fm radio final

PROJECT REPORT

ON

‘FM RADIO’

SUBMITTED BY:

ANJAN BRAHMA (22)

PRIYANKITA HAZARIKA (28)

ACKNOWLEDGEMENT

Here, in this study we have accumulated data using questionnaires for a sample size of 30 individuals. (The sample questionnaire is enclosed in the back) I would like to thank Dr. Rinalini Pathak Kakati, our esteemed guide for making this study possible. I would also like to thank all the respondents who participated in the survey.

CONTENTS:

1. EXECUTIVE SUMMARYa) TITLEb) OBJECTIVEc) METHODOLOGYd) FINDINGSe) CONCLUSION

2. INTRODUCTION3. RESEARCH OBJECTIVE4. NEED5. HYPOTHESIS6. RESEARCH METHODOLOGY

a) RESEARCH DESIGNb) OBJECTIVES AND HYPOTHESISc) LIST OF VARIABLES

7. DATA COLLECTION TECHNIQUE8. SAMPLE DESIGN9. DATA ANALYSIS10. FINDINGS11. RECOMMENDATIONS12. CONCLUSION

EXECUTIVE SUMMARY:

With the view to understand the popularity and listenership of FM radio channels in the north eastern part of India, this survey has been carried out. The prime focus or target of this survey has mainly been youngsters, working professionals and housewives in the middle income segment. From among a population of more than 70 individuals a sample size of 30 has been selected using simple random judgemental sampling. This survey has been done to understand the mentality of the middle class people which has an effect on lot of factors. This study is an effort to know about the impact and popularity that the upcoming Radio channels have made on the minds of the people of North East. So in brief, the aim of this study is to provide an insight of the listeners’ mind regarding FM Radio channels in the north eastern part of India.

TITLE: A study on ‘FM Radio in North East India’.

OBJECTIVE: To gain an insight into the FM Radio market in North East India..

METHODOLOGY: Judgemental sampling.

FINDINGS: Discussed at the back of the report.

CONCLUSION: Discussed at the back of the report.

INTRODUCTION:

This study has been conducted using questionnaires (a sample has been attached in the rear). The analysis has been done using SPSS v16.00. We are studying the radio channels operating in the north-eastern part of India and the perception of the listeners regarding these channels. Even though we will be using both qualitative and quantitative methods to analyse the data, this study is an exploratory study as the main objective behind the study is to gain insight and understand the FM Radio market.

RESEARCH OBJECTIVE:

To gain insight into the FM Radio market in the North East India.

HYPOTHESIS:

As our research is exploratory we will avoid the use of null and alternate hypothesis.

NEED:

We need to conduct the study to help the management of the FM Radio channels know about the impact it has made in this part of India and decide as to what needs to be done for its upliftment.

RESEARCH METHODOLGY:

RESEARCH DESIGN:

Exploratory

OBJECTIVES AND HYPOTHESIS:

To gain insight into the FM Radio channel market in North East India.

As our research is exploratory we will avoid the use of null and alternate hypothesis.

List of variables

1. Age of respondent

2. Sex of respondent

3. The status of respondent

4. Place of listening of respondent

5. Best mode of entertainment

6. Best mode of infotainment

7. Is radio a mode of entertainment

8. Is radio a mode of infotainment

9. Is radio a means of communication

10. Type of songs respondent’s listens to

11. Respondent’s listen to radio influenced by music

12. Respondent’s listen to radio influenced by updates

13. Respondent’s listen to radio influenced by RJ

14. Respondent’s listen to radio influenced by amusement

15. Essentiality of FM radio in day to day life of respondents

17. Medium of listening of respondents

18. Region of popularity of FM radio

19. Respondent’s favourite FM radio channel

DATA COLLECTION TECHNIQUE:

Primary (use of questionnaires)

SAMPLING DESIGN:

Judgemental sampling

DATA ANALYSIS:

