Tropeskristen ashton

SynedocheA piece of something represents a whole. In this case, they skin and eye of the elephant is enough for us to know what the rest of the image is and is much more powerful than a straightforward image of an elephant.

MetaphorThis is not literally a hat, but gives reference to the adventure of a safari with this dishwater.

MetonymyUsing the action to represent the whole idea. In this case, the idea the viewer is supposed to get is that the chip is both crispy and hot. But they are only representing it through the action of the pepper exploding.

ParodyThis is a play on words. Using musical notes instead of people and the railing as bars.

AntithesisThe exact opposite of what is pictured.

IronyThis can is rusted and says stop rust. Irony is the exact opposite of what the image is telling us.

EthosThis example utilizes ethos by giving factual information and the perspective of an actual patient. Ethos uses the communicative tool of persuasion by showing someone that knows about the situation. In this case, it is done with perspective and reinforced with text .

LogosThis is an image that uses Logos to communicate to the viewer. Logos uses statistics or facts as modes of persuasion. In this example, the health conditions are listed that would benefit by the use of marijuana.

PathosPathos uses the power of emotion to persuade people to see a particular point of view.

Matrix

Reflection

Learning about semiotics has been really valuable in regards to the rest of my formal design education. It has given me a toolset, so to speak, of graphic design formulas to set up a page and make things visually interesting with a clear and concise message. Utilizing these formulas gives my designs a much more grounded point and a more interesting and efficient way of presenting my ideas. It is a much better way to work for certain projects that may need modes of persuasion to capture the eye of a passing viewer. This lesson has also given me a valuable set of vocabulary to identify when viewing others work during critique, or just understanding the design around me.

ethos: ethical/ credibility/ using a celebrity or someone who knows what they're speaking about to create appeal

pathos: emotional appeal- sympathy/anger/happiness meaningful language/imagery is used to evoke emotion

logos: (logic) using theoretical language, statistics, and facts

rhetoric: effective speech/ science of language-- i see this as eloquence

antithesis: sharp contrast/ opposition between two things to emphasize meaning/message

hyperbole: exaggeration not meant to be taken literally but used to get a message across

irony: expressing meaning by using language that typically signifies the opposite, usually humorous, deliberately contrary to the expected and funny as a result

metaphor: analogy/comparison/ using an example to explain something/ word or phrase is applied to something in which is not literally applicable// comparing something without using like or as

metonymy: a substitution of the name of an attribute/ ride- car kicks- shoes replaced with the function/action of the thing

parody: satire/mockery/ funny imitation

personification: a person representing or embodying a quality, concept or thing

pun: words that sound alike with different meanings

synecdoche: figure of speech in which a part is made to represent the whole of vice versa wheels- car threads- clothes

Definitions