FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:Leveraging Your Live Performance

TOURING SECRETS PT. 1 Touring P&L : Tips to Staying Profitable Routing Secrets Effective Promoting: On and Off the Road

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Chris SicilianoSENIOR NATIONAL DIRECTOR, POP PROMOTION AT EMI MUSICEMIMUSIC.COM | @MICHAELSB

Staci RothchildPARTNER, SOUNDART MANAGEMENT SOUNDART.US

Featured Panelists

Bram PARTNER INDIEHITMAKER (MODERATOR) INDIEHITMAKER.COM | @BRAM_ROCKS

Michael Brandvold OWNER, MICHAEL BRANDVOLD MARKETING MICHAELBRANDVOLD.COM | @MICHAELSB

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.1

TOUR SMART Tour to cover costs Create Market Strategy:

4 Market vs. 8 Market – weekly, bi-monthly, monthly Make every show count: Post calendar listings to all major sites

www.artistdata.com (this site will syndicate dates to other sites) Report your music sales to SoundScan:

Online & Retail: Download This Free Report At your shows: www.indiehitmaker.com

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.1

TOUR SMARTMake every show count: Sell yourself

First and foremost, mind blowing musical performances are the fastest way to a fan’s pocket book but you must also: Plug your merch throughout the show Send your front man to the merch table right after the show Create demand for your brand and product

Provide pre and post event content to stay connected with fans Social Networking Free live exclusive content (music/video) Contests Street Teams Fan involvement

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.1

Touring P&L Analyzing your touring costs

Creating a budget

Tips to staying profitable Ramen noodles Merch Don’t think you’re getting a tour bus

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.1

Routing, Routing, Routing What is routing

How do you do it

Insider tips & tricks Relationships

Advancing shows

Maximizing cash

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

Touring Secrets Pt.1

Effective Promoting Getting people online to the show

Spreading the word on the road

Hiring a pro

Promoter’s responsibilities Pitfalls & caveats

Tips, Strategies and Secrets Preshow & online On the road & AT THE SHOW Post show

©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker