FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:Leveraging Your Live Performance

SPONSORSHIPS & ENDORSEMENTS How to get them How to leverage them

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Featured Panelists

Bram PARTNER, INDIEHITMAKER (MODERATOR) INDIEHITMAKER.COM | @BRAM_ROCKS

Jen LoweFENDER MUSICAL INSTRUMENTS JENLOWE.COM

Kent AberlePARTNER, MUSIC GUANXI KENTABERLEDRUMS.COM

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Rich LevySENIOR VP, LIVE NATION LIVENATION.COM

Staci RothchildPARTNER, SOUNDART MANAGEMENT SOUNDART.US

Sponsorships & Endorsements

SPEND $ TO MAKE $ Know the difference between: Buzz, Hype, Publicity, Promotion & Exposure (BHPPE)

Many Points of Entry (MPE) The more avenues leading to your band/music

the better the BHPPE, overall sales & ROI

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Sponsorships & Endorsements

How To Get Them What is the difference

What sponsors and endorsers are looking for

Tips & Tricks Content is still king Great online presence Provide a plan

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Sponsorships & Endorsements

How To Leverage Them What it means to your career

For the band/artist brand For the individual musician

What to do next - sponsorships Find the available programs Find alternative sponsors

What to do next - endorsements Dusty Saxon, Drummer, Gretsch Start writing letters

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker