SUMMER | 2014

An Open Invitation To Experience The World’s Best Fitting Socks

In December we shared our socks with you; we trust you’ve enjoyed them.

111 years of family-owned American manufacturing on the foothills of Tennessee’s

Smokey Mountains has taught us a few things about how to make the perfect sock.

Just like a fine bourbon, we’ve worked on our recipe for over 100 years, resulting in

4 US-Patents, the world’s best merino wool, and people who take an unbelievable

amount of pride in delivering the perfectly knit sock. Enclosed is a quick look at

some of our new Summer 2014 socks. Let us impress you.

Micron coMparison1000 MICRONS = 1 MM

HuMan Hair75 micron

sHeep Wool35 micron

typical Merino Wool

23 micronFits

Merino Wool18.5 micron

FITS uses a special double-ply twist to increase durablity while keeping a super fine wool strand

Deep Heel pocKetThe Deep Heel Pocket utilizes a patented y-shaped stitch technique that secures your heel in place preventing the sock from slipping on your feet.

contoureD leG + arcHFITS are designed to follow the natural shape of your foot. A form-fitting pattern means that the sock stays comfortably next to your skin without slacking down or bunching up.

DynaMic toe cupThe Dynamic Toe Cup utilizes a patented y-shaped stitch technique that creates a highly articulated space that molds around your toes and eliminates extra bulk.

reinForceD acHillesFITS applies a special nylon reinforcement to the outer layer of the most abused region on a sock: the achilles.

SUMMER | 2014Men’s Athletic Collection

us patentsOwned by FITS4 MaDe in tHe usa

Founded in 1902 in Niota, TN100% sloWer KnittinG tiMe

FITS socks take up to 40% longer to sew than competitors due to the complexity of the stitching, and ergonomic knit throughout the sock40%

Manufacturing & Design Facts

Medium HikerMSRP $20.99

Light HikerMSRP $19.99

Light Hiker TechMSRP $15.99

MERINO WOOL

MERINO WOOL

Performance TrailMSRP $17.99

MERINO WOOL

Light Runner TechMSRP $12.99

Ultra Light RunnerMSRP $14.99

MERINO WOOLUltra Light RunnerMSRP $15.99

MERINO WOOL

Micron coMparison1000 MICRONS = 1 MM

HuMan Hair75 micron

sHeep Wool35 micron

typical Merino Wool

23 micronFits

Merino Wool18.5 micron

FITS uses a special double-ply twist to increase durablity while keeping a super fine wool strand

Deep Heel pocKetThe Deep Heel Pocket utilizes a patented y-shaped stitch technique that secures your heel in place preventing the sock from slipping on your feet.

contoureD leG + arcHFITS are designed to follow the natural shape of your foot. A form-fitting pattern means that the sock stays comfortably next to your skin without slacking down or bunching up.

DynaMic toe cupThe Dynamic Toe Cup utilizes a patented y-shaped stitch technique that creates a highly articulated space that molds around your toes and eliminates extra bulk.

reinForceD acHillesFITS applies a special nylon reinforcement to the outer layer to the most abused area on a sock - your achilles.

SUMMER | 2014Women’s Athletic Collection

us patentsOwned by FITS4 MaDe in tHe usa

Founded in 1902 in Niota, TN100% sloWer KnittinG tiMe

FITS socks take up to 40% longer to sew than competitors due to the complexity of the stitching, and ergonomic knit throughout the sock40%

Manufacturing & Design Facts

Light Runner TechMSRP $12.99

Light RunnerMSRP $15.99

Medium HikerMSRP $20.99

Light HikerMSRP $19.99

Light Hiker TechMSRP $15.99

MERINO WOOL

MERINO WOOL

MERINO WOOL

Micron coMparison1000 MICRONS = 1 MM

HuMan Hair75 micron

sHeep Wool35 micron

typical Merino Wool

23 micronFits

Merino Wool18.5 micron

FITS uses a special double-ply twist to increase durablity while keeping a super fine wool strand

Deep Heel pocKetThe Deep Heel Pocket utilizes a patented y-shaped stitch technique that secures your heel in place preventing the sock from slipping on your feet.

contoureD leG + arcHFITS are designed to follow the natural shape of your foot. A form-fitting pattern means that the sock stays comfortably next to your skin without slacking down or bunching up.

DynaMic toe cupThe Dynamic Toe Cup utilizes a patented y-shaped stitch technique that creates a highly articulated space that molds around your toes and eliminates extra bulk.

reinForceD acHillesFITS applies a special nylon reinforcement to the outer layer of the most abused region on a sock: the achilles.

SUMMER | 2014Women’s Lifestyle Collection

us patentsOwned by FITS4 MaDe in tHe usa

Founded in 1902 in Niota, TN100% sloWer KnittinG tiMe

FITS socks take up to 40% longer to sew than competitors due to the complexity of the stitching, and ergonomic knit throughout the sock40%

Manufacturing & Design Facts

Ultra Light CasualNational Parks EditionMSRP $18.99 MERINO WOOL

Ultra Light CasualMSRP $18.99

MERINO WOOL

*a portion of proceeds are donated to theNational Park Foundation

Cable Knit CrewMSRP $18.99

MERINO WOOL

Casual CrewMSRP $19.99

MERINO WOOL

Casual Knee HighMSRP $20.99

MERINO WOOL