fifteen commonly untapped - amazon s3optimum+perfor… · fifteen commonly untapped strategies that...

Fifteen Commonly Untapped

Strategies that Quickly

Generate Exponential

Impact and Profit

A Revolutionary Approach to Thriving in Business for

High Achieving Thought Leaders, Creative, Fast-Paced Entrepreneurs

and Transformational Mentors

By Melanie Benson Strick

America’s Leading Authority on Optimum Performance

www.beyondoptimumperformance.com/manifesto

www.successconnections.com

© Success Connections | Melanie Benson, Inc. All Rights Reserved.

[email protected] | Toll Free (877) 830-3139 | (818) 530-4884

Hello there friend!

I’m assuming if you’ve found this special report then you are among the many thought leaders, fast-

paced, creative entrepreneurs and transformational mentors who have a passion for their work but

have found the running of your business tedious or overwhelming. I’m glad you found me. I’ll tell you a

little bit about who I am later but first, do you find yourself in one of these situations?

Scenario One…

You’ve got your business off the ground and are making money, but you find yourself

caught on a never-ending treadmill of work: a mile long to-do list, a non-stop barrage

of great ideas and a constant pressure to keep up with everything you think you

“should” do. You have a big vision for your success and you are working at the speed

of light to make it happen. But there never seems to be time to slow down and enjoy

the fruits of your labor!

Scenario Two…

Opportunities are showing up faster than you can manage. Your business is flourishing but you are

drowning in a sea of overwhelm. Balls are dropping, deadlines are missed, and

opportunities slip away. Disorganization and time management issues cause you to

miss important communications. If you have a team you probably find that its

hard for you to delegate effectively – your team requires a lot of management and

hand-holding to finish things on time. Or you might still be trying to manage this all

by yourself because you believe you can’t afford the team you need. Either way,

you need a more sustainable approach to keep up with what’s important that

doesn’t cost you your sanity.

Scenario Three…

You have solid offerings but for some reason you cannot generate consistent

income. Either you don’t have time to do the marketing activities that would

generate high quality leads or you don’t do what works until your cash flow is low

and you are freaking out. Energy issues, fears, time management or not really

knowing what to do next causes you to be in a constant stage of urgency. You

regularly burn the midnight oil trying to get caught up so you can get your head

above water. You know you need help but you tell yourself, “It will just take five

minutes.” Three hours later you haven’t quite finished the project and you are kicking yourself that you

didn’t plan this out better. You want a better way to generate consistent income but you can’t (or

won’t) slow down to figure it out.



It’s Time for More Effective Way to Grow Your Small Business…

In order to enjoy forward momentum at a sustainable approach without burning yourself out, you’ll

need to activate these fifteen points to expand your power and profit. Most entrepreneurs leave these

fifteen strategies dormant – costing easy profits and years of stress and overwhelm trying to keep up.

The secret to thriving in a six or seven figure business is to tap these fifteen pillars so you can optimize

your profits, your power and gain massive fulfillment and enjoyment in your work. Here’s what I mean

by tapping into these strategies…

• You recognize the payoff of steering clear of the instant gratification pull of doing things in an

urgent, reactive and frenetic state and commit to implementing a viable profit-generating

machine in your business that will continue to pay off over and over again.

• You actively focus on mastering each point instead of pulling the entrepreneur “fly-by” – just

grazing the surface of the idea before getting sucked back down into the weeds or jumping back

on the “busy-bee” treadmill.

• You decide that this year will be the year you replace poor performing habits that cause you to

feel drained and generate mediocre results at a high cost of your time and money for an

optimized business (and life) so that success comes from a place of real passion, joy and

effortlessness.

If you are still reading then I think you agree with me that this is going to be an invaluable tool that will

re-energize and super-charge your results this year. Give me just a few more minutes and here’s what

I’ll reveal in this exclusive special report:

� You’ll discover the fifteen strategies to unleash the untapped power that lies dormant for a

majority of fast-paced, creative entrepreneurs, thought leaders and transformational mentors in

their quest to generate fast cash and to get more done.

� You will recognize how well each of these strategies is being handled (or not) in your business

right now (and what it’s costing you to not focus on each one.)

� And finally, you will understand why the strategies you’ve been using to grow have felt a lot like

swimming upstream without a paddle – and how turning your attention to the mastery of

optimization will translate to more results with less work.



Who am I and why should you listen to me?

I’ve been an entrepreneur for over 13 years now and have

achieved a remarkable level of success. I’m also considered a

thought leader and a transformational mentor as the trainings

and mentoring programs I host generate huge revenue and

productivity breakthroughs for my clients. I’ve also personally

experienced what’s it’s like to massively thrive in a business that

generates a consistent high six and seven figure income – but I’ve

also experienced what’s it’s like to be in a trap that feels totally overwhelming as I tried to keep up with

a “machine” that felt like a J.O.B.

Prior to starting my own business I worked in a Fortune 500 company for

10 years, and was an award-winning innovative problem solver. With my

ability to synthesize logical systems with innovation and creativity, I have

cultivated an almost uncanny sixth sense for uncovering exactly what is

need for hyper optimization, clarity, generating more leverage and

increasing profits out of any business -- so my clients can simply enjoy the

success they’ve worked so hard to achieve. It’s been said that little hinges

swing big doors. My ‘special gift’ is helping already successful

entrepreneurs find those little hinges and experience quantum leaps in

their business.

The key that will move you into your next level of success lies in these

fifteen strategies. The reason these strategies make such a huge difference lies in this quote from Mary

Morrisey, author of Building Your Field of Dreams,

“Even a one-degree shift in your thinking can cause

a massive change in your life over time.”

These strategies show you how to shift your thinking and habits by just one degree and are so powerful

that you will see an exponential shift in your productivity, impact and inspiration, causing you to profit

immensely. Introduce just one and you’ll see a big difference. Master them all and you’ll thrive for life.

But before I dig in, let’s do a quick self-assessment to see where you are in relationship to your optimal

success. Turn the page to review these 10 quick questions.



1. Is your mind clouded with problems and challenges that make you feel stressed out? 2. Do you know what actually generates profit? 3. Do you know which of your marketing strategies generates your best paying clients? 4. When you think of systems do you get overwhelmed (meaning you don’t tend to set

them up?) 5. Do you wing it when it comes to what’s next for sales? 6. When you think of expanding your business do you get overwhelmed? 7. Is the idea of building a bigger team de-energizing to you? 8. Do you tend to work long hours for weeks at a time to pull off your next big thing then fall

apart or take a lot of time off to recharge? 9. Are you plagued by a lot of interruptions during your day that keep you from

accomplishing your greater goals? 10. Do you have a way to evaluate ideas and opportunities before you jump in?

So let’s dig into the solutions. After mentoring thousands of talented entrepreneurs to leave behind

mediocre success for significant impact and profits, I think you’ll find a few of these strategies, if not all

of these strategies, essential!

1. Optimization

Instead of always being in creation mode with new programs, products or content, focus on the key

offerings that perform decently and make them work 10 times better. By replacing the frenetic energy

and huge cost of creation you are able to better penetrate your market, increase your profits and finally

be able to spend more time doing what you love most. Optimization requires some self-discipline. As

entrepreneurs we are wired to be creative and it’s often the fun part of being in business for ourselves.

This strategy may require some re-patterning of your mindset or learning how to channel you creative

genius into strategy instead of new products. Optimization may also feel confronting as you develop a

new muscle. It’s worth it though – you’ll be ten times more financially successful without as much stress

and overwhelm.

2. Values-Based Velocity

“Money loves speed” is a common catch phrase. But speed without

a foundation is a recipe for a stress, you’ll need the values based

velocity approach. By being absolutely clear about what is most

important, you are able to move forward at a speedy trajectory

without losing sight of your truth. Staying fully present and

grounded, you leap faster and farther without losing your energy or

taking integrity short-cuts.



I’ve watched MANY big name experts miss this step – and blow up a multi-million dollar business. Why?

Because they focused so much time and energy on massive cash in the door they never took the time to

build a business that had long-term sustainable power. Values-based velocity can at first appear to slow

you down. But like any builder worth his fee, you would never build a million-dollar mansion without

laying a solid foundation first. Speed loves a solid foundation.

