Flyer Design: 18 Brilliant Examples You Can Learn From

That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (read: have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert — you

get the idea).Maybe you’re a business owner and you don’t want your

marketing efforts to end up in the recycling bin. Or maybe you need to advertise an event or fundraiser for your club or

community organization. Whatever your needs, check out 18 stellar examples below with design tips that will get you inspired

for your next flyer design project.

01. Embrace ColorBright, bold color palettes really give flyers punch and attract

attention, even from across a room. This design by Martin Azambuja uses vibrant hues that reflect the fresh ingredients of

the dishes the flyer is advertising.

02. Mix It UpCombining different font styles and sizes can give your flyer a

distinct look and help it stand out. In this piece from Overloaded Design, 3D effects on the text and some subtle,

grungy textures also make the design pop.

03. Keep It SimpleA simple, elegant design has impact of its own. As with this flyer

from Valerie Jar, text is kept to a minimum and the design elements are spaced generously. The edge-to-edge background

photo and clean white-and-orange centerpiece also help give the flyer an understated sophistication.

04. Blast to the PastThe handcrafted look is big right now (whether designs really are handmade or are just created to look like it). This screen-printed

flyer from The Prince Ink Co. features whimsical, hand-drawn typography, which is very appropriate for a print company that

runs all its prints by hand. Using a “form equals content” approach to design like this can be very effective.

05. Play With PatternsPatterns make a striking visual statement, whether you use them throughout your design (like in this flyer by Joris Rigerl) or just as

an accent. Because the human eye naturally notices patterns, including them in your design is a surefire way to get more

people looking at your flyer.

06. Study ShapesLike patterns, shapes are a great attention-getter, especially

when applied creatively. This flyer by Justin Krout uses shape in both the text and the graphics. Notice how the tilting shape of the text makes for a unique and eye-catching title, while the

mountain below is made up of triangles of all shapes and sizes, creating a multifaceted, almost 3D effect.

07. Work the DetailsFinely detailed graphics can be stunning, but how do you avoid

making your design look too busy? A limited color palette helps, as does a focus on symmetry and balance, like in this design by

Kristie Kam. This flyer also keeps things polished by sticking to a visual theme — in this case, a heavy emphasis on geometric

shapes and patterns.

08. Pick a Color SchemeChoosing a cohesive color scheme (maybe the colors in your company’s logo) and/or staying in the same color family or

temperature (warm or cool) really pulls your design together. This folding flyer by Evan Travelstead sticks to cool blues and

grays against bright white for a clean, polished look.

09. Get SeasonalIf you’re designing a flyer for a holiday or event associated with a

particular time of year, capitalize on that and use imagery associated with the occasion. Viewers will immediately relate to

the design because it’s familiar or nostalgic. This design from Digital Space uses reindeer and snowflakes in a sleek, retro-

inspired way that’s creative rather than cliché.

10. Go the Extra MileWhen’s the last time you saw coupons with hand-drawn

illustrations? Giving your design that extra personal touch, like Mel Larsen did in this flyer, will be sure to catch the attention of your viewers and give them a good impression of your brand or

organization.

11. Rough It UpDesigns that are textured or a little rough around the edges can be a nice contrast to all those more slickly produced flyers out

there. As with this hand-carved block print by Jack Daniel Bagdadi, sometimes designs (much like people) are all the more

appealing and dynamic for their little imperfections.

12. Take RisksUsing unexpected color combinations, like the aqua and

magenta pairing in this flyer by Joshua Benedikt, will be more likely to get a second look than designs that play it safe with

color choices. Don’t be afraid to experiment with color — you never know what might look good until you try it!

13. Make It MinimalistWant viewers to laser in on your flyer? Try a minimalist design. There’s a reason big, successful companies like Apple embrace minimalism in their design aesthetic — It’s effective. It’s sleek. People like it. Take this series of

flyers by Barthelemy Chalvet: the focus is on a single image surrounded generously by negative space;

content is stripped down to only what’s necessary; the font is simple and clean.

14. Get ArtsyIncluding design elements inspired by traditional art mediums —

whether paint splatters, watercolor splashes, ink drawings, or something else (real or digital) — can give your flyer an extra-creative looks that feels custom-made. This colorful example from Dussk Design layers

different textures from the same color family in a way that feels spontaneous and energetic.

15. Offer an IncentiveIf you’re creating a flyer hoping that your audience will do something

when they receive it, it’s a good idea to offer an incentive. It could be a coupon or a free gift (or both, like on this flyer by Blake Thomas) to get

your audience to engage with your brand. This design also has something else going for it: it pairs blue with an orangey, golden hue —

and blue and orange are complementary colors (or opposites on the color wheel, which artists will tell you always make a striking contrast;

think red and green, purple and yellow, etc.).

16. Be CleverClever imagery or wordplay makes a flyer instantly

memorable; it catches the eye and engages the mind. Take this flyer by PixelGreco—what says “retro summer party”

better than a melting cassette-tape-popsicle?

17. Doodle AwayMaybe you were one of those kids who always doodled in class. Why stop now? Handwritten or hand-drawn designs,

like this one by Funny Fun with Guillaume, give flyers a casual, personal feel.

18. Pick OneChoosing a single image to feature prominently in your

design gives a flyer focus and gives you a starting point to build the rest of the design around. This also works well in a

series, as Ali Rahmoun has done here.

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