fnbe 0814- introduction to business- business report

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  1. 1. SCHOOLOFARCHITECTURE,BUILDINGANDDESIGN FOUNDATIONINNATURALANDBUILTENVIRONMENTS INTRODUCTIONTOBUSINESS FINALPROJECT:CHARITYDRIVEEVENT LECTURER:CHANGJAUHO KedaiRuncitCT GROUPLEADER SIMCHIATING (0320932) ACCOUNTANT YEOKAIWEN (0319844) SALESMEMBERS WONGDEVIN (0319814) SATESHRAJ (0321419)
  2. 2. TABLEOFCONTENT No. Title Page 1 ExecutiveSummary 2 2 Objectives 3 3 TargetMarket 4 4 CompetitorsAnalysis 6 5 ProductandPackaging 8 6 Pricing 11 7 Promotion 14 8 Sponsor 18 9 Distribution 19 10 GreenMeasures 20 11 HumanResourcePlanning 20 12 EvaluationofResult 21 13 Appendix 23 1
  3. 3. EXECUTIVESUMMARY TheFNBEAugustIntake2014studentswererequiredtoformagroupof4peopletodo aBusinessCharityDrivein5dayswhichheldon8thto12thofJune2015atTaylor's UniversityLakesideCampus.Theobjectiveofthisprojectistoraisefundforcharity organization.Inthisproject,wenamedourgroupasKedaiRuncitCT,itnamedafter ourgroupleader,ChiaTing. Wedecidedtosellchildhoodsnacksanddrinksandthendonatetoanorphanage,Sai AsirwathsHomeatShahAlam.Thereasonofuschoosingthisorganizationwaswe wishedtohelpthechildrenbyprovidingthemeducation. Thisprojectgaveusanewopportunitytorunasmallbusinessandthroughoutthis project,wewereabletoknowhowwasthebusinessgoing. Westartedfewdayearlierbeforethecharityeventbygoingaroundthecampus, promoteourproductsandpersuadethemtobuy. Throughoutthisproject,welearntthathowtocommunicatewithotherpeopleaswellit comeoutfromourcomfort.Itcanimproveourcommunicationskills,andgain knowledgeabouthowtostartabusiness.Thiswasanmemorableexperienceforfourof us.Everythingwentsmoothlythroughoutthewholeweekoftheevent. Furthermore,ourgrouphadsuccessfullyraisedanamountofRM2508.00bysellingthe productandgetthedonationsfortheorphanage,SaiAsirwathsHome.Weregladthat wehadreachourtarget. 2
  4. 4. Objectives SaiAsirwathsHome RaiseaminimumofRM2500anddonatetoSaiAsirwathsHomebyselling snacksanddrinks. Sellminimumtoachievethetarget. Createfacebookpagetothepublics. OurteamchosetosupportSaiasirwathsbecauseoneofourmember,SateshRajwas helpingthemiftheyneedsanyhelpanddonatethemoneyyearly. Also,SaiAsirwathscurrentlyhavingfinancialissueslikeeducationfees.Sowedecided todonatethemoneytothem. 3
  5. 5. Target Market 1.UniversityStudents Forthischaritydrive,ourmaintargetforoursalesareTayloruniversitystudents.Since ourmainboothisinfrontofStudentLifeCenter(SLC),around80%ofTaylorUniversity studentspassbySLCfromBlockC,DandEtocommercialbuildingwhichisalsoknow asSyopzeveryday.20%ofthestudentarewillingtobuyourproductwhichissnack and30%ofthestudentsarewillingtobuydrinksfromourboothduring8amto6pm. Theother50%salesarefromourpromotionalthoughwegetrejectedbysomeof studentsbutwestillmanagetosellalot.Themostpersuasivewordsarewearedoing thisforthecharitydriveandalltheprofitaredonatedtotheorphanage.Althoughwe sellalotofiteminonedaybutourprofitarenothighenough,soweplantosellour producttothearchitecturestudentsduringnighttime.Westartsellingourproductstart from9pmto12am.80%ofthestudentarewillingtobuyfromusandthisisaverygood marketingstrategy.Manyofthemhavehighspendingpowercomparedtotheafternoon section. 4
  6. 6. 2.Friendsandfamily Friendsarealsooneofthemostimportantcustomer,beforetheboothwasopen,our salestargetarefriendsandrelative.Allofthemarewillingtobuyourproductsnomatter whatproductisthat.Theyalwayssay:Wearefriendsandthisiswhatfriendsdo,we willalwayssupportyou.Theytendtotrustusmoreandtheyalwayssupportourcharity event. 5
  7. 7. CompetitionAnalysis AbdulQayyumsgroup Thisgroupwassellingsnacksanddrinkstoo.Theysoldchipsandfruitdrinks.Their boothwaslocatedonouroppositeboothanditwasnearbycommercialblock. Advantage: Theirstrategiclocationisnearthecommercialblockandadministrationofficealsoit easilyallowthecustomerstopersuadethem.Theirfruitdrinkswereuniqueandnice. Weakness: Theysoldlimiteditemsonlysuchasbrownies,snacksandfruitdrinks.Theirsnacks mightgotinairiftheirthingsdidntsellout. Asourbothteamsellsquitesimilarproduct,wedecidednottojustsitatourboothwait forthecustomerstocomeandbuyit.Weintendstowalkaroundthecampustowards themtopromoteourdrinksandchildhoodsnacks. 6
  8. 8. ChinYinsgroup Thisgrouppossessedasastrongercompetitorstowardsourteam. Advantage: Theysoldsoftsrveicecream,itwasaveryrareproduct.Mostcustomerswillingtobuy suchexpensiveicecream.Thisbroughtthemahugeincomefromtheircustomers. Theyalsohadastrategiclocationduetotheylocatedatthefirstgroupwhichisthe groupbeforeAbdulQayyumsgroup. Weakness: Thecostoftheirsoftsrveicecreamswereexpensive,itcostedRM9each.Besides,the machineproducedslowanditmadethecustomershadtowaitfor20minutestoget theiricecream. 7
  9. 9. Product and Packaging Product Wehavethreemainproductwhichissnacks,candiesanddrinks.Forthecandies,we sellvarietyofchildhoodmemoriescandiessuchasmentos,lollipop,burgercandy, pizzacandy,sourcandy,pikinplumcandy,chochaircandyandskittles.Forsnacks,we sellprepackagedfoodsuchasmameemonster,murukuikan,snekku,bika,doble decker,twistiesandcorntoz.Forthedrinks,wealsosellthreetypeofdrinkswhichis carbonateddrinks(Coke,spriteandrootbeer),candrinks(Icelemondrink,greentea) andisotonicdrinksalsoknownasenergydrinks(100plus). 1. Candies Weareonlysellingchildhoodcandiesforthecharitydrive.Wesell8typesofcandieswhichare MiniMentos Lollipop Burgercandy Pizzacandy SourPlusCandy PikinPlum Skittles Choclairs Sprayflavor 8
  10. 10. 2.Snacks Wesellingchildhoodssnacksaswell,therewere Bika MameeMonster MurukuIkanPopo SnekkuMimiandTamTam Corntoz Shoyuemi Twisties DoubleDecker 9
  11. 11. Drinks Wealsosellingbeveragessuchas 100Plus Icelemontea Coke Spirite Greentea RootBeer(A&W) 10
  12. 12. Packaging Wedonotprovideanypackagingforoursellingproducts.Allourproductaregiventocustomer byhand.Thereasonwedonotprovideanypackagingistoreduceourexpensesanddecrease thewastage.theproductwepurchasedwerealreadypackedbythefactorymadeanditalready sealproperly.Therefore,wedoonlyaskthecustomersiftheyrequireaplasticbagfortheir productpurchased. https://www.youtube.com/watch?v=Gnle8lPQde4&feature=youtu.be Pricing Theaveragesellingpriceofthecandyisaround3timesthecostpriceifallcandyaresoldin unit.Manycustomerfindthatthepriceisreasonableandwillingtobuyfromusbutstillsomeof thecustomerfindthatourpriceisalittlebitexpensiveeventhoughtheyknowtheprofitstillgo tothecharity.Hencewedonotincreasetheprice. Product CostPrice(RM) SellingPrice(RM) Mentos RM0.20 RM0.50 3Lollipop RM1.00 RM3.00 3burgercandy RM0.90 RM2.00 Sourpluscandy RM0.20 RM1.00 Pizzacandy RM1.10 RM3.00 Plumcandy RM1.00 RM3.00 Skittles RM1.65 RM3.00 Chocolatecandy RM0.10 RM0.25 Sprayflavors RM0.30 RM2.00 11
  13. 13. Snacks Forthesnacks,thesellingpriceforthesnacksisaroundRM0.80eachbutwesell3packof snacksfor2Ringgit.Thereasonisthatwewanttomakeoursellingpricedoublethecostprice. Product CostPrice(RM) SellingPrice(RM) Bika RM0.20 RM0.80 MameeMonster RM0.30 RM0.80 MurukuIkanPopo RM0.20 RM0.80 SnekKuMimi/TamTam RM0.20 RM0.80 Corntoz RM0.25 RM0.80 DoubleDecker RM0.25 RM0.80 Shoyuemi RM0.25 RM0.80 Twisties RM0.35 RM0.80 Drinks Forthedrinks,wesellRM3eachforourcustomers. Thecostpriceforalldrinksis1Ringgit Product CostPrice(RM) SellingPrice(RM) 100Plus RM1.00 RM3.00 Coke/CokeZero RM1.06 RM3.00 Spirite RM1.06 RM3.00 RootBeer(A&W) RM1.06 RM3.00 Green/IceLemonTea RM1.06 RM3.00 12
  14. 14. Othersproducts ThesetwoproductsPockyandSatay,wesellRM5.00forPockyandRM3forSatay. Theaveragesellingpriceofthethesetwoproductisaround2times. Product CostPrice(RM) SellingPrice(RM) Pocky RM2.21 RM5.00 Satay RM1.06 RM3.00 13
  15. 15. Promotion WecreatedourFacebookpageandposterstoattractthepeoplewhocometohavealook, purchaseproductanddonatemoney. 1. Social Network 14
  16. 16. 2.Poster ForposterweusedCanva,awebsitetohelpusstudentstodesignourposter. Wehaddesignednotonlyjustoneposterbutseveralofit.Ourposterisfullofcolour andthisallowwillpassersbytohaveaquickattentionofwhatwesellorsometimesthe postercangrabsomepeople'sattention. 15
  17. 17. 16
  18. 18. 3.FacetoFaceCommunication Comparetosocialnetworkandposter,themosteffectivewaytopromoteourproductis facetofacecommunication.Forourveryfirsttryingtosellingtheproducts,wantedto testwhethertheproductsaresuitabletosellincampus.Ourfirsttargetbuyersare mostlyourcoursematesandlecturers.Duringthecharityevent,weapproachedtoour customerandweexplainedfurtheraboutwhatwesellandwheredoourprofitgo. Besides,wewouldaskedfordonation.Forthedonationpart,wecameoutwithsome specialsentence.Wehadtriedthatifwesaid:Wouldyouliketodonateforthe orphanage?.Basedonourresearch,therewas1outof10peoplewoulddonate willinglyhencewechangedtoDoyouhaveextraheavycoinstodonateforthe orphanage?,wefoundoutthattherewere7outof10peoplewoulddonatewillingly. Videolink (Advertismentvideo) https://www.youtube.com/watch?v=Gnle8lPQde4&feature=youtu.be (Reflectionvideo,sellingprocess,buyproductprocess) https://www.youtube.com/watch?v=nrpBKwgrIlY 17
  19. 19. Sponsor First,wedidfindoursupplierwhichisNestlcompanytosponsorusbeveragesandice creams.Wesentthesponsorshiplettertothemat18ofMay2015butthentheNestle companyrepliedusatthefirstofJune2015.Intheletter,theymentionedthattheywant moreaboutourdetailsandtheyneed4to6weeksforpreparingtheproducts.Afterwe receivedtheletterfromNestlcompany,weknowedthattheywouldnotmakeitintime, soweaskedfromanothersupplierwhichisFraserandNeave,Limited(F&N). FirstwecalledtheheadmanagerofF&Nandthemanagersaidthatitneedstosenda officiallettertotheircompanyandwesentourletteraslikehetoldusbutaftersending theletterfor2weeks,theydidnotreplybacktous.WedidcallbacktoF&Nbuttheydid notpickupatallsowegoforplanC. OneofourgroupmembersfamilyagreedtosponsorusRM400,whichcoversthe productcostandthemoneywashandedbycash.