findability day 2016 - enterprise social collaboration

theresaregli

The Real Story Group

Copyright © 2016 Real Story Group | @realstorygroup @theresaregli www.realstorygroup.com

Beyond Search:An Application-Centric Approach to Enterprise CollaborationOctober 2016Findability Day, Stockholm, Sweden

Theresa Regli@theresaregli

[email protected] www.realstorygroup.com


RSG Research Areas: Digital Workplace & Marketing Technologies

We are a buyer's advocate for enterprises looking to invest in digital transformation.

We provide in-depth research analyzing weaknesses and strengths of technologyand vendors.


My metadata


The Social-Collaboration Gap

“We need to collaborate more”

“We need the right answers”

Exec Level: Aspirational

Staff-Level: Practical

Business Applications Close This Gap


Employee-Centered Design


Employee-Centered Reference Model


Enterprise Collab: focus on applications, rather than “sites”

Communities

Info

rmal

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Knowledgebase Management External Collaboration

Project Collaboration

Socializing Legacy Processes

Innovation Support

Expertise Location

Enterprise Conversation Social Q & A

Collaboration-oriented Networking-oriented

Case Management


From Sites & Spaces to Products

Communities

Info

rmal

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red

Fo

rmal

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ured



Innovation Support

Expertise Location



Enterprise Networking

Make policies/procedures/manuals/guides findable

Share best practices

Deliver Answers

Socialize change

Connect people to knowledgeAn employee-centric Digital Workplace manages these applications as products

Project CollaborationAccelerate repeatable team efforts


Different vendors support different scenarios well (or not so well)

Communities

Info

rmal

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nstr

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red

Fo

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Project Collaboration


Innovation Support

Expertise Location



Enterprise Networking

SharePoint IBM

Oracle


Collaboration / Social Software – Use Case Maturity

Source: RSG Social-Collaboration Survey 2016

Project CollaborationTeam Communication

Knowledgebase Management Communities of PracticeSimple Workplace Forms

Innovation / Idea ManagementEnterprise Conversation

External CollaborationSocial Q&A

Socialize Legacy ProcessesExpert Locator

57%56%

46%46%

43%30%

28%28%

26%26%

25%

Social use cases are less mature compared to traditional collaboration use cases


Employee-Centered DW calls question on UX

• Outside-in Approach– From screen to systems, rather than systems to screen– Employee-centered rather than enterprise-centered

• UX methodologies from public web– User journeys and top tasks– Workplace “Contextual Inquiry”

• New Role for DW Team– As UX advocate for all applications

• Focus on applications rather than “websites,” “teamsites,” “features,” “news,”& “content”


Official Knowledgebase

15


Expertise Location

Internal version of LinkedIn for professional services firms

Integrated with SharePoint and Active Directory

Expanded profiles:• Skills/Badges• Employment history• Affiliations• Industries• Billing Rates

Key Take-away: You can add value by customizing profile fields


Social Q&A

17


Creative search


Your Digital Workplace Already Exists

Three Questions to Ask Yourself:

Is our digital workplace aligned with our organizational values and goals?- And is it aligned with our physical workspace?

- What is the actual employee experience today?

Does our digital workplace enable employees to be more effective and valued?- People want to be successful at work- People want to recognized at work

Does our digital workplace treat employees like real humans?- Humans want to work collaboratively and socially- Humans want to work with agency (i.e., we are not robots)

Findability is key to it all…..This is the “big picture” for executives…


Let’s keep in touch!

Please visit our web site: realstorygroup.com

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Let me know if you’re in Philly or London:

[email protected]

@theresaregli

mailto:[email protected]

findability day 2016 - enterprise social collaboration

Data & Analytics