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What is the Future of COMMUNICATIONS? Presented By: Deirdre Breakenridge #FutureComms14

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What is the Future ofCOMMUNICATIONS

?

Presented By: Deirdre Breakenridge

#FutureComms14#FutureComms14

Because you love PR?

It’s yourPASSION

The Journey: Why are you here today?

The Journey: Why are you here today?

Want a new & better PR?Would like a job in PR?

TheJOURNEY

for me

Remember,MARATHON,not asprint!

it’s a

The Early Days of PRHeavy media relations / publicity focus.

Next came PR 2.0Two-way discussions, new media and a collaborative approach. Democratized content and the rise of the citizen journalist. PR is turned upside down.

Now we embrace PR ExpandedWith new roles and responsibilities.

Look How Far We’ve Come:Look How Far We’ve Come:

InternalCollabora

tor

PR Tech Tester

Pre-CrisisDoctor

HybridPR Pro

CommsOrganiz

er

Relationship

Analyzer

Reputation

Task Force

Member

Master of

Metrics

PRPolicyma

ker

Social Media & PR Expanded:Social Media & PR Expanded:

1. Understanding it’s not about us: It’s the public and the businesses we serve.

2. Asking important questions: Am I helping to solve the challenges that keep the executives up at night? What are today’s challenges that tie PR to the BIG picture?

3. Looking at education on the higher level: Bridging the gap between what pros need to learn, what higher education teaches, and what organization’s require of professionals.

What’s next for us in PR and Communications?What’s next for us in PR and Communications?

There is no shortage of opinions about the modern day communicator.

What’s next for us in PR and Communications?What’s next for us in PR and Communications?

COMMUNICATORCOMMUNICATORmodermodernn

daydaythe

the

• Being flexible with disruptive technology.

• Realizing the needs of global consumers.

• Avoiding multi channel misses.

• Breaking down silos between traditional and digital marketing teams.

1. Serving the Global Organization1. Serving the Global Organization

2. Serving the Connected Consumer2. Serving the Connected Consumer

3. Serving the Media/Bloggers and Influencers

3. Serving the Media/Bloggers and Influencers

The Nicest Person on Social Media: The Nicest Person on Social Media:

How to Carve Out How to Carve Out

COMMUNICATORCOMMUNICATORmodermodernn

daydaythe

the

Using a convergence of media (earned, owned, shared, paid)

Become the Modern Day Communicator:

Become the Modern Day Communicator:

CommsOrganizer

Creative Content Operator

…Are you skilled in Creative Content Operations?

Source: Michael Brito (@britopian)

Understanding the workings of the global organization

Become the Modern Day Communicator:

Become the Modern Day Communicator:

Collaboration

Generator

Global Comms

Collaborator

…Are you a Global Comms Collaborator?

Become the Modern Day Communicator:

Become the Modern Day Communicator:

Analyzing data that feeds our industries, media & the public

Master of the

Metrics

PR Analytics Engineer

Become the Modern Day Communicator:

Become the Modern Day Communicator:

…Are you a PR Analytics Engineer?

Google Trends

Google Databoard

Google Analytics

RESEARCH

andBUILD your

ownINFOGRAPHIC

with GOOGLEDATABOARD

Building relationships for the long term beyond the media

Relationship

Analyzer

Relationship Agent

Become the Modern Day Communicator:

Become the Modern Day Communicator:

…Are you the Relationship Agent?

Developing a deeper knowledge of Information Technologies

PR Tech Tester

Tech Specialist

Become the Modern Day Communicator:

Become the Modern Day Communicator:

…Are you the Tech Specialist?

Become the Modern Day Communicator:

Become the Modern Day Communicator:

Rank the following by their number of users:

Rank the following by their number of users:

__Facebook__Pinterest__WhatsApp__Twitter__Google+__LinkedIn__Snapchat

Which of the following news organizations (from the list below) are NOT using “native

advertising” or “sponsored content?”

Which of the following news organizations (from the list below) are NOT using “native

advertising” or “sponsored content?”

• Atlantic Monthly• Mashable• Buzzfeed• New York Times• Associated Press

• Forbes• NPR• Washington

Post• The Economist• TIME Inc.

What do you know about the following new sites/orgs/apps?What do you know about the

following new sites/orgs/apps?

Re/code_______________________The Information________________NowThisNews__________________Quartz_________________________First Look Media________________Circa_________________________Skift______________________

Reputation

Task Force

Member

Pre- CrisisDoctor

PRPolicyma

ker

Creative

Content Operato

r

Tech Speciali

st

Global Comms

Collaborator

Relationship Agent PR

Analytics

Engineer

PR Expanded &The Modern Day Communicator:

PR Expanded &The Modern Day Communicator:

HybridPR Pro

To Sum it Up:To Sum it Up:

We are all here

Nobody saidit was easy

MARATHON,not a

sprint!

It’s a

communicationscarving out the future of

One last question…One last question…

AreAre youyouCOMMUNICATOR?COMMUNICATOR?

modermodernn

daydaythe

the

Deirdre Breakenridge:Please feel free to contact me.

Thank You! Any Questions?Thank You! Any Questions?

Email: [email protected]: http://linkedin.com/in/deirdrebreakenridge

Facebook: http://profile.to/deirdrebreakenridgeTwitter: www.twitter.com/dbreakenridgeGoogle+: http://gplus.to/dbreakenridge

Blog: www.deirdrebreakenridge.com