 38,8%

64,0%

52,2%49,2%

41,1%

36,7%

Non-national players 2010/11

2011/12

2012/13

La Liga is still the league that has the highest % of national players.

English Premiership, the lowest

% of non national players by league


77

Age

28,1

26,6 26,7

27,5

26,626,0

25,6 25,2

28,6

28,0

26,8 26,8 26,8 26,6 26,4 26,426,0 25,9

Levante Deportivo Getafe Granada Osasuna Celta Málaga Zaragoza Mallorca Real Madrid

2011/12

2012/13

Average age of players in squad- Top 10

78

Age

25,324,9

24,40

26,2

25,2

24,5

26,9 26,7

25,2

24,524,8 24,9

25,4 25,5 25,7 25,7 25,8 25,8 25,9

At.Bilbao R.Sociedad Espanyol Sevilla Valencia At.Madrid FC Barcelona

Rayo Vallecano

Valladolid Betis

2011/12

2012/13

Average age of players in squad- Bottom 10

79

19 17

16

11 10

9 9 7 7

6 6 6 5

4 4 4 3 3

2 0

Players

* Players having participated in any youth teams of the club, including reserves (B teams)

Home grown players by squad

80

Players

4 4 4 4

3

2 2 2 2

1 1 1 1

FC Barcelona

Espanyol Osasuna Rayo Betis Malaga At. Bilbao Real Madrid

Mallorca Valladolid Real Sociedad

Getafe Zaragoza

Clubs that registered home grown players

in 1st team

81

Nº of Players

5 5 5

4 4 4

3 3 3 3 3

2 2 2 2 2

1 1

0

U21 players in each team

82

Years*

3,8

3,1 3,2

2,42,0

1,6 1,71,3

3,73,5

3,33,0

2,42,0 1,8 1,7 1,7 1,6

Barça repeats as the team with most stable squad, well ahead the rest

2011/12

2012/13

Average stability of squad- Top 10

* Average time of stay in the club

83

Years*

1,00,8

1,21,0 1,0

1,2

0,8

1,4

1,1

0,81,0

1,1 1,11,2 1,3 1,3

1,5 1,5 1,6

2011/12

2012/13

Average stability of squad- Bottom 10

* Average time of stay in the club

84

Spanish La Liga remains as the league (among top 5) with highest number of national

players (63,3%). On the other side, English Premier League has only 36%

Levante (28,6), Deportivo (28,0) and Getafe (26,8) are the teams with highest squad

average age. Athletic Bilbao (24,5), Real Sociedad (24,8) y Espanyol (24,9), have the

lowest.

Athletic Bilbao (19), Barça (17) and Real Sociedad (16) have the highest number of

home grown players in the first squad. On the other extreme, Granada (0), Getafe (2)

and Levante (3)

FC Barcelona (Dos Santos, Muniesa, Montoya y Bartra) is the team promoting more

home grown players to the First squad this season. Espanyol, Osasuna y Rayo also

promote 4 new home grown players

C Barcelona repeats as the team with the highest squad stability (players stay an

average of 3,7 years in the club). Rayo Vallecano and Zaragoza have the lowest

average

Highlights- Squads review

85

1. Technical sheet


3. Summer market 2012/13



6. Conclusions

7. Annexes:

Tables



86

2011/12 2012/13 2011/12 2012/13

Revenues* (mio€) 451 470 480 N/A

Profit/Loss* (mio€) 48,8 35,9 N/A N/A

Signings investment (mio€) 60 33 55 30

Player sales (mio€) 24 0 17 39

Net signings investment

(mio€)36 33 39 -8,5

# of signings 2 2 5 2

# of exits 9 3 10 9

Average cost per new player 30 17 11 15

Continuity players signed

last season4/4 2/2 4/6 4/5

Most expensive signing

(mio€)Cesc (34) Song (19) Coentrão (30) Modric (30)

