fln's fact and rate sheet
DESCRIPTION
First Light Net's (www.firstlightnet.com) fishing , hunting, and outdoors website networks online fact and rate sheet.TRANSCRIPT
Privileged and Confidential
ADVERTISING NETWORK FACT SHEET AND RATES:
07-01-09
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
Contact: Mike HodgdonFirst Light Net7124 Ash Creek Heights #202Colorado Springs CO 80922Phone: (719) 572-9065 Ext.221Fax: (719) 638-2886
2Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
FIRST LIGHT NETOUR NETWORK
Our network is comprised of 419 fishing, hunting, and outdoors related websites.
Top 25 network sites currently have organic search placement on 48,913 fishing, hunting, survival, off road, boating, shooting, sports and outdoors “keywords,” including sites with organic first page search placement under top level, competitive keywords on major search engines.
We serve on average 26 million ads per month to these markets with the option to serve advertisements to all websites targeted to specific channels or customize campaigns to serve to any combination by preference including GEO-Targeting by DMA, State or Region.
Fishing consists of one of the largest outdoor markets with 30.0 million active anglers who spend an estimated 517 million days in the field and an estimated 42.2 billion annually in pursuit of their hobby. First Light Net currently owns 4 out of 5 of the most popular domain names for this activity (fishing.net, fishing.org, fishing.us, and fishing.mobi), has established brands on 3 of these 4 and is currently in development of the 4th site with plans for a fourth quarter launch of fishing.mobi.
Of the 4 fishing domain names 3 out of 4 hold first page organic search placement in one or all 3 major search engines (yahoo, google, msn) under the top organic search term “fishing”.
The First Light Net network currently has a network of over 160 volunteer moderators, and web site administrators to assist with speciality campaigns that consist of forum and blog posting to assist with promotion.
We currently own an active double opt in e-mail database of 68,680 with an average open rate of 7.6% and an average click through rate of 28.875%. Further the top 25 sites within our network have a registered user base of 104,609 that can be reached via Private Messenger accounts and Forum Announcements.
FLN Network syndicates over 300 RSS Feeds to over 900 partner sites, and desktop news widgets.
First Light Net’s Top 25 network web sites currently have “912,993” links in from other web sites.
In Januarary 2009 HITWISE © rated First Light Net’s network of websites #1 in outdoor related online market share.
FLN Outperforms competitors Q1 2009 with over 32% fishing related traffic on its web sites. (HITWISE ©)
3Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
DEMOGRAPHICSSUMMARY
68% of users are male•
53% of users between the ages of 35 and 64.•
44% have a household income of over $60k.•
16% have a household income of over $100k.•
47% are college educated.•
40% have children between the ages of 6 and 17.•
0%10%
20%30%40%50%60%70%
Male Female
Gender
Male
Female
0%10%
20%30%40%50%60%
No Yes
Children in Household
No
Yes
0%
10%
20%
30%
40%
50%
60%
18-24 25-34 35-64 65+
Age
18-24
25-34
35-64
65+
Household Income
$0-30k$30-60k$60-100k$100k+
0%
20%
40%
60%
No College College or Grad School
Head of Household Education
No College
College or Grad School
4Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
TOP PR RANKED WEB SITES
AS FEATURED IN...
#1Top9.ComAlexa.ComRanking.Com
FishingSite
Major DevelopedAdventureangling.ComBassmouth.ComBigfishboats.ComBigfishsearch.ComBigfishtackle.ComBigfishtrivia.ComChattanoogafishingforum.ComEpicoutdoors.ComFatboydanfishing.ComFightzoo.ComFindafishingguide.ComFirstlightnet.ComFishcharters.ComFisherperson.ComFishing.Com.MxFishing.NetFishing.OrgFishing.UsFishingblogs.Blogspot.ComFishingcartoons.ComFishingchamps.ComFishingclothes.ComFishingcomics.ComFishingdiscussion.ComFishingezine.ComFishingfiles.ComFishing-Games.UsFishingguidefinder.ComFishingintheusa.ComFishingjokes.UsFishingmessageboard.ComFishingmessageboards.ComFishingphotocontest.ComFishingpixelads.ComFishingrssfeeds.ComFishingstrategies.ComFishingtackle.TvFishingtackleauction.ComFishingtackleauctions.ComFishingtackleblog.ComFishingtacklereview.ComFishingus.ComFishingwords.ComFlyfishingspecialist.Com
Flyfishonline.ComFlyfishstore.ComForcheaptravel.ComFreeformfishing.Com Guidesandcharters.ComHunterradio.ComHunterstradingpost.ComHuntingclasses.ComHuntingguidefinder.ComHuntingmessageboard.ComHuntingmessageboards.ComKeepersofthecage.ComKokaneefishingforum.ComLake-Fishing.comLegendoutdoors.ComMonstermotocross.ComNewfishing.ComOceanangler.ComOutdoorexpos.ComOutdoorlodge.ComOutdoornewsjournal.ComOutdoorpixels.ComOutdoorrssfeeds.ComOutdoorsgonewild.ComOutdoorswallpaper.ComOutdoorsweb.ComPredatorialadvertising.ComSearchtheoutdoors.NetSportfishingpanel.ComThefishingring.ComTheoutdoorlodge.ComTopfishingsites.Com
Uscats.OrgUtahfishingevents.ComUtahfishingforum.ComWinfreefishingtackle.ComWinfreetackle.ComXtremeoutdoorstv.Com
Mobile SitesBigfishtackle.MobiFishingcharters.MobiFishing.MobiFishinggames.MobiFishingguides.MobiFishingringtone.Mobi
Top 10 Traffic Web SiesBigfishtackle.comchattanoogafishingforum.comfatboydanfishing.comfightzoo.com fishing.netfishing.orgfishing.usfishingmessageboards.comfishingrssfeeds.comfreeformfishing.comk e e p e r s o f t h e c a g e . c o m kokaneefishingforum.comoutdoorswallpaper.comtheoutdoorlodge.comtopfishingsites.com
5Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
FLN Q1 2009 HIGHLIGHTS First Light Net’s Sites Outperform Competitors Q1 2009
First Light Net sites dominate the market share of page impressions
6Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
CREATIVE SPECS300x250 LARGE BLOCK/VIDEO UNIT
Max Image File Size: 50k•
Max Flash File Size: 100k at 18 fps•
Animation: 15 sec or 3 loops Max•
Alt Text (Optional): 60 char. Max•
3rd Party Serving: upon confirmation of compliance•
Sound: OK, although not recommended•
Creative Rotation Per Ad Zone: Up to 6 with optional •
monthly updating
728x90
LargeBlock
468x60
Skys
crap
er
120x600 SKYSCRAPERMax Image File Size: 50k•
Max Flash File Size: 100k/100k (4 subsequent file loads) •
served via IFRAME.4Animation: 30 sec max for initial movie, 20 fps max•
Alt Text (Optional): 60 char. Max•
3rd Party Serving: upon confirmation of compliance•
Sound: OK, although not recommended•
Creative Rotation Per Ad Zone: Up to 6 with optional •
monthly updating125
x250
1252
7Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
468x60 BANNERMax Image File Size: 50k•
Max Flash File Size: 100k/100k (4 subsequent file loads) •
served via IFRAME.4Animation: 30 sec max for initial movie, 20 fps max•
Alt Text (Optional): 60 char. Max•
3rd Party Serving: upon confirmation of compliance•
Sound: OK, although not recommended•
Creative Rotation Per Ad Zone: Up to 6 with optional •
monthly updating
728x90 LEADERBOARDMax Image File Size: 50k•
Max Flash File Size: 100k/100k (4 subsequent file loads) •
served via IFRAME.4Animation: 30 sec max for initial movie, 20 fps max•
Alt Text (Optional): 60 char. Max•
3rd Party Serving: upon confirmation of compliance•
Sound: OK, although not recommended•
Creative Rotation Per Ad Zone: Up to 6 with optional •
monthly updating
Banner
Leaderboard
125x125 BUTTONMax Image File Size: 50k•
Max Flash File Size: 50k•
Animation: 30 sec max for initial movie, 20 fps max•
Alt Text (Optional): 60 char. Max•
3rd Party Serving: upon confirmation of compliance•
Sound: OK, although not recommended•
