Brand ManagementFinal presentation

Group: ChillersBatch 51 D

Tawhid ImamAmal Majumder Dipu

Sharjil H. AliRafat Hossain SabitMd. Jobairul Alam

“Chillers”Chillers offers a unique menu of chocolaty and other milk made drinks

One thing that sets Chillers apart from other cold beverage providers is its affordable range of offerings and

a unique opportunity to “customize your drinks in your own way,” other than the usual set of preset beverages.

Our target market includes college and university students and young executives

who often opt to enjoy a pocket-friendly break between their busy schedules of classes or work in order to try out new things

Target market

• Chillers means Escape• Chillers means Refreshment• Chillers means Customization

Chillers Means

• Chillers is Cold Beverage• Chillers is Quick service• Chillers is Affordable drinks

Chillers Is

Chillers is a beverage outlet for students and young professionals

allowing them to catch a break and energize themselves whereby

they can customize and share their own beverage mix at wallet

friendly prices.

Brand Positioning Statement

Brand MantraChill Customized Drinks

PRE LAUNCH

Catchy quotes related to Coffee and beverage

• Induction with the beverage shop

Hype Building Through unique value proposition of Chillers

• Customization• Pocket friendly price

I HAVE A DREAM

That one day there will be a shop where I can have my own drink

-Nelson Mandela

Bored with the same fixed drinks ?

Wait for Chillers

Bored with the same fixed drinks ?

Wait for Chillers

Le me, In regular beverage shops after Chillers

So you are telling me I can’t have my own drink

Tk 80

Perfect recipe of an awesome drink finally revealed

• Chocolate chips• Whipped Cream• Caramel syrup• Ferrero Rocher

And most importantly……A bit of You.

1st weekBuy 1 get 1 offer for Liking, Commenting, Sharing, Check-ins

2nd & 3rd week15% discount for Sharing, Reviews and Check-ins

4th week2nd check-in within the month gets a free cookie

LAUNCH

Post LaunchRegular/ Random updates

• Setting the brand tone• Product features • Brand features• Random posts (related to brand image)

Regular/ Random updates

Recent big incidents• Engaging people• Aligned with the brand image

Recent big incidents

Recent big incidents

Event based promotional Communication

• Sequential promotional activity related to eventsValentines Day, Father’s Day

Shakib Al HasanBefore Going to

Shakib Al HasanChilling @

Shakib Al HasanAfter 9 months

Happy Fathers daySpecial Fathers day offers going on @

Post Launch• Celebrity• Visitors’ event

e.g.: IBA 51D was here (Selfie, wefie posting)• Posting New Drinks• Events• Contest:

Customized DrinksWinner’s Drink get into the menuFree coupons for fnf

Event based promotional activities• Create a drink for your father on the father’s day• Create a drink for the loved ones on valentines day• Weekend with your wife• Selfie contest• Check-in

Thank you