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11

“New Opportunities”

November 4, 2004

Neal E. ArnoldExecutive Vice President

Fifth Third Bancorp

Charles DruckerPresident, Fifth Third Processing Solutions

BAAB 23rd Annual Fall Conference

22

Investment Advisors

9%

Retail50%

Commercial29%

Processing Solutions

12%

Fifth Third Business Mix

Total……………….

Processing Solutions……..

Retail Banking….

Commercial Banking…………..

Investment Advisors………….

15 %

30 %

12 %

10 %

15 %

2003 Revenues

Five-Year CAGR

33

Overview

I. Overview

II. Business Mix

III. Product Delivery

IV. Investing in People

V. Transaction & Revenue History

VI. Check 21 Implications

VII. Industry Opportunity

44

Fifth Third Processing Solutions (FTPS)

4 Wholly owned division of Fifth Third Bank

4 Three primary business lines:ä Merchant Servicesä Card Servicesä Financial Institution Services

4 Headquartered in Cincinnati, Ohio

4 Over 125,000 merchant locations and financial institutions world-wide

4 Almost 11 Billion transactions processed annually

55

Total FTPS Revenue Mix

14%

50%

36%

FTPS Revenue 2002 2003 % Growth

Financial Institutions $206 $216 5%

Merchant Services 261 306 17

Card Services 76 87 14

TOTAL $543 $609 12 %

($ in millions)

66

4 Tenacious, Professional, Value-Adding Selling

4 Product Innovation and Operating Excellence

4 Unparalleled Processing Reliability

4 Packaging Bank Products and Services

4 Best-in-Class Fraud Protection

4 Industry-Leading Back Office Support

4 Financial Institution Ownership & Perspective

4 Technology Investment

Delivery to Market

77

Expanding the Sales Force

Merchant Processing4 Expanding Sales and Relationship Management personnel

to drive growth through vertical markets4 Growth in Commercial sales personnel to leverage Fifth

Third Bank customer base4 Growth in Telesales personnel to leverage banking center

network

SALES FORCE EXPANSION

Financial Institutions4 Expansion and deployment of sales personnel to increase

national and mid-market focus

88

Transactions Processed

10.79.0

8.2

6.6

4.83.7

2.92.11.81.71.4

0

2

4

6

8

10

12

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

20

04

*

Transactions in Billions

Compound Annual Growth Rate 10-year = 23 % 5-year = 24 %

* Projected

99

FTPS Revenue History

050

1001502002503003504004505005506006501

99

4

19

95

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

Fin. Inst. & Card Merchant

372

272204

159125958168

$M

illio

ns

543609

Compound Annual Growth Rate 5-year = 30 %

1010

4 Visa U.S.A.: Member Service Quality Performance Awardsä Highest Copy Fulfillment Rate, 1995-2003ä Lowest Assured Transaction Rate, 2002ä Lowest Chargeback to Sales Ratio, 1995-2002

4 4th Largest Bankcard Acquirer by the Nilson Report4 5th Largest ATM network by ATM & Debit News4 7th Largest Third-Party ATM Driver by ATM & Debit News

Processing Distinctions

1111

Check 21

Fifth Third sees opportunity in Check 21 to showcase our industry knowledge of payments, prepare our customers for change and provide solutions to meet changing needs.

Personal and Small Business

4 Debit or Credit Card

4 Online Bill Payment

4 Overdraft Protection

4 Statement and Check Safekeeping

Commercial

4 Debit and Credit Card Processing and Issuance

4 Remote Capture

4 ACH Services & POS Check Services

4 Traditional Check Products and Collection

Fifth Third has the banking and payments expertise to deliver value-added service to new and existing

customers

1212

Credit26%

Checks42%

Cash16%

Debit10%

Electronic6%

Credit28%

Checks29%

Cash12% Debit

20%

Electronic11%

U.S. Consumer Payment Volume

2001 2007$5.4 trillion $7.0 trillion (est.)

