florida 2012 - pdf
TRANSCRIPT
Kate Gallagher @[email protected]
1. Tell you briefly who I am and why I’m here
Now
10:15
7Sunday, September 9, 12
Kate Gallagher @[email protected]
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned last year
Now
10:15
7Sunday, September 9, 12
Kate Gallagher @[email protected]
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned last year
3. Top five best of the best tips and tricks you can use now!
Now
10:15
7Sunday, September 9, 12
Kate Gallagher @[email protected]
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned last year
3. Top five best of the best tips and tricks you can use now!
4. Questions
Now
10:15
7Sunday, September 9, 12
Kate Gallagher @[email protected]
full-service digital agency
www.paramore.is
11Sunday, September 9, 12
Kate Gallagher @[email protected]
design + development + media
www.paramore.is
12Sunday, September 9, 12
Kate Gallagher @[email protected] www.paramore.is
Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
13Sunday, September 9, 12
Kate Gallagher @[email protected]
International Council of Museums Committee for Marketing and Public
Relations Annual Meeting
27Sunday, September 9, 12
Kate Gallagher @[email protected] www.paramore.is
Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
41Sunday, September 9, 12
Kate Gallagher @[email protected]
2011 - rule of 5 for social media5 Things You Can Do Right Now
4 Things You Should Never Do
3 Things You Should Use Right Now
2 Free Tools
1 Big Idea
44Sunday, September 9, 12
Kate Gallagher @[email protected]
5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
45Sunday, September 9, 12
Kate Gallagher @[email protected]
5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter and Facebook
46Sunday, September 9, 12
Kate Gallagher @[email protected]
5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter and Facebook
For example:
Facebook: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other.
We’ll do this by posting XX pieces of original content daily such as event announcements, product announcements and news about us.
We’ll spend about an hour each week searching FB for new people to like and other’s walls to post on.
We will respond to people’s questions within 2 hours.
47Sunday, September 9, 12
Kate Gallagher @[email protected]
5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter and Facebook
3. Create an editorial calendar
48Sunday, September 9, 12
Kate Gallagher @[email protected]
5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter and Facebook
3. Create an editorial calendar
4. Use FB Custom Tabs
50Sunday, September 9, 12
Kate Gallagher @[email protected]
5 Things You Can Do Right Now
1. Make sure you know the product you are promoting
2. Write a simple statement of purpose for how you will use Twitter and Facebook
3. Create an editorial calendar
4. Use FB Custom Tabs
5. Spend as much time finding/following as you do trying to be found
52Sunday, September 9, 12
Kate Gallagher @[email protected]
4 Things You Should Never Do
1. Be Absent
53Sunday, September 9, 12
Kate Gallagher @[email protected]
4 Things You Should Never Do
1. Be Absent
54Sunday, September 9, 12
Kate Gallagher @[email protected]
4 Things You Should Never Do
1. Be Absent
FAIL!55Sunday, September 9, 12
Kate Gallagher @[email protected]
4 Things You Should Never Do
1. Be Absent
2. Moderate heavily
56Sunday, September 9, 12
Kate Gallagher @[email protected]
4 Things You Should Never Do
1. Be Absent
2. Moderate heavily
3. Be Salsey
57Sunday, September 9, 12
Kate Gallagher @[email protected]
4 Things You Should Never Do
1. Be Absent
2. Moderate heavily
3. Be Salsey
4. Rely on tabs too much
58Sunday, September 9, 12
Kate Gallagher @[email protected]
3 Things You Should Use Right Now
1. Brand how you are going to respond
59Sunday, September 9, 12
Kate Gallagher @[email protected]
3 Things You Should Use Right Now
1. Brand how you are going to respond
60Sunday, September 9, 12
Kate Gallagher @[email protected]
3 Things You Should Use Right Now
1. Brand how you are going to respond
2. Use Content (Photos, Videos and Links)
62Sunday, September 9, 12
Kate Gallagher @[email protected]
3 Things You Should Use Right Now
1. Brand how you are going to respond
2. Use Content (Photos, Videos and Links)
3. Be relevant
63Sunday, September 9, 12
Kate Gallagher @[email protected]
2 Free Tools
Tool #1: HootSuite:
Manages all your social platforms from one dashboard.
64Sunday, September 9, 12
Kate Gallagher @[email protected]
2 Free Tools
Tool #1: HootSuite:
Manages all your social platforms from one dashboard.
Tool #2: Ow.ly Links:
Use Ow.ly links. You can track them to see how many people have clicked on the links.
65Sunday, September 9, 12
Kate Gallagher @[email protected]
consumer discountspartner exposurebuild social audience
68Sunday, September 9, 12
Kate Gallagher @[email protected]
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned
3. Top five best of the best tips and tricks you can use now!
1. Tell you briefly who I am and why I’m here
2. Remind you what you learned last year
3. Top five best of the best tips and tricks you can use now!
4. Questions
10:15
Now
70Sunday, September 9, 12
Kate Gallagher @[email protected]
65% of travel professionals polled worldwide planned to increase their social media marketing
budget in 2012, a higher percentage than for any other digital marketing tactic.
It’s True!
