film trailers

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Film Trailers

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Page 1: Film trailers

Film Trailers

Page 2: Film trailers

Trailer Video

Page 3: Film trailers

• Opening shot plays upbeat music and shows the producer and distributor. The voice then appears and says “this is not a love story” subverting the stereotype of a romantic genre through still using genre special language. It then cuts to an ariel close up of two hands placed over one another, connoting to the romantic genre. The ring (prop) is placed on her engagement finger again suggest romance.

• The lighting has been enhanced slightly to fit this particular genre. The trailer is filmed in summery conditions hence the title “summer”. Romantic comedies with dark lighting will look strange and unfitting.

• A mid-shot from behind the characters is used as an initial establishing shot and introduces the two characters. This straight away shows the connection between the two whilst identifying them; this gives the audience who to look out for. Another element of a romantic comedy is that it shows the passing of days so from day to night. This gives the sympathy to the character because it shows the desire and lust.

• The length of screen time of each main character is equal which shows they are both as important ad each other. The screen time switches between the two frequently, this reinforces their connection between them that was established at the start of the trailer. At one part, there is a shot that is focus onto a lamp; the camera has a thin depth of focus which is moved. It moves to focus on the light; this could symbolise hope and faith within the movie.

• During the trailer it cuts to the title, they do this to keep the film in your mind as well as the narrative. The trailer continues to focus on the relationship between the two characters.

500 Days of Summer

Page 4: Film trailers

Trailer Video

Page 5: Film trailers

Harry Potter• Harry Potter is a popular series based on the novels written by J.K Rowling

and distributed by Warner Bros. the series contains 8 fantasy films starting with the Philosopher’s Stone (2001). The film franchise is produced by David Heyman starring David Radcliffe, Rupert Grant and Emma Watson.

• The trailer is almost 2 minutes long; it includes everything that I would expect from a fantasy genre. The introduction is very sudden and grabs the audience in. it attracts the watcher’s attention and the caption goes well with the dramatic music. The editing also cuts well with the music, giving a very serious, tense atmosphere.

• There are elements within the trailer that help you identify the genre of the film. The elements of wands and flying broomsticks give an impression that the film is an adventure. Also other element such as the fighting throughout the trailer gives a sense of adventure. The clothing worn by Harry Potter is quite modern but his clothes appear to be tatty and have holes in them. This shows the journey he has been through which connotes adventure. Fantasy is also one of the genre in this film, evidence of this the mythical creatures and uses of props such as wands.

• During the trailer the actors are not emphasised/ highlighted. The trailer only contains various amounts of clips that tell the story to the audience. The trailer doesn’t have any recommendations for any other film.

• The dialogue, music and sound are important in this film trailer. The music gives the impression that everything within the movie is fast paced and happening really quickly. The dialogue really emphasises the main part of the story which only one person can live forever and the epic battle between Harry Potter and Voldemolt. The tone in which the dialogue is spoke also emphasises a sense of mystery and darkness. There is not voice over during this trailer but the dialogue which is spoken through the clips acts as the voice over.

• An element that always appears in Harry Potter is the Warner Bros sign. Picture logo which shows who distributed it. Starting as a long shot the logo gets closer to the screen pulling you in and then it becomes a most close up shot. The gloomy background blends in with the logo to make it most part of the film.

• The use of camera angle, mise en scene and editing within the trailer is important to target the target audience. The editing throughout the clips varies from slow at the beginning and extremely fast as the music tempo fastens. This gives me an impression that the film will have a lot of action. The mise en scene during the clip is extremely god because it fits in with the genre.

Page 6: Film trailers

Trailer Video

Page 7: Film trailers

Inception• The first shot shows the distribution company which is Warner Bros,

this suggest that this will be a big budget film. From the initial shot you can tell that the movie is dark, the distribution logo has changed to shades of grey and an unnerving high pitched non diegetic sounds begins. It cuts to a title shot of the director’s name suggesting he is well known and has a certain style of films. Christopher Nolan has written and directed other films such as Batman Begins and The Dark Knight. This creates a direct appeal to fans of these movies.

• As the music becomes louder, suspense rises and the trailer shows us a close up of a spinning object. The fact that the spinning object has not significant to the audience draws them in and wanted them to watch more of the trailer. An arial shot of a city creates a setting for the movie and continuous use of the shade of grey creates a mysterious atmosphere.

• A close up shot introduces the first character, looking away from the camera in a direction we can’t see. This creates suspense because the audience is intrigued because they want to know what the worried character is looking at.

• A point of view shot shows another character being pulled away from two men in black suits. Black connotes evil which creates an thrilling atmosphere. A close up of water tilting in a glass seem to defy the laws of gravity making the audience intrigued and wanting more. The clips do not make sense which gives the audience a puzzled/confusing storyline. This draws the audience in even more.

• The music begins to build up as the trailer continues. The music gets louder while simultaneously having large/heavy beat at regular intervals causing the audience to feel anxious.

• At one point there appears to have two men fighting but the room is turning upside down. The audience looking at this builds even more confusion and more desperation for them to watch the film.

• The title appears again but within a maze, connotes to the puzzled feeling the audience is experiencing.

• The caption says “Leonardo Dicapiro”. Leonardo is a very famous movie star, very famous for ‘’Titanic’. The trailer shows his name to help promote the movie, showing his name helps people recognize who’s in it.

Page 8: Film trailers

Trailer Video

Page 9: Film trailers

Paranormal Activity 3• Paranormal Activity 3 is supernatural horror film. This is the 3rd film of the

Paranormal Activity series and serves as a prequel, set 18 years prior to the events. Released October 2011 and produced by Oren Peli.