3. Right Action

“Right action” is the ability to have a game plan of what to do and when to do it for optimal results. In

this strategy, you replace that spinning and lack of clarity with a daily focus plan that is directly tied to

your short and long term projects. Using a clear decision making formula, you are disciplined and say yes

to that which is moves you closer to your goals. You become so fired up and start to see huge traction

which allows you to easily and effortlessly side-step (or quickly disentangle) yourself from distractions

and low payoff opportunities.

In this strategy you’ll adopt planning tools, time blocking and possibly even create systems for yourself

or your gate keeper (otherwise known as your personal assistant) to filter out unessential noise and only

focus on your high payoff activities.

4. Future-casting

You know where you want to be a year (maybe even two or three) from now. By having a vision and

plan for the big picture, you are able to systematically and profitably execute on the right activities

today. By having this clear vision you are able to make better decisions, invest appropriately in the right

resources and literally “turn on your machine” to generate your desired result.

Future-casting is a complete flip of the creative entrepreneur’s core genius – this strategy requires you

to use a different muscle than you are used to. You’ll need to retrain yourself to focus on “reverse

engineering” from where you want to be. (I guarantee you’ll need help with this. So stop berating

yourself for not being good at it now. No one is. That’s why people like me exist.)

5. Innovation

You continue to set yourself apart from your competition as a

thought leader who dictates trends or solves industry problems for

your target clientele. Instead of following the pack or simply copying

what others are doing and putting your spin on it, you claim your

stake in the market with unique signature offerings.

You’ll need to develop a balance between trusting your intuition (or

gut) and research. You’ll replace reckless pursuit of bright shiny

objects with research, incubation and testing of your ideas before

you fully leap. And you’ll also balance strategic decision making with



risks.

6. Proactivity

You are aware of the slippery slope of reactivity and have developed systems to proactively generate

consistent cash flow. You face any areas where disorganization or busy-ness addiction cause you to be

unprepared or in a constant stage of urgency. At this level of proactivity you soar because your teams

have the bandwidth to properly implement. Sales grow exponentially as your campaigns perform better

with more time to educate and enroll your marketplace. You are more productive because you use

strategies, habits and decision formulas to eliminate costly breakdowns and time wasters.

7. Consistency

You are crystal clear what your highest payoff activities are in your

life and business and consistently ensure those activities happen

first. From your marketing to your sales conversations, customer

communications to brand management, you have a team,

automation and routines in place to ensure the most impactful

and profitable activities always happen on time. You may have

editorial calendars, time blocking or outsourcing as part of your

system to ensure consistent right action is in place. Your cash flow

reflects your consistency – former up and down revenue cycles

are now replaced with consistent, predictable income.

8. Volume-Oriented Growth

When you start your business you often focus on just getting your next sale. At this level you focus on

ways to sell in volume in order to leverage your time and impact. Volume can be multiple product sales

in one transaction or serving multiple clients through one program delivery. Volume can also be up-

leveling the amount of the transaction or focusing on front-loading your receivables with bigger deposits

o r pay in advance incentives.

With volume-oriented growth, you witness a rapid influx of cash without the stress and overwhelm.

Profits expand while your band-width to invest in innovation and streamlining grows. Replacing

incremental, painstaking drips of cash with big paydays, you quickly have the reserves to make bigger

leaps towards your big vision.

9. Bold Action

Unwilling to feel stagnate or play small, you recognize the power of being a bold action taker. When

fear, apprehension or excuses crop up, you engage bold action to unleash your authentic power and

unshackle yourself from paralysis. Your commitment and inspiration to make a big impact drives you to

take challenges and stretch yourself so your perspective is on the possibilities in life.



As a bold action taker you are committed to win-win

outcomes: every action is a win for you, the people

you love and the world. You see problems and

obstacles as information – not roadblocks. You see

setbacks and failures as education. You release (or

at least are working on) any concerns about other’s

judging you and boldly pursue the course you’ve set

for your impact and success. By being bold you allow

your truth to be your guide and release the stories,

limiting beliefs and fears that hold the less willing

hostage in life.

