A presentation on

“Flat world and Kern Communications”Based on the book

Possible for more people to collaborate and compete in real time with

More other people More and different kind of work More and different corners of

the planet More equal footing than at any previous time in the history of the world

Connected knowledge centers all over the globe in a single network

What do you understand by “Flat world”?

When did this flattening start?

Globalization 1 1492 – 1800 World changed from Large to Medium Countries competing

Globalization 2 1800 – 2000 World changed from Medium

to Small Companies competing

Globalization 3 2000 – till date World changed from Small to Tiny Individuals competing

FL

ATTENING

1. 11/9/89 – Fall of Berlin Wall 2. 8/9/95 – Boost to connectivity 3. Work flow software 4. Uploading 5. Out-sourcing 6. Off-shoring 7. Supply chaining 8. In-sourcing 9. In-forming10. The steroids

What are the reasons of flattening?

Represents decline of communism (believes in making people equally poor)

Represents rise of capitalism (believes in making people unequally rich)

Removed restrictions on flow of information,---- ideas, knowledge, best practices

11/9/89 – Fall of Berlin Wall

Irony is, the seeds of 9/11 were sown at 11/9 because some people thought it was Osama who brought down USSR (and communism)

This flattener is a combination of three events in 1990’s.

These three form the platform for

other flatteners

Emergence of internet as a tool for

low-cost global connectivity

Emergence of world wide web on

top of internet

Spread of commercial browser

8/9/95 – Boost to connectivity

These three flatteners also lead to over investment and the “IT-bubble” which benefited India after 2000

Emergence of internet as a tool for low-cost global connectivity

Internet was in existence since 1960’s and its use was spreading by 1990’s

It enabled to send data and information in form of “packets”

The transfer of data would take in few seconds

It was possible to send data to any corner of the world

Different protocols were developed to transfer different type of information and enable communication between different computer systems

8/9/95 – Boost to connectivity

Emergence of world wide web on top of internet

First website was created by Tim Berners- Lee

He designed it and fought to keep it open, non-proprietary and free

Time magazine (June 14 1999) identified him as one of the most important person in 20th century

8/9/95 – Boost to connectivity

http://www.youtube.com/watch?v=1IQFjTnDozo

Spread of commercial browser

Other browsers existed before Netscape but they were for scientists and computer experts

Jim Clark and Marc Andreessen in 1993 created browser called “Mosaic” which worked on different range of computers (IBM-PC, Apple-Mac and Unix computer) had graphic interface and was easy to use for a common man. Mosaic was commercially available as “Netscape” by December 1994

Mosaic renamed as Netscape made a successful IPO on 8/9/95 (became Public Ltd company)

8/9/95 – Boost to connectivity

Connectivity at Kern Communications

Internet, web and browsers are like life lines of Kern communications.

Almost all of the Kern’s business is run with the help of these tools

Enabled creation the creation of VPN(Virtual Private Networks)

Internet based service companies provide business applications and software on rent

A small company or individual who cannot afford to buy a software can rent it at reasonable rates.

Facilitates mobility of business

Work flow software

Work flow at Kern Communications

Kerns communications utilizes tools like SharePoint, FTP file transfers regularly and has increased the data carrying or data transferring capacity of its work flow

Kern Communication has formed a its own VPN with its foreign clients with the help of such tools

UploadingEnabled open source communities to share and

develop products by collaborating(Apache server, Mozilla, Linux, Open office)

Prevented monopoly of big companies by keeping these products free for all.

Blogging-Podcasting allowed individuals to publish their opinions and news for free (Tehnorati.com says that a new blog is created every 7 seconds)

Online Encyclopedia (Wikipedia) enabled all people to contribute to these knowledge databases

Uploading at Kern communications

Kernites are frequent bloggers and write quiet regularly on variety of subjects. They are fond of letting the world know what they think.

Kern’s official blog is http://elearning.kern-comm.com/Kern also utilizes open source softwares that

are uploaded on the internet/www.

Outsourcing

Y2K problem gave India opportunity to prove its worth

As the companies in developed countries were pressed to reduce cost they started finding new destinations like China, South America, Eastern Europe.

These countries started attracting high end jobs such as design, development and R&D centers and started competing with developed countries (IT and tech jobs to India, Manufacturing jobs to China etc).

Author also mentions that there is no such thing as “American job” any more. People in developing countries compete directly with people in developed countries for the jobs.

Outsourcing and Kern communications

Kern has undertaken and successfully completed projects in the field of Usability which were outsourced by its European clients

Off shoring

What “Out-sourcing” did for India, “Off-shoring” did for China

China became manufacturing hub after joining WTO.

Companies moved their manufacturing facilities to china to Reduce manufacturing cost and compete in their own local markets Serve Chinese market Serve other international markets

These industries are helping china to slowly change from “Manufactured in China” to “Designed and developed in China”

Off shoring and Kern communications

Kern is gradually moving towards off shoring as well.

We will handle entire projects for our foreign partners with whom we have a joint venture.

Supply chaining Horizontal collaboration of Suppliers, Retailers, Manufacturers, and Customers

These players are distributed all over the world and need is for global optimization Global Optimization requires the companies to help improve other contributors to the supply chain. (Wal-Mart helps its local and international suppliers to implement new electronic system and adopt new business practices to maintain its low prices)

Best example of successful supply chain is Wal-Mart. It is the biggest retail business and doesn't manufacture anything.

Supply chaining and Kern communications

Kern’s (Usability and Learning Solutions ) supply chain is also based on IT and electronic transfer of information.

The basic information we need to start our projects is electronically transferred to Kern and the Kern also ships the projects deliverables in the form of electronic files

This has greatly simplified our supply chain, we need not worry much about maintaining our supply chain.

In Sourcing Hiring a company to manage ones own internal operations and business processes Enables small companies to compete with big companies Enables big companies to be flexible like small companies

Examples: UPS Fully manages and runs repair and maintenance centers for

Toshiba Scheduling deliveries and picking up raw material for Papa

Johns Running and maintaining ware house for Nike and fulfill on line

orders for shoes. Helping Ford in running their distribution system. Still most of its customers are small companies which benefit

from the global supply chain and logistics infrastructure of UPS

In-sourcing and Kern communications

Its not always necessary that you need to be a big company to provide “In-sourcing” services to your client as in case of UPS. Important thing is gain trust of the client, maintain the trust and keep adding value to the clients work process, product, etc.

Kern does exactly that for its foreign clients and Kerns employees are working inside our clients company to improve the usability of their products

Different search engines help to find any information without any discrimination

Gives universal access to knowledge

It is equalizer as it provides same level of accessibility to people across the world

Enables to find like minded people

Provide forums / platforms to people to have private, semi-private or public gatherings

In forming

In forming at Kern communications

Its impossible to imagine Kerns work place without Google, Yahoo etc…………….

The steroidsComputational capacity, storage capacity,

input/output capability Reducing size of chips and their increasing capacity

Instant messaging and file sharing Peer to peer models

VOIP Skype

Videoconferencing Collaboration of HP and Dreamworks for videoconferencing suite

Advances in computer graphics Use of highly visual and interactive interfaces in medical, educational,

business and science field.

Wireless technologies and devices

Steroids used by Kern communications

We at Kern fully utilize the “Steroids” like using digital voice recorders, messaging and file transfer software, Skype etc to expedite and simplify our work

Conclusion

There is no doubt that the world is becoming flat and I am glad that we at Kern are rightly taking advantage of these changes.