final pp presentation

Reata RealtyReata RealtyReata RealtyReata Realty

Marketing StrategiesMarketing StrategiesMarketing StrategiesMarketing Strategies

Over the Past Decade, Over the Past Decade,

The The InternetInternet Has Drastically Altered Has Drastically Altered How We How We

Buy Products, Get Information, and Buy Products, Get Information, and Communicate With Each Other.Communicate With Each Other.

Over the Past Decade, Over the Past Decade,

The The InternetInternet Has Drastically Altered Has Drastically Altered How We How We

Buy Products, Get Information, and Buy Products, Get Information, and Communicate With Each Other.Communicate With Each Other.


Founded in 2008, Founded in 2008,

Locally Based Real Estate Brokerage,Locally Based Real Estate Brokerage,

Reata Realty, Reata Realty,

Set Out to Create a New Type of Real Set Out to Create a New Type of Real Estate Company…Estate Company…

Founded in 2008, Founded in 2008,

Locally Based Real Estate Brokerage,Locally Based Real Estate Brokerage,

Reata Realty, Reata Realty,

Set Out to Create a New Type of Real Set Out to Create a New Type of Real Estate Company…Estate Company…


One That Believes One That Believes

Consumer Behavior is Dramatically Consumer Behavior is Dramatically Changing as more Individuals Use the Changing as more Individuals Use the

Internet to Make Their PurchasesInternet to Make Their Purchases

One That Believes One That Believes

Consumer Behavior is Dramatically Consumer Behavior is Dramatically Changing as more Individuals Use the Changing as more Individuals Use the

Internet to Make Their PurchasesInternet to Make Their Purchases


Realators and Real Estate Companies Realators and Real Estate Companies MustMust Adapt Adapt

to Meet the Needs of Our Customers to Meet the Needs of Our Customers and Clients, Which Will Forever Alter and Clients, Which Will Forever Alter the Way We Interact with Them and the Way We Interact with Them and

Our Community.Our Community.

Realators and Real Estate Companies Realators and Real Estate Companies MustMust Adapt Adapt

to Meet the Needs of Our Customers to Meet the Needs of Our Customers and Clients, Which Will Forever Alter and Clients, Which Will Forever Alter the Way We Interact with Them and the Way We Interact with Them and

Our Community.Our Community.


Most Important AssetMost Important Asset::Our ClientsOur Clients

FocusFocus::Provide Clients with The Provide Clients with The

Technological Edge That gives them Technological Edge That gives them the necessary Advantages to the necessary Advantages to

Maximize their Financial Rewards Maximize their Financial Rewards When Buying or Selling a Home.When Buying or Selling a Home.

Most Important AssetMost Important Asset::Our ClientsOur Clients

FocusFocus::Provide Clients with The Provide Clients with The

Technological Edge That gives them Technological Edge That gives them the necessary Advantages to the necessary Advantages to

Maximize their Financial Rewards Maximize their Financial Rewards When Buying or Selling a Home.When Buying or Selling a Home.


Main GoalsMain Goals::

1.1.Strong Marketing Vehicle for Strong Marketing Vehicle for Seller’s Homes to Move Quickly and Seller’s Homes to Move Quickly and at the Best Priceat the Best Price

2.2.Valuable Resource for our Buyer’s, Valuable Resource for our Buyer’s, Whether They Need Information Whether They Need Information about Real Estate or the Local about Real Estate or the Local CommunityCommunity

Main GoalsMain Goals::

1.1.Strong Marketing Vehicle for Strong Marketing Vehicle for Seller’s Homes to Move Quickly and Seller’s Homes to Move Quickly and at the Best Priceat the Best Price

2.2.Valuable Resource for our Buyer’s, Valuable Resource for our Buyer’s, Whether They Need Information Whether They Need Information about Real Estate or the Local about Real Estate or the Local CommunityCommunity


HOW OUR OFFICE COMPARES:HOW OUR OFFICE COMPARES:HOW OUR OFFICE COMPARES:HOW OUR OFFICE COMPARES:

Technologically Advanced OfficeTechnologically Advanced Office

Always Using the Most Up-To-Date Programs On the Always Using the Most Up-To-Date Programs On the

MarketMarket

Excellent Customer ServiceExcellent Customer Service

Personalized and Innovative marketing Strategies for Personalized and Innovative marketing Strategies for

Every HomeEvery Home

Specialized Agents Specialized Agents

Provide All the Tools our clients need to Buy or Sell Their Provide All the Tools our clients need to Buy or Sell Their

HomeHome

No Rock gets Left Unturned and No Questions Get Left No Rock gets Left Unturned and No Questions Get Left

Unanswered. Unanswered.

Technologically Advanced OfficeTechnologically Advanced Office

Always Using the Most Up-To-Date Programs On the Always Using the Most Up-To-Date Programs On the

MarketMarket

Excellent Customer ServiceExcellent Customer Service

Personalized and Innovative marketing Strategies for Personalized and Innovative marketing Strategies for

Every HomeEvery Home

Specialized Agents Specialized Agents

Provide All the Tools our clients need to Buy or Sell Their Provide All the Tools our clients need to Buy or Sell Their

HomeHome

No Rock gets Left Unturned and No Questions Get Left No Rock gets Left Unturned and No Questions Get Left

Unanswered. Unanswered.

Reata Realty Agents:Reata Realty Agents:

Donnie KellerDonnie Keller

Reata Realty Agents:Reata Realty Agents:

Donnie KellerDonnie Keller

COMMUNITY INVOLVEMENTCOMMUNITY INVOLVEMENT::COMMUNITY INVOLVEMENTCOMMUNITY INVOLVEMENT::

Fort Worth Chamber Fort Worth Chamber

East Parker County ChamberEast Parker County Chamber

Christ Chapel ChurchChrist Chapel Church

Supporter of Catholic CharitiesSupporter of Catholic Charities

NCHA MemberNCHA Member

AQHA MemberAQHA Member

NRA MemberNRA Member

Leader of EPCCC Leads GroupLeader of EPCCC Leads Group

Involved with Ridglea HOAInvolved with Ridglea HOA

Fort Worth Chamber Fort Worth Chamber

East Parker County ChamberEast Parker County Chamber

Christ Chapel ChurchChrist Chapel Church

Supporter of Catholic CharitiesSupporter of Catholic Charities

NCHA MemberNCHA Member

AQHA MemberAQHA Member

NRA MemberNRA Member

Leader of EPCCC Leads GroupLeader of EPCCC Leads Group

Involved with Ridglea HOAInvolved with Ridglea HOA

Recent Sales:Recent Sales:Recent Sales:Recent Sales:

7025 Brierhill7025 Brierhill

Ft. Worth, TexasFt. Worth, Texas

7025 Brierhill7025 Brierhill

Ft. Worth, TexasFt. Worth, Texas

CR 1904CR 1904Robert Lee, TexasRobert Lee, Texas

CR 1904CR 1904Robert Lee, TexasRobert Lee, Texas


10532 East Ridge 10532 East Ridge Benbrook, TexasBenbrook, Texas10532 East Ridge 10532 East Ridge Benbrook, TexasBenbrook, Texas

1153 Fox Rd1153 Fox Rd

Millsap, TexasMillsap, Texas

1153 Fox Rd1153 Fox Rd

Millsap, TexasMillsap, Texas


3817 Mattison3817 Mattison

Fort Worth, TexasFort Worth, Texas

3817 Mattison3817 Mattison


121 Big Willow121 Big Willow

Saginaw, TexasSaginaw, Texas

121 Big Willow121 Big Willow

Saginaw, TexasSaginaw, Texas


3419 San Clemente3419 San Clemente

Arlington, TexasArlington, Texas

3419 San Clemente3419 San Clemente

Arlington, TexasArlington, Texas

5012 Pallas5012 Pallas


5012 Pallas5012 Pallas


TESTIMONIALSTESTIMONIALS

““Donnie Keller has sold 3 properties Donnie Keller has sold 3 properties for us over the last 10 years. Not onlyfor us over the last 10 years. Not onlyhas he become a close and trusted has he become a close and trusted friend but a valuable resource for ourfriend but a valuable resource for our real estate needs. I would highlyreal estate needs. I would highlyrecommend him. Donnie has exceptional recommend him. Donnie has exceptional knowledge of horse properties and knowledge of horse properties and gave us valuable advice when we were gave us valuable advice when we were buying and selling properties.”buying and selling properties.”

--Julia JohnstoneJulia Johnstone

TESTIMONIALSTESTIMONIALS

Donnie has helped us and other Donnie has helped us and other members of our family buy and sell members of our family buy and sell homes over the past 5 years. He has a homes over the past 5 years. He has a good heart and integrity not often found good heart and integrity not often found today. Donnie is the real deal when it today. Donnie is the real deal when it comes to Real Estate. comes to Real Estate.

-Carol and Micah Marin-Carol and Micah Marin

““Donnie has helped me with my real Donnie has helped me with my real estate needs over the past 10 years. I estate needs over the past 10 years. I would definitely recommend him to would definitely recommend him to anyone. He is the best.”anyone. He is the best.”

-Bentley Hall-Bentley Hall

Online Marketing ObjectivesOnline Marketing ObjectivesOnline Marketing ObjectivesOnline Marketing Objectives

• 90% of Consumers Use the Internet to 90% of Consumers Use the Internet to Search for Their HomeSearch for Their Home

• Reach the Widest Audience of Potential Reach the Widest Audience of Potential BuyersBuyers

• More Buyers = Better Chance of More Buyers = Better Chance of Finding One Willing to Meet Your Terms, Finding One Willing to Meet Your Terms, Price, and Desired Closing DatePrice, and Desired Closing Date

• 90% of Consumers Use the Internet to 90% of Consumers Use the Internet to Search for Their HomeSearch for Their Home

• Reach the Widest Audience of Potential Reach the Widest Audience of Potential BuyersBuyers

• More Buyers = Better Chance of More Buyers = Better Chance of Finding One Willing to Meet Your Terms, Finding One Willing to Meet Your Terms, Price, and Desired Closing DatePrice, and Desired Closing Date

ASKING PRICE VS. SELLING PRICEASKING PRICE VS. SELLING PRICEASKING PRICE VS. SELLING PRICEASKING PRICE VS. SELLING PRICE

Strategically pricing your home to get it sold Strategically pricing your home to get it sold for the most money in the least amount of timefor the most money in the least amount of timeStrategically pricing your home to get it sold Strategically pricing your home to get it sold for the most money in the least amount of timefor the most money in the least amount of time

Price Price too lowtoo low and you and you lose the valuelose the value..

Price Price too hightoo high and you and you lose the buyerslose the buyers..

Price Price too lowtoo low and you and you lose the valuelose the value..

Price Price too hightoo high and you and you lose the buyerslose the buyers..

Critical Weeks For A ListingCritical Weeks For A ListingCritical Weeks For A ListingCritical Weeks For A Listing

Pricing Correctly Helps you Strike a Deal when Pricing Correctly Helps you Strike a Deal when There is More Competition For Your Home.There is More Competition For Your Home.Pricing Correctly Helps you Strike a Deal when Pricing Correctly Helps you Strike a Deal when There is More Competition For Your Home.There is More Competition For Your Home.

Pricing Vs. Potential BuyersPricing Vs. Potential BuyersPricing Vs. Potential BuyersPricing Vs. Potential Buyers

Properly Priced, You Will Have the Properly Priced, You Will Have the Possibility of Many More Buyers Possibility of Many More Buyers Competing for Your Property.Competing for Your Property.

Properly Priced, You Will Have the Properly Priced, You Will Have the Possibility of Many More Buyers Possibility of Many More Buyers Competing for Your Property.Competing for Your Property.

Importance of Pricing on Ultimate PriceImportance of Pricing on Ultimate PriceImportance of Pricing on Ultimate PriceImportance of Pricing on Ultimate Price

I Will Negotiate on Your Behalf to Help You Get I Will Negotiate on Your Behalf to Help You Get The Highest Realistic Price, at the Best Terms, in The Highest Realistic Price, at the Best Terms, in the Shortest Amount of Timethe Shortest Amount of Time

I Will Negotiate on Your Behalf to Help You Get I Will Negotiate on Your Behalf to Help You Get The Highest Realistic Price, at the Best Terms, in The Highest Realistic Price, at the Best Terms, in the Shortest Amount of Timethe Shortest Amount of Time

Over time a home that has not been sold may Over time a home that has not been sold may attract offers below market value.attract offers below market value.

Over time a home that has not been sold may Over time a home that has not been sold may attract offers below market value.attract offers below market value.

New Mover SurveyNew Mover SurveyNew Mover SurveyNew Mover Survey

• 94.3% of Recent Movers Said the 94.3% of Recent Movers Said the Internet Was Becoming More Internet Was Becoming More Important Than PrintImportant Than Print

• 94.3% of Recent Movers Said the 94.3% of Recent Movers Said the Internet Was Becoming More Internet Was Becoming More Important Than PrintImportant Than Print

3636% % OF BUYERS OF BUYERS FOUND A HOME VIA THE FOUND A HOME VIA THE

INTERNET - UP FROM INTERNET - UP FROM 88% % IN 2001 IN 2001

3636% % OF BUYERS OF BUYERS FOUND A HOME VIA THE FOUND A HOME VIA THE

INTERNET - UP FROM INTERNET - UP FROM 88% % IN 2001 IN 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

Signs 12%

Print ads 2%

Internet 36%2002: Internetsurpassed print ads2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

2004: More buyers found their home on internet than from signs

NAR 2009 PROFILE OF HOME NAR 2009 PROFILE OF HOME BUYERS & SELLERSBUYERS & SELLERS

HOW BUYERS FOUND THEIR HOMEHOW BUYERS FOUND THEIR HOME

NAR 2009 PROFILE OF HOME NAR 2009 PROFILE OF HOME BUYERS & SELLERSBUYERS & SELLERS

HOW BUYERS FOUND THEIR HOMEHOW BUYERS FOUND THEIR HOME

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

2009: The internet is THREE TIMES as powerful as signs

2009: The internet is THREE TIMES as powerful as signs

Because the Internet has millions of Because the Internet has millions of listings…listings…Because the Internet has millions of Because the Internet has millions of listings…listings…

I will make yours stand out.I will make yours stand out.I will make yours stand out.I will make yours stand out.

Preview of Your HomePreview of Your HomePreview of Your HomePreview of Your Home

Together We Will Craft A Unique and Together We Will Craft A Unique and Effective Marketing Strategy for Your Effective Marketing Strategy for Your Home, Home, Focusing On an Online Focusing On an Online Presence Presence For Your Home.For Your Home.

Together We Will Craft A Unique and Together We Will Craft A Unique and Effective Marketing Strategy for Your Effective Marketing Strategy for Your Home, Home, Focusing On an Online Focusing On an Online Presence Presence For Your Home.For Your Home.

OPEN HOUSESOPEN HOUSESOPEN HOUSESOPEN HOUSES

• Local and regional buyers Local and regional buyers make up half of the marketmake up half of the market

• I will market your open house I will market your open house where most buyers are doing where most buyers are doing research in the early part of research in the early part of the buying decisionthe buying decision

• Those who know the Those who know the neighborhood may refer their neighborhood may refer their friends to your homefriends to your home

• Local and regional buyers Local and regional buyers make up half of the marketmake up half of the market

• I will market your open house I will market your open house where most buyers are doing where most buyers are doing research in the early part of research in the early part of the buying decisionthe buying decision

• Those who know the Those who know the neighborhood may refer their neighborhood may refer their friends to your homefriends to your home

The Reata Realty The Reata Realty Facebook Page is a non-Facebook Page is a non-intrusive way I keep my intrusive way I keep my sphere apprised of your sphere apprised of your

listing. Buyers can search listing. Buyers can search listings nation wide from listings nation wide from

our Facebook pagesour Facebook pages

The Reata Realty The Reata Realty Facebook Page is a non-Facebook Page is a non-intrusive way I keep my intrusive way I keep my sphere apprised of your sphere apprised of your

listing. Buyers can search listing. Buyers can search listings nation wide from listings nation wide from

our Facebook pagesour Facebook pages

SOCIAL NETWORKINGSOCIAL NETWORKINGSOCIAL NETWORKINGSOCIAL NETWORKING

My Listings

HOW WILL I SHOWCASE YOUR HOME HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?TO THE MOST BUYERS?HOW WILL I SHOWCASE YOUR HOME HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?TO THE MOST BUYERS?