10. Retention

Keeping more of the clients you have has become the priority. You understand that it is more profitable

and less work to keep your current clients happy – which means they buy more and stay longer. Your

focus is on creating extraordinary experiences and opportunities for your clients to be inspired and rave

about your company to others. You create systems for retention, repeat business and referral programs

that are automatically “at work” behind the scenes.

By focusing on retention, you have a customer lifecycle (a series of programs or steps that your ideal

client can move through within your company) that offer massive value to the marketplace. You develop

Centers of Influence and referral programs that excite people to refer you more business. With

retention as your core profit strategy, your business becomes the buzz of the industry!

11. Feedback

You regularly gather feedback from your control points to make better and more efficient decisions. You

have systems in place to give you quick insight into your financials, marketing and sales performance as

well as from key relationships such as your team and clients. Feedback is your priority and becomes one

of your high payoff activities to review as you prepare for changes.

This feedback loop is created by your team but regularly reviewed by you so you keep your pulse on the

vital data that drives each decision you make. You develop a keen sense of what data is relevant, and

what isn’t (such as complainers or negative energy people who send scathing emails) to guide you in

program development, pricing, marketing and customer service enhancements.

12. Streamline

Success feels sweeter when it feels effortless. Recognizing a tendency to make things complicated or

overly-involved, you have re-patterned your approach to business to keep things simple. Simplicity in

you marketing strategies, selling and even in how you deliver your programs, and operational standards

feels blissful now that you keep it simple.

Bold action means doing what scares me –

like indoor sky diving!



You’ve replaced “recreating the wheel” with “following your system.” You take the time to document

your steps instead of frantically figuring how to do things from scratch each time. By valuing your

precious time, you allow yourself the gift of slowing down to streamline your operations so every step is

easy, effortless and graceful. This commitment to streamlining reduces breakdowns, confusion or time

wasters that hijack your profits.

13. Collaborative Support

Recognizing that you must have support to boldly leap, you align yourself with action takers and

liberators who join you in your quest to soar. Your team, your partners, your mentor and your inner

circle inspire you to achieve more than you ever dream possible by co-creating bold outcomes with ease

and effortlessness. By hiring qualified and competent team members who take ownership, you feel a

relief and as if you have a village of supporters who raise heaven and earth to co-create bold dreams.

Your collaborative efforts extend beyond your team by prioritizing your time (and sometimes money) to

cultivate strategic partners, mentors and colleagues who have your back no matter what.

14. Awakened Leadership

By taking full responsibility for every aspect of your results in your life and business, you are able to

manifest success at the highest level. With practice, you know how to use your mind to transcend

emotional saboteurs for an optimum level of personal power and performance. You take ownership of

creating your desired results from the inside out – starting with your unconscious programming and

beliefs.

Your commitment to lead by example awakens any areas of misalignment, which requires diligence and

self-awareness to navigate. As an awakened leader, your desire to serve and impact comes first, and

your wealth creation follows.

15. Regular Recharging

You have made the decision to thrive and in doing so; you develop a

strong foundation for self-care which includes: a daily spiritual

connection, consciously eating nutritious food, activating the body

with exercise and taking regular breaks from work. Entrepreneurs

invest emotionally and physically in their business and without time

away to recharge, our creativity and productivity can quickly

deteriorate.

Recharging is a vital PART of your success strategy – not something

you do if you have time (which you won’t if you approach it from

that perspective.) Instead of scheduling yourself solid, you block



space in your calendar to just “be” and take care of yourself. Vacations are planned well in advance.

Investing in retreats and energetic “recharging” time becomes a lifestyle choice. You recognize that the

more you take time to recharge the more of “you” there is to get your vision out in the world.

What you’ve just read is a brief description of the fifteen untapped strategies for exponential profit and

impact. The next question you may be asking is “now what?” You’re no doubt aware painfully aware

that there is a huge gap between knowing…and mastering a new way of doing things so that it becomes

the default approach. You also know that it is nearly impossible for high achievers to ‘coach themselves’

to the highest levels of performance.

That’s why once I’d like to offer you a Profit Boosting Session. In my profit boosting session we’ll explore

how well you are positioned for exponential growth, what bottlenecks are in the way, and what your

specific roadmap to higher levels of success is.

Start now by applying for a Profit Boosting Session at

http://www.successconnections.com/profitsession.

