five ways to create compelling content

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@Tinu | slideshare.net/tinustuff | #wgbiz Five Ways to Create Compelling Content Five Ways to Create Compelling Content "Socialize" Your Small Business: Content Creation and Optimization

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Presentation for “Socialize” Your Small Business: Content Creation and Optimization, May 19, 2011

TRANSCRIPT

Page 1: Five Ways to Create Compelling Content

@Tinu | slideshare.net/tinustuff | #wgbiz

Five Ways to Create Compelling Content

Five Ways to Create Compelling Content"Socialize" Your Small Business: 

Content Creation and Optimization

Page 2: Five Ways to Create Compelling Content

@Tinu | slideshare.net/tinustuff | #wgbiz

First Things

• Content in Context• What Are Our Goals?• Goals Inform Creativity• The "Because" Exercise

 

Page 3: Five Ways to Create Compelling Content

@Tinu | slideshare.net/tinustuff | #wgbizCreate Into Your Audience's Content Vacuum

Page 4: Five Ways to Create Compelling Content

@Tinu | slideshare.net/tinustuff | #wgbizCreate Through Your Inspiration 

Page 5: Five Ways to Create Compelling Content

@Tinu | slideshare.net/tinustuff | #wgbizCreate Through What Connects

Page 6: Five Ways to Create Compelling Content

@Tinu | slideshare.net/tinustuff | #wgbizCreate By Star Deflection

Page 7: Five Ways to Create Compelling Content

@Tinu | slideshare.net/tinustuff | #wgbizCreate Information Buoys

Image credit. Geograph.org.uk

Page 8: Five Ways to Create Compelling Content

@Tinu | slideshare.net/tinustuff | #wgbiz

Recap

Create into your audience's content vacuumCreate through your inspirationCreate through what connectsCreate through star deflection

Create information buoys