fitocracy ny apps march 2013 talk
DESCRIPTION
TRANSCRIPT
Founders
Brian Wan! [email protected]@brianmwan!
Richard [email protected]@dicktalens
Buildin! a world where fitness can happen for everyone
Introduction 2
Introduction
What is Fitocracy? 3
A social network that empowers anyone to succeed at fitness via !amification, community, and personal !uidance.
The Problem 4
The Founders 5
Brian Richard
Gamification 6
Gamification
Gamification 7
Community 8
Community
Community 9
Community != User Base
Community 10
Community = Shared Experience
Community 11
Manchester Philadelphia New York
Washin!ton DC Los An!eles Toronto
Community 12
Running a community can fucking suck
13Community
Web First, Mobile Second 14
Web First, Mobile Second
15
Web
Less Inhibited
Deeper Engagement
Richer Expression
Web First, Mobile Second
Mobile Desi!n 16
Mobile Desi!n
Mobile Desi!n 17
Minimalism is bliss
Mobile Desi!n 18
Mobile Desi!n 19
Make it simple for users to…
Mobile Desi!n 19
Make it simple for users to… create content
Mobile Desi!n 19
Make it simple for users to… create contentdiscover content
Mobile Desi!n 19
Make it simple for users to… create contentdiscover contentengage with content
Mobile Desi!n 20
Serve a core user need
Mobile Desi!n 21
Don’t be
Content-First Networks 22
Content-First Networks
Content-First Networks 23
Content-First Networks 24
Content-First Networks 24
Content-First Networks 25
Utility Content
Content-First Networks 26
Content-First Networks 27
Buildin! the app 28
Buildin! the app
Buildin! the app 29
Do it The Right WayTM
Buildin! the app 30
Tight deadlines lead to hack jobs.
Hack jobs lead to technical debt.
Technical debt leads to suffering.
Thanks 31
Get in touch@brianmwan!