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Page 1: Finding Your Unique Marketing Niche - Amazon S3Report/...its own unique selling point to be capitalised. Regardless of what your business is, with the right guidance and know-how you,

FindingYourUniqueMarketingNiche

FreeReport 

 

 

Page 2: Finding Your Unique Marketing Niche - Amazon S3Report/...its own unique selling point to be capitalised. Regardless of what your business is, with the right guidance and know-how you,

Free Report: Finding Your Unique Marketing Niche

Your Niche Solutions © 2013 All rights reserved worldwide 1

TABLE OF CONTENTS

TABLE OF CONTENTS .......................................................... 1

INTRODUCTION ................................................................. 2 

1. NO DEGREE NECESSARY ................................................. 4 

GETTING TO KNOW YOUR PRODUCT ................................ 5 

KNOW ALL ABOUT YOUR CUSTOMERS .............................. 7 

TARGETED SELLING ......................................................... 9 

2. SEEING YOUR BUSINESS IN A DIFFERENT LIGHT ........ 11 

3. IT'S BEING DONE ......................................................... 13 

CONCLUSION ................................................................... 15 

 

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Your Niche Solutions © 2013 All rights reserved worldwide 2

INTRODUCTION

The intention of this report is to teach you that anyone can be a great success in niche marketing. You do not have to be a world-renowned advertising company or have a master's degree in marketing in order to come up with a clever and innovative way to market your business. Moreover, absolutely every business has its own unique selling point to be capitalised. Regardless of what your business is, with the right guidance and know-how you, too, can find a way to maximise its marketing potential and draw in customers and clients by the boat-load.

The truth is that you can take any aspect of your business and use it to create a unique selling point. It's all in the marketing and how you choose to use that situation to spin your business as different and unique. Believe it or not, as crazy as it sounds, this will work even with an aspect of your business that others might typically see as a negative.

No doubt you are a bit dubious about that idea right now, but read on and you'll see right here in this report just how that can be true. We'll even show you a real-life example of a very successful business that is doing just that and cornering a big piece of their market.

In this report, you will learn how to look at your business from a different angle and use what you find in your advertising and marketing campaigns. You will also learn to look for ways to open your business up to a completely new market that you may have never thought about selling to in the past. With your unique niche marketing strategy you will tap portions of your market that were previously uninterested, and develop new market corners all your own.

You will learn about companies that were once thought to be the worst in their industry and learn how they have created their own niche to develop a huge world-wide following. You will see how one company turned a negative aspect of their business into a unique selling point and even created an entirely new revenue stream.

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Finally, you will also read about a number of ways you can create a niche that can provide you with money in areas that you never knew existed. You will learn to look for the products and services that you can provide to your clientele that other competing businesses are not, and learn to use those as your unique selling proposition.

Regardless of your experience as a marketer, you will be able to use what you have, even if you do not realise what that is, to build and grow your business successfully; even with no marketing degree, and just by getting to know your business and your clientele in a new, slightly different light, and using that as the springboard to your company's success.

Note also that this is a marketing technique that can be replicated and applied to businesses of any size, large or small, in any corner of the world. No matter what you do, how many people you sell to or provide service to, or how local or global your business is, this simple (and entertaining) technique can set your business apart.

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1. NO DEGREE NECESSARY

Competition in the business world is becoming increasingly fierce these days. From the large international companies to the smaller companies, everyone seems to be moving in the direction of niche marketing. There is very good reason for that, too. Niche marketing has proven to be a successful way of targeting customers and their needs, and an effective means of gaining attention in a crowded and noisy marketplace.

For those not entirely familiar with just what niche marketing is, basically niche marketing is a type of marketing that is targeted toward a small, specific group of customers. Rather than trying to market to everyone, you can become an expert in your particular "niche". Essentially, a niche is a speciality; it can be a service or product, a pricing point, or virtually any aspect of your business. What is most important, though, is that it serves a small but decided need that is less widely available and is appreciated by your customers.

And while that may sound like you are limiting your business's potential, when figured across the vast marketplace that is today's online and global clientele, it can add up to some very big numbers; especially when you become the "go-to" business that is really speaking to the needs of its customer base.

Best of all, you do not have to be a professional marketer with a fancy degree to be successful in niche marketing. The knowledge that is most important and useful for a successful niche marketing campaign is knowledge you probably already have—inside knowledge of your business and the customers you are targeting.

Know your business well, know your clients well, and you can easily learn to utilise this marketing technique yourself—without going broke paying "experts" who know little to nothing about the personality of your business and its customer base, and without spending time and money on costly advertising degrees.

Here we take the focus off degrees and "expert" advice, and focus on what you really need to know in order to successfully create a unique niche marketing proposition.

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GETTING TO KNOW YOUR PRODUCT

It is impossible to market a product, service or company that you do not completely understand. You have to know your product and you have to know your product well.

If a customer asks you a question, you need to be able to answer that question right away without hesitation. Therefore, you need a firm understanding about everything related to your business from issues with manufacturing all the way to aftercare. This will serve you not only as an excellent base for client care and customer service, but also as a thorough base of knowledge on which to launch your unique niche marketing plan.

