INTERNATIONAL MARKETING

Presented by: Anupama (814) Jayashree(819) Prakash(823) Prasad (824) Reshma (833)

Commodity : RiceCountry : Canada

WHY RICE………..

Rice is one of the top food grains consumed worldwide, but just 6-7 percent of global production, on average, is currently traded in international markets.

China,India,Vietnam,Burma,Cambodia,Thailand,Pakistan and the United States account for more than 90 percent of global rice exports.

Asia accounts for almost 90 percent of global rice production and consumption.

The Philippines is the world’s largest rice-importing country and Thailand is the world’s largest rice exporter.

Imports and exports….

Top 10 Rice Exporters: Thailand, India, Vietnam, Pakistan, United States, China, Uruguay, Cambodia, Egypt, Burma.

Top 10 Rice Importers:

Philippines, Canada, Senegal Nigeria, European Union, Iran, Saudi Arabia, Iraq, Malaysia, Ivory Coast,

Reasons for exports

The Green Revolution in Asia, which began in the 1960s with the introduction of modern, high-yielding rice varieties, led to a rapid rise in both rice yields and overall production. 

This contributed to poverty reduction directly through increased income for rice farmers and indirectly through lower prices for rice, which benefited poor consumers in both rural and urban areas.

Continued. . .

India's production is expected to be 80.41 million tonne in the 2010-11 kharif season.

India, the world's second-largest rice producer after China.

Federal warehouses currently have 26.2 million tons of rice stocks, nearly triple the requirement. 

WHY CANADA

CANADA is major destination for rice exports in recent past

India and Canada aim at achieving a bilateral trade target of $15 billion in the next five years, even as both countries are beginning a series of negotiations to have a Comprehensive Economic Partnership Agreement (CEPA) soon that would yield significant economic benefit for both countries and lower tariffs over a large number of products.

On September 24, 2010, the Honourable Peter Van Loan, Minister of International Trade, announced the results of a Joint Study on the potential benefits of a comprehensive economic partnership agreement (CEPA) between Canada and India.

STATISTICSYear 2008-2009 2009-2010

Values in US$ Million (Total rice exports)

27.37 13.46

%Growth70.55 -50.84

Total export of Rice(India to world)

2,454.09 2,365.73

%Growth-16.17 -3.6

%Share of CANADA 1.12 0.57

Overall export to CANADA all commodities

1,364.41 1,122.77

%Growth7.72 -17.71

%Share of Rice in Total exports of india

2.01 1.2

TOTAL PRODUCTION OF RICE

2008-09 2009-102100

2110

2120

2130

2140

2150

2160

2170

2180

2190

PRODUCTION

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