Players movement

* Forecast Real Madrid 2011/12 and FC Barcelona 2012/13

87

2009/13 2009/13

Signings investment (mio€) 278 428

Player sales (mio€) 115 156

Net signings investment (mio€) 163 272

Most expensive signing (mio€) Ibrahimovic (66) C. Ronaldo (94)

Most important sale (mio€) Touré (30) Robben (24)

Players movement- accumulated 4 years

* Seasons 2009/10, 2010/11, 2011/12 & 2012/13

88

2012/13 2012/13

Nº players in First team 26 23

Average age 25,7 25,9

Average stability of squad

(Average time of stay in the

club)3,7 3,0

% Foreign players 30,8% 60,9%

Nº Nationalities 7 8

Home grown players by squad 17 6

New home grown players by

squad4 2

U21 Players 5 2

Squad review

89

1. Technical sheet


3. Summer market 2012/13



6. Conclusions

7. Annexes:

Tables



90

The summer European market of players’ signings has been reduced 10% compared

to last season with a expenditure of 1.544mio€. This decrease adds to the 65%

reduction produced in the last winter market.

top leagues have had different trends:

• 3 leagues grow: Premier League (+12%) continues to lead the pack with

617mio€, Bundesliga (+58%) makes a much greater investment than usual and

Ligue 1 (+16%) keeps last year’s growth thanks to PSG.

• The BBVA League (-65%) and Serie A (-28%) reduce their investment

dramatically. This makes BBVA the top league with the smallest investment for

the first time. The Spanish league’s investment is also the lowest amongst top

leagues in the last 4 years.

The following circumstances prevented the reduction to be even greater:

• The investment keeps being concentrated in few clubs. Nine teams are

responsible for 40% of the total market.

• Teams which have owners with big financial capabilities (PSG, Chelsea,

Manchester City, etc.) continue to make huge expenditures in players’ signings.

Conclusions FTR 2012 (1 of 4)

91

In a near future, the teams which financially strong owners who led them to big

expenditures will need to adjust their investment in players’ signings, because the

FIFA’s Financial Fair Play rules will prevent a team from spending more money than

the club’s operative income, allowing a maximum deflection of 45mio€ in a three-year

period.

The top investments were made once again by clubs with owners who are very strong

financially: PSG (147mio€), Chelsea (100) and Zenit (95), favoring in many occasions

very high players’ transfers. It is important to highlight that for the second consecutive

year, the two Spanish powerhouses, Real Madrid (30) and FC Barcelona (33), are not

amongst the top 10 teams in players’ investment. Portuguese clubs Porto (81) and

Benfica (71) are the top selling teams in the continent, overtaking Atlético de Madrid. 3

Spanish teams join the top 10 of sales: Athletic Bilbao (40), Real Madrid (39) and

Villarreal (39)

The signings market of the BBVA League has had the least amount of activity in

recent years. Players’ signings have been reduced 65% reaching the lowest level in

the last seasons (128mio€). Spanish football has also been at its lowest in sales (189).

This information places the Spanish league at the bottom of Europe in financial

activity.


92

The reduction in signings expenditure of the BBVA League teams is the consequence of 4

reasons:

• FC Barcelona and Real Madrid reduce again their investment (3rd year in a row) down

to 45%.

• No team reinvests the money made on players’ sales like Atlético de Madrid did a year

ago.

• No owner devotes its money to renew his team, like Málaga did last season.

• The investment of 11 teams does not surpass 2mio€. 5 of these teams have not spent

a single Euro in players’ singings.

Spanish Football (BBVA League and Adelante League) becomes a true national talent

exporter for the first time. Sales amongst the BBVA League have been reduced significantly,

but talent has been sold abroad for the biggest amount ever (115mio€). Almost half of all

players’ sales (49%) have been done outside Spain. In the last 5 years, national players’

sales outside Spain averaged only 17% of the total amount of Spanish football players’

sales

In summary, the BBVA League has used this window of singings to save money, investing

55mio€ less than the money it has made on players’ sales. Up to 10 teams have used the

window to generate money, getting their financial numbers back to black ink.


