Flo Rida - Whistle

http://www.youtube.com/watch?v=cSnkWzZ7ZAA

Flo Rida’s song ‘whistle’ is his Latest single as of 2012.

Costume and Sexualisation

Throughout the music video, females are shown in a very sexual way. We know this by what they’re wearing and by facial expressions, movements and

gestures. This image shows how female characters in the video are represented in this way.

Costume and Sexualisation

The only male in the video which is the artist, is also seen in a very sexual way. He is topless and muscly which is what aims this music video possibly at female teens. He is wearing a very blingy necklace and sunglasses too which connotes he is wealthy. This also meets the conventions of Hip Hop being wealthy and liking to show off.Flo Rida being the only male in the video also links into the song because he’s singing to get a girl to ‘blow his whistle’.

Split ScreenEditing:

A split screen shows how there is so much going on at one time so it’s all shown at once.

This could also show how he has more than one woman. As he is compositioned to be the centre of attention.

The editing is slow paced throughout. This was to exaggerate what’s happening and shows the attractiveness of the females.

There is an impact on the pace of editing as the guys dive off the cliff in slow motion, as they land in the water the pace all of a sudden gets faster.

As there are some fade outs and ins throughout, the use of transitions too signifies the exaggeration of some erotic gestures and movements.

LocationThe location of this song challenges the conventions of a hip hop video because usually hip hop videos are filmed in rural or urban locations, not the beach. The party scenes work well with the beach scenes too because without them the video could become very repetitive and boring to watch.Other than just the beach, there is a few scenes at a club. This connotes the busy lifestyle of the artist and how much he’s enjoying life. This location meets the conventions of the Hip Hop genre too as that’s usually a place where they’re filmed.

Camera

Many different camera shots are used in this music video. Close ups are used to show the expression on each characters face. These expressions linking with the song because the looks may been seen as seductive.

Camera

Close ups and extreme close ups are also used on things like phones and expensive objects which illustrates that the artist has money which my be seen as attractive and makes him look very wealthy! This meets the conventions of a hip hop genre.There are a few establishing shots throughout of the beach and the club, to help the audience to know where the video is set and creates an atmosphere.Throughout the video mid shots are used on Flo Rida to establish what he is wearing and the gestures he makes to signify his personality.

Lighting

Throughout the video, the lighting is generally high key and natural.

This gives the song an instant summery vibe. This image shows the natural high key lighting

which is the same throughout the video.

Narrative, performance or based?

This music video is both narrative and performance based. We know this because the songs lyrics fit the narrative and stays in sync throughout. This is useful because if it didn’t stay In sync then the miming may lag behind.It’s also performance based because of the story that the females tell by acting flirtatious in the background.

Featuring artist

This music video does include the artist, Flo Rida. He is shown in a very provocative way. This suits the song as the lyrics are also very provocative.I think that the music video promotes the artist successfully because he is shown in a way that makes us think everybody loves him.

Props

The props used throughout the videos are all things that are expensive and what you’d expect a hip hop video to include. These are things such

as mobile phones and other expensive bling. This again, connotes that the artist is wealthy.

body language& gestures.

The body language from all the girl characters throughout the music video, are very provocative and erotic. The artists gestures show that he has some swag and also signifies how he does think greatly about himself. These gestures are all conventions of hip hop.