food and beverage packaging survey

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Food and Beverage Packaging 2016 Community Report

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Page 1: Food and Beverage Packaging Survey

Food and Beverage Packaging

2016 Community Report

Page 2: Food and Beverage Packaging Survey

Beverage Products Packaged

beer

wine/liquor

soft drinks

dairy-based drinks

beverage concentrates

bottled water

other beverages

juice/fruit drinks

alternative beverages/sports drinks (including fortified/nutraceutical)

coffee/tea

5%

7%

10%

12%

12%

12%

15%

16%

17%

17%

Please select all food and beverage products packaged by your company.

Page 3: Food and Beverage Packaging Survey

Food Products Packaged

fast foods

vending foods

cereals and/or breakfast foods

fruits and/or vegetables

grains, seeds, beans, flour and/or nuts

meat, poultry and/or seafood

soups, sauces, condiments, spices, powders and/or oils

5%

6%

7%

11%

12%

14%

14%

14%

15%

16%

16%

17%

21%

26%

Please select all food and beverage products packaged by your company.

Page 4: Food and Beverage Packaging Survey

Company Size1,000 or more

21%

500 - 9999%

250 - 49910%

100 - 24912%

20 - 9918%

fewer than 2029%

no answer2%

How many employees are in your company, including all locations?

Page 5: Food and Beverage Packaging Survey

Primary Job Function

owner24%

executive management16%

manufacturing & production12%

engineering10%

sales, business development, & marketing

9%

packaging development & R&D9%

plant engineering & operations main-tenance

5%

purchasing & procurement4%

quality3%

other*8%

What is your PRIMARY job function? *other: brand/product management, package design, supply chain/logistics, regulatory

Page 6: Food and Beverage Packaging Survey

Total Time in Buying Processmore than 12 months

7%11 - 12 months

5%

9 - 10 months3%

7 - 8 months8%

5 - 6 months26%3 - 4 months

28%

1 - 2 months22%

no answer1%

When your company enters the buying process for a major packaging purchase, approximately how many months does the process take from identifying the need for new materials/equipment to making the final decision?

Page 7: Food and Beverage Packaging Survey

Importance of Information in Vendor Selection

supplier's social media sites

social media posts about the supplier

magazine ads

articles about the supplier

company's preferred vendor list

trade shows/conferences

Internet searches

colleagues' opinions/recommendations

supplier's website

15%

18%

26%

46%

55%

60%

67%

75%

76%

How important to you are each of the following sources of information when seeking a new packaging supplier?

Page 8: Food and Beverage Packaging Survey

Involvement in Vendor Selection

usually make the final decisions myself

approve the supplier recommendations of others

work on/issue the RFQs

negotiate with suppliers

recommend/specify the selection of individual suppliers

prepare plans/budgets

make the initial contact with suppliers

share in final decisions with others

compare the various alternatives (performance/specs/costs/etc.)

research/suggest which suppliers might satisfy our needs

involved in the evaluation of products/equipment/suppliers

meet with suppliers

identify specific needs for new or different technology

18%

19%

27%

41%

42%

46%

47%

49%

52%

54%

58%

59%

64%

When your organization seeks to identify and evaluate vendors/suppliers for a major packaging technology initiative, in which of these ways are you typically involved?

Page 9: Food and Beverage Packaging Survey

Involved in Creating Vendor List

yes70%

no30%

Are you personally involved in establishing approved vendor/supplier lists for your organization?

Page 10: Food and Beverage Packaging Survey

Frequency of Vendor List Evaluationevery 6 months

12%

annually44%

every 18 months6%

every 2 years5%

at some other frequency16%

never2%

not sure15%

How often does your organization evaluate its approved vendor/supplier lists?

Page 11: Food and Beverage Packaging Survey

Factors When Selecting a Vendor

If you were to select a VENDOR/SUPPLIER for your company, how important would each of the following criteria be to you? IMPORTANT SUMMARY (rated 4 or 5 on a 5-point scale where 5 = very important and 1 = not at all important)

location

design assistance

innovation

relationship

engineering technical support

prior experience

price

performance

deliverability

reliability

quality

45%

61%

75%

76%

78%

78%

84%

92%

93%

95%

96%

Page 12: Food and Beverage Packaging Survey

Features of Packaging Technology

cube efficient

lightweighting

high barrier

high-impact graphics

energy efficiency

recyclable/reusable

toxicity/migration

consumer convenience features

cost reduction

50%

50%

52%

60%

63%

63%

70%

77%

87%

How important would the following features be to you if you were evaluating/selecting PACKAGING TECHNOLOGY for your company?

Page 13: Food and Beverage Packaging Survey

Technology ExpendituresTechnology Type Increase Decrease Unchangedlabels, digital printing products/equipment, product identification and decorating 46% 5% 49%automation, controls, motors, software and servos 43% 2% 55%marking, coding products/equipment 43% 4% 53%flexible packaging 39% 4% 57%bagging products/equipment 38% 5% 57%material handling, conveying, accumulation equipment 35% 4% 61%cartoning, casing, sealing products/equipment 34% 6% 60%inspection, detection, check-weighing equipment 34% 5% 61%form, fill, feed equipment 32% 4% 64%contract manufacturing/packaging services 31% 9% 60%packaging design services (graphics, structural) 31% 6% 63%shrink or stretch wrap products/equipment 27% 5% 68%film, foil 26% 7% 67%paper, paperboard 26% 8% 66%palletizing equipment 24% 5% 71%bottles, closures 23% 6% 71%plastics/resins 21% 7% 72%capping, overcapping, lidding equipment 20% 7% 73%converting machines 19% 7% 74%glass, metal 16% 16% 68%rigid containers 16% 8% 76%

For the following types of technology, do you expect your company's expenditures to increase, decrease, or stay the same in the next 12 months?

Page 14: Food and Beverage Packaging Survey

Event and Conference Attendance

About how many of each of the following industry events do you attend in a typical year?Assuming the content is interesting and relevant, how likely would you be to attend an industry TRADE SHOW/CONFERENCE in each of the following scenarios?

1 to 2 3 to 4 5 to 6 more than 6trade shows 53% 21% 6.5% 7%conferences: free 40% 14.5% 3% 5%conferences: paid 41% 9% 3.5% 3%

the conference location is beyond 300 miles from your home

the conference offers continuing education credits

the event sponsors evening/after-event networking activities

you have to fly to the location

the event is multiple days (requiring overnight stay)

the trade show location is beyond 300 miles from your home

the city/destination of the event is appealing to you

travel/lodging is paid for by your company

you can travel by car to the location within a day

27%

27%

29%

30%

33%

34%

42%

56%

60%

Likely to Attend

Page 15: Food and Beverage Packaging Survey

Challenges Faced In Packaging

How challenging are each of the following aspects of packaging to your company?

collaborating effectively with internal departments

collaborating effectively with external partners

instituting sustainability improvements

finding qualified suppliers

complying with regulatory requirements

changes in consumer preference/consumption

ensuring efficiency in packaging processes

implementing innovation

proper staffing/training

managing costs

30%

37%

46%

47%

47%

49%

55%

55%

55%

60%

Page 16: Food and Beverage Packaging Survey

Decorating Technology Use

When it comes to packaging graphics, which DECORATING TECHNOLOGIES is your company using and/or planning to use in the next two years?

shrink-sleeve labeling

direct-package printing: online/on demand

glue-applied labeling

pressure-sensitive labeling

direct-package printing: preprinted

28%

33%

41%

55%

57%

16%

17%

6%

9%

15%

Plan To Use Currently Use

Page 17: Food and Beverage Packaging Survey

Packaging Automation Technology Use

What technologies is your company currently using on packaging lines in your manufacturing plants to optimize production or improve automation and which does it plan to use in the next two years?

