find hidden information on your network

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THE EASY WAY TO MEASURE, MONITOR, AND MONETIZE YOUR MOST PRECIOUS RESOURCE Image: Flickr user mecookie http://www.flickr.com/photos/mecookie/3374589349/ CC Attribution License FIND HIDDEN INFORMATION ON YOUR NETWORK

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Service providers today face many challenges when trying to create a high quality of experience for subscribers. The combination of increased Internet traffic, an abundance of IP-connected devices, and the popularity of bandwidth-hogging over-the-top video applications make it difficult to efficiently manage bandwidth and deliver exceptional service. The solution lies in a technology that helps you harvest subscriber usage data that you already own: Internet Protocol Detail Record (IPDR). IPDR utilizes hidden information in your network to provide superior network intelligence, allowing you to make informed planning decisions. Incorporated into DOCSIS, IPDR instructs the CMTS to periodically gather and dispatch subscriber consumption data into an external application for other departments to digest.

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Page 1: Find Hidden Information on Your Network

THE EASY WAY TO MEASURE, MONITOR, AND MONETIZE YOUR MOST PRECIOUS RESOURCE

Image: Flickr user mecookie http://www.flickr.com/photos/mecookie/3374589349/ CC Attribution License

FIND HIDDEN INFORMATION ON YOUR NETWORK

Page 2: Find Hidden Information on Your Network

Whether it’s subscriber usage information, congestion details, or hardware issues, knowing more about your network will help you provide better service and increase revenue…

YOUR NETWORK IS HIDING A GOLDMINE OF INFORMATION

Image: Flickr user s58y http://www.flickr.com/photos/s58y/5886685932/ CC Attribution License

Page 3: Find Hidden Information on Your Network

ARE YOU TAKING FULL ADVANTAGE OF THIS INFORMATION?

Image: Flickr user Colin_K www.flickr.com/photos/colinkinner/2200500024/ CC Attribution License

Page 4: Find Hidden Information on Your Network

WHEN USED CORRECTLY, NETWORK INTELLIGENCE IS WORTH ITS WEIGHT IN GOLD.

IT LETS YOU ENHANCE THE SUBSCRIBER EXPERIENCE AND HELP

YOU MAKE THE MOST OF YOUR EXISTING RESOURCES.

Image: Flickr user covilha http://www.flickr.com/photos/11139043@N00/1439804758/ CC Attribution License

Page 5: Find Hidden Information on Your Network

BUT FIRST, YOU NEED TO KNOW WHERE TO

DIG (AND HOW).

Image: Flickr user BigTallGuy http://www.flickr.com/photos/bigtallguy/498260191/ CC Attribution License

Page 6: Find Hidden Information on Your Network

MULTIPLE DATA SOURCES CAN HELP IN YOUR QUEST FOR THIS TREASURE IPDR

DPI

sFlow

SNMP

Image: Flickr user Tony Fischer Photography www.flickr.com/photos/tonythemisfit/3603754835 / CC Attribution License

Page 7: Find Hidden Information on Your Network

SO HOW DO YOU KNOW WHICH ONE IS RIGHT FOR YOU?

Image: Flickr user Steve A Johnson www.flickr.com/photos/artbystevejohnson/5650007134/ CC Attribution License

Page 8: Find Hidden Information on Your Network

THE PROSPECTOR: IPDR THINK OF INTERNET PROTOCOL DETAIL RECORD AS THE RUGGED HERO IN THE SEARCH FOR NETWORK INTELLIGENCE.

