SAP Fiori & SAP Screen Personas Positioning Guideline

November 2013

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Remember these?

SAP Continues to Evolve through Innovation and New

Technology

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Remember these?

SAP Continues to Evolve through Innovation and New

Technology

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UI Evolution at SAP

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Improving the existing SAP UX

Renovation

Us

ag

e/

Re

ac

h

SAP Screen Personas

(DIY enablement Toolkit)

SAP Fiori

(Out of the box Apps)

RENEW ENABLE

Number of use scenarios

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25 Apps Delivered by SAP with Business Process specific content

Fiori Enables Customers

Keeping Simple things Simple

A collection of apps with a

simple and easy to use

experience for broadly and

frequently used SAP

software functions that work

seamlessly across devices desktop, tablet, or

smartphone.

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Personas empowers customers

Personalization without programming

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Fiori and Personas Common Deliver Business Value

Improve user productivity, satisfaction Gain time to work on additional projects

Reduce learning curve on SAP, cut training costs

Reduce cost of personalizing SAP GUI screens

Increase adoption of business processes Deliver screens for specific business roles/individuals

Reduce work completion time

Build consumer-grade user interface Modernize user experience without disruption

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Fiori and Personas Key Focus Areas and Value Distinguishing Characteristics

Keeping Simple Things Simple

Routine tasks

Broadly and frequently used SAP software functions

Ready to run out of the box

Mobilization plans and roadmap

Environment: heterogeneous Smartphone, tablets, desktop

Personalization without Programming

Specialized, routine tasks

All SAP GUI transactions

Personalize any transaction in minutes

Environment: highly customized (data fields, transactions), Desktop (Windows, Mac)

SAP Screen Personas SAP Fiori

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SAP Fiori

Running ERP / SRM / ECC 6 (existing customers)

Heterogeneous environment (Devices, OS, UIs, etc.)

Complaining about usability and users

productivity

Considering or using Suite on HANA (new customer)

Mobilization plans and roadmap

Reducing transaction complexity

Improving business user productivity Increasing user satisfaction Reducing costs Decreasing training time Need a role-based, homogenous

experience across a variety of devices

SAP Customer is Are they talking about?

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Screen Personas

Running Business Suite / ERP / ECC 6 (existing customers)

Using the SAPGUI client or accessing SAP through a desktop browser (NWBC; Netweaver Business Client)

Complaining about usability

Considering or using Suite on HANA (new customer)

Reducing transaction complexity

Improving business user productivity Increasing user satisfaction Reducing costs Decreasing training time

Improving process & data quality

SAP customer is Are they talking about?

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Identify the Customer Needs Key Guiding Questions & Answers

What is your main priority in terms of enhancing SAP

usability for your employees?

Common transactions Specialized transactions

Which users are complaining the most about usability?

General audience Functional group

Is your focus multi-device or desktop?

Breadth of devices Desktop

How important is personalizing transactions?

Minimal changes Specific look and feel

SAP Screen Personas SAP Fiori

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More Information on SAP Fiori

Product Page https://experience.sap.com/fiori

Marketplace http://www.saphana.com/docs/DOC-3570

Technical Documents http://help.sap.com/fiori

Q&A on SCN http://scn.sap.com/docs/DOC-41598

Demo Videos http://www.youtube.com/watch?v=mYbn9Q6P0cU&feature=youtu.be

GTM Site https://jam4.sapjam.com/groups/about_page/557552

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More information on SAP Screen Personas

Product Page http://www.sapscreenpersonas.com

Fact Sheet http://wiki.sdn.sap.com/wiki/download/attachments/298682098/

SAP_Screen_Personas_customer_fact_sheet.pdf

Demo Videos http://www.youtube.com/watch?v=gquHYSGHol8 (intro)

http://www.youtube.com/watch?v=tpMdktziC_8 (basic scripting)

http://www.youtube.com/watch?v=h5ABusVy9I4(product tour)

Customer-Facing Presentations

http://www.slideshare.net/peterspielvogel/sap-screen-

personastechnologyserviceconfmarch2013

How-to Instruction Videos

http://goo.gl/Y8I1s

www.sapscreenpersonas.com

Thank you

Contact information:

Ed Brouwer

Ed.brouwer@sap.com