Begin by asking yourself a few simple questions about your company:

1. What problems can be solved with your product? This is the thing that makes your brand unique. This is the reason that people will buy from you as opposed to doing business with the competition. For example, if you are a shoe company and you specialize in shoes for healthcare professionals who are on their feet all day, then you would emphasize that your product solves the problem of tired, painful feet. Look for something about your product that no other brand can claim.

2. How does it solve such a problem?

Once you have established a common problem that can be solved by purchasing your product, you must then provide the details as to the way the product is a problem-solver. Look for something that will give your customers peace of mind.

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3. What sets your product apart from all of the rest?

You should only expect that there are going to be similar businesses out there that are making products that are comparable to yours. You have to find something about your product that makes you stand out from the crowd. There is something unique about you, your company or your product. Find out what that is and emphasize it. Perhaps your entire range of products provides something that your target market desires, which would justify them not going to the competition because you sell everything that they need.

4. Why should customers spend their hard-earned money on your product?

This goes right along with what makes your product or business unique. Your goal here is to secure the sale. Therefore, you to need to offer your customers more information, such as providing them with an explanation of your returns policy or options for delivery. Think of as many little details as you can that make your product more desirable than the competition.

If you are able to answer each of these questions with confidence, then you are on your way to success in niche marketing.

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KNOW ALL ABOUT YOUR CUSTOMERS Just as important as knowing your product is knowing your customers. With such intense competition out there, you have to find something about your company that stands out from all the rest. However, if you are going to sell successfully, you need to be aware of just who you are trying to sell your products to, even if they are not the target audience you initially thought you had.

This is worthy of noting as well: in many cases, once established, a business will find that the people drawn to it are not the people to which the business intended to market. That is okay. The trick, then, is to find out who you really are piquing the interest of, and to maximise that interest and serve the customer base that does want your service or product. Why fight against the tide and try to convince people who aren't interested, when you have a perfectly good, paying stream of customers who already like what you are doing?

Here again are some questions that you should keep in mind:

1. What type of person is interested in your product?

This is perhaps the most important question of them all when it comes to identifying your target customers. You need to consider income, gender, age and the things that interest them. This way you will be able to look deeper into your company to find a way to cater to a specific group, appealing to them directly.

The more you know about your customers, the better you will be at grabbing their attention with your niche marketing campaign. Keep in mind that the target audience you discover may not be the one you thought you had when you started your business.

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2. Why does your product or company appeal to this specific group?

This is where you need to try to look at your business or products from the perspective of your customers. Think about the problem that your product solves, but through the eyes of your customers. Think about the aspects of your business that people will find most interesting as well as the things that may irritate them. Think about the most prominent components of the problem at hand and ways that you can bring a solution.

3. How can you help?

Once you have identified the problems that your customers are facing, you need to explain just how your product can help them with their problems. Essentially, this is an answer focusing on your product, but it is aimed specifically at your customers.

4. Why will customers want to do business with your company? In today's market, it is important to show the customers just how much you care about them, their needs and desires. Find all the little extras that you can give them, instilling in their minds that you are the best company for them. Perhaps you offer a great loyalty program, make returning products easy, or provide fast delivery. Regardless of the perks that you can offer to your customers, you need to make them clear to your customers immediately.

When you are able to answer all of these questions to your satisfaction, you are ready to move toward the next step in niche marketing.

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TARGETED SELLING Once you have identified the most appealing niche of your business and the customer to which is applies, it is time to turn your focus on grabbing the attention of those customers. You have a number of different options when it comes to reaching out to your target market, including:

Social media

Email

Direct mailing

Joint Venture

SEO

These are only a few of the ways that you can contact your target customers. Try a few to determine which work best for your company, your niche and your customers.

However, when you do contact your customers, you need to keep a few things in mind, such as:

Use all the questions that are described above to work into your copy to explain to your customer just how you will be able to solve their specific problem.

Point out the reasons that your business is different. Think beyond cost and product features and consider who you are as a company.

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Try out a few marketing approaches before investing solely in a single campaign. Use feedback from your customers and other analytics to determine what works before you go throwing all of your time, money and energy at one idea.

Get to know your competition. Compare yourself to others in the industry to see if you may be overlooking anything.

Now that you have a firm grasp on how niche marketing can help you improve your business and know that it does not take a marketing genius to get the job done, you are ready to dig deep into your company to find out what you have to offer. In the next chapter, you will see how looking at your company in a different light can help you find possibilities that you did not know existed, such as a new market, a new audience, and so on.

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2. SEEING YOUR BUSINESS IN A

DIFFERENT LIGHT

Regardless of how successful your business may be, or how successful you think it is, you always have some room for improvement. The only thing that you can count on in the business world is change. Whether you want to attract a broader market, become a leader in your industry or surpass a plateau, it is time to rebrand your business.

Most experienced business owners will tell you that the best way to build your business is finding the right niche. However, when you run into a wall and your business is no longer growing or producing the profits that you need to succeed, it is time for a change.