In the meantime, I’m really glad we connected here and I hope you’ll choose to implement these fifteen

points ASAP. My business is a million times more rewarding since doing so and believe me; I work a lot

less than I used to achieve truly quantum results.

With a little bit of tweaking, determination and coaching to see the ways you’ve been unconsciously

sabotaging your performance, you too can experience what it’s like to run a business in thrive mode.

Remember, we all do it – it’s the people who CHOOSE to do it differently (and get expert guidance) that

shift the fastest.

Wishing you extraordinary success,

Melanie

www.successconnections.com

www.facebook.com/melcoach

www.twitter.com/melcoach

Be sure to post what you loved about this report on my Facebook Page!

Read on to see what’s happening for the entrepreneurs who have chosen to Optimize their Results

with me.



Here’s What My Clients Are Saying…

“When I met Melanie I was completely stuck in my business. I was a one-man show, my income had plateaued, and my frustration had risen. Since working together in 2007 my six figure income has more than doubled, in no small part, because of Melanie’s coaching.” Evan Marc Katz, Author of “Why He Disappeared”, Dating Coach For Smart, Strong, Successful Women

"I finally learned how to stop the freelancer trap of up and down cash flow cycles and consistently break six figures – while spending more time doing what I love. The key was learning to delegate profitably and scale my offerings more effectively!"

Michele Pariza Wacek, Your Ka-Ching! Marketing Strategist and Direct Response Copywriter

“Melanie has an uncanny ability to unearth seemingly simple solutions that produce huge financial results! But more importantly, her ‘spot on’ personal coaching has helped refuel my passion and purpose for my business, as well as significantly increase my enjoyment.” Jim Palmer – The Newsletter Guru www.GetJimPalmer.com



“My business partner and I hired Melanie at a time when we could no longer use the strategy that helped us make our first six figures – it was literally killing me. By implanting her optimum performance strategies I was finally able to work less, take real vacations AND grow into a seven figure business! Melanie is the mentor that saved my life!"

Callan Rush, CEO of Leaders to Luminaries, www.magnetizeyouraudience.com

"After just one day with Melanie I had a restructured game plan and tools to achieve a 500% increase in my business. I implemented just one strategy from our private one day session and experienced a huge breakthrough in my sales process. I covered my coaching fees within 24 hours of our first session!”

Peter Cutforth, President & CEO Business Clicks, Australia

"Thanks to Melanie’s coaching program I stopped being the bottleneck in my business growth. After one year of working together and implementing the simple game-change strategies I freed up more time and finally made it to 7 figures.” Kendall Summerhawk, Million Dollar Marketing Coach

"Melanie helps me figure out what opportunities to focus on. With just one conversation she helped me escalate the trajectory of our now high six figure marketing business…When I give her money to mentor and guide me I always make a heck of a lot more money in return!"

Brian Kaskavalciyan, President, G4 Marketing www.turn1customerinto5.com



“When I joined Melanie’s coaching program, I was working over 80 hours a week -- and trying to do everything myself. What I got out of the one year program was way more than the investment I made. Melanie taught me how to hire a profit-generating team and to free up more time for myself so I was happier and healthier. From our coaching, my business grew from $400k to $1.7 M with a staff that really has my back!” Michelle DeKinder-Smith CEO, TeamWomen, Founder Jane Out of the Box

“Selecting Melanie as my business coach has been without a doubt, one of the best moves I have made for my business, focus and sanity. I have been working with Melanie for a while now, and I’ve come to rely on her advice and accountability as a valuable part of my business. My “Shiny Object Syndrome” tends to run away on me and I had created a monster of a business. I was creating in so many directions, but wasn’t finding any major success in any of them. Melanie immediately helped me create a new business structure and focus. Now I’m proud to say that I’m going “deep” with my products instead of constantly creating something new. This has made a significant impact on my bottom line. I wouldn’t hesitate to recommend Melanie as a business coach for online business owners, and in fact have, on many occasions.” Pam Ivey, founder, Online Marketing Manager Certification Online Marketing Expert: Trainer, Speaker, Author, Mentor & Co

To apply now for a Profit Boosting Session head over to

www.successconnections.com/profitsession.

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