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to our advertisersAlligAtor Pie.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Amour Jewellers.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Avenue Clothing.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

BeAuty lounge.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

BrAmBles lAdies weAr.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

fdJ frenCh dressing JeAns.. . . . . . . . . . . . . . . . . . . . . . . . . 49

frenCh ConneCtion (CAn) ltd.. . . . . . . . . . . . . . . . . . . . . . 37

hg2 Clothing.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

londonderry mAll.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

oBservAtory oPtiCiAns.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Petite ColleCtion.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

risque lingerie.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

tk Clothing.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

urBAn oPtik.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

venus eye Boutique.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

wener shoes.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

western CAnAdA fAshion week.. . . . . . . . . . . . . . . . . . . . 21

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editorsarah prattsepratt@edmontonjournal.com

designerKelle Cloutier

advertising leadashley thurstanathurstan@edmontonjournal.com

digital productsDonalD allen

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We.are.so.excited.to.launch.our.inaugural.online.fall.fashion.guide,.First.Look..As.you.flip.through.the.magazine-style.pages.on.your.device.of.choice,.we.hope.you’ll.find.inspiration.in.our.stylish,.fun.and.functional.choices..As.you.know,.Edmonton.is.a.shopping.mecca,.and.new.stores.

are.coming.to.the.city.at.an.impressive.rate..The.capital.is.also.regarded.as.the.gateway.to.the.north,.and.we.have.lots.of.eager.shoppers.visiting.from.northern.Alberta,.the.Northwest.Territories.and.beyond..And.let’s.not.forget.the.tourists.from.across.North.America.and.around.the.world.who.find.their..way.to.our.city.for.all.manner.of.reasons.Every.season.offers.something.new.for.shoppers,.and.fall.is.

a.fashion.favourite.around.here..It’s.a.time.for.thick.knits,.rich.colours,.heavy.patterns.and.the.ability.to.combine.style.with.warmth.and.practicality..We.experiment.with.fabric,.play.with.layers.and.accessorize.with.statement.pieces..For.kids,.it’s.time.for.school.clothes.that.can.hold.up.to.the.rigors.of.recess...Adults.are.looking.for.wool.suits.or.the.perfect.boot.For.fall.2012,.we’re.inspired.by.the.spicy.hues.and.jewel.tones.

we’re.seeing..Designers.are.creating.looks.with.leather.or.top-to-bottom.patterns..You’ll.see.pieces.inspired.by.a.bold.military.look.and,.contrarily,.feminine.floral.patterns..Think.about.what.you.can.do.with.stripes,.polka.dots,.paisley.and.animal.prints.What.you.wear.is.an.expression.of.who.you.are,.whether.it’s.

a.yoga.outfit,.preppy.trousers.or.well-worn.denim..Allow.your.clothing,.you.hair,.your.makeup.and.your.scent.to.speak.for.you..What.does.it.say?

Sarah PrattAdvertising.Features.Editor

FIRST LOOK IS AN AdVERTISINg FEATuRE PubLISHEd by THE EdmONTON JOuRNAL, A dIVISION OF POSTmEdIA NETWORK INc. AT THE JOuRNAL buILdINg P.O. bOx 2421, EdmONTON, ALbERTA T5J 2S6

Welcome to our fall edition of First Look

speCial thanKs toyves cloutier, A.c.F.S.S.

coup boutique

gravity Pope

Lauren Hughes

mackenzie Jardine

Jan micheal-Stasiuk

Stella Viszmeg

Nickol Walkemeyer

on the CoverJersey dress with Sheer back, mason by michelle mason, $315; Spektor Earrings, $440, Tate bracelet, $610, both dannijo; Snakeskin Pump with Lucite block Heel, dries Van Noten, $790.

43 For advertising opportunities in the Spring 2013 FIRST LOOK online magazine please call 780-429-5400

.com

first look makes every effort to ensure the accuracy of the information in this issue, but cannot be held responsible for any consequences that may arise from errors or omissions.

A wicked little boot loaded with step happy comfortThe Avril boot by Alegria is black, full grain leather with a buckle and side velcro closure to make getting in and out a snap. The mild rocker outsole is engineered to reduce heel and central metatarsal pressure and the bottom is flat to increase stability. The footbed is loaded with cork, memory foam and latex, creating a perfect fit every time by forming to the natural contours of the foot, giving each user their own customized fit, or even insert your own custom orthodics. Available from select retailers and online www.theshoegirls.ca.

James Bond-inspired nail lacquer

OPI’s newest collection launches in October to complement Skyfall, the newest

installment in the Bond film family. GoldenEye caught our eye for its

sparkle and fabulous hue for fall. Watch for it at professional salons and spas.

A bag that combines style and functionThe Grace Adele Style System™ answers the call of busy women everywhere. Its step-by-step process lets women create a designer look all their own using mix-and-match accessories organized around colour. The style system guides women through five steps to customize and co-ordinate their fashion accessories; 1) Pick My Colour 2) Choose My Bag 3) Add My Clutch 4) Style My Bag, by adding clip-ons and accessories 5) Style Me, which finishes the look with co-ordinating scarves and jewelry. Shown here is the Mary-Leopard satchel with silver-toned hardware. Sells for $96 and is available for purchase at www.graceadele.com.

edge ofglory

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Hooded faux leather jacketThis cute, edgy piece from Simons’ house brand Twik finishes off jeans and leopard booties perfectly. $89.95, available exclusively at Simons.

Lips by MACTry this autumn lip trick: line and fill your lips using MAC’s Nightmoth lip liner, and then cover with Camden Chic, one of the new fall matte lipstick shades. Together these colours create a beautiful, deep burgundy.

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NAOT RetroThe Retro is from the NAOT Avantgarde collection. Shown here in red/gray tweed (also available in black/gray tweed). We love it with sleek trousers or preppy with a wool skirt and tights. As with all NAOT footwear, the insole molds to the shape of the foot, ensuring comfort. $200. Visit naotcanada.com for a store locator.

TIMEX Modern Originals Grande

Classic watch

Add some style to your function with this houndstooth watch, a unisex timepiece with

a leather strap. $75, timex.ca

Signature Fit Linked Square Ankle PantThe pattern and shape

of these pants makes us think of a European

holiday or a stop at your favourite café. The ribbon-trimmed hem and ankle slits add a cute finish, while the cotton-spandex adds comfort. Pair it with crisp apple green, merlot or a deep yellow. Retails for $79.50 at Talbot’s, Edmonton City Centre or talbots.com

prettyin print

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Ludlow Point-collar shirt

Featuring a trim, tailored fit, crafted in two-ply Super 120s cotton—a fine weave with natural

luster and a luxurious handfeel—it’s finished with bespoke

touches like a split back yoke (a made-to-measure detail that ensures a clean drape) and darts at both shoulders for a streamlined silhouette. $88, online only, jcrew.com.

Mougin & Piquard™ chronograph watch in silverMougin & Piquard (hint: it’s pronounced mooj-awe and peek-are) was started by the Mougin family in 1852, and Piquard joined in the 1920s. After shutting their doors in the latter half of the 20th century, their watches have been sought after by collectors ever since. Thanks to world-renowned watch authority Tourneau®, this once-defunct brand is back just for J. Crew. Inspired by styles from the 1920s, it boasts state-of-the-art functions including date, alarm and stopwatch. Wear it with jeans or a suit. $695, jcrew.com or the store in West Edmonton Mall.

upsmarten

Abingdon laptop bag

The Abingdon collection is inspired by vintage hunting gear. You’ll notice recurring details such as rugged waxed cotton canvas, burnished leather trim and brass-finish hardware. It turns out these durable features are perfectly suited to the urbane task of laptop toting. $98, jcrew.com or the store in West Edmonton Mall.

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IN LOVEfall

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Limited edition James Bond watchThis is the OMEGA Seamaster SkyFall Limited Edition watch. There will only be 5,007 available, some of which you’ll find at Gemoro Goldsmiths (West Edmonton Mall, Commerce Place). This watch will be the hottest timepiece this fall with the release of the new movie. Check out omegawatches.com. Sells for $6,500.

inspiredbrit

Prince of Wales Suit

This wool suit from the Black Fleece Collection at Brooks Brothers makes a statement, to say the least. Have fun pairing it with different colours, layers and complementary patterns. Retails for $1,650 at brooksbrothers.com. If you’re heading south, check out their

stores at Cross Iron Mills and Calgary Eaton Centre.

Burberry BritTop notes of bergamot, cardamom, green mandarin and ginger, grounded by cedar wood, nutmeg and wild rose with Grey musk and Tonka. Available at a variety of fragrance retailers.

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UrbanOptik,

At

our mission is toprovide each patient withthe highest quality ofvision care and the finestin fashionable eyewear.

Eye exams available with Dr. Annu Kaul 18328 Lessard Road, EdmontonPhone: 780.641.0404 www.urbanoptik.comedmontonjournal.comf i r s t l o o k | f A l l 2 0 1 2 10

We took one look at the Tate bracelet and

the Hilde bib necklace and fell in love. The

beautiful, sparkling colours. The thick bracelet and Peter

Pan-style necklace. These pieces by Dannijo are made

with Swarovski Elements and are available at

coup garment boutique, 10137 104 St. The bib necklace

sells for $770, and the bracelet $610.

fit for aqueen

Dolce & Gabbana 3 – L’ ImperatricePart of the D&G Anthology based on the Tarot,

L’ Imperatrice (the star or empress) is a confident, charismatic floral - fruity fragrance. Top notes of

rhubarb and red currant, a heart of pink cyclamen, watermelon and jasmine with a base of musk and

sandlewood. Available at Sephora and Murale.

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unforgettable season photography.Jan Micheal-stasiukhair.lauren hughesMakeup.nickol WalkeMeyernails.stella VisZMegModel.MackenZie Jardine (Mode Models)styling.ashley thurstanclothing proVided by coup boutiqueshoes proVided by graVity pope

shot on location. alberta legislature grounds

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Joanna Sleeveless Shirt with Shoulderpads, IRO, $420; Trilby Collar, Dannijo, $680; Leather Pump with Tortoiseshell details, Dries Van Noten, $765

Black Sheer Silk Blouse with Stand Collar, Hanii Y, $250; The Looker Crop Zip Pant in Magical Forest, Mother Denim, $290; Pietra Earrings, Dannijo, $390; Snakeskin Pump with Lucite Block Heel, Dries Van Noten, $790

Drift Print Dress, Helmut Lang, $500; Gold Spike Bib, House of Harlow, $215; Snakeskin Pump with Lucite Block Heel, Dries Van Noten, $790

Leather bottom Combo Jacket, Helmut Lang, $800; Patina Lambskin Leather Leggings, Helmut Lang, $920; Leather Pump with Tortoiseshell details, Dries Van Noten, $765

stateMentmake a

GAP denimThese Sexy Boyfriend jeans combine style and comfort, and they go with just about

any look you want to put together. $89.95.

Peter Pan collar blouseA piece from Simons’ house brand Twik. This silvery pink blouse, with its rounded collar and romantic sleeve, looks innocent from the front, but the back is a pleasant surprise: open and knotted at the bottom. $19.99, exclusively at Simons.

Leopard bootiesWe’re seeing a lot of animal prints this fall, and Nine West is offering up these leopard pony hair booties. With a gold side zip and tailored design, these can be your new neutral fall bootie to wear with everything. $180 at Nine West in West Edmonton Mall or Edmonton City Centre, also ninewest.com.

OPI nail colourA rich fall hue from OPI’s Germany Collection. Every Month is Oktoberfest is a shimmery burgundy that everyone is loving this season. OPI is available at salons and stores everywhere.

Gucci PremiereGucci’s newest fragrance for women is a white floral scent with secondary citrus and woody notes. Premiere is being launched this fall and

is available exclusively at Holt Renfrew.

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HEARTS ON FIRE®

THE WORLD’S MOST PERFECTLY CUT DIAMOND®

SOUTHGATE CENTRE780.439.0098 Amourjewellers.com

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Western canada Fashion Week (WcFW) is a continually evolving creative event that generates excitement through local and international designer and artisan communities. It is the longest running and most established Fashion Week in Alberta and the third largest fashion week in canada. WcFW has worked since fall 2005 to support local and canadian

creators while also showcasing a selection of established international designers. They work to create public awareness for talent by providing a progressive environment for designers to promote their collections to an appreciative audience and potential buyers. The list of creative minds engaged in WcFW includes photographers, make-up artists, hair stylists, fashion stylists and models, all of whom have the opportunity to collaborate with emerging and established designers and refine their skills while developing a strong design community. “This is a huge event for young designers and artists,” said

executive and creative director Sandra Sing Fernandes. “We’re the only incubator of this kind in canada, and we sponsor and support all of these creative people. This is where we launch a lot of successful careers, some as designers or hairstylists, some as buyers for stores or other related industries.”WcFW garners attention from local and national media, buyers

and the general public, as well as international attention from designers, media, buyers and other fashion weeks. There is a runway showcase bi-annually and they have also launched “Western canada Fashion Week Incubator Program,” designed to help advance Western canada’s fashion entrepreneurs to a national and international level.The WcFW team works year-round to promote its designers, and

artists have participated in a number of events, including The Edmonton Fringe Festival, The Works Art and design Festival, Old Strathcona Fashion Extravaganza, couture For cambodia, Fashion on Fire, Kingsway garden mall “Let your Light Shine” campaign, and Transcanada Runway (montreal).WcFW supports rising talent through a variety of competitions

held through the week. you’ll find design, hair and makeup contests that allow artists to showcase their unique ideas.“It’s a way to get into the industry, especially for those who

aren’t sure where to begin,” said Sing Fernandes. “Our contests are the perfect opportunity to get noticed and meet other artists, whether it’s hair, makeup or others.”Every day brings something new to WcFW, and this year watch

for theatre and dance performances, all of the competitions, and showcases that range from celebrity and salon to retail and 2012 designer collections.“This is an incredible, collaborative event,” said Sing Fernandes.

“The cross-pollination of creative minds is so important, and everything we do comes from the heart.”WcFW runs Sept. 13-20 at the TransAlta Art barns. Tickets are

available at The Fringe Theatre box Office or Tix on the Square. For more information visit westerncanadafashionweek.com. While you’re on the website, check out all the details on the spring season.“We’re always anticipating our next season,” said Sing

Fernandes. “And young people can start thinking about spring 2013 and all the opportunities we offer to help them get into the industry. If they contact us in October, after the fall season and well before spring, we are happy to help in any way we can.”

proMoteartisans &create a strong designcoMMunity

working to

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faceoff

Body Shop All-In-One

BB cream

This is a lightweight cream that features pigment-filled capsules that

burst when applied to skin, releasing the colour inside. Just blend one of

the three shades for a perfect match to your exact skin tone. All-In-One BB

Cream contains Community Fair Trade marula oil, sourced from the Eudafano

Women’s Cooperative in Namibia.

Ardell double up lashes The collection combines two natural hair lashes in one for a dramatically darker lash. The bottom lash adds fullness, while the top lash adds flare. With proper care and cleaning, these lashes can be reused several times. Three new designs. Available at Wal-Mart, Rexall and London Drugs.

OPI Pure Lacquer Nail AppsThese are 100 per cent real lacquer in strip form. There’s the base, colour and top coat in each strip. You just apply the strips to clean nails and file off the excess. It’s an instant manicure! There are a variety of colours and patterns available. Peacock shown here. Available at salons and spas.

Plum Kiss Lip GlossWe love this lip gloss because it’s nourished with natural oils and antioxidants, but isn’t too shiny or sticky. It leaves just a hint of colour and shimmer. Made with sweet almond, coconut and avocado oils and raspberry. Available in three shades: Spice Kiss, Plum Kiss, Strawberry Kiss. Comes in a bamboo tube. Check out eminenceorganics.com.

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theavenueclothingco.10344 82 ave780 433 8532

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rugged &functional

LL Bean fleece-lined flannel shirt Comfort, style and warmth, all in one great shirt. This classic from LL Bean is perfect for our fall and winter months paired with jeans or chinos. Sells for $64 US at llbean.com, also available in tall. Check the website for colour availability.

Miansai leather bracelet

This catchy leather bracelet gives a rugged touch to any outfit, and the fishhook closure adds visual interest and a sportsman feel. It’s 21 inches long and sells for $70 at jcrew.com. Also, check the store in West Edmonton Mall for availability.

Sorel Ellesmere boots

These don’t look like insulated, waterproof boots, but they are! The

upper is a combination of leather and suede, while the sole is rubber. Retails

for $169 at Gravity Pope. Check out gravitypope.com and the store on

Whyte Avenue for availability.

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it outOvertime fleece jacket

This new jacket from GAIAM is lightweight, warm and soft.

It’s fitted and flattering with fold-over hand warmer cuffs and a hood. Made from 100 per cent

recycled polyester fleece. Shown in harbor blue, also available

in foliage. $98, gaiam.com.

The Mat This yoga mat from lululemon athletica cushions your hands and feet with rubber. Features a polyurethane coating that will stay grippy even through a really sweaty Vinyasa. The antimicrobial additive prevents mold and mildew, and you can wash with soapy water (no tea tree oil please). $68 at stores in Kingsway and West Edmonton Mall, and also on Whyte Avenue.

Nike women’s FreeWe love these shoes that feel like slippers – they are flexible, lightweight and flattering. Can be worn with or without socks, through water and sand…you get the idea. Look for them where Nike shoes are sold. Available in various colours and several different styles.

working

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Serenity Sweater Wrap

This soft and warm wrap from lululemon athletica is made from Boolux™ that blends rayon from bamboo with TENCEL® and Cashmere. It’s a mid-weight layering piece that can be worn as a top or tunic. Preshrunk with buttons that allow adjustable fit. $148 from the stores on Whyte Avenue and in Kingsway and West Edmonton Mall

Salon Selectives Fresh ‘n Up

Dry ShampooThe formulation is made without

starch, which means no white residue! Simply spray and go with fresh and

clean-looking hair. This dry shampoo absorbs excess oil with a fresh scent.

Available where Salon Selectives products are sold.

Classic Suede Clog in Gemstone inspired tonesPerfect to slip on after a workout or doing everyday errands, these Alegria shoes offer superior arch support, hand sewn leather lining and its rocker bottom adds spring to your step Multiple styles, colours and patterns. Free shipping in Canada at www.theshoegirls.ca

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goddess

Risque Lingerie and Swimwear offers women a variety of products, styles and sizes. check out their extensive bra collection, their year-round swimwear, the cosy loungewear and an assortment of favourite products, such as the Hanky Panky line. They are also a health-care boutique and offer mastectomy products, while also being knowledgeable about the ins and out of mastectomy patients’ unique needs. Visit their spacious store on discovery Way in Leduc and see how many choices you have.

your inner

Seaview Fixed Moulded Triangle and Seaview Ruched Side Pant from Seafolly Australia. Available in sizes 4-12, retails for $164 for the set.

Kayla Bra and Brief by Goddess

Sizes 34-46 Cup DD-N, price $119.98 for the set.

ImpressionsThe unique blend of pure

silicone used in Impressions provides the softest and

smoothest feel imaginable. The integrated nipple and

areola enhances and restores femininity. As the lightest breast

form available, Impressions is perfectly balanced to suit every

lifestyle. The 3-D profile of impressions contours perfectly in the bra and

moulds beautifully to each individual. The honeycomb core ensures optimum

breathability. Available in sizes 4-12.

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#109, 5401 Discovery Way Leduc • 780-980-5705 • www.risqueonline.ca

Custom bra fittingoffering a full selectionof bras from 28-56 bandand AA-N cup.

Full range of prostheticsand bras with AADL.

Large variety ofswimwear year round.

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designer finds for your

This unique, creative Mademoiselle Charlotte dress (a) is from the Montreal-based designer. This piece is part of the new fall line and available now at Alligator Pie.

The perfect outfit (b) for your little boss man. Hugo Boss pants, $129.99, T-shirt, $109.99, and socks, $34.99 for two pairs.

Armani accessories (c) add the finishing touches to your boy’s special event. Armani silk bowtie, $75, silk tie, $95, and leather belt, $75.

Burberry branches out into raspberry in this Burberry Baby dress( d) , $239.99, and slipper, $109.99.

Little Marc Jacobs (e), available in Edmonton exclusively at Alligator Pie, dress, $169.99. This fold-over suede and sweater-style Ugg boot is stylish and warm, $198.

Alligator Pie Kidswear in manulife Place is a boutique offering high quality brands and the latest styles for children, from burberry baby and Hugo boss to Armani Junior, Little marc Jacobs, Lacoste, diesel and more. Whether you’re looking for play or school clothes or a dress or suit for a special occasion, you’ll find the cutest and most fun pieces at Alligator Pie. check out their Facebook page for updates on seasonal arrivals and favourites.

favourite little ones

a

b

c

d

e

Alligator Pie Kidswearis celebrating 25 years

in business as oneof Edmonton’s

premiere shoppingdestinations,

offering clothing,shoes and accessories

for infants, kidsand tweens.

• BURBERRY

• BOSS

• ARMANI

• LACOSTE

• DIESEL

• MARC JACOBS

Main Floor Manulife Place10180 101 Street Edmonton • 780.420.0427edmontonjournal.comf i r s t l o o k | f A l l 2 0 1 2 30

Alligator Pie Kidswearis celebrating 25 years

in business as oneof Edmonton’s

premiere shoppingdestinations,

offering clothing,shoes and accessories

for infants, kidsand tweens.

• BURBERRY

• BOSS

• ARMANI

• LACOSTE

• DIESEL

• MARC JACOBS

Main Floor Manulife Place10180 101 Street Edmonton • 780.420.0427edmontonjournal.comf i r s t l o o k | f A l l 2 0 1 2 30

eyeWear trendsfor fall

Thin and bigOne trend we’re noticing that is relatively new this season is taking all the

popular shapes of the last few years, trimming the thickness down, and keeping the size. The result is glasses with stunning presence and very little visual weight. Perfect for showing off big beautiful eyes and more of your natural personality while distinguishing you from the boring alternatives.

Round or P shapeThink round and its many iterations, more along the lines of Johnny depp

or Robert downey Jr. than Harry Potter. These classically intellectual shapes have a timeless distinguished vibe that look as good with a white T-shirt and jeans as they do with an ascot and a pipe. Women can also take advantage of slightly reworked classics with a touch of femininity, especially in beautiful high contrast, never seen before versions of tortoise-shell or deep olive.

Cat’s eyebetter than finding an old pair at a vintage shop, these reworked classics

come in much more interesting and beautiful colours and shapes than their predecessors. beveled details, luxurious sandwiched colours and undeniably feminine. Look also for frames that would traditionally be more masculine updated with a slight feminine lift to appropriate those big looks for those looking for a pair that’s a little more luxe than a vintage rescue job.

Metal versions of classic plastic shapesWant the look of more distinguished plastic frames but need the professional

look and feel of metal? These titanium versions of classic looks will give you beautiful quality, comfort, and adjustability while still setting you apart from others. The resiliency of these frames also is great for those with an active lifestyle who don’t necessarily need everything they own to scream sports. conservative doesn’t have to mean boring.

Clip-onsWhile sounding a bit geriatric, clip-ons are starting to reflect fashion and

function. custom made for any frame, the idea of pulling it off is either making them as inconspicuous as possible, or if they do have to be a bit more obvious, lend an extra element of design to the frame. Adding a second bar and playing with lens colour really can make a clip on something you don’t have to feel embarrassed about clamping on and heading out the door.

from observatory opticians

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fully

Collection bow blouse and pencil skirt in electric plaidThe vivid colours and pattern of this blouse and skirt were inspired by a tweed the J. Crew designers discovered in an archive of vintage prints. It’s bold and fun. Wear the skirt and blouse together or mix and match as separates. Either way, this electric plaid in sweet orange makes a statement. Blouse $225, skirt $248. Available online at jcrew.com and check the store in West Edmonton Mall for availability.

Etta cap toe leather pumpIf you’re going to wear the electric plaid blouse and skirt together, ground the outfit with these classic pumps in Champagne. The 3 ¾-inch heel and metallic leather piping finish off this wardrobe staple. $288 at jcrew.com and check the store for availability.charged

Be LegendaryPerfect your pout with Be Legendary Lipstick from Smashbox Cosmetics, the essential long-lasting lip colour to complete your iconic look.. Shown in Melondrama and Honey. Available at Sephora and Shoppers Drug Mart.

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HG2 Clothing is Alberta’sfinest destination for high-end denim,fashion and accessories for men andwomen. We are locally owned andoperated and with two locations toserve you, as well as our top of the linee-commerce website, HG2 promisesto deliver the finest selection and bestcustomer service to our customers.

www.hg2clothing.com

HG2 Clothing

126, 10205 101 St, City Centre Mall,main level east, EdmontonPhone: (780) 424-1550

466, 5015 111 St, Southgate Mall, EdmontonPhone: (780) 989-1524

Email: info@hg2clothing.comedmontonjournal.comf i r s t l o o k | f A l l 2 0 1 2 34

fall scentfind your perfect

for

WoM

enfo

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n

Chanel’s Chance Eau TendreA fruity and floral scent that is light, fresh and well-loved by admirers. Available everywhere, including Murale, Sears and Shoppers Drug Mart.

Flower Bomb by Victor & RolfThis scent is described as a floral explosion, and even comes in a grenade-shaped bottle. With notes of jasmine, rose, orchid and freesia. Available at Sephora, Holt Renfrew and The Bay.

Nuit by Hugo BossA new fragrance from Hugo Boss

that brings white peach, jasmine and violet together with earthy scents like

crystal moss and sandalwood. Available exclusively at Holt Renfrew.

The One Dolce & GabbanaA masculine, bold blend of tobacco, grapefruit, ginger, coriander, basil, cardamom, cedar and more. Available everywhere.

Guilty by GucciAn intriguing combination of lemon, lavender and pink pepper, grounded by patchouli, cedar, amber and sandalwood. Available everywhere.

Terre d’HermesAn elemental fragrance that is woody with citrus notes. Available exclusively at Holt Renfrew.

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French Connection is renowned for its edgy, crisp style and sexy-chic attitude. A must-have in many celebrity wardrobes, French Connection’squirky spin on design ranges from show-stopping looks to classic every day essentials. The French Connection brand is made for fashion-conscious

trendsetters looking to celebrate their own unique style.

Suite 2341, Phase III, WEM 8882 170 Street, Edmonton • Phone: (780) 442-0320 • http://canada.frenchconnection.comedmontonjournal.comf i r s t l o o k | f A l l 2 0 1 2 36

brambles is a boutique where you will find unique, hand-picked clothing and accessories, and many of the items you won’t find elsewhere. check out the boo Radley line, a hot designer from Australia, and enjoy exploring the jewelry, much of which is canadian-made. Located in the heart of Leduc, brambles has styles for a variety of shapes and sizes, from 2 to 20. They will happily help you find the perfect outfit, whether it’s a dress for a wedding, the perfect work ensemble, or something special for an evening out. This boutique is a gem, with some of the friendliest people and hottest styles around.

(above) This outfit effortlessly combines comfort and style with great details like buttons on the bottom of the leggings. The stretchy pants and tunic-style coat are perfect for a visit to the farmers’ market or a day shopping with friends. Add a wool scarf and you have warmth and incredible style. The leggings sell for $121.99, the green mid-length coat is $249.99 and the wool scarf is $149.99.

(left) We love this outfit that features warm materials, earth tones and complementary patterns. The variety of textures is what fall 2012 is all about, and don’t forget details like a ruffled collar and elements of lace for that feminine touch. The blazer sells for $249.99, the cord trousers $174.99 and the checked blouse $134.99.

Animal prints are hot this fall, and Brambles stocks these fabulous animal print trouser socks by Sox Trot. Add some colour and a little wild to your wardrobe. $19.99 each.

styleboutique

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4811-50 Ave Leduc, AB • 780 986-0250edmontonjournal.comf i r s t l o o k | f A l l 2 0 1 2 38

keep itcasual

Simons sweaterThis sweater in a classic design pairs perfectly with jeans or chinos and is also available in navy and orange. The brand is Le 31, one of Simons’ house brands that are exclusive to the store. $68, Simons in West Edmonton Mall or simons.ca.

Helly Hansen jacketThe Stoneham jacket not only looks good, it has ingenious features, such as two-way stretch fabric and venting for maximum breathability. It’s insulated and ready for a variety of activities and weather conditions. Retails for $549.99 at Helly Hansen, West Edmonton Mall. New colours coming for fall 2012.

Star Wars T-shirtDarth Vader playing a friendly game of baseball. Check it out at gapcanada.ca, $19.95.

TOMS classicsBlack Farrin men’s classics made from heavy canvas using no animal products. $65 at toms.ca.

Hugo Boss Orange Man Eau de Toilette SpraySpontaneous, passionate and energetic, yet casual and relaxed at the same time. BOSS Orange Man is destined to become his ultimate feel-good fragrance. Available at Shoppers Drug Mart and most department stores.

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TERRA LOSASHOPPING CENTRE780.444.1387

LENDRUMSHOPPING CENTRE780.437.3430

www.petitecollection.ca

Exciting New PETITE Collection

FallArrivals

PETITE

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cool style

Crewcuts braceletThis skull rope friendship bracelet is so cool, you might as well buy a few while you’re online. Made of polyester and leather, it adds a rugged touch to your favourite little guy’s outfit. Adjustable, $14.50, available in three colours at jcrew.com.

GEOX bootsThis boots have some insulation and are waterproof, and we think they’re the perfect boot for fall when the weather can be cool, wet or slushy. Velcro straps make for easy and fast on and off. Edmonton GEOX stores are located in Southgate Centre and West Edmonton Mall (many other cool styles available).

Helly Hansen jacketWarm, water resistant and breathable, the kids Rider Insulated Jacket comes

with necessary extras, such as a removable hood and

interior snow skirt, so to speak. Retails for $140. New colours for fall 2012.Check it out at Helly Hansen in West Edmonton Mall.

Fun SocksCool, fun socks that are thick and warm for fall. Skeleton toes and the creature are just two of the styles available for $9.99 at Hansel & Gretel in West Edmonton Mall.

Billabong hoodieThis hoodie is soft, comfortable and reminds us of ocean waves and the smell of the surf. $39.90, available at Hansel & Gretel in West Edmonton Mall.

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sugar& spiceCrewcuts dressA red corduroy dress will never be out of style for a little girl. Pair it with fun tights, sparkling new shoes or booties, and a favourite sweater and you’re set for autumn. This Girls Softest Cord Dress from J. Crew’s Crewcuts line features a back zip, fine-wale corduroy, hidden pockets and a belt. Available in red or camel, $71.50 from jcrew.com.

Wool DotTiny TOMS ClassicsThese are cute as can be and perfect for fall. With a suede insole and Fuzzy Grip (hook and loop) closure, they’re easy to wear and comfortable. Pair them with…well, anything! $35 at toms.ca.

Peekaboo Beans jacket and skirt

The clothes from Vancouver-based Peekaboo Beans have a list of

thoughtful comfort and safety details inherent in each piece. From chin

guards and removable tags to reversible items. This is the Lets be Friends Jacket,

$59, and the Scenic Skirt, $39. Soft, sweet and adorable. Check it out at

peekaboobeans.com.

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The team at The beauty Lounge put together these three fabulous fall looks. They’re a little retro, a little futuristic and all about creativity and

playing with hot, new looks. Watch for new colour combinations, a lot of different textures, and heavy hairstyles this fall. They’re

bold and sexy and each look makes its own statement.In this first look (a), the team used purple extensions to complement model Ashley’s rich hair colour. With

a sideswept front, side pin curl and length through the back, this is a versatile look that is both sensual

and ethereal, which we love. Products used include Artego’s casual Volume mousse, Shine On me Spray and Root Lifter, all available at The beauty Lounge.

The second look (b) varies drastically and gives Ashley a whole new dimension to play with. Her length is curled and pinned and gorgeous texture is added throughout. The team worked with Ashley’s hair colour and tendencies, as well as her colouring and face shape. Products include brocato’s cloud 9 Hotshapes Flat Iron and Finish Spray, Volumizing Tonic Lifting and Finishing Spray and big Easy Volumizing dry Shampoo, all available at The beauty Lounge.This third look (c) is a work of art. using

additional extensions, swirls and layers of braiding, this style attracts attention! It’s feminine and simply demanded photos of the front and back. The team used Osis products, including Freeze Pump, Shape Texture and gloss Wax, and dust It mattifying Powder, all available at The beauty Lounge.

colourtherapy

Creative director Will HalabiHair by Niki Hammond

Colour by Flint RoederMakeup by Karly Franklin

a

b

c

c

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Creative Coloring and cutting,awesome service, fun times!Featuring newly renovatedesthetic rooms, spa menu &

student promotions.

780 428 5888 ext 210356 Jasper Avenue, Edmonton, Alberta

www.edmontonsalons.com

11320 104 Avenue, Edmonton, Alberta780-428-5888 ext 1

www.getchromed.com

Please follow us on

Facebook and Twitter

Rock Star Salon.

5 Star SalonThe Beauty Lounge is

our 5 Star personal careboutique, luxurious andrelaxing with affordableprices. Please enjoy our

seasonal menu andspa packages

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Handle the HumidityThis weightless serum from

Frederic Fekkai’s Silky Straight Ironless collection, wraps each hair strand with concentrated smoothing agents and fights

humidity, frizz and curl all day for sleek and shiny hair. Available

at Murale, Shoppers Drug Mart and Holt Renfrew.

bring on therain

Fulton Birdcage UmbrellaThe fashionable transparent dome shape cover offers fantastic coverage and visibility. Fibreglass ribs for flexibility and strength in high winds. $35. Available at The Bay and various online retailers.

Puddle splash all daySuper fun prints and an easy side zip make Raina the perfect boot for fall. Shown in Midnight Garden and Brown Paisley. $104.95. Available at theshoegirls.ca.

Volume Glamour Max MascaraThis waterproof mascara from Bourjois defies time with its 24 hour maxi-hold formula. Everything about it is oversized: its full-contact brush, maximum effect formula and incredible maxi-results. Available at exclusively at Shoppers Drug Mart.

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Edmonton Designed Eyewear

www.venuseyedesign.com 11161 Ellerslie Road S.W.780-988-0123

Edmonton designer Mike Christiansen continuously adds new designs to the incredible Venus collectionsof eyewear. Our frames both set and push the trends. Now entering its fifth year in Edmonton, Venus EyeBoutique is renowned for its breathtaking selection and outstanding service.

Using color as a paramount element in our designs, Venus frames flatter and enhance your personal features.We carry an extensive selection of eyewear for women, men and children as well as limited edition sunglasses.We are a full service optical with an onsite optometrist available for eye exams.

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love atfirst sight

Lottie suede bootieNine West introduced this teal bootie for fall,

and it presents all sorts of possibilities. We’re having fun thinking of what pieces and

colours to pair it with: deep gold, claret, grey, a girly skirt, skinny jeans. Retail for $165 at

Nine West in Edmonton City Centre or West Edmonton Mall.

Printed Robinson Dome SatchelThis Tory Burch piece is an instant “I love it” bag. The feminine floral pattern and cheerful hues are fabulous for fall. This satchel is made of high quality treated canvas and is part of the Heritage Handbag Collection. Check out toryburch.com. Price is listed as $395 US, and they do ship to Canada.

Printed wool scarfThis colourful scarf features a pretty floral pattern and flirty colours. A bright choice on a cool autumn day. Sells for $71.50 at jcrew.com. Also check the store in West Edmonton Mall for availability.

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FIND THEPERFECTFITTING PAIR OFFDJ JEANS!

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We hope you’ve enjoyed the Fall Edition of First Look.

For advertising opportunities in the Spring 2013 edition of FIRST LOOK online magazine, please contact Ashley Thurstan at 780.424.5484

MaKe sure you subsCribe to be the first to Know about first looK: spring 2013, anD you will be entereD to win soMe great prize paCKages!