FitBit Entering Social MediaSkylar Cunniff

Whats Fitbit?

● Launched 2008● Fitbit Classic - Measures Steps/Sleep● Upload progress to app/computer

What’s New?

FITStar Personal Trainer Software

Community Feature

● Personalization & Customization

● Personal Goal Feature

● Update Sleep, Exercise, Weight

● Social Feed (like facebook)

● Share progress/inspiration

● Read fitness experts articles

● Join like-minded groups

Fitbit Community Function

Pro’s

Is this helping us become Social ?

CON’s● Connecting with like-minded,

motivational, new friends!

● Learning, interacting, goal reaching!

● Reasons to not actually hang out with friends physically?

● Is the advice accurate?

END GOAL?

● Keeping up with the technological Trends

● Engaging like-minded individuals

● Encouraging fitness/education

My Question to you!Is adding an online fitness community encouraging

individuals to workout, or is it continuing to block

users behind a Social Media Wall?