Respondent's Age

Frequency PercentValid

PercentCumulative

Percent

Valid 10-20 yrs 10 33.3 33.3 33.3

20-30 yrs 9 30.0 30.0 63.3

30-40 yrs 9 30.0 30.0 93.3

40 yrs and above

2 6.7 6.7 100.0

Total 30 100.0 100.0

Respondent's Gender

Frequency Percent Valid Percent

Cumulative

Percent

Valid male 16 53.3 53.3 53.3

female 14 46.7 46.7 100.0

Total 30 100.0 100.0

Respondent's Status


PercentCumulative

Percent

Valid Youngster 10 33.3 33.3 33.3

Working Professional

14 46.7 46.7 80.0

Housewife 6 20.0 20.0 100.0

Total 30 100.0 100.0

Time of listening


PercentCumulative

Percent

Valid Above 3 hrs 3 10.0 10.0 10.0

2-3 hrs 12 40.0 40.0 50.0

1 hr 9 30.0 30.0 80.0

Less than 1 hr 6 20.0 20.0 100.0

Total 30 100.0 100.0

Place of listening


PercentCumulative

Percent

Valid Home 6 20.0 20.0 20.0

Work 5 16.7 16.7 36.7

Travelling 11 36.7 36.7 73.3

Both home and travelling

8 26.7 26.7 100.0

Total 30 100.0 100.0

Best mode of entertainment


PercentCumulative

Percent

Valid FM Radio 24 80.0 80.0 80.0

Television

6 20.0 20.0 100.0

Total 30 100.0 100.0

Best mode of infotainment


PercentCumulative

Percent

Valid FM Radio 5 16.7 16.7 16.7

Television

25 83.3 83.3 100.0

Total 30 100.0 100.0

Radio as a source of entertainment


PercentCumulative

Percent

Valid Strongly agree 9 30.0 30.0 30.0

Agree 18 60.0 60.0 90.0

Neither agree nor disagree

3 10.0 10.0 100.0

Total 30 100.0 100.0

Radio as a source of infotainment


PercentCumulative

Percent


Agree 7 23.3 23.3 30.0

Neither agree nor disagree

14 46.7 46.7 76.7

Disagree 7 23.3 23.3 100.0

Total 30 100.0 100.0

Radio as a means of communication


PercentCumulative

Percent

Valid Neither agree nor disagree

16 53.3 53.3 53.3

Disagree 10 33.3 33.3 86.7

Strongly disagree 4 13.3 13.3 100.0

Total 30 100.0 100.0

Type of songs respondent's listen to


PercentCumulative

Percent

Valid Hindi songs 13 43.3 43.3 43.3

Western songs 12 40.0 40.0 83.3

Regional songs 5 16.7 16.7 100.0

Total 30 100.0 100.0

Respondent's influence by music


PercentCumulative

Percent


2 18 60.0 60.0 86.7

3 2 6.7 6.7 93.3

5 2 6.7 6.7 100.0

Total 30 100.0 100.0

Respondent's influence by updates


PercentCumulative

Percent

Valid 2 2 6.7 6.7 6.7

3 7 23.3 23.3 30.0

4 8 26.7 26.7 56.7

5 10 33.3 33.3 90.0

6 3 10.0 10.0 100.0

Total 30 100.0 100.0

Respondent's influence by RJ


PercentCumulative

Percent

Valid 2 3 10.0 10.0 10.0

3 9 30.0 30.0 40.0

4 5 16.7 16.7 56.7

6 11 36.7 36.7 93.3

Strongly disagree

2 6.7 6.7 100.0

Total 30 100.0 100.0

Respondent's influence by amusement


PercentCumulative

Percent


2 1 3.3 3.3 10.0

3 2 6.7 6.7 16.7

4 12 40.0 40.0 56.7

5 10 33.3 33.3 90.0

6 3 10.0 10.0 100.0

Total 30 100.0 100.0

Essentiality of radio in day to day life

Frequency Percent Valid Percent

Cumulative

Percent

Valid Essential 8 26.7 26.7 26.7

Not so essential 19 63.3 63.3 90.0

Not at all essential 3 10.0 10.0 100.0

Total 30 100.0 100.0

Respondent's medium of listenership


PercentCumulative

Percent

Valid Transistor 4 13.3 13.3 13.3

Cellular phone 18 60.0 60.0 73.3

Car audio 8 26.7 26.7 100.0

Total 30 100.0 100.0

Popularity of radio


PercentCumulative

Percent

Valid Urban 30 100.0 100.0 100.0

Respondent's favorite FM channel


PercentCumulative

Percent

Valid 91.9 Ulala 3 10.0 10.0 10.0

92.7 Big FM 4 13.3 13.3 23.3

93.5 Red FM

19 63.3 63.3 86.7

94.3 4 13.3 13.3 100.0

Total 30 100.0 100.0

FINDINGS:

Thus from the above analysis we find out about the daily listening habits of the people of North-East. We come to the conclusion that radio is more popular in the urban area and people here think FM radio more as a source of entertainment than as a source of infotainment or as a means of communication. The people consider television as a more reliable source of infotainment. The age variable is also an important factor in the listenership of radio programmes. In the study the number of female respondents was comparatively less than that of male respondents but the coefficient of variation states that there is almost a 50 % chance that both males and females listen to FM channels equally. The dependent variable in this case is the age and status of respondents. The age group between 10-20 years mostly youngsters are more interested in radio as a mode of entertainment and infotainment. But the age group between 20-30 years consider radio as a means of entertainment rather than a means of infotainment or communication. It can also be said that the respondents in the working class have a very poor view regarding the essentiality and contents and can be awarded a title of fairly below average. The positive area in which the radio industry scores is in the field of entertainment i.e. the music they play and the feasibility of listening.

RECOMMENDATIONS:

The management must look into the infotainment and communication areas and invest more amounts in financing heavy promotional campaign and target the working class. They should focus on the updates segment to help listeners getting up to date information about day to day happenings. The management should strive for high reliability which will increase the listenership in rural areas, in other words the channels will have to go for economies of scale if they want to sustain profits in the long run.

CONCLUSION:

In order to increase listenership and popularity of the FM radio channels, the management must upgrade to the next level of production and target the working class in the field of

infotainment and communication in urban as well as rural areas.

fm radio final

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