finding business value in enterprise social
DESCRIPTION
Many IT departments jump into the technology before really finding business value. You have to know what business problems you are trying to solve first. In enterprise social different departments and organizations have different needs, but all equally understand the need for engagement. providing platform alone will not succeed.TRANSCRIPT
Finding Business Value in Social
Joel OlesonDirector of Technical Evangelism
ViewDoLabs@joeloleson
CollabShow.com
Joel Oleson – CollabShow.com@joeloleson
• First SharePoint Admin• #1 SharePoint Influencer 2012 by Forbes
Columnist• Voted Most Popular SharePoint Blogger
2012 • Epic Traveler - TravelingEpic.com – Speaking
and Traveling to over 140 Countries
2
Learning Leadership from the Lone Dancing Guy…https://www.youtube.com/watch?v=hO8MwBZl-Vc
Agenda• It’s about Engagement• Social Solution to Engagement• Social Challenges• Yammer MS big bet!• Yammer + SharePoint
• Focus on Engagement• Product Design - Speed of Innovation – Fail
Quicker • Customer Support – Customer Feedback• Sales - Selling is about relationships• Corporate Communications and Marketing -
Loyalty and Brand
FOCUS ON ENGAGEMENT
Are You Engaged?
• Engaged – Drive Innovation. Passion and Profound Connection with their company.
• Not Engaged – Checked out. No passion or energy for their company.
• Actively Disengaged – Undermine the engaged workers. Not only Unhappy but actively undermining the work of the engaged workers. Out to damage the work!
World Wide Engagement
Engaged13%
Unengaged63%
Actively Unengaged
24%
World Wide Engagement
Why Get Employees Engaged?
Engaged employees are 37% more likely to stay with their employer. - Constellation Research
Engaged employees deliver a 5X higher shareholder return - Kenexa
• Only 13% of employees worldwide are engaged at work, according to Gallup's new 142-country study on the State of the Global Workplace. In other words, about one in eight workers -- roughly 180 million employees in the countries studied -- are psychologically committed to their jobs and likely to be making positive contributions to their organizations – Gallup 2013
SOCIAL AS THE SOLUTION FOR ENGAGEMENT
It’s Better…
• ESNs for employee communication has been rated higher than all previous forms. (Email, intranet, emails, newsletters, distribution lists)
• Quality of responses are higher when compared to email.
• Reduces meetings and more.
– Deloitte Study (TMT Preditions)
AIIM Infographic based on 2012 & 2013 SurveyBuilt for Salient6.com
Reality Sets In…
31%Feel they have only achieved a basic deployment
AIIM 2012 Survey
Intranet Evolution
• Organizations see a 25% boost in productivity with social technologies…
Higherarchy is the bottleneck to speed…
Satisfaction levels are higher than both email and Instant messaging.
Why Enterprise Social Intranets?
• Deloitte predicted that by the end of 2013 90% of Fortune 500 companies will have partially or fully deployed an Enterprise Social Network, a 70% increase over 2011.
SOCIAL CHALLENGES
Provide and Pray…• Although social technologies are employed by
70 percent of organizations…
Gartner said most social collaboration initiatives fail because they follow a worst practice approach of "provide and pray", leading to a 10 percent success rate.
The Social Intranet Field of Dreams
The challenge is those tasked with deploying enterprise social don’t know how to execute. So what they do is put the task with IT to setting up a social platform and then hope the “build it and they will come” will be good enough.
-Joel Oleson, Enterprise Social Evangelist
Why Social Collaboration Fails
Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome.
-- “Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose”http://www.gartner.com/newsroom/id/2402115?goback=.gde_3904592_member_237431818
“Controlling Social is like Herding Cats”
EDS Superbowl 2000 Video
Where are we going?
UNDERSTANDING MICROSOFT’S BIG BET… YAMMER
2013 Gartner Magic Quadrant
Go Yammer!
