fitness equipment market - india - sample

Fitness Equipment Market - India

April 2009

2FITNESS EQUIPMENT MARKET – INDIA.PPT

SAMPLE

Executive Summary

Market

Drivers &

Challenges

Trends

Competition

�Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012

�Annual growth rate of a%

�Key segments : Home segment and Institutional segment

�Types of fitness equipments: Cardiovascular Equipment and Weight Training Equipment

�Health chains enter equipment retailing market

�Emergence of new distribution channels

� Introduction of innovative products

�Market is dominated by foreign brands like A,B and C

�Foreign equipment brands have distribution tie ups with Indian companies

�A large number of importers and small players compete for a share in the Indian fitness

equipment industry

Drivers:

� Indians becoming health and fitness conscious

�Growing demand from companies

�Entry of foreign fitness chains/clubs

�Reduction in prices and import duties

�Real Estate boom

Challenges:

� Lack of R&D facilities in India

� Lack of consumer confidence in Indian equipments

� Lack of good fitness trainers

� Lack of space in residential complexes


•Market Overview

•Drivers & Challenges

•Trends

•Competition

•Key Developments


SAMPLE

Fitness equipment industry has a huge growth potential as only

a fraction of urban India practices workout regularly

Overview Market Size and Growth

Segment share

Source:

0

50

100

U

2006

V

2007

W

2008 2010

Z

2011

B

2012

a%

X

2009

Y

INR bn

Home segment

u%

Institutional segment

v%

•Fitness equipment market worth INR XX bn in

2008

•Fitness equipments can be classified as –

�Cardiovascular Equipments: Treadmills,

Stationary bicycles, Stair climbers, Rowing

machines, Elliptical cross-trainers

�Weight Training Equipment: Weight lifting

machines, barbells , various types of benches bars

and racks

•Industry has huge growth potential as only b%

of the urban Indian population regularly

practices workout

•Demand for fitness equipment is attracting

companies from US, Australia and Europe


Drivers & Challenges

Reduction in Prices and Import

Duties

Growing Demand from

Companies

Entry of Foreign Fitness Chains/

Clubs

Real Estate Boom

Indian becoming Health and

Fitness Conscious

Drivers

Lack of Good Fitness Trainers

Lack of R&D Facilities in India

Lack of Space in Residential

Complexes

Lack of Consumer Confidence in

Indian Equipments

Challenges


Key Trends

Trends

Health Chains enter Equipment

Retailing Market

Introduction of Innovative

Products

Emergence of New Distribution

Channels


SAMPLE

Foreign Players (1/2)

•X fitness has tied up Y for distribution

• It has a tied up with Z to offer finance loan to consumers

upto INR XX mn

• It is now planning to set up x company-owned showrooms in

India at an investment of INR YY mn

Treadmills, elliptical cross

trainers, exercise bikes, summit

trainers, home gyms and racks

E

•Z distribute its products in India through distributor YTreadmills, Elliptical Trainers,

Exercise Bikes, Ascent Trainer

D

•X is distributing its products in India through Y

•X is introducing latest technology products in India based on

its expertise in biomechanics, ergonomics and physiology

Treadmills, cross trainers,

exercise bikes and various plate

loaded equipment

C

•B has a tie-up with Y for distribution in IndiaHome gyms, functional trainers,

free weight systems, free weight

machines, benches and racks,

weights and dumbbells

B

•It has appointed X as its marketing partner in India

•A is looking for growth in Tier I and II cities in India

Tread mills, cycles, muscle

trainers, Ellipticals and Rowers

A

India StrategyProductsForeign Player

Source:


Thank you for the attention

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