Internet of things

remote monitoring/diagnostics

robotics

serialization/track-and-trace

hybrid/combo machines (ex: x-ray inspection that also check-weights or palletizer with shrink wrapper)

smart sensors

servo/stepper motors

fully automated equipment

21%

27%

27%

27%

33%

37%

40%

44%

18%

19%

18%

21%

18%

20%

12%

26%

Plan To Use Currently Use

Page 18: Food and Beverage Packaging Survey

Use Of Trade Publication Resources

For which reasons do you typically use each of the following resources?

trade publication: editorial webcasts

trade publication: digital (ads and editorial)

trade publication: eNewsletters

trade publication: print (ads and editorial)

trade publication: websites (ads and editorial)

NET: TRADE PUBLICATION [ADS AND EDITORIAL)

NET: TRADE PUBLICATION RESOURCES

32%

35%

38%

40%

41%

53%

57%

37%

42%

42%

43%

43%

57%

66%

For Information On Packaging To Learn About New Packaging

Page 19: Food and Beverage Packaging Survey

Use Of Non-Trade Publication Resources

For which reasons do you typically use each of the following resources?

online: communities (e.g., chat rooms, bulletin boards)

blogs/user groups

social media

vendor/supplier: direct mail

industry analysts/research organizations (e.g., Frost, Gartner)

vendor/supplier: eNewsletters

case studies/white papers

webcasts/webinars

videos

distributor websites

vendor/supplier: sales representatives

online: catalogs

vendor/suppler: websites

colleagues/peers/word-of-mouth

industry conferences/trade shows

15%

19%

19%

24%

25%

27%

29%

29%

36%

39%

39%

40%

42%

46%

55%

19%

24%

19%

43%

29%

40%

34%

35%

44%

48%

52%

53%

61%

51%

46%

For Information On Packaging To Learn About New Packaging

Page 20: Food and Beverage Packaging Survey

Social Media Use

For which reasons do you regularly use/access each of the following social media platforms?

Snapchat

Tumblr

Reddit

Instagram

Pinterest

Twitter

Facebook

Google+

YouTube

LinkedIn

4%

5%

7%

14%

14%

19%

23%

51%

61%

66%

12%

5%

6%

22%

21%

18%

56%

38%

58%

25%

Personal Professional

Page 21: Food and Beverage Packaging Survey

Age

What is your age?

55 or over45%

45 - 5432%

35 - 4415%

under 357%

no answer1%

Page 22: Food and Beverage Packaging Survey

Geographic Location

Geographic Distribution

Northeast19%

Midwest22%

South23%

West33%

unknown3%

Page 23: Food and Beverage Packaging Survey

The findings cited in this report are based on a survey sponsored by UBM. The purpose of this research project was to learn about their audience’s involvement in the food and beverage packaging market.• The survey sample of 33,784 represented all emailable, domestic recipients of Packaging Digest who

have opened an email from Packaging Digest three or more times in the last six months and who are classified by UBM as being involved in food and beverage packaging.

• The survey was designed jointly by Packaging Digest and Readex. Placement of the survey on a web page, distribution of the electronic survey invitations, and tabulation of the results were handled by Readex. As an incentive to participate, respondents were able to enter a drawing for the chance to win one of two $100 Visa gift cards.

• The survey was closed for tabulation with 1,632 total responses—a 5% response rate. To best represent the audience of interest, results are based on the 364 respondents who indicated on the first survey question that their companies’ primary activities are contract packager (involved with food and beverage) and/or food/beverage products manufacturer. This implies a reduction in the population represented to approximately 7,500 (or about 13% of Packaging Digest’s total emailable circulation).

• The margin of error for percentages based on 364 usable responses is ±5.0 percentage points at the 95% confidence level. The margin of error for percentages based on smaller sample sizes will be larger.

Page 24: Food and Beverage Packaging Survey

About Readex Research• Readex Research is a nationally recognized independent research company located in Stillwater,

Minnesota. Its roots are in survey research for the magazine publishing industry, but specialization in conducting high-quality survey research (by mail and/or the Internet) has brought clients from many other markets, including associations, corporate marketers and communicators, and government agencies. Since its founding in 1947, Readex has completed thousands of surveys for hundreds of different clients.

• As a full-service survey research supplier, Readex offers professional services, and in-house processing of all phases of each project (traditional mailing, broadcast emailing, and data processing) to ensure complete control over project quality and schedule. Analytical capabilities include a range of multivariate statistics and modeling techniques in addition to the more traditional stub-and-banner tabulations.

• This survey was conducted and this report was prepared by Readex in accordance with accepted research standards and practices.