93

Interesting information about Real Madrid:

• Reduces the investment for the 3rd consecutive season (-45%) and is not amongst Europe’s

top 10 teams in players’ singings.

• Loses the first place in the continent’s accumulated ranking of signing expenditures in the

last 4 years (428mio€) to Manchester City (442).

• Invests less (30) than the amount received in sales (39), making a profit of 9mio€ in the

summer market.

• Accomplishes again the sales of players formed on its development system, receiving for

them 19mio€: 50% of the total amount of sales.

• One of its investments is in the top 10 of the most expensive players in Europe this summer

(Modric).

Interesting information about FC Barcelona:

• Reduces the investment for the 3rd consecutive season (-45%) and is not amongst Europe’s

top 10 teams in players’ signings.

• After a year of achieving record sales of players developed on its own system, does not get

any income for players’ sales this season.

• It is the team with the least amount of players’ departures (2) and players’ acquisitions (2) of

the BBVA League.

• Keeps relaying in la Masia. Promotes 4 players from its own development system and is the

second team of the league with the highest amount of players formed in the club.

• It is the team with the highest amount of Under 21 players tied with Betis and Málaga.

• Has the team with the highest stability (players stay an average of 3,7 years in the club).


94

1. Technical sheet





6. Conclusions

7. Annexes:

Tables



95

Team Arrivals €Mio Exits €Mio

Alex Song

Jordi Alba

Total

19

14

-33

Henrique

Keita

Afellay

Total

0

0

ced

0

Modric

Essien

Total

30

ced

-30

Altintop

S. Canales

Gago

Sahin

Granero

Diarra

Carvajal

Joselu

Drenthe

Total

3,5

7,5

3,5

ced

8

5

5

6

0

38,5

Aduritz

Ismael López

Herrerín

Total

2,5

0

0

-2,5

Pablo Orbaiz

Zubiaurre

Díaz de Cerio

Herrerín

Gabilondo

Koikili

Cerrajería

Javi Martínez

David López

Ustaritz

Total

0

ced

0

ced

0

0

0

40

0

0

40


Emre

C.Rodríguez

Cata Díaz

Cisma

Total

0

0

1

0

-1

Perea

Salvio

R.Micael

R.Pérez

Assunçao

Domínguez

A. López

Cabrera

Fran Mérida

B. Gónzalez

Total

0

11

ced

ced

0

7

0

ced

0

ced

18

Castro

Carlos Vela

Berchiche

José Ángel

Total

0

3,8

0

ced

-3,8

Berchiche

Viguera

Demidov

Llorente

Sarpong

Total

ced

0

0,5

ced

ced

0,5

Arrivals & exits La Liga 2012/2013

96


Sergio Canales

Viera

Guardado

J.Pereira

Gago

Valdez

Cissokho

Total

7,5

2,5

0

3,7

3,5

ced

6

-23,2

Maduro

Moyà

Jordi Alba

Míchel

Topal

Bruno

Aduritz

Miguel

Dealbert

Domínguez

P.Hernández

Alcácer

Total

0

2

14

0

4,5

0

2,5

0

0

0

7

ced

30

Diego López

Maduro

Rabello

Kondogbia

Cicinho

Botía

Total

3,5

0

0

4

2

3

-12,5

Escudé

Guarente

Armenteros

Javi Varas

