FIFA WorldCup 2014 Market Highlights ?· 2014 FIFA World Cup Brazil 123 Title FIFA_WorldCup_2014_Market_Highlights_small.pdf…

Download FIFA WorldCup 2014 Market Highlights ?· 2014 FIFA World Cup Brazil 123 Title FIFA_WorldCup_2014_Market_Highlights_small.pdf…

Post on 07-Sep-2018

212 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • Leading brands keen to join

    in Brazil celebration

    FIFAs Licensee Programme has a

    reputation for seeking out tailor-

    made and original solutions and,

    in return, attracts some of the worlds

    leading and most innovative companies.

    EA SportsEA SPORTS 2014 FIFA World Cup

    Brazil, the events only officially

    licensed video game, lets fans

    experience all the fun, excitement and

    drama of footballs greatest event. The

    games roll-out began in April 2014 and,

    with 203 national teams, 7,469 players,

    19 officially licensed managers, and 21

    new stadiums including all 12 authentic

    stadiums from Brazil, brought the 2014

    FIFA World Cup to life with more

    detail and authenticity than ever before.

    An agreement finalised in 2013 will see

    EA SPORTS retain extensive licensing

    rights with FIFA until the end of 2022.

    PaniniAs a long-standing FIFA Licensee,

    Panini continued the tradition of FIFA

    World Cup sticker albums that begun

    way back in 1970. In addition to the

    famous sticker book, Paninis online

    Sticker Album was a runaway success

    at the 2014 FIFA World Cup Brazil

    attracting almost three million users,

    with global media coverage picking up

    on Paninis enduring popularity. The

    tournament also marked the first time

    the album was available as a

    smartphone and tablet app for IOS and

    Android. The 2014 FIFA World Cup

    Brazil Adrenalyn XL from Panini was

    the only Official Licensed trading card

    game for this years event. The trading

    card game featured amazing imagery,

    all of the tournaments hottest talent

    and must-have limited edition cards

    for collectors to look out for.

    Louis VuittonThe FIFA World Cup Trophy travelled

    in style to Brazil this summer, with

    famous luxury goods brand Louis

    Vuitton again making sure the greatest

    prize in football arrived in pristine

    condition. The handcrafted case was

    hand-painted ahead of the 2014 FIFA

    World Cup Final to reflect the two

    final teams, and came complete with

    all the features the world has come

    to expect from the leading premier

    luggage producer. FIFAs association

    with Louis Vuitton was the obvious

    choice to protect the 18-carat gold

    Trophy, as explained by FIFA President

    Joseph S. Blatter: A trophy as precious

    as the FIFA World Cup Trophy deserves

    a travel case of the same elegance

    and prestige.

    The famous trophy was delivered

    to the Maracan Stadium by famous

    fashion model Gisele Bndchen

    alongside 2010 FIFA World Cup

    winner Carles Puyol before it was

    presented to the winning team.

    HublotFIFAs continued relationship with

    the luxury watchmakers Hublot as the

    Official FIFA Timekeeper signalled the

    strengthening of a bond that began

    four years ago. Hublot also redesigned

    the referees board traditionally used

    by the fourth official to show the

    additional time periods and signal

    player substitutions. The redesign

    reflected Hublots distinctive watch

    design and the board boasted a more

    ergonomic grip and polished aesthetics

    to improve both form and function.

    Hublots association with the 2014 FIFA

    World Cup also inspired the companys

    watchmakers and engineers to design

    and produce a chronograph specially

    for the world of football. The beautiful

    Big Bang Unico Bi-Retrograde Chrono,

    complete with a unique Patent Pending

    movement, was the Official Watch of

    the 2014 FIFA World Cup Brazil.

    Champagne Taittinger The famous independent, family run,

    House of Champagne Taittinger was

    chosen as the Official Champagne

    supplier of the 2014 FIFA World Cup.

    The companys historic cuve, the Brut

    Reserve, was served to guests in FIFAs

    hospitality, VIP and VVIP areas during

    the tournament. To mark the occasion,

    Taittinger also created the worlds first

    champagne 3D label (viewable without

    glasses), a technical achievement that

    made the bubbles fizz straight from

    the label!

    Licensees

    122 2014 FIFA World Cup Brazil

  • Lidio Carraro Boutique WineryA young and vibrant winery from South

    Brazil, Lidio Carraro featured its Faces

    range of wines at the 2014 FIFA World

    Cup Brazil as part of a FIFA Licensing

    agreement that saw some 600,000

    bottles produced for the tournament.

    Completing the Faces range of red,

    white and ros wines, as well as two

    editions of their Coletnea Top Premium

    Line, the winemakers also produced a

    limited edition Lidio Carraro World

    Champion 2014 FIFA World Cup

    Brazil wine of only 2,014 numbered

    bottles. The special issue marked both

    the event and celebrated the boutique

    winerys 10th anniversary.

    Romero BrittoAs an ambassador of the 2014 FIFA

    World Cup Brazil, world-renowned

    Brazilian artist Romero Britto brought

    the worlds of football and culture

    together through a series of artistic

    works. All artworks were created in

    the unique Britto style to represent

    friendship, humanity and unity. A series

    of artistic works was also available to

    fans all over the world through FIFAs

    global merchandise programme.

    COMMERCIAL AFFILIATES

    1232014 FIFA World Cup Brazil