GEICOCASE STUDYManagement

Development Program

Ceyoung Cynthia LeeOscar Siu Chi Yeung

Nathaly SierraYulia Huertas

Bryan Thai

1,022PARTICIPANTS

226FULL RESPONSES

Demographics:Respondents

Demographic: Gender

Demographic: Age

Demographics: Race

Demographics: Geographic

Educational Level

Major(s)

Respondents’ desirability to work for insurance companies

Goal #1: To increase potential candidates’ interest in GEICO’s Management Development Program.

Objective: Revise the job description to increase the interest in working for GEICO.

Phrases of interest for job description

Flyer Heat Map

Flyer Heat Map

Heat Map

Components Participants

Highlighted on the Survey:

Components Participants

Highlighted on the Heat Map:

Career Advancement Strong and Growing

Professional training Mentorship

Industry leading(No limits)

Company growth potential

Hands on experience Hands on experience

Leadership development Manage and develop a team

Correlated Terms

Opportunities to be a leader Management DevelopmentLeadership Development

Growth inside the company Professional TrainingLeadership DevelopmentCareer Advancement

Self-Improvement Professional Training

Desirability to work for insurance companies(RECAP)

Awareness of GEICO’s positions

GEICO's Management Development Program (MDP) is an entry level position that trains recent

graduates to become supervisors in Sales, Customer Service, Claims or Auto Damage. The

program's goal is to have its participants ready to supervise a team of their own after completing the

program, with the opportunity to move into a higher level managerial position. The starting salary varies from $40,000 - $54,000/year.

Some qualifications include: a GPA of 3.0, leadership experience, and effective written and

verbal communication.

Respondents’ interest in MDP

Components of Interest for MDP

Goal #2Increase awareness of GEICO’s Management Development Program.

Objective: Increase applications for GEICO’s Management Development Program.

Awareness of Insurance Companies

Insurance Companies Respondents Would Consider Working for

Knowing about an insurance company, means they want to

work for it!

Of the respondents who said they were aware of a specific insurance company, will consider working for that specific insurance

company.

65%

13%Of the respondents who said to know most about a specific company are not willing to work for them

Means of Communications Used to Find Jobs

Job search engine

● Revise the job description

● Create a consistent printed flyer for the MDP, containing information that is relevant to the target market.

RECOMMENDATIONSTO INCREASE INTEREST

Revised description for communication mediums GEICO's Management Development Program (MDP) is an entry level

position that trains recent graduates to become supervisors in Sales, Customer Service, Claims or Auto Damage. The program's goal is to have its participants ready to lead a team of their own

after completing the program, with the opportunity to advance into a higher level managerial position. The starting salary varies from

$40,000 - $54,000/year.Some qualifications include: a GPA of 3.0, leadership experience,

and effective written and verbal communication.

Current Flier

Example of new flier(rough draft)

RECOMMENDATIONSTO INCREASE AWARENESS

● Update description on GEICO.jobs, Monster.com, Careerbuilder.com, etc.

● Creating a “GEICO Career” footer for policyholder statements ○ Hyperlink digital footer to allow direct access

for those who become interested

● Web Advertisements○ Twitch.tv

‘GEICO Careers’ Footer

Web Advertisements (Twitch.tv)

Evaluation and Control

● Hold a focus group

● Monitor if application rate increased

● Monitor the amount of clicks the footer receives

● Further research for alternative website to place commercials

THANK YOU

QUESTIONS?