five ways to create compelling content
Post on 13-Sep-2014
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DESCRIPTION
Presentation for “Socialize” Your Small Business: Content Creation and Optimization, May 19, 2011TRANSCRIPT
@Tinu | slideshare.net/tinustuff | #wgbiz
Five Ways to Create Compelling Content
Five Ways to Create Compelling Content"Socialize" Your Small Business:
Content Creation and Optimization
@Tinu | slideshare.net/tinustuff | #wgbiz
First Things
• Content in Context• What Are Our Goals?• Goals Inform Creativity• The "Because" Exercise
@Tinu | slideshare.net/tinustuff | #wgbizCreate Into Your Audience's Content Vacuum
@Tinu | slideshare.net/tinustuff | #wgbizCreate Through Your Inspiration
@Tinu | slideshare.net/tinustuff | #wgbizCreate Through What Connects
@Tinu | slideshare.net/tinustuff | #wgbizCreate By Star Deflection
@Tinu | slideshare.net/tinustuff | #wgbizCreate Information Buoys
Image credit. Geograph.org.uk
@Tinu | slideshare.net/tinustuff | #wgbiz
Recap
Create into your audience's content vacuumCreate through your inspirationCreate through what connectsCreate through star deflection
Create information buoys