Creative Rotation Per Ad Zone: Up to 6 with optional •
monthly updating
468x60
1252
Leaderboard
LargeBlock
8Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
120x60 SkylightMax Image File Size: 25k•
Max Flash File Size: 50k•
Animation: 30 sec max for initial movie, 20 fps max•
Alt Text (Optional): 60 char. Max•
3rd Party Serving: upon confirmation of compliance•
Sound: OK, although not recommended•
Creative Rotation Per Ad Zone: Up to 6 with optional •
monthly updating
120x45 FORUM BUTTONMax Image File Size: 25k•
Max Flash File Size: 50k•
Animation: 30 sec max for initial movie, 20 fps max•
Alt Text (Optional): 60 char. Max•
3rd Party Serving: upon confirmation of compliance•
Sound: no•
Creative Rotation Per Ad Zone: Up to 6 with optional •
monthly updating
Skylight
400x100/400x200 NEWSLETTER SPONSOR SPOTLIGHTMax Image File Size: 50k•
No Flash•
No Animation•
Alt Text (Optional): 60 char. Max•
3rd Party Serving: no•
Sound: no•
Creative Rotation Per Ad Zone: Static•
468x60
F.Button
e-Newsletter
e-Newsletter
468x60F.Button F.Button
LargeBlock
Leaderboard
9Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
CONTENT PLACEMENT SPECSSTATIC TEXT LINKS
Optimize your search placement with static text links •
from high traffic sites with content relevant to your own!Static Text Links are available •
PRODUCT REVIEWSQualified anglers, hunters, or outdoors enthusiasts use •
your product(s) and provide well-written reviewsReviews include up to five images of your product in use •
in its natural settingReviews also include a minimum of 1 text link to your •
website or product offering onlineReviews are placed on over 15 FLN websites•
Reviews are featured in the FLN email newsletter, sent to •
over 35,000 anglers each week!
10Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
VIDEO REVIEWSFLN offers video reviews of products•
Video reviews provide a detailed demonstration of how •
products work and performVideos are uploaded to a variety of FLN video websites, •
PRODUCT GIVEAWAYSOnline contests are a great way to spread the word •
about your products and drive traffic to your site(s)FLN offers an ongoing schedule of contests for our •
advertisersWinFreeFishingTackle.Com serves as a hub for all FLN •
contest activityContest updates and reminders are sent out weekly via •
FLN’s email newsletter - including links to your site to generate targeted traffic to your site
ARTICLESArticles are a great way to connect with users who may •
be interested in your productsFLN accepts articles that mention a specific product •
or service in the context of its use in an outdoor/recreational settingArticles should be well-written, entertaining, and •
informative.
11Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
PROPOSAL/SUMMARYThank you for the opportunity to provide you additional information about advertising with First Light Net .
Our network has the unique ability to combine banner advertising and content placement to maximize new sales and brand awareness.
Other new creative formats avaialable not outlined above are: RSS Feeds, Re-targeting, video pre rolls, Email Promotion, Text Links, Header Sponsorships, Site Skins, video, article and directory listings,
12Privileged and Confidential
Advertising Fact and Rate Sheet.
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
Ad rates below are “standard” single creative rate prices based on a 1 month campaign. For campaigns with multiple creative sizes and running longer periods of time please contact a representative for reduced rate pricing.
Creative Availability CPM
Pop Up Ads ROS, RON $17.00 net
Pop Under Ads ROS, RON $15.00 net
Large Block & Video Ads 250x250, 300x250 ROS, RON $6.80 net
Leaderboard 728x90 ROS, RON $6.37 net
Standard Banner Ads 468x60 ROS, RON $4.25 net
Skyscraper 120x600 or 160 x 600 ROS, RON $5.95 net
Large Rectangle 125x250 ROS, RON $3.40 net
Square 125x125 ROS, RON $2.97 net
Button Ad 120x60 ROS, RON $2.55 net
Email Advertising Frequency CPM
Fishing Tackle Spree Weekly $63.75 net
Solo Email Campaign Per Request $78.00 net
RATE SHEET