“flying high, landing soft”: an innovative entrepreneurial curriculum for smes going abroad
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“Flying High, Landing Soft”: An Innovative Entrepreneurial Curriculum for SMEs Going Abroad. Ye-Sho Chen, Ph.D. Director of Emerging Markets Initiative Majory B. Ourso Excellence in Teaching Professorship Robert J. Peltier Professorship in MBA Studies - PowerPoint PPT PresentationTRANSCRIPT
Ming-Chi University of Technology 1
“Flying High, Landing Soft”: An Innovative Entrepreneurial Curriculum for SMEs Going Abroad
Ye-Sho Chen, Ph.D.Director of Emerging Markets Initiative
Majory B. Ourso Excellence in Teaching ProfessorshipRobert J. Peltier Professorship in MBA Studies
Professor of Information Systems and Decision SciencesE. J. Ourso College of Business
2211 Business Education ComplexLouisiana State UniversityBaton Rouge, LA 70803
(225) 578-2510 (W)http://isds.bus.lsu.edu/chen
2/22/2013
Agenda• Personal Background• Soft Landings• “Flying High, Landing Soft”:
Theory & Methodology• Discussions: Opportunities for
Collaborations2/22/2013 Ming-Chi University of Technology 2
Personal Background• Education
– National Cheng Kung University in Mathematics (1976)
– National Tsinghua University in Statistics (1979)– Purdue University in Operations Research (1985)
• Louisiana State University (1985 – Current)– Information Technology & International
Entrepreneurship• Netchising = Internet + Franchising• SMEs & Student Entrepreneurs Going Abroad
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Agenda• Personal Background• Soft Landings• “Flying High, Landing Soft”:
Theory & Methodology• Discussions: Opportunities for
Collaborations2/22/2013 Ming-Chi University of Technology 4
Soft Landings Defined
Soft landings is a process of
international entrepreneurship
which helps a company from one
country to land softly – without crashing,
into the market of another country.
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(www.nbia.org/member_services/soft_landings)
Soft Landings Best PracticesIncubator as a Soft Landing Zone (Mencin & Erikson 2009)
– Connecting key decision makers of demand and supply networks
– Proven services of revenue generation
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(www.nbia.org/member_services/soft_landings)
Soft Landings at LSU
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(Adapted from Charles D'Agostino’s Presentation to Swedish Trade Council, January 2012)
Vertically Integrated Horizontally Diversified
Soft Landings at LSU: Leadership –The Italian Man
(www.bus.lsu.edu/students/news/stories/2010.05.18_DAG.asp?dept=12) 8Ming-Chi University of Technology2/22/2013
Charles D'Agostino
Role of Higher EducationLocal
National
International
Local
National
International
Local
National
International
Louisiana State University and its networked
Resources
Our Partner in China, Central University of
Finance and Economics in Beijing, and its network
resources
Our partner in Brazil Universidade de São Paulo
and its networked resources
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International Students/Scholars, Alumni and Their
Networks
Entrepreneurship & Innovation Programs
Culture, Networks and Entrepreneurship/Innovation
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Networks: Supply Fulfillment
Demand Immersion• Football Networks• Basketball Networks
Map.google.com
Culture: Demand Immersion
Demand Immersion• Oil & Gas• Wetland Erosion & Restoration• Supply Chain Disaster Management
+
Open Innovation: People, Planet, Profit
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The Feelgoodz Man: Kyle Berner
(www.feelgoodz.com)
Agenda• Personal Background• Soft Landings• “Flying High, Landing Soft”:
Theory & Methodology• Discussions: Opportunities for
Collaborations2/22/2013 Ming-Chi University of Technology 12
2/22/2013 Ming-Chi University of Technology 13
Theory: Docility
“the tendency to depend on suggestions, recommendations,
persuasion, and information obtained through social channels as
a major basis of choice.”
(Herbert Simon: Altruism and Economics, 1993)
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Bounded Rationality
+
Docility
Altruism
Organizational Identification
Within Organizations
Outside Organizations
Corporate Social
Responsibility
New Sources of Comparative Advantage
Short Life of Comparative Advantage
Theory: Docile Organization (Simon, 1993 & 1997)
Increased Social Channels Vertically & Horizontally
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Methodology: Strategic Entrepreneurship (Hitt et al. 2011) + Distributed Cognition (Secchi, 2010)
Opportunity Development and the Entrepreneurial Process: Market, Management, Money
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“Flying High”: 5 Steps “Landing Soft”: 5 Steps
MarketManagement
&Money
1 Page
5 Sentences
30 Pages +
Appendices
Cultivating Storytellers:“PhD” = Passionate, hungry, & Determined
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Chinese Family Business Going Abroad:“Keep It in the Family for the CHILD”• Healthcare
–Bio-Pharmaceutical
–Medical Devices• Fashion & Design• Clean Energy
– Solar– LED
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Agenda• Personal Background• Soft Landings• “Flying High, Landing Soft”:
Theory & Methodology• Discussions: Opportunities for
Collaborations2/22/2013 Ming-Chi University of Technology 19
20
Emerging Markets Scope: Brazil, India, China (BIC)
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