fitflop mktg proposal

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  • 1. 2009 2() by Sangkyu,Kim (racoon@gmail.com)
  • 2. (20-35)GOALS by Sangkyu,Kim (racoon@gmail.com)
  • 3. The Fitness Flip-Flops Change my Style by Sangkyu,Kim (racoon@gmail.com)
  • 4. Analysis ? by Sangkyu,Kim (racoon@gmail.com)
  • 5. Analysis? , + = , + by Sangkyu,Kim (racoon@gmail.com)
  • 6. Analysis? by Sangkyu,Kim (racoon@gmail.com)
  • 7. Analysis Main Target Group: 19~40, Price: 40,000 ~ 129,000 feeling of walking barefoot. by Sangkyu,Kim (racoon@gmail.com)
  • 8. Analysis Main Target Group: 15~21, Price: 36,900 ~ 84,900 The ultimate festival shoe by Sangkyu,Kim (racoon@gmail.com)
  • 9. Analysis Main Target Group: 35~45, Price: 297,000 ~ 339,000 The anti-shoe by Sangkyu,Kim (racoon@gmail.com)
  • 10. Analysis Main Target Group: 35~45, Price: 148,000 ~ 238,000 Walking Science by Sangkyu,Kim (racoon@gmail.com)
  • 11. Analysis sports pilates Fitness Daily Use orthotics Yoga Exercise Change Oprah Gym everywhere Body ip-ops variety Training Style Beauty Treatment Leg Sandal Woman Cosmetic The Fitness Flip-Flops Change my Style by Sangkyu,Kim (racoon@gmail.com)
  • 12. Analysis Life shape line Change my Style look Style is ... fashion feel step summer by Sangkyu,Kim (racoon@gmail.com)
  • 13. Analysis Main Target Group: 20~34, Price: 70,000 ~ 180,000 The Fitness Flip-Flops Change my style by Sangkyu,Kim (racoon@gmail.com)
  • 14. Analysis MBT 30 N 20 RY Price s Fl op Fit k 10 st oc n Bi rke c rocs 20 30 40 50 Age by Sangkyu,Kim (racoon@gmail.com)
  • 15. Analysis total male female Age category persons % persons % persons % 10 to 19 6,824,922 16% 3,608,254 8% 3,216,668 8% 20 to 34 11,130,405 26% 5,722,127 13% 5,408,278 13% 35 to 44 8,854,129 21% 4,509,891 11% 4,344,238 10% 45 to 54 8,008,436 19% 4,056,799 9% 3,951,637 9% 55 to 74 7,920,756 19% 3,724,503 9% 4,196,253 10% total 42,738,648 100% 21,621,574 51% 21,117,074 49% (08.12.31 ) by Sangkyu,Kim (racoon@gmail.com)
  • 16. Marketing/PR Strategy Marketing PR Strategy PR Consumer Strategy PR Corporate Strategy by Sangkyu,Kim (racoon@gmail.com)
  • 17. Marketing/PR StrategyMarketing PR Strategy Phase 1. Public Relations Marketing PR Strategy by Sangkyu,Kim (racoon@gmail.com)
  • 18. Marketing/PR StrategyMarketing PR Strategy Phase 2. Public Relations Fitflop Leg-care 12 by Sangkyu,Kim (racoon@gmail.com)
  • 19. Marketing/PR StrategyMarketing PR Strategy Phase 2. Public Relations . . by Sangkyu,Kim (racoon@gmail.com)
  • 20. Marketing/PR StrategyMarketing PR Strategy Phase 2. Public Relations FitFlop Hot-spot (, ) Fitflop . Fitflop Leg-cage . by Sangkyu,Kim (racoon@gmail.com)
  • 21. Marketing/PR StrategyMarketing PR Strategy Phase 2. Public Relations - Style /. by Sangkyu,Kim (racoon@gmail.com)