Payments Opportunity

Source: The Nilson Report

1313

Debit Transaction Growth

4,3005,300

1,9422,901

4,0625,295

6,683

8,1559,784

11,741

1,600 2,0002,500 3,138

4,136

6,550

500.0

2500.0

4500.0

6500.0

8500.0

10500.0

1997

1998

1999

2000

2001

2002

2003

2004

*

Offline Debit Online (PIN) Debit

Online and Offline Transaction Growth

5-Year CAGR

4 Online = 21 %

4 Offline = 24 %

Source: ATM & Debit News

Both Signature and PIN-based

Debit are expected to grow in excess of 20%

in 2004

* Projected

1414

Merchant Services

I. Product Offerings

II. Integrated Provider

III. Distribution

IV. Merchant Partners

V. Performance History

VI. Opportunity

1515

• Credit Card, Debit Card and Electronic Benefits Transfer (EBT) Acceptance (Visa®, MasterCard®, American Express®, Discover®, JCB®)

• Premier Issue® Gift Card Acceptance

• Comprehensive Check Processing Services

• Fifth Third DirectSM and Direct Express

• Equipment / Terminal Sales and Rental

Core Services For All Merchants

PARTNERING TO DELIVER SUPERIOR PROCESSING SOLUTIONS FOR ANY SIZE MERCHANT

Merchant Services

1616

4 In-house support for all critical support functions, from application development to relationship management

4 In-house authorization, settlement, signature capture and gateway interface support

4 Fifth Third DirectSM-Interactive, Internet-based, back office management support system

4 These combined capabilities allow us to provide a support program tailored to specific requirements

Single Source Solution

1717

National Channel$25 MM and above in Annual Credit/Debit Card Volume

Commercial Channel$250,000 - $25MM in Annual Credit/Debit Card Volume

Retail ChannelUnder $250,000 in Annual Credit/Debit Card Volume

• Credit Card, Debit Card and Electronic Benefits Transfer (EBT) Acceptance

• VISA®, MasterCard®, American Express®,Discover®, JCB®

• Premier Issue ® Gift Card Acceptance• Comprehensive Check Processing Services• Fifth Third DirectSM and Direct Express• Equipment / Terminal Sales and Rental

• Dynamic Currency Conversion

• Reauthorization

• Verified by VISA®

• Purchasing Card Acceptance

• Level III Transaction Processing

Merchant Services Product Offerings

Specialized Services Meeting the Needs of High-Volume Transaction Customers

For B2B Customers Needing to Electronically Capture Additional Details About Purchase Transactions

Core Servicesfor ALL Customers

Selling Through All Channels

1818

Major Merchant Partners

ä Abercrombie & Fitchä AutoZoneä Bed Bath & Beyondä Barnes & Nobleä Belk Storesä BJ’s Wholesale Clubä Bob Evans ä Circuit Cityä CVS Pharmacyä Macy’s/Federated

Department Storesä Kohl’s

ä The Kroger Companyä MAPCO Expressä Nordstromä Office Depotä Publix Supermarketsä Saks Incorporatedä T.G.I. Friday’sä Things Rememberedä Thornton Oil Companyä Walgreensä Wendy’s

1919

Merchant Sales Volume & Growth Rate

Merchant Sales Volume

122

101.0

83.4

10.521.2

62.045.9

26.3 32.9

13.97.40

20

40

60

80

100

120

140

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

*

$ Billions

Compound Annual Growth Rate 10-year = 32 % 5-year = 30 %

* Projected Sales Volume includes American Express, Discover, Visa and MasterCard

