How To Stay Relevant to Your Community

Fionn Davenport

What is Relevance?

How to Be This…

…as opposed to this

It’s About Relationships…• …with the reader• …with the travel

industry• …with employers• …with other travel

experts

…Between You & The Reader

Small Stories…Biggest Impact

Travelling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things: air, sleep, dreams, the sky – all things tending towards the eternal or what we imagine of it.

- Cesare Pavese

Enthusiasms…

Negativity

There’s No Such Thing As A Free Press Trip

The Credibility Gap

For Things to Remain the Same, Everything Has to Change

Understandable Language?

• #spon / spons

• #ad

• #sponsored

• …’clear and conspicuous’ disclosures

A New DealThe Whole Truth And Nothing But The Truth

I am a professional travel writer. In order to continue working in my chosen profession, I am partially reliant on travel industry support to reach those places that I cannot afford to out of my own pocket. But I do not take freebies in exchange for positive coverage. I am committed to being honest and fair in everything I write. Why? Because in order to be successful, I am wholly reliant on your trust. Without it, I’m irrelevant.