71Sunday, September 9, 12
Kate Gallagher @[email protected]
the top five of the best tips and tricks you can use now
74Sunday, September 9, 12
Kate Gallagher @[email protected]
1. have a good timeline photo + profile photo
75Sunday, September 9, 12
Kate Gallagher @[email protected]
Before
After
Beforewall posts get the most
attention
77Sunday, September 9, 12
Kate Gallagher @[email protected]
Before
After
Aftercover photo gets the most
attention
Beforewall posts get the most
attention
78Sunday, September 9, 12
Kate Gallagher @[email protected]
1. have a good timeline photo + profile photo
CoverPhotoFinder.com
80Sunday, September 9, 12
Kate Gallagher @[email protected]
2. adding social media management to someone’s job
description won’t work
81Sunday, September 9, 12
82Sunday, September 9, 12
83Sunday, September 9, 12
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
•Is an early adopter
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
•Has experience in online communications
84Sunday, September 9, 12
•Reads blogs about social media and mobile technology
•Is an early adopter
•Has a passion for the cause and for social media
•Is friendly, patient and responsive
•Is creative and detail-oriented
•Thinks like a journalist
•Is willing to mesh his personal life with his professional life online
•Has experience in online communications
•Is not overly confident about her social media skills
84Sunday, September 9, 12
49% of companies on social media fail to have a social media strategy
85Sunday, September 9, 12
Kate Gallagher @[email protected]
65% of travel professionals polled worldwide planned to increase their social
media marketing budget in 2012a higher percentage than for any other
digital marketing tactic.
87Sunday, September 9, 12
Kate Gallagher @[email protected]
over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want
something in return......specifically deals and information about
deals.a higher percentage than for any other digital marketing tactic.
90Sunday, September 9, 12
Kate Gallagher @[email protected]
CMT 2012 | Milestones & Opportunities RoadMapThis forecast represents statistically where the CMT Fan Pages are likely to be on a monthly basis based on weekly and monthly “Like” trends as tracked by AllFacebookStats.com. It identifies opportunities to boost “likes” and engagements
by focusing on tentpole events and splashy premiers
124 12th avenue south, suite 510nashville, tn 37203paramore.is
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In-LawsChance to Dance#1 Music and a MovieMadeDanger COastPureInsiderCan you DietRadio LIve with Cody AlanArtists of the YearGator 911Working ClassOne CountryBayou BillionairesREdneck WddingRedneck VacationTexas WomenCrossroadsTrick My WhatDallas CowboysTop SecretTop 20Sweet Home AlabamaMusic AwardsStrickest ParentsSinging BeeLInear Page
CMA Awards Opportunity
Crossroads Opportunity
Kix Brooks Solo ArrivesOpportunity
Comedy Week + Next Big Comic Opportunity
Bayou Billionaires, Redneck Vacation and Sweet Home Alabama
Season Ends
Music Awards Opportunity
Melissa and Tye Opportunity
The Signing Bee Season 4 Opportunity
Crossroads Opportunity
Replacement Program for Made
92Sunday, September 9, 12
Kate Gallagher @[email protected]
5. figuring out what pinterest isand if it’s worth the headache
93Sunday, September 9, 12
Kate Gallagher @[email protected]
Pinterest pin board-style social photo sharing website
94Sunday, September 9, 12
Kate Gallagher @[email protected]
Pinterest create and manage theme-based image collections
collections like: events, interests, hobbies
95Sunday, September 9, 12
Kate Gallagher @[email protected]
Pinterest create and manage theme-based image collections
collections like: events, interests, hobbies
96Sunday, September 9, 12
Kate Gallagher @[email protected]
Pinterest users can browse other pin boards for inspiration
're-pin' images to their own collections
'like' photos.
97Sunday, September 9, 12
tourism + pinterest
99Sunday, September 9, 12
retail = triple digit impact on sales
tourism + pinterest
99Sunday, September 9, 12
retail = triple digit impact on saleswebsite traffic
tourism + pinterest
99Sunday, September 9, 12
retail = triple digit impact on saleswebsite traffic
time on site
tourism + pinterest
99Sunday, September 9, 12
retail = triple digit impact on saleswebsite traffic
time on siteleisure
tourism + pinterest
99Sunday, September 9, 12
retail = triple digit impact on saleswebsite traffic
time on siteleisure
more likely to purchase
tourism + pinterest
99Sunday, September 9, 12
retail = triple digit impact on saleswebsite traffic
time on siteleisure
more likely to purchasephotos make an impact
tourism + pinterest
99Sunday, September 9, 12
100Sunday, September 9, 12
the top five of the best tips and tricks you can use now
1. have a good timeline photo + profile photo
101Sunday, September 9, 12
the top five of the best tips and tricks you can use now
1. have a good timeline photo + profile photo
2.adding social media management to someone’s job
description won’t work
102Sunday, September 9, 12
the top five of the best tips and tricks you can use now
1. have a good timeline photo + profile photo
2.adding social media management to someone’s job
description won’t work
3. plan to invest more annually
103Sunday, September 9, 12
the top five of the best tips and tricks you can use now
1. have a good timeline photo + profile photo
2.adding social media management to someone’s job
description won’t work
3. plan to invest more annually
4. keep up with that editorial calendar
104Sunday, September 9, 12
the top five of the best tips and tricks you can use now
1. have a good timeline photo + profile photo
2.adding social media management to someone’s job
description won’t work
3. plan to invest more annually
4. keep up with that editorial calendar
5. test pinterest
105Sunday, September 9, 12
text
106Sunday, September 9, 12