Fight against counterfeiting in india with brands and fakes team

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Fake products have become an everyday phenomenon. One of the most disturbing problems for every brand owner and original manufacturer is the awareness that its product/brand has been infringed by a third party.

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  • Fight against Counterfeiting in India with

    Brands and Fakes Team

    Fake products have become an everyday phenomenon. One of

    the most disturbing problems for every brand owner and original

    manufacturer is the awareness that its product/brand has been

    infringed by a third party. Such products, which are a counterfeit

    of the original greatly, mar the growth and repute of the original

    brand and/or product.

    These counterfeit products and deceptively similar and/or

    identical brands are spread out in all areas of business and

    consumer products and is not limited to any one field. In the last

    20 years, the spread of counterfeits have literally gone ahead and

    touched every single industry.

  • Worst is the situation where famous brands, the distinctiveness of

    which travels beyond its original product for which it is being used

    by its owner, is used by infringers in relation to a completely

    different line of products. For e.g. take a brand like Rolls Royce

    being used in relation to electrical goods.

    In every case of counterfeiting, it is necessary for the owners,

    investigators or even members of the public who, of course,

    have a social responsibility to curb this disease, to identify these

    infringing products and bring it to the notice of their respective

    owners. Providing information on fake products by persons

    who are unconnected to the product and/or brand is equally

    important as the owner themselves.

    The process of identifying a fake product is an art in itself. While

    most counterfeit products can be identified for it being simply

    identical or deceptively similar, there are other products and

    brands and designs which might not be able to be identified by

    the common eye.

  • In order to fight counterfeiting in India, a keen sense of

    knowledge of brands and original products is required to be

    cultivated. Thereafter, when a person comes across a product

    which could be a potentially infringing product/brand, the second

    step of raising a complaint comes.

    Complaining about an infringing product is not merely the act of

    complaining. It is not the case that once you come across an

    infringing product, you can simply go to the Police authorities and

    file a complaint. No! It is not limited to that.

    The first step would be to ensure that the probable counterfeit

    product and/or brand is actually causing infringement. The

    second step is to bring the existence of such counterfeit to the

    owner of the brand and/or the manufacturer of the product.

    Subsequent to bringing it to the notice of the owner and/or

    manufacturer, it is required to engage a piracy investigation

    service provider in order to collate all possible details about the

    infringing product, its manufacturer and all other relevant details.

  • After such collation, it is required to address a Cease and Desist

    notice to the infringer calling upon him to stop his act of

    infringement and submit all infringing products, statement of

    accounts in relation to such products.

    Usually, the infringer would not cooperate and then comes the

    next step of initiating a legal action before the Court of Law.

    However, in order to ensure that, the necessity of a privacy

    investigation service provider is paramount in order to collate

    relevant information before waging the war on fake products.

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