Introduction to Business

[BUS30104]

Business Plan Presentation

COMET COACHESTravel with Opulence

Elegance

lights up the

night

With

white.

Travel with opulence

Comet CoachesIntegrating the future in travel technology.

Designed to roam the Lion City.

Sample our on-board cuisine and delicacies.

Drink in the delicious cityscape.

Location: Singapore

• Very politically stable.

• World Tourism Organization: ranked 29 out

of all countries

• Cost-efficient public transport networks

THE

LION

CITY World-renowned cityscape

Singaporeans rely and trust

public transport

Many tourist hotspots

concentrated at one area

Efficient public transportation

THE PRESENT

52.4% use public transport

3 million bus rides are taken per day

day

LTA (Land Transport Authority)

Singapore Tourist Pass

Why Comet Coaches?

• An unmatched dining and visual viewing

experience.

• Economical fare.

• Unwind.

GLASS ROOF

AND WALLS

FEATUREOn upper deck

Maximum scenic

enjoyment

Enjoy Singapore in

360 view

Feel closer to the

city

Market

Analysis

How big is the market: average customers per day = 15/ride

Target Market: High net-worth individuals (both tourists and locals)

Location : Eastway (Marina Sentosa): Westway (Sentosa Marina)

Pass by: Singapore Flyer, Clarke Quay, Botanic Gardens

Targeted customers

• Mainly tourist

Why are we selecting them as our target?

• time

(the bus doesn’t stop) travels from the start to the end

Customers background

• Parents who are working

• Couples

• median monthly household income from work will be

$7,570 to $7,870

• Working class business man could bring their foreign

customers

for a social meeting

Potential food competitors

• Restaurants

• Café

Strength

• Serve same type of food

• Good marketing strategy

• More conventional

Weakness

• Costly

• Too traditional

• Inconsistent quality in food

Marketing Strategies

Service Benefits

• Direct transport to and from popular

Singapore destinations

• Wine & dine with a luxurious tour through

the iconic scenery of Singapore

COMET COACHES

NibblesFrench Alcohol

Blood Orange French 75 Cocktail …………… 18

Rose Champagne Cocktail ……………………... 18

Etre en Verve …………………………………………. 19

Wayne’s French 75 ……………………………..…. 19

French Sangria………………………………………… 19

Champagne & Chambord …………………….... 20

Kir Royale ……………………………………………….. 21

Ciroc French 74 ………………………………………. 21

Titbits

French Dip Au Jus ………………………… 22

Bruschetta …………………………………… 23

French Onion Soup ……………………… 23

Garlic Frites ……………………….……….. 23

Mussels in White Wine Sauce …….. 25

Crepes ………………………………………… 25

COMET COACHES

French Cuisine SGD Baked Camembert …………………………………………………………………………….. 25

Moules Marinières …………………………………………………………………………….. 25

Blanquette de Veau ……………………………………………………………..…………… 26

Cheese Soufflé ………………………………………………………………………………….. 26

Piperade ………………………………………………………………………………….………... 26

Pan-seared Foie Gras ……………………………………………………………………….... 27

Bouillabaisse ………………………………………………………………………………………. 28

Ratatouille ………………………………………………………………………………………….. 28

Sales Strategy

• Ticket-booking/purchasing made available

online (official website)

• Packages partnering with hotels (at

Sentosa & Marina Bay Sands)

• Tickets available at hotels with the

schedule of pick up times and locations

Pricing

• Tickets per pax: RM275++ (SGD108++)

• Price differs with different packages

Advertising

• official website (www.cometcoaches.com)

• Instagram account (@cometcoaches)

• Facebook page

(www.facebook.com/CometCoaches)

Promotional Activities

• Social media

• Promotional Packages

• Weekly menu

Management Strategies

Business’ Legal Structure

• Limited liability Company (LLC)

Why LLC?

• Business Liability

• Ease of Expansion – Easier to raise

capital

• Transfer of Ownership

• Public Perception

Roles of Members in the

Business

Chia Sue Hwa

Managing Director

Aida Junita

General Manager

Khor Yen Min

Finance Manager

Samantha Lee

Operations Manager

Mid-Level Employees

• IT Technician

• Graphic Designer

• Chefs

Lower Level Employees

• Bus Drivers

• Waiters/Waitresses

• Cleaning Service

RM 800,000.00

Personal Savings

Bank Loan

Percentage of Personal Savings &

Bank Loan

to Start “Comet Coaches”

WHY WE CHOOSE OCBC

BANK?

Financing of up to

S$500,000

(RM

1,264,636.96)

Lump-sum

disbursement of

funds to meet

your immediate

needs

No collateral

needed

Repayment period of

up to

5 years

Fixed monthly

repayments allow

you to plan ahead

A LOAN THAT GIVES YOU IMMEDIATE

FUNDS

Financial (Business) Plan [ 3 Years ]- Service

RM-

RM500,000

RM1,000,000

RM1,500,000

RM2,000,000

RM2,500,000

RM3,000,000

RM3,500,000

RM4,000,000

RM4,500,000

Year 1 Year 2 Year 3

Sales Forecast

Sales

RM-

RM1,000,000

RM2,000,000

RM3,000,000

RM4,000,000

RM5,000,000

RM6,000,000

RM7,000,000

RM8,000,000

Year 1 Year 2 Year 3

Profit Figure

Profit

Reference

• Farías, I. (2010). Sightseeing Buses: Cruising, Timing and the Montage of Attractions. Mobilities, 5(3), 387-407. doi:10.1080/17450101.2010.494842

• References Waddell, R. (2014). 21st Century Bus. Billboard, 126(12), 51-54.

• City bus tour to exhibit festive homes. (2007). Fort Worth Business Press, 20(49), 2.

• Zan' Asri bin T, Sharini binti H., Salina binti K. (2010). Prinsip Perakaunan. Selangor. Sasbadi Sdn. Bhd.

• Roger A. Kerin. (2011). The Core Marketing. New York. McGraw-Hill Irwin

• Viator. (2014). Barcelona Gourmet Tapas Dinner on a Deluxe Glass-Roof Bus. Retrieved from http://www.viator.com/tours/Barcelona/Barcelona-Gourmet-Tapas-Dinner-on-a-Deluxe-Glass-Roof-

COMETA

constellation of lux

COACH