De Mul

Koné

Kanouté

Romaric

Luis Alberto

Jímenez

Acosta

Total

0

ced

0

ced

0

0

0

0

ced

0

0

0


Arizmendi

J. Márquez

Miño

A.López

Conceiçao

Geromel

G.Dos Santos

Total

0

1,2

0

0

ced

ced

1

-2,2

Cáceres

Zuiverloon

S.Tejera

Ogunjimi

Chori Castro

Crespí

Cendrós

Ienaga

Ramis

Sergi Enrich

Total

ced

ced

0

ced

0

0

0

ced

6

ced

6

Lafita

Abraham

Moyà

Xavi Torres

Alcácer

Álvaro

Total

0

0

2

0,5

ced

3

-5,5

Cata Díaz

Casquero

Pedro Ríos

Sardinero

Pablo Pintos

Mosquera

Ustari

Arizmendi

Miku

Total

1

0

0

0

0

0

0

0

ced

1


97


Javi Varas

Samuel

G. Cabral

A. Fernández

Krohn-Dehli

Chu-Young Park

Total

ced

0,5

ced

1,5

1

ced

-3

Yoel

David Catalá

Papadopoulos

D.Rodríguez

Jota

Total

0

0

0

0

ced

0

Zuculini

Álamo

Romaric

Loovens

Wilchez

Álvaro

Lucas Porcar

Apoño

Babovic

Sapuranu

Total

0

0

0

0

ced

0

0

1

0

0

-1

Lafita

Da Silva

Contini

Pablo

Luís García

Total

0

0

0

0

Ced

0

Rubén Peréz

Paulao

Campbell

Juan Carlos

Agra

Ángels

Igiebor

Perquis

Total

ced

0

ced

ced

0,3

0

1,1

0,7

-2,15

Iriney

Goitia

Ezequiel

Matilla

Isidoro

Juanma

Total

0

0

ced

ced

0

0

0


José Carlos

Amat

Adrián

Rubén

Nickie Bille

Gálvez

Abu

Arana

Vázquez

Domínguez

Rodri

Cobeño

Total

0

ced

0

ced

ced

0

ced

0

ced

0

0

0

0

Tamudo

Movilla

Raúl Bravo

Michu

Arribas

Diamanka

Benito

Juli

Quero

Cobeño

Total

0

0

0

2,6

0

ced

0

0

0

0

2,6

Iturra

Santa Cruz

Saviola

Onyewu

Total

0

ced

0

ced

0

Xavi Torres

Iván González

Sandra Silva

Rubén

Javi López

Hélder

Rondón

Apoño

Cazorla

Mathijsen

Malagueño

Maresca

Total

0,3

0

ced

ced

0

0

9

1

19

0

0

0

29,3


98


Rukavina

Ebert

Sastre

Neira

Omar

Sereno

Aballu

Total

0

0

0

ced

ced

ced

1,5

-1,5

Sisi

Salcedo

Aquino

Nafti

Jofre

Matabuena

Nauzet

Alonso

Camará

Lázaro

Marquitos

Razak

Varela

Total

0

0

0

0

0

0

0

0

0

ced

0

0

0

0

Colotto

Capdevila

Wakaso

Sergio Tejera

Simao

Longo

Stuani

Total

0

0,35

0

0

0

ced

0

-0,35

Javi Márquez

Amat

Ben Sahar

Uche

Molina

Pandiani

Thievy

Luna

Dani Nieto

Álvaro

Total

1,2

ced

0

1,5

0

0

ced

ced

0

3

5,7


Armenteros

Arribas

Nano

Sisi

Llorente

Anan

Total

0

0

0

0

ced

ced

0

Calleja

Ricardo

Nekounam

Zabal

Eneko

Lekic

Roversio

Sergio

Ibrahima

Rúper

Annunziata

Total

0

0

0,7

ced

ced

0

0

0

4

ced

ced

4,7

André Santos

Pizzi

Evaldo

Abel Aguilar

Miranda

Oliveira

Pinto

Marchen

Camuñas

Total

ced

ced

ced

ced

ced

ced

ced

0

ced

0

Guardado

Colotto

F.Ramos

Pablo

Morel

Lassad

Total

0

0

ced

0

0

0

0


99

Altas y bajas Liga BBVA 2011/2012


Borja Gómez

Cases

Kitoko

Álex

El Arabi

Machí

Angulo

Iriney

Ortiz

Torje

Floro Flores

Brahimi

Total

0,8

0