Yammer is our big bet for enterprise social, and we're committed to making it the underlying social layer for all of our products. It will power the social experiences in SharePoint, Office 365, Dynamics, and more. -- Jared Spataro, Senior Director, Microsoft Office Division
http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepoint-enterprise-social-roadmap-update.aspx
No Friction… for Yammer
Microsoft has changed its licensing to include Yammer Enterprise in its Office 365 Enterprise plans at no extra charge. Yammer Enterprise, which costs $3 per user per month when sold standalone, was previously bundled with Office 365 Enterprise only for customers with Enterprise Agreement volume licensing plans.
Office 365 Enterprise customers will also no longer be required to buy Yammer licenses for users on external networks, Mike Grafham, Yammer's "head of customer success," told CRN in a Wednesday interview. "We're trying to reduce friction in organizations collaborating with each other," he said.
Nov 8, 2013http://www.crn.com/news/applications-os/240163737/microsoft-bundles-yammer-with-office-365-recruits-partners-for-enterprise-social-sales-blitz.htm
Yammer Kool Aid
• Post Agile Approach to Development
• Belief that pace of Organizations need to change responsiveorg.com
• Cloud First!• Fail Faster• Transparency
ENSURING YAMMER SUCCESS
Culture…
Social technologies yield a 30% improvement in bringing a product or service to market. -Mackenzie Institute
Yammer of the Future…
• Sharing of Best Practices• Reducing Email proliferation
(it won’t eliminate it)• Faster Decision Making• Reduce meetings• Increase sharing• Knowledge capture• Increase employee
retention• Improve business processes• Evolve company culture• Reduce duplication of work• Strategic transformation• Improve employee
collaboration (cross group)• Executives Involvement• Open Transparent working
Plan + Measure Success
The Mission
• What are the goals?• What resources are required to
achieve the goals• How will you determine and
measure success or failure
Strategy for Successsuccess.yammer.com
YAMMER, OFFICE 365 & SHAREPOINT
How it all fits… Social Architecture
Enterprise Collaboration
Control Trust
Compliance Creative
SharePoint & Yammer
Structured Ad-hoc
Cloud Enterprise Information Architecture
UnstructuredStructured
IntranetCentral Portal
DepartmentalSites
Groups and TeamSites & Workspaces
Yammer• GroupsOffice 365• Team Sites• Email
Personal StorageFav & Follows
• SkyDrive Pro• My Site• My Tasks• My Documents• Docs I’m following• People I’m following
On Prem Cloud
SharePoint 2013• Department ECM• Doc Mgmt• Workflows• Custom Apps
SharePoint 2013• Search• News• Navigation
Enterprise Information Architecture
Structured
IntranetCentral Portal
DepartmentalSites
Groups and TeamSites & Workspaces(Non Customized Light branding)
Yammer• GroupsOffice 365• Team Sites
On Prem Cloud
SharePoint 2013• Department ECM• Doc Mgmt• Workflows• Custom Apps
SharePoint 2013• Search• News• Navigation
Personal StorageFav & Follows
• SkyDrive Pro• My Site• My Tasks• My Documents• Docs I’m following• People I’m following
Unstructured
Hybrid Enterprise Information Architecture
UnstructuredStructured
IntranetCentral Portal
DepartmentalSites
Groups and TeamSites & Workspaces
Yammer• GroupsOffice 365• Team Sites• Email
Personal StorageFav & Follows
• SkyDrive Pro• My Site• My Tasks• My Documents• Docs I’m following• People I’m following
On Prem Cloud
SharePoint 2013• Department ECM• Doc Mgmt• Workflows• Custom Apps
SharePoint 2013• Search• News• Navigation
Takeaways…
• Start a pilot of yammer if you haven’t. • Join SharePoint Community on Yammerhttp://yammer.com/spyam• Understand Microsoft’s Cloud, Social, Mobile
investment Strategy…
