Fight against counterfeiting in india with brands and fakes team
Post on 09-Mar-2016
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DESCRIPTIONFake products have become an everyday phenomenon. One of the most disturbing problems for every brand owner and original manufacturer is the awareness that its product/brand has been infringed by a third party.
Fight against Counterfeiting in India with
Brands and Fakes Team
Fake products have become an everyday phenomenon. One of
the most disturbing problems for every brand owner and original
manufacturer is the awareness that its product/brand has been
infringed by a third party. Such products, which are a counterfeit
of the original greatly, mar the growth and repute of the original
brand and/or product.
These counterfeit products and deceptively similar and/or
identical brands are spread out in all areas of business and
consumer products and is not limited to any one field. In the last
20 years, the spread of counterfeits have literally gone ahead and
touched every single industry.
Worst is the situation where famous brands, the distinctiveness of
which travels beyond its original product for which it is being used
by its owner, is used by infringers in relation to a completely
different line of products. For e.g. take a brand like Rolls Royce
being used in relation to electrical goods.
In every case of counterfeiting, it is necessary for the owners,
investigators or even members of the public who, of course,
have a social responsibility to curb this disease, to identify these
infringing products and bring it to the notice of their respective
owners. Providing information on fake products by persons
who are unconnected to the product and/or brand is equally
important as the owner themselves.
The process of identifying a fake product is an art in itself. While
most counterfeit products can be identified for it being simply
identical or deceptively similar, there are other products and
brands and designs which might not be able to be identified by
the common eye.
In order to fight counterfeiting in India, a keen sense of
knowledge of brands and original products is required to be
cultivated. Thereafter, when a person comes across a product
which could be a potentially infringing product/brand, the second
step of raising a complaint comes.
Complaining about an infringing product is not merely the act of
complaining. It is not the case that once you come across an
infringing product, you can simply go to the Police authorities and
file a complaint. No! It is not limited to that.
The first step would be to ensure that the probable counterfeit
product and/or brand is actually causing infringement. The
second step is to bring the existence of such counterfeit to the
owner of the brand and/or the manufacturer of the product.
Subsequent to bringing it to the notice of the owner and/or
manufacturer, it is required to engage a piracy investigation
service provider in order to collate all possible details about the
infringing product, its manufacturer and all other relevant details.
After such collation, it is required to address a Cease and Desist
notice to the infringer calling upon him to stop his act of
infringement and submit all infringing products, statement of
accounts in relation to such products.
Usually, the infringer would not cooperate and then comes the
next step of initiating a legal action before the Court of Law.
However, in order to ensure that, the necessity of a privacy
investigation service provider is paramount in order to collate
relevant information before waging the war on fake products.