0

0

5

0

0

0

0

ced

ced

ced

-5,8

Widmer

Pudil

Ferreiro

Anya

Boateng

Juanjo

Murillo

Silva

Jose Juan

Abel

Mollo

Yuste

Álex

Óscar

Akinsola

Campos

Cases

Bernal

De Coz

Barrancos

Kitoko

Toti

Total

ced

ced

ced

ced

ced

ced

ced

0

0

0

2

ced

ced

ced

ced

ced

ced

ced

ced

0

ced

ced

2


Keylor Navas

Koné

Ángel

Míchel

Pedro Ríos

Xavi Torres

Diop

Karabelas

Gekas

Lell

Dudka

Volta

Total

0,15

0

0

0

0

0,3

0,2

0

0

0

0

ced

-0,6

Javi Venta

Del Horno

Rubén

Farinós

Marc Mateu

Valdo

Xavi Torres

Koné

Total

0

0

0

0

0

0

0,5

3,7

4,3

100

Club Home grown players

Betis Casto, Adrán, Alex Martínez, Cañas, Beñat, Pozuelo, Vadillo

AthleticG.Iraizoz, R.Fernández, Amorrebieta, Ekiza, San José, Ramalho, Aurtenetxe, Iraola,

Etxeberria, Iturriaspe, Gurpegui, Iñigo Pérez, Iñigo Ruiz, Susaeta, Isma López, Ibai

Gómez, Muniain, Llorente, Aduritz

Atlético Joel, Cisma,Pulido, Mario Suárez, Koke, Gabi

BarcelonaV.Valdés, Piqué, Puyol, Bartra, Fontás, Muniesa, J.Alba, Montoya, Busquets, Xavi,

Iniesta, Thiago, Cesc, Pedro, Cuenca, Dos Santos, Messi

Granada -

EspanyolEdgar Badia, R.Rodríguez, Capdevila, V.Álvarez, E.Galán, C.Gómez, C.Alfonso, Javi

López, S.Tejera, Baena, Rui Fonte

Getafe Abdel Barrada, Hugo Fraile

Málaga Pol, Jesús Gámez, Juanmi, Recio, Francisco Portillo, Fabrice

MallorcaPedro Bigas, Kevin, Ximo Navarro, Lluis Martí, Nsue, Tomás Pina, Casadesús, Pereira,

Álvaro

OsasunaElías, Miguel Flaño, Echaide, Oier, Timor, Roberto Torres, Manuel, Puñal, Loe, Kike

Sola

Home grown players by team

101

Club Home grown players

Deportivo Laure, Diego Seoane, Juan Domínguez

R. Madrid Casillas, Adán, Jesús Fernández, Arbeloa, Callejón, Morata

Sevilla Cala, Espinosa, Luna, Campaña, Jesús Navas,, Perotti, Reyes

CeltaSergio Álvarez, Andrés Túnez, Roberto Lago, Hugo Mallo, Oubiña, Jonathan Vila,

Álex López, Dani Abalo, Toni, Iago Aspas

Levante Hector Rodas, Iborra, Juafran

Valencia Guaita, Albelda, Bernat

Rayo Vallecano Lass, Jorge Sáez, Perea, Leo Carrillho, Diego Benito

Valladolid Baraja, Rueda, Javia Navas, Lolo

R.SociedadZubikarai, M.González, I.Martínez, Ansotegui, Cadamuro, C.Martínez, Elustondo,

Markel Bergara, Illarramendi, R.Pardo, Zurutuza, Ros, X.Prieto, Estrada, Griezman,

Aurtenetxe

Zaragoza Lacruz, Goni, Laguardia, José Mari

Home grown players by team

102

6

1311 10

7 7 6 7 8

5

9 8 86 5 4

2 3 42

16 1

1 2

4 44 3 2

5

11 0

11 2

3 2 1

1

Loans

Tranfers

Nº of players

# of exits by team and category

103

9,3

45,0

15,2 30,8

66,0 87,5

11,0 16,5 38,5

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

Morientes

(9,3)Figo (0) Zidane (-) Helguera (0) A. Gonález (-) Heinze (1,5)

Metzelder

(0)Garay (5) Altintop (3,5)

Owen (25) Portillo (0) Pavón (0) Cassano (0) Parejo (3) Guti (0) Pedro León (5) Canales (7,5)