2020

Merchant Revenue Growth

306

3664

79

261

150

104

523021

0

50

100

150

200

250

300

350

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

$ Millions


2121

External Products & Systems DevelopmentWithin Vertical Markets

4 Maintain and Enhance Core CompetenciesRetail & Supermarket

ä Enhance Gift Card product

ä Enhance Reporting product

ä Dynamic Currency Conversion

4 Expand to New Vertical Markets by Priorityä Opportunity ä Risk ä Program Resources

2005 Merchant Processing Services

2222

Financial Institutions & Card Services

I. Correspondent Banking

II. EFT Processing

III. Single Source Provider

IV. Performance History

V. Opportunity

2323

• Cash Letter Clearing

• Cashiering Services

• Treasury Management

• International Business Services

• Investment Management

• Lending

• Check 21 Readiness

Correspondent Banking

WE BANK BANKS

1,341 Financial Institution

Relationships

Financial Institution Services

2424

• Card Authorization and Issuance Support

• ATM, Debit and Credit

• ATM/Terminal Support

• Network Gateway Access

• PRISM Fraud Monitoring

• Business Debit Card

• Home Equity

• EFT Training

• Fee Income Generation

• Fifth Third DirectSM

EFT Processing4 Over 25 Million

Debit/ATM Cards Issued

4 12,215 ATMsä 50 statesä 16 countries

Financial Institution Services

2525

4 Network Reliability

4 Financial Institution Viewpoint with

Global Payment Advisory Capability

4 Unique Vertically Integrated Processing

Capabilities

4 Unmatched Technical Expertise

4 Superior Back Office Support:

Fifth Third DirectSM

4 Economies of Scale

4 “Proactive” Relationship Management

A Single Source Provider

Customers

Armed Forces Financial Network

Sovereign Bancorp

Hibernia Corp

Mercantile Bankshares Corp

Chittenden Corp

2626

Financial Institution & Card Revenues

125

168

282316

73

222

95

59514735

85

135

185

235

285

335

19

94

19

95

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

*

$ Millions

* Excludes $13 million impact of August 2003 VISA/MC Settlement


2727

1,341 Current EFT CustomersGOAL = 1,000 New Financial Institutions in Three Years

4 Expand card issuer base through upstream

participation of large institutions

4 Explore opportunities to leverage Jeanie®

network

4 Focus on additional product sales to current

EFT clients

4 Focus on new products

2005 Financial Institution Services

2828

Retail Partnership

I. Sales Campaigns

II. Affiliate Revenue Opportunity

2929

Sales Campaigns

3030

Affiliate Merchant Sales Focus

Affiliate Sales Scorecard

3131

Affiliate Card Product SalesStretch Goals:4 1 million 5/3 card accounts on file by year end 2005

4 Card Fees = Consumer Service Charges for each Affiliate in five years

4 Building Relationships with every Retail Head within the Affiliates4 Brand Decision4 Pre-approved Credit Cards through Banking Centers

4 Business Card Product Penetration in small business/middle market customer base

4 Capitalize on Fifth Third’s 5.7 Million customer base

BY:

3232

Conclusion

I. Expand into New Market Verticals

II. Cross-Sell Additional Products and Services

III. Expand and Enhance the Sales Force

IV. Leverage Fifth Third Affiliate Network

Fifth Third Processing Solutions Will:

3333

Questions

This presentation may contain forward-looking statements about Fifth Third Bancorp within the meaning of Sections 27A of the Securities Act of 1933, as amended, and Rule 175 promulgated thereunder, and 21E of the Securities Exchange Act of 1934, as amended, and Rule 3b-6 promulgated thereunder, that involve inherent risks and uncertainties. This press release may contain certain forward-looking statements with respect to the financial condition, results of operations, plans, objectives, future performance and business of Fifth Third Bancorp including statements preceded by, followed by or that include the words or phrases such as "believes," "expects," "anticipates," "plans," "trend," "objective," "continue," "remain" or similar expressions or future or conditional verbs such as "will," "would," "should," "could," "might," "can," "may" or similar expressions. There are a number of important factors that could cause future results to differ materially from historical performance and these forward-looking statements. Factors that might cause such a difference include, but are not limited to: (1) competitive pressures among depository institutions increase significantly; (2) changes in the interest rate environment reduce interest margins; (3) prepayment speeds, loan origination and sale volumes, charge-offs and loan loss provisions; (4) general economic conditions, either national or in the states in which Fifth Third do business, are less favorable than expected; (5) political developments, wars or other hostilities may disrupt or increase volatility in securities markets or other economic conditions; (6) changes and trends in the securities markets; (7) legislative or regulatory changes or act ions, or significant litigation, adversely affect Fifth Third or the businesses in which Fifth Third is engaged; (8) difficulties in combining the operations of acquired entities and (9) the impact of reputational risk created by the developments discussed above on such matters as business generation and retention, funding and liquidity. We undertake no obligation to release revisions to these forward-looking statements or reflect events or circumstances after the date of this release. Further information on other factors which could affect the financial results of Fifth Third in Fifth Third's filings with the Securities and Exchange Commission. These documents are available free of charge at the Commission's website at http://www.sec.gov and/or from Fifth Third.

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