Digital Signage Software

Digital Signage Solutions 2010

What is Digital Signage• Digital signage is a form of electronic

display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) placed in public and private environments, such as retail stores, public facilities and corporate buildings.

• Delivering messages using digital signage is a form of information board which content and messages are displayed on, with a common goal of delivering targeted messages to specific locations at specific times.

Digital Signage Application

• Public information• Internal information• Advertising• Brand building• Influencing customer

behavior• Enhancing customer

experience• Enhancing the environment

Benefits of Digital Signage• Multifunction compared to the existing fixed

way-finding signage • Changes to the displayed messages or content

can be scheduled or immediate • Emergency alerts can be displayed immediately • Choose between a wired or wireless networked

solution • Faster delivery of content and more cost

efficient over static signage installations • Digital posters can be eye catching and enhance

environments • Animated messages are more visible than a

static sign mean more people will take notice • Scalable with management from a single

location or web interface• New Advertising revenues with Digital Signage,

more available slots, domination for special campaigns, local or National.

Implementation

Implementing Digital Signage• Whilst the technological

advancements of hardware and software are facilitating more interaction with consumers, poorly located screens and inappropriate content can significantly diminish the overall impact of any digital signage network.

Digital Signage Software• World leader in Enterprise class digital

signage software – POV from Dynamax is at the heart of many successful digital signage deployments.

Retail – Indoor SignageTarget Location:Department Store / Coffee Shop / Restaurant

Target Segment:Visitors

Hospital & ClinicTarget Location:

Hospital / Clinic / Drugstore

Target Segment:Visitors

BankingTarget Location:Bank / Financial InstitutionTarget Segment: Bank Customers

Standalone Signage

Target Location:Shopping Mall / Office Building / Airport / Train Station

Target Segment:Professional Workers / Mall visitors /

Traveler

Multifunction Signage

Mobile Phone Charging

Wireless Internet Access

Target Location:Shopping Mall / Airport / Train Station

Target Segment:Professional Workers / Mall visitors / Traveler

Giant LEDTarget Location:Shopping Mall / Protocol Area

Target Segment:Professional Workers / Mall visitors / Car passengers

Video Wall SignageTarget Location:Airport / Train Station / Bus Terminal

Target Segment:Traveler / Workers

Software Solution

A Perfect Partner • Dynamax will centrally manage your

digital signage project from conception to completion in partnership with our global network of partners to provide you with:

• Full training for staff, ensuring you get the most from the network

• Competitive screen sourcing and selection

• Effective screen positioning• Installation• Maintenance• Content distribution server and

Communication• Network management• Content creation• Advertising partners• Server rental

Architecture

Terminology

Your Content Here.jpg .bmp .swf .ppt .mov

.wmv .mpg .vobhttp:// rss, ticker, clock, TV

Scene

Playblock Screen Layout

Daypart

Node

Campaign Element

Scene #1

Scene #2

Scene #3

Scene #4

Scene #5

Scenes

Duration

LOOP

Real-time Thicker

Playlists

Real-time data feed

FeaturesContent• Building a screen layout• Stream live news feeds• Themes, wallpapers and templatesControl• The POVNG play-list creation can be

fully automated• The system can input and output

control commands to third party hardware and software

Reporting• POVNG provides ‘Traffic Light’

summaries of signage network health• Hardware can be monitored via SNMP

Protocols• Proof Of Play statistics

Web Interface• Access from any network connection• White Label option

Total Flexibility• Create specific time periods for audiences

– Morning (eg. 2 min Dwell time loop) – Lunch (eg. 5 min Dwell time loop)– Afternoon (eg. 1.5 min Dwell time loop)

• Create ‘Regions’ for your network– Physical locations that can be different Countries, Towns or even different

rooms within the same building. Target the right message to the right screen at the right time.

• Different content for different audiences

Instant Message Trigger

Schedule

‘Http’ or ‘Web Service’ trigger initiates instant play-out of the relevant scene

‘Http Request’ or ‘Web Service’ interrupt command passed to Media Players

1

2

FurtherBenefits

• Show current flight schedule, news, weather, traffic, Stocks & Shares etc...• Environmentally friendly - No paper or printing, auto switch off monitors• Allow different access rights to different sections of the screen content• Tailor content to the DWELL time (eg. Morning, Lunch and Afternoon)• Reduce maintenance and site visit costs• Centralized content management and detail reporting for billing• Scheduled Advertorial and personalised screen

Proven DeploymentsInternational Portfolio by Dynamax• Clear Channel • Titan Transvision (10+ yrs now JCDecaux)• BA – Heathrow Terminal 5• Norway Airports• And many more...

Indonesia Portfolio by Farabi Media• Citibank Indonesia• Infomedia Nusantara• Astra International• Halliburton Indonesia

THANK YOU

Vidiyama SonekhVidiyama@farabimedia.com

PT. Farabi Media NetworkGedung Gajah – ABC, Level 3A – Suite A1Jl. Dr. Saharjo #111Jakarta, Indonesia 12810P: +62 21 8303173, +62 21 8306738F: +62 21 8315405www.farabimedia.com