LOCATION TEAM ASSIGNMENT

RESEARCHES METHODOLOGY

ORIGINS

ORIGINS

Name: Chong Kok Kopitiam

Location: 5, Jalan Stesen, Kawasan 1, 41000 Klang, Selangor, Malaysia

Number of employees and branches: They have no branches and around 8 employees.

Main products and services sold: Toast, buns, coffee, ‘kampung' eggs

Estimated current number of customers: Weekends - almost 100 to 150 customers Weekdays - 60 to 80customers daily

When were the business is found? The business is found around 4 generations ago on the year 1940.

Who are the founders? The great grandfather of Ms Foo which the name is unknown started the business with his friends. However, they did not change the interior of the shop which was remained till today.

Whats their motive for starting the business? The motive is to earn a living when the founders landed in Malaysia.

What’s their recent Development? They are now one of the most well known kopitiam in Klang. They have been interviewed by many reporters, journalist and columnist.

Name: Coliseum Cafe and hotel

Location: 98-100 & 102 Jalan Tuanku Abdul Rahman ,50100 Kuala Lumpur Malaysia

Number of employees and branches: They have 3 branches and around 10 to 12 employees per branch.

Main products and services sold: sizzling steak and hainanese cuisine

Estimated current number of customers: During the weekend the number of customers will be crowded 50 to 80 customers . For weekdays, the crowd is estimated around 20 to 50 customers per day.

When were the business is found? 1921, by the family of Chua Cheng Bok

Who are the founders? The founders were the family of Chua Cheng Bok and they sold it to Low Ching Hoe at the year 2011

Whats their motive for starting the business? The motive is to set up a cafe that is coliseum themed, it was named after the coliseum theatre not far from it’s cafe.

What’s their recent Development? They are now one of the most historical cafe in Kuala Lumpur. They have won many awards and is often visited by celebrities and ministers of Malaysia.

WHO?

CHONG KOK KOPITIAM

STRATEGY #1

CROWD ATTRACTION

COLISEUM CAFE & GRILL ROOM

STRATEGY #1

SINCE 1921

STRATEGY #2

= VALUE

STRATEGY #3

HAINANESE x

WESTERN

STRATEGY #4

AMBIENCE

STRATEGY #5

SERVICE

CUSTOMERS

MEDIA COVERAGE COMBATING COMPETITORS

OPEN FOR MORE THAN 50 YEARS

RESTAURANT LAYOUT AND ATMOSPHERE

CHONG KOK KOPITIAM COLISEUM CAFE AND GRILL ROOM

WORKERS

MAIN PRODUCTS SOLD CURRENT BRANCHES

BUSINESS HOUR

ANNUAL REVENUE

CHONG KOK KOPITIAM

COLISEUM CAFE AND GRILL ROOM