Image: Flickr user slopjop http://www.flickr.com/photos/slopjop/2148215556 / CC Attribution License

Page 9: Find Hidden Information on Your Network

• Streaming music • Browsing websites and checking email • Over-the-top video streaming • Peer-to-peer traffic • Other applications

IPDR CAN IDENTIFY RICH VEINS OF GOLD BY DISCOVERING HOW MUCH BANDWIDTH IS DEDICATED TO:

Page 10: Find Hidden Information on Your Network

IPDR: • Instructs the CMTS to gather and dispatch subscriber usage data for analysis

• Tracks down heavy users “over-mining” bandwidth

• Provides data that can assist with capacity planning

Image: Flickr user Randy Pertiet http://www.flickr.com/photos/34652102@N04/5059846582/ CC Attribution License

Page 11: Find Hidden Information on Your Network

USE IPDR DATA TO DECIDE WHETHER TO INVEST IN ADDITIONAL INFRASTRUCTURE, OFFER METERED PLANS, OR DEVELOP NEW SERVICE OFFERINGS.

BASE YOUR DECISIONS ON REAL USAGE PATTERNS TO PROVIDE A BETTER QUALITY OF SERVICE.

Page 12: Find Hidden Information on Your Network

THE ACCOMPLICE: SNMP

SIMPLE NETWORK MANAGEMENT PROTOCOL (SNMP) CAN PROVIDE VALUABLE INFORMATION ABOUT SERVICE QUALITY. LIKE MOST ACCOMPLICES, THOUGH, IT WORKS BEST IN PARTNERSHIP.

Image: Used with permission from Microsoft Corporation.

Page 13: Find Hidden Information on Your Network

This includes quantitative measures, like the numbers of bytes or packets sent and received through an interface on the network, and qualitative data, such as the number of dropped packets and re-transmissions.

SNMP ALLOWS YOU TO EXTRACT DATA FROM MOST NETWORKING EQUIPMENT

Image: Flickr user zhouxuan12345678 http://www.flickr.com/photos/53921113@N02/5645102295/ CC Attribution License

Page 14: Find Hidden Information on Your Network

BUT…

SNMP isn't very efficient when polling a CMTS for subscriber

information and can overtax the CMTS when used for this purpose.

SNMP is therefore best used for information about network health.

Image: Used with permission from Microsoft Corporation.

Page 15: Find Hidden Information on Your Network

Cross-reference SNMP network data, like device lease information, with IPDR subscriber usage information to create a complete overview of network traffic, right down to the individual CMTS or port.

Image: Flickr user S J Pinkney http://www.flickr.com/photos/spinkney/4742074137/ CC Attribution License

Page 16: Find Hidden Information on Your Network

THE BOUNTY HUNTER: DPI Deep packet inspection (DPI) is a protocol

that tracks down data for bandwidth monitoring and policy enforcement. It is

an application-based method that sits between the subscriber and the internet.

Like all bounty hunters, its methods can be controversial.

Image: Flickr user zachd1_618 http://www.flickr.com/photos/zachd1_618/4851505872/ CC Attribution License

Page 17: Find Hidden Information on Your Network

DPI SCANS ALL TRAFFIC ON A NETWORK AND CREATES STATISTICS BASED ON SPECIFIC PARAMETERS.

DPI REVEALS THE DETAILS OF EVERY PACKET SENT ON THE NETWORK.

Image: Flickr user marfis75 www.flickr.com/photos/marfis75/6382976417/ CC Attribution License

Page 18: Find Hidden Information on Your Network

FOR EXAMPLE, THE DETAILS OF WHAT EMAILS ARE SENT TO WHOM, AND THE CONTENT CONTAINED.

AS A RESULT, MANY IN THE USER COMMUNITY HAVE REJECTED DPI OVER PRIVACY CONCERNS.

Image: Flickr user visualpanic www.flickr.com/photos/visualpanic/2246514490/ CC Attribution License

Page 19: Find Hidden Information on Your Network

DPI CAN BE MORE EXPENSIVE THAN OTHER BANDWIDTH MONITORING OPTIONS, SUCH AS IPDR, BECAUSE IT

REQUIRES REQUIRES ADDITIONAL HARDWARE.

Image: Flickr user Images of Money www.flickr.com/photos/59937401@N07/5475014890/ CC Attribution License

Page 20: Find Hidden Information on Your Network

The New Face in Town: sFlow A newer protocol called sFlow is now being used in smaller multi-dwelling, unit-based networking equipment, used in high density areas like apartments and student housing.