Celades (0) Cobeño (0) Mejía (0) Balboa (4) García (7) Raúl (0) Sarabia (3) Gago (3,5)

Solari (2) Sánchez (0) Bravo (2,3) García (0) Codina (0)Van der

Vaart (11)

Juan Carlos

(2.5)Granero (8)

Samuel (18) Arbeloa (1,3) Diogo (4,5) Granero (3) Saviola (5) Fran Rico (1) Diarra (5)

César (0) Borja (-) Beckham (0) Soldado (6) Cannavaro (0) Drenthe (-)

Juanfran (0,4) R. Carlos (0) Baptista (10) Huntelaar (15) Carvajal (5)

Gravesen (3)Diego López

(7)Robinho (43) Negredo (15) Joselu (6)

Jurado (3) Cicinho (9) De la Red (-) Sneijder (15)

González (-) De la Red (3) Robben (24)

Ronaldo (7,5) Émerson (5) Torres (2)

Salgado (0)

Van Nistelrooy

(0)

Players exits R. Madrid 2004-2013

104

14,8 10,0 13,0 14,0

55,0

22,0

69,0

23,8 0,0

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

Cocu (0)Rochemback

(1,5)Larsson (0)

Van

Bronckhorts

(0)

Edmílson (0) Eto’o (20) Touré (30) V.Sánchez (0) Keita (0)

Santemaría

(0)Ros (0) Gabri (0) Saviola (0) Oleguer (3)

Gudjohnsen

(2)

Chygrynskiy

(15)Milito (0) Henrique (-)

Luis García

(8,75)Albertini (-) Damià (1) Giuly (4,5)

Ronaldinho

(25)Jorquera (0)

R. Márquez

(0)Jeffren (3.75)

Overmars (-) Riquelme (7) Recber (0) Máxi lópez (2) Ezquerro (0) Sylvinho (0) Henry (0) Bojan (12)

Kluivert (0) Gérard (0) López (-) Belletti (5,5) Deco (10)Ibrahimovic

(24)Cáceres (3)

Quaresma (6) García (1,5) Navarro (6) Motta (2) Thuram (-) O.Romeu(5)

Dani (0) Rodri (0)G. dos Santos

(6)

Luis Enrique

(-)

Mark van

Bommel (6)

Zambrotta

(10,5)

Reiziger (0) Crosas (0,54)

Tortolero (0)

Enke (-)

Player exits FC Barcelona 2004-2013

105

1. Technical sheet





6. Conclusions

7. Annexes:

Tables



106

Prime Time Sport business areas

Players representation

Image rights

Media & social

networks consultancy

Club revenue

development

International player

transfers

Football Marketing Premium content

Sponsors

recruitment

Sponsorship activation

for top brands

Sports rights

exploitation

Sponsorship programs

design

Strategic

consultancy

Sports marketing

courses SMPro*

Football Transfer

Review*

Editorial

Book Show Me the

Money!

Conferences, opinion

articles and collaboration

with media

Blog

estevecalzada.com

*Methodology exclusive to Prime Time Sport

107

Mission and USP’s

USP’s

Mission

statement

To inspire and help clients to maximize value around their

professional sport practice and their sport related activities.

Prime Time Sport develops selected strategic consultancy and

business development projects with sports entities, sports rights

holders, athletes and large corporations that leverage sport

relationship to develop effective and unique marketing plans

1. Independence and objectivity

2. Experience, professionalism and quality of work

3. Global high profile contacts network

4. Rigorous client selection base on high quality and value

108

Contact details Prime Time Sport

Esteve Calzada

CEO

[email protected]

blog: www.estevecalzada.com twitter: @estevecalzada

Bruno Batlle

General Manager

[email protected]

Aleix Piqué

Content Manager

[email protected]

Luiz Rocha

CEO Brasil

[email protected]

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football transfer review 2013 by prime time sport eng

Sports

european football finances3

player transfers

european leaguesmio

european football2

big european leagues

player loans

player sales12

summer transfers window