finding good ppc affiliate marketing programs

Finding Good PPC Affiliate Marketing Programs

Online Marketing for Small Businesses

PPC affiliate marketing programs, while harder to find, are still very much

around. Most affiliate programs have been focusing their attention on pay

per action affiliate programs (pay per sale or pay per lead) but Pay per click

(PPC) affiliate marketing programs are still quite capable of helping you earn

a good income. PPC affiliate marketing programs can be used very

effectively as part of a multi-pronged internet marketing approach to help

your online business thrive.

The advantages to a PPC affiliate marketing program have to do with the

general ease and speed at which they can be set up and seeing results. They

are also easy to maintain. You can see commissions coming in whether the

customer buys or not. PPC affiliate programs are also useful when you are

targeting a general audience and you can't find a specific product or service

that your visitors might be interested in. This is in comparison to pay per

action affiliate programs where you need to specifically target a product to

show your visitor.

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The disadvantages to a PPC affiliate marketing program are that if your site

is too narrowly focused on a certain niche, it may not reach the broad

number of visitors that you might need to be reaching to see good

commissions.

Also the pay rate is a good deal smaller than pay per action affiliate

programs. Your probability of getting commissions is higher because all they

need to do is click but you don't see near the commission rates that you do

with pay per action. Your click through rate has to be high for you to see

significant results. Volume is king.

There have also been problems with some affiliate programs holding off on

commission payments and have canceled some site's memberships in their

affiliate programs.

Trying to decide on a good PPC affiliate marketing program can be pretty

challenging. There are some things that you an look for to help decide what

will have the best impact on your efforts.

1) How do they count the click throughs? You may have to look hard for this

information because it might be something that they gloss over. Most

programs will pay you for each unique IP address in a 24 hour period.



Avoid ones that are more than 48 hours.

2) How much do they pay per click? Expect to see anywhere from $0.01-.20

per click but avoid agreements at either end of that spectrum or at least be

skeptical.

The low end may be too much work for too little pay and the high end may

make big promises but may not have a good reputation of paying people

what they are supposed to. Check their payment history.

3) What does it take to stat a member in good standing. Each program will

have it's own guidelines on what is or isn't acceptable practices and will say

that they can cancel your sites membership at any moment if your site is

possibly cheating.

This is understandable but they may have caps on the amounts of click

throughs and may suspect you of being less than honest if you exceed that.

Check their terms and conditions and read all the fine print. Investigate them

and look for complaints.



PPC affiliate marketing programs can be quite lucrative but they can also be

a lot of work.

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