• The trailer opens up with a technical TV connection problem to give us that sense of reality feeling; this makes the audience straight away view the movie as a type of reality scene where we should believe in supernatural/superstitions. A wide shot is then shown of Katie and Daniel wife Julie playing in the garden, the format of the camera is set as real life footage so we can identify date and time this took place. This connotation is again trying to stress that this is reality. A camera faulty transition is then used to cut to Katie showing a wide angle shot of her playing on the trampoline with Kristie watching. When the camera zooms in to Katie, Daniel is asking Katie to wave into the camera, another camera faulty transition is used to cut into a medium close up of a female in a room with low key lighting. There isn’t anything in the room so the low key lighting creates a cold darkness feeling. There a female shown rapidly moving towards the camera with a non-diegetic dramatic sound effect, the quick change between the scenes from a family enjoying themselves to a horrific looking woman in a dark room tells the audience that they should be expecting some type of conflict and jumpy scenes. Fans from the previous sequel would be able to relate to this.

• The following shot is a close up of Kristi who looks like a troubled little girl, when Daniel asked her to also wave at the camera the audience straight away get a different unsettling feel from her when she looks at the camera she gives a shy mysterious look but also smirking. Another transition puts the audience back into dis-ease, the setting has low key lighting and the angle is high. This time it shows a female getting drag across the floor with a supernatural force, a lot of screaming is used to make the audience uncomfortable. The trailer doesn’t give too much away which interests the audience. The evil force stays unknown.

• The trailer is on a non-linear order as the audience I left in a state where they don’t know what’s coming next, this leaves them on the edge of their seats as the next scene begins the pace of the trailer starts to increase. The transitions and camera cuts pace increases, connotes that something big is about to happen.

• After the fast cuts it gets to a scene were everything slows down then a big part of the movie is put in the trailer was the two young girls are in a wide angle shot in the bathroom looking in the mirror. They turn off the lights and chant “bloody Mary” three times but on the phone chant non diegetic sounds is used to build up suspense, she uses the torch light to scare Kristi leaving the audience thinking that’s the moral of that situation until they run out of the bathroom and the audience notice that a faint figure is there in the back of the bathroom.

• After looking and analysing the elements that make a trailer, based on what I’ve noticed is that camera angles and sound are most important for a trailer. The sound has to match the visual and the camera angles have to be in appropriate places at the right time. The editing need to be prefect so we don’t see an faults.

Page 10: Film trailers

Trailer Video

Page 11: Film trailers

The Proposal • The Proposal is almost 3 minutes long. In this movie, the actors are

Sandra Bullock and Ryan Reynolds. The title is an important aspect as a selling point of the movie. The title gives the impression that some sort of marriage will be taking place. The title of the movie appears at the end of the trailer and the names of the actors are repeated again during the trailer. The elements throughout the trailer that make you know what genre it is. The trailer shows a couple working together to pretend that they are in love to stop Sandra getting deported. As they pretend they end up falling for each other. This shows that it is a romance genre.

• The production company was not shown first on the trailer strangely enough. However, this is still a convention that much trailer does show the production/distributions.

• The actors in this trailer have been introduced as their characters in the trailer. During the trailer no one individual has been mention. The sound, music and dialogue play an important part within the trailer. The tone of music emphasises that it is going to some romantic but also funny parts. The dialogue suggests that the marriage is for Sandra’s benefit and to save her deportation.

• The trailer doesn’t have a voice over which is better because the clips that have been shown within the trailer tell the audience the story. However closer to the end of the trailer, an American voice over appears, this adds to the comedy genre.

• The music changes half way through to Katy Perry – Hot n Cold. The relationship also starts too swift, this was purposely done together to emphasise that their feelings has changed for each other. The voice over makes that obvious for the audience also.

• Evidence of a comedy genre is the naked scene; this gives a sense that the film is funny and easy going. I thought that was an appropriate place for that clip because it gives the audience a chuckle/giggle towards the end of the trailer, making them think that they enjoyed that trailer and be more willing to see the film.

Page 12: Film trailers

Trailer Video

Page 13: Film trailers

Transformers: Dark of the Moon• Transformers is an science fiction action film and is the third

instalment of the Transformers franchise. Transformers is directed by the Michael Bay, he is prone of directing action films which is a huge hint of what genre this film will be. It starts off by showing the distribution which is “Paramount”.

• The trailer shows numerous shots of old real life footage when humans were first travelling to the moon. This immediately tells the audience that this film will be a sci-fi genre. After various shots, it moves to a series of mid shots which show the space shop arriving on the moon and the astronauts landing. The dialogue “A Generation greatest Achievement” has confirmed that the astronauts as landed. There is a close up of an astronaut foot landing on the moon with the emphasised noise to making it more dramatic.

• The non-diegetic sound of music starts and the tension rises. The music included enhanced screeching which most probably by the robots. These sounds create a feel of unease for the audience and suspense. The tempo of the music gradually increases then suddenly stops, putting the audience on the edge. As the astronauts spots the huge robot, the non-diegetic sounds of heartbeats starts, this build suspense for the audience. A long shot is used to show how huge the robot is and creates an increase of anxiety.

• The astronaut dialogue makes it even tenser “you’re not gonna believe this”. This doesn’t give anything anyways for the audience which keeps them intrigued and wanted to carry on watching the trailer. The camera analyses the robot and goes deep into the robot’s eye and we see all the gears and parts, this gradually build into the title ‘Transformers’ which is a great effect.

• Towards the end of the trailer the music progresses and becomes very loud and constant which increases the tension for the audience.

• This trailer has not focused on the story or the characters in the film but focused on its unique selling point which is the robots.