[App Coming Soon] MOBILE BUYER MARKETING PLAN[App Coming Soon] MOBILE BUYER MARKETING PLAN

Buyers driving through the neighborhood can:Buyers driving through the neighborhood can:

- Find your home, get directions and a map- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment- Connect with me in one “click” to get details and make an appointment

[App Coming Soon] MOBILE BUYER MARKETING PLAN[App Coming Soon] MOBILE BUYER MARKETING PLAN

Buyers driving through the neighborhood can:Buyers driving through the neighborhood can:

- Find your home, get directions and a map- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment- Connect with me in one “click” to get details and make an appointment

Buyers can find me through theReataRealty iPhone and Blackberry Apps.Buyers can find me through theReataRealty iPhone and Blackberry Apps.Buyers can find me through theReataRealty iPhone and Blackberry Apps.Buyers can find me through theReataRealty iPhone and Blackberry Apps.

HOW WILL I SHOWCASE YOUR HOME TO HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?THE MOST BUYERS?

Video and Virtual Video and Virtual Tour of Your HomeTour of Your Home

Your listing will be Your listing will be featured on our blog featured on our blog postingspostings

Over 100 million Americans watch

videos on the internet every

month

FEATURED HOMES™ MARKETING FEATURED HOMES™ MARKETING SYSTEMSYSTEMSMSM

FEATURED HOMES™ MARKETING FEATURED HOMES™ MARKETING SYSTEMSYSTEMSMSM

Locally, regionally, nationally Locally, regionally, nationally and internationallyand internationallyLocally, regionally, nationally Locally, regionally, nationally and internationallyand internationally

• Move up buyersMove up buyers

• First time homeownersFirst time homeowners

• Local buyersLocal buyers

• Relocation buyersRelocation buyers

• InvestorsInvestors

• Foreign buyers Foreign buyers

• Move up buyersMove up buyers

• First time homeownersFirst time homeowners

• Local buyersLocal buyers

• Relocation buyersRelocation buyers

• InvestorsInvestors

• Foreign buyers Foreign buyers

Best of All WorldsBest of All WorldsBest of All WorldsBest of All Worlds

I Market to Buyers Who are On Our I Market to Buyers Who are On Our Site PLUS Buyers Who Have Not Yet Site PLUS Buyers Who Have Not Yet Picked A BrokerPicked A Broker

I Market to Buyers Who are On Our I Market to Buyers Who are On Our Site PLUS Buyers Who Have Not Yet Site PLUS Buyers Who Have Not Yet Picked A BrokerPicked A Broker

BUYERS WHO ARE BUYERS WHO ARE JUST ON JUST ON

REALTOR.COMREALTOR.COM®

BUYERS WHO ARE BUYERS WHO ARE JUST ON JUST ON

REALTOR.COMREALTOR.COM®BUYERS SEARCH OUR LOCAL WEB SITEBUYERS SEARCH OUR LOCAL WEB SITEBUYERS SEARCH OUR LOCAL WEB SITEBUYERS SEARCH OUR LOCAL WEB SITE

PRINT ADSPRINT ADSPRINT ADSPRINT ADS

Total Monthly Minutes Spent OnlineTotal Monthly Minutes Spent Online

I focus on Internetwhere more consumers spend

the most timeWe push your home to over

200 websites

PERFORMANCE REPORTS SENT TO YOU PERFORMANCE REPORTS SENT TO YOU WEEKLYWEEKLY

33

Weekly tracking Weekly tracking report shows how report shows how many buyers are many buyers are looking at your looking at your

homehome

Reata Realty Reata Realty

It’s a New World, Socially and It’s a New World, Socially and Economically. Old School Marketing Economically. Old School Marketing

Techniques Cannot Compete Techniques Cannot Compete Anymore. Anymore.

It’s a New World, Socially and It’s a New World, Socially and Economically. Old School Marketing Economically. Old School Marketing

Techniques Cannot Compete Techniques Cannot Compete Anymore. Anymore.

Reata Realty Reata Realty

Contact Us and We’ll Show You How Contact Us and We’ll Show You How Technology Can Put You Ahead, Technology Can Put You Ahead,

Whether You Are Buying or Selling Whether You Are Buying or Selling Real Estate. Real Estate.

Contact Us and We’ll Show You How Contact Us and We’ll Show You How Technology Can Put You Ahead, Technology Can Put You Ahead,

Whether You Are Buying or Selling Whether You Are Buying or Selling Real Estate. Real Estate.

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