Like IPDR and DPI, sFLOW represents subscriber information and gives providers visibility into the network to understand where bandwidth is used.

Image: Flickr user jeremymates http://www.flickr.com/photos/jeremymates/3692426935/ CC Attribution License

Page 21: Find Hidden Information on Your Network

SO WHICH ONE IS RIGHT FOR YOU?

Image: Flickr user rexboggs5 http://www.flickr.com/photos/rexboggs5/8171683448/ CC Attribution License

Page 22: Find Hidden Information on Your Network

DIFFERENT DATA SOURCES WILL GIVE YOU INSIGHT INTO DIFFERENT ASPECTS OF YOUR NETWORK.

THERE MAY BE MORE THAN ONE ANSWER

Image: Flickr user Rusty Clark www.flickr.com/photos/rusty_clark/8161827144/ CC Attribution License

Page 23: Find Hidden Information on Your Network

THE KEY TO NETWORK INTELLIGENCE

COLLECTING DATA FROM MULTIPLE SOURCES, OVER REGULAR TIME INTERVALS, WILL GIVE YOU ENOUGH INFORMATION TO

CREATE A COMPLETE OVERVIEW OF YOUR NETWORK.

Image: Used with permission from Microsoft Corporation.

Page 24: Find Hidden Information on Your Network

Image: Used with permission from Microsoft Corporation.

Page 25: Find Hidden Information on Your Network

ANALYZE SUBSCRIBER CONSUMPTION PATTERNS TO OFFER SUBSCRIBERS NEW SERVICE BUNDLES, COMPLIMENTARY UPGRADES, AND A WIDER RANGE OF OFFERINGS.

YOU MAY EVEN BE ABLE TO CREATE CUSTOM PACKAGES BASED ON REAL USER TRENDS.

Image: Flickr user Bert Kaufmann http://www.flickr.com/photos/22746515@N02/4649517754/ CC Attribution License

Page 26: Find Hidden Information on Your Network

FAIR USE Many providers are now starting to implement some kind of chargeback or throttling model.

Keep in mind that some subscribers may not realize just how much bandwidth they are using.

Avoid bill shock by creating a web-based portal, where subscribers can see what applications use the most data, how much is consumed in a billing cycle, and find a way to mitigate their use.

Image: Used with permission from Microsoft Corporation.

Page 27: Find Hidden Information on Your Network

WHATEVER STRATEGY YOU CHOOSE, ACCURATE BANDWIDTH MONITORING TOOLS WILL GIVE YOU THE NETWORK INTELLIGENCE YOU NEED TO PUT YOU ON THE RIGHT PATH TO OFFER THE BEST CUSTOMER EXPERIENCE.

Image: Flickr user forestwander-nature-pictures http://www.flickr.com/photos/forestwander-nature-pictures/6242766617/ CC Attribution License

Page 28: Find Hidden Information on Your Network

BANDWIDTH IS ONLY FREE IN THE EYES OF THE CONSUMER.

You must be able to offer enough bandwidth to provide

high quality of service or your subscribers will desert you.

Image: Flickr user Moyan Brenn www.flickr.com/photos/aigle_dore/5951683083/ CC Attribution License

Page 29: Find Hidden Information on Your Network

SO MAKE THE MOST OF THE RESOURCES THAT YOU ALREADY HAVE.

MINE YOUR EXISTING NETWORK DATA TO OFFER THE BEST POSSIBLE USER EXPERIENCE –– AND CREATE A

SUSTAINABLE FUTURE FOR YOUR BUSINESS.

Image: Used with permission from Microsoft Corporation.

Page 30: Find Hidden Information on Your Network

WANT TO KNOW MORE? LEARN WHY BANDWIDTH IS SO IMPORTANT BY DOWNLOADING THE FREE WHITE PAPER HERE.

@incognito_sfwr

Incognito-software

www.incognito.com