final presentation business plan -- final
TRANSCRIPT
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Baby Equip Rental
Team Business Casual
Camden Harrison
MattDavis
MitchBraverma
n
SteveMarsh
2
Business Model Canvas
Value Propositio
ns
CustomerRelationshi
psKey
Activities
ChannelsKeyResources
KeyPartners
CustomerSegments
CostStructure
RevenueStreams
3
Business Model Canvas
Value Proposition
s
CustomerRelationshi
psKey
Activities
ChannelsKeyResources
KeyPartners
CostStructure
RevenueStreams
Customer
Segments
4
Business Model Canvas
Value Proposition
s
KeyActivities
KeyResources
KeyPartners
CustomerSegments
CostStructure
RevenueStreams
CustomerRelationshi
ps
Channels
5
Business Model Canvas
Value Proposition
s
CustomerRelationshi
ps
Channels
CustomerSegments
CostStructure
RevenueStreams
KeyActivities
KeyResource
s
KeyPartners
6
Business Model Canvas
Value Proposition
s
CustomerRelationshi
psKey
Activities
ChannelsKeyResources
KeyPartners
CustomerSegments
CostStructure
RevenueStreams
7
Business Model Canvas
Value Propositio
ns
CustomerRelationshi
psKey
Activities
ChannelsKeyResources
KeyPartners
CustomerSegments
CostStructure
RevenueStreams
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
8
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
4 Pillars of Value
Simplifies an unnecessarily complicated process by
getting families what they need when they need
it.
Convenience Allows travelers
to not worry about what their
traveling with and focus on enjoying the
experience they intended.
Peace of Mind Customers can
choose exactly what they need for their child;
specific to weight, age,
size, and needs of the child.
Customization Unique product
mix at the customers’
finger tips; easily provided at the
pickup point that customer chooses.
Accessibility
9
Business Model Canvas
Value Proposition
s
CustomerRelationshi
psKey
Activities
ChannelsKeyResources
KeyPartners
CostStructure
RevenueStreams
Customer
Segments
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
10
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Customer Definition
FamiliesAll families with small kids
Families Who TravelFamilies with small kids who
travel by air
Active Millennial Families
Families with small kids who travel by air born within a certain
timeframe
Customer Formula
+ + =+( )
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
11
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
What Can We Give Them?
Start with the most simple product, but is already
provided on site at most parks and resorts
Strollers 01
Usually cumbersome to say the least, occasionally
provided by resorts; questionable sanitation
Pack & Play 02
Smaller goods to bridge gap of forgotten items and reduce burden of extra goods while in route to destination
Diaper Bags & Other Small Items03
3 tiers of service allows customers to adjust to their needs, both of their travel and of their budget
Tiers of Product and Services04
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Business Model Canvas
Value Proposition
s
KeyActivities
KeyResources
KeyPartners
CustomerSegments
CostStructure
RevenueStreams
CustomerRelationshi
ps
Channels
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
13
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Customer Discovery
14Total Interviews
7 In Person7 via Skype/Facetime
33Average Age
of Interviewee
$97,000
Average Household
Income
2Question Focus
AreasTravel HabitsEquipment Borrowing
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
14
It’s hard traveling long distances with babies so we decided to limit major trips with the kids till they’re at least potty trained.- DJ & Nina
“
15
But how will I know it’s clean?- Mike“
16
That is disgusting… Kids poop and puke and ruin everything. I don’t want my kids playing in some other kids mess.- Melissa
“
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
17
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Market Summary
Orlando, FL
Home of Baby Equip Rental
Universal Studios
Disney World
Legoland Resort
Winterhaven, FL
Sea World
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
18
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Market Summary
Leisure Trav-elers 88%
Biz Travelers 12%
Total Market
Target Market 38%
Non-Target Market 62%
Leisure Travel Segmenta-tion
676,491
256,390
19
Business Model Canvas
Value Propositio
ns
CustomerRelationshi
ps
Channels
CustomerSegments
CostStructure
RevenueStreams
KeyActivities
KeyResource
s
KeyPartners
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
20
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Marketing
Create or emphasize the need for these product
and service
Baby Equip Rental
The brand of Baby Equip Rental will be
one that will highlight our value
proposition
Branding1
Will create digital presence and
manage PR as well as copy to
penetrate those customer via
targeted campaigns
Marketing Agency2
Aim to embed our presence with sites like Travelocity and
Hotwire
Key Partnerships3
Customer Awareness
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
21
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Initial Inventory Purchase
Startup InventoryEquipment # of
SKUSAvg
RetailLess
Markup (40%)
Avg Wholesale
# of Units Total
Strollers 9 $300 $(85.71) $214.29 250 $482,142.86
Car Seats 9 $175 $(50.00) $125.00 250 $281,250.00
Bounce Chairs 9 $75 $(21.43) $53.57 250 $120,535.71
Pack & Play 5 $100 $(28.57) $71.43 250 $89,285.71
Baby Monitors 4 $100 $(28.57) $71.43 250 $71,428.57
High Chairs 5 $50 $(14.29) $35.71 250 $44,642.86
Cribs 6 $300 $(85.71) $214.29 250 $321,428.57
Sound Machines
5 $45 $(12.86) $32.14 250 $40,178.57
TOTAL 52 $1,450,892.86
22
Business Model Canvas
Value Propositio
ns
CustomerRelationshi
psKey
Activities
ChannelsKeyResources
KeyPartners
CustomerSegments
CostStructure
RevenueStreams
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
23
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Revenue Projections
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 $-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
$3,500,000.00 Projected 10% Growth Adoption 50%
$2,950,409$2,582,063
$1,475,205
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
24
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Expense Projections
$1,916,580$1,900,201$1,900,226
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 $-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00 $15/hr Projected 50% Free
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
25
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Cash Flow Projections
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
$(5,000,000.00)
$(4,000,000.00)
$(3,000,000.00)
$(2,000,000.00)
$(1,000,000.00)
$-
$1,000,000.00
$2,000,000.00
$3,000,000.00 50% Free Projected Adoption 50%
$2,040,649
$(3,927,095)
$2,475,812
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
26
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Capitalization Summary
Capitalization Table Angel Investment Stage
Value ($) %
Pre-Money Valuation: $2,537,986 54% Desired Investment Amount: $2,150,000 46%
Post Money Valuation: $4,687,986 100% Shares % Value ($)
Shareholders Founder Cam 135 14% $632,878 Founder Matt 135 14% $632,878
Founder Mitch 135 14% $632,878 Founder Steve 135 14% $632,878
Angel Investors 460 46% $2,156,474
Total 1,000 100% $4,687,986
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
27
Team Business CasualBaby Equip Rental
VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS
Final Thoughts
$
$
$$
$
$Although a great idea, there are still some key areas that will determine the success of this business.
Money, Money, Money
Key Partnerships are CriticalInitial Market Penetration
Maintain Growth MomentumBetter Define Core Competency
Your Company Slogan Here and some Business Information E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Thank YouQuestions?