FIFA World Cup 2014 in Brazil: Social Media Chatter

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<ul><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 1/23</p><p>FIFA2014 social media league</p><p>ARGENTINA WON THE HEARTS,</p><p>GERMANY WON THE GAME!!</p><p>Date Range 1stJun2014 to 14thJul2014</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 2/23</p><p>FIFA WORLD</p><p>39,846,794Total Mentions Across The World</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 3/23</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 4/23</p><p>ARGENTINA WON THE HEARTS,GERMANY WON THE GAME!!</p><p>Among all the FIFA 2014 match discussed, Argentina vs Germany who was the mostanticipated match of 2014 World Cup &amp; Germany did win the World Cup but Argentina was the</p><p>most popular team across the world discussed on social media till date</p><p>Germany</p><p>19,639,924</p><p>Argentina</p><p>40,034,649</p><p>ARGENTINA was twice as popular on Social Media thanGermany, throughout the world during FIFA14</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 5/23</p><p>Top 5FIFA14 players discussed</p><p>across the worldArgentina's Messi is one of the most highly &amp; frequently discussed player of FIFA 2014, till</p><p>date followed by Brazilian Neymar</p><p>Messi -</p><p>25,792,624</p><p>Ronaldo</p><p>9,567,939</p><p>Luis Suarez-</p><p>13,041,171</p><p>Rooney</p><p>2,814,971</p><p>Neymar</p><p>24,319,202</p><p>1. 2.</p><p>4.</p><p>3.</p><p>5.</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 6/23</p><p>Gender Talks</p><p>Men were almost 58% more active than women</p><p>79% 21%</p><p>Women weremore keenabout mostplayersperformance,their wives &amp;girlfriends,match winnersposts</p><p>Men were moreinterested ingoal scored,</p><p>playersperformance,</p><p>match timings,players</p><p>hairstyles,penalty shootouts, matchfixtures etc.</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 7/23</p><p>Game of the YOUTH</p><p>Less than 25 YearsIntermediates, College going,Fresher's to the Corporates</p><p>25-40 YearsManager level, newlymarried, Young Parents</p><p>Greater than 40 YearsSenior Level, Parents of teenagers and</p><p>adult kids</p><p> Top discussions were aroundTeam Comparison, Playersperformance, Fifa contestsetc.</p><p> Fifa teams, Match economics,Players, Wags, Top Celeb posts,Associated brands, previousmatch stats etc.</p><p> Majority of people falling under thiscategory were more interested inplayers historical, match historicaldata etc.</p><p>27% of the observed</p><p>55% of the observed18% of the observed</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 8/23</p><p>Top 5 FIFA14 Teams discussedacross the world</p><p>Brazil Followed by</p><p>France was the most</p><p>discussed Fifa 2014</p><p>team</p><p>1.</p><p>28,614,213</p><p>9,298,843 7,415,386</p><p>2.</p><p>5.</p><p>3.</p><p>4.Argentina</p><p>40,034,649</p><p>France14,235,390</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 9/23</p><p>Top 5 Controversial Moments -FIFA World Cup2014</p><p>Luis Suarez bite on Giorgio Cheillini</p><p>Illegal sale of FIFA World Cup 2014 tickets</p><p>Luis Suarez bite on Giorgio Cheillini: FIFA bannedSuarez from nine international matches and fourmonths of any football related activity</p><p>Illegal sale of FIFA World Cup 2014 tickets, this illegalticket scam has damaged the image of FIFA furthermore as there were allegations of bribery in the 2022FIFA World Cup Qatar bid.</p><p>Neymar foul on ModricNeymar foul on Modric: Neymar hit out his elbow onLuka Modric, it became a controversial moment for thereason Neymar wasn't sent off for the incident and wasgiven a booking instead.</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 10/23</p><p>Top 5 Controversial Moments -FIFA World Cup2014</p><p>Mexico goals disallowed vs Cameroon</p><p>The Cameroon Football Associationrevealed about their investigation onseven players involved for match fixing</p><p>Mexico goals disallowed vs Cameroon: HumbertoClavijo, the linesman for that match, wronglydisallowed two goals scored by Giovani Dos Santos</p><p>in the first half of the match.</p><p>The Cameroon Football Association revealed abouttheir investigation on seven players involved formatch fixing after their humiliating 4-0 loss to Croatiain the group stage.</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 11/23</p><p>Social Media Popular PlayersFIFA14</p><p>1. Lionel Messi</p><p>25,792,624</p><p>2. Neymar Jr -</p><p>24,319,202</p><p>3. Robin Van Persie</p><p>674,717</p><p>Arjen Robben</p><p>817,266</p><p>Thomas Muller</p><p>415,203</p><p>AndreaPirl</p><p>499,795</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 12/23</p><p>Social Media Emerging Players FIFA14</p><p>1. James Rodriquez</p><p>67,442</p><p>3. Bryan Luiz -</p><p>431</p><