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By looking at your business differently, you may be able to find a new market that will take you to the next level on the ladder of success in your industry. Sure, you could spend your time and energy trying to attract new customers to your current niche. However, finding a new niche for your current customers seems to be a much more effective approach.

Most often, companies are started with a focus on one particular product or service. However, when the market changes, as it usually does, they must either adapt or find a new industry.

Take this opportunity to go back and look at your company with an open perspective. Look for aspects of your business that currently are not being addressed, and identify new areas for growth.

When you own a business, you may find yourself stuck in a rut from time to time, continuing to do things the way you always have in the past. However, if you keep on this way, even if your business seems to be doing fine, you are closing the door on a host of opportunities. One way to find these opportunities is to look at your business differently.

If you look long and hard enough at your business, you are likely to find that even something you thought was negative is actually a new way to make more money. In fact, it is being done. Read on to the next chapter to find out how business owners just like you have turned negative aspects of their company into a positive, all the while bringing in more customers and more money. When it looks as if all is lost, look again and you just may see something that you missed.

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3. IT'S BEING DONE

One great example of taking the negative aspects of a business and turning them into profitable positives is the Hans Brinker Budget Hotel of Amsterdam. This company proudly proclaims to be the "worst hotel in the world".

Just how does a company succeed at being the "worst"?

By delivering their customer base with just what they are after.

The advertising campaigns for the Hans Brinker Budget Hotel take being honest to an entirely new level of extreme. With most other hotels, you will hear marketing messages that go on and on about their cleanliness, comfort, amenities and services. However, that is not what you get from Hans Brinker.

In an effort to set themselves apart from the competition, the Hans Brinker Budget Hotel has taken a position as being the complete opposite of what you would expect to see in a hotel marketing campaign. For the past couple of decades, the advertisements for the hotel, which are all done by the KesselsKramer agency, has flaunted the purportedly dreadful conditions of the Hans Brinker.

Fortunately, the message seems to be somewhat of an exaggeration. Actual visitors to the hotel say that the hotel is nowhere near as awful as it is depicted in the advertisements.

Even though the idea of branding a company as "terrible" or "the worst" in the industry may seem to be counter-intuitive, this marketing strategy is actually working out quite well for the hotel. Travellers have been flocking to the Hans Brinker Budget Hotel for nearly a decade and a half in response to their outrageous advertising. In fact, an article written about the hotel revealed that the paid nights at the Hans Brinker have gone up from sixty thousand a year to a hundred forty-five thousand since taking a sledgehammer to their reputation.

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When the manager of the hotel approached the founder of the KesselsKramer agency initially, the only thing that he demanded was that he would no longer receive any complaints. Soon, it became clear that the one thing that the hotel had going for it was honesty. The ironic advertising campaign celebrating the mediocrity of the hotel has resulted in an entirely new line of products that includes a book entitled The Worst Hotel in the World.

Why, then, is Hans Brinker so successful? Hans Brinker succeeds for a number of reasons, but primary amongst them are that they are providing their customers with the services they want, and hence can set their price-point respectively and affordably; they also have set their customer's expectations at a realistic level—clients know what they are getting for their money, and actually, as previously mentioned, Hans Brinker is exceeding them; in addition, the campaign seems to have created a certain curiosity-factor, and perhaps even a "brag" factor that makes clients game for their "low" level of services.

Other aspects of their business have grown accidentally as a result of their business model which have created peripheral customer appeal in their market. One of their most popular campaigns centred on their "lack of services and features" which made the hotel "the most accidentally eco-friendly hotel on the planet". This is one of the ways in which Hans Brinker has developed a client base within a client base and a new line of revenue not thought of before.

The Hans Brinker Budget Hotel of Amsterdam has become pioneers in this new approach to niche marketing. Companies in any other industry typically competing on services could take a similar approach to promoting their business. You do not have to copy Hans Brinker's exact strategies, but it is this kind of thinking and unique marketing approach that you want to apply to your business.

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CONCLUSION

While many companies are becoming more and more mesmerised by the hottest ad campaigns, it is important to realise that the success of such campaigns will eventually lead to saturation of the market. Competing for the top spot in the market can be expensive and time consuming, leaving many business owners disappointed. Finding a smaller, more unique niche can provide an incredible alternative and with the right execution can prove to be just as, if not even more, lucrative.

The key is to create a selling point that is unique to any others currently on the market. By reviewing your competition and identifying the selling points on which they are working, and then comparing that to the potential and unique aspects of your own company, you will be able to find open markets that no one else is utilising.

Compare your company and the products that you are promoting within your current niche to find your own unique selling points. In some cases, the things you find may be the complete opposite of what your competitors are focused on in their campaigns. They may be the complete opposite of what you think you should be promoting to your clients, as in the case of Hans Brinker Hotels. Emphasize your unique features to make your marketing campaign stand out from all the rest.

Of course there is much more to be said on this subject, and this free report delivers just an introduction to the subject and the possibilities. Please visit our site

yournichesolutions.com.au To learn more about the exciting and unique ways you can capitalise on your business's strong (and maybe even weak) points to develop a specialised, unique target market all your own.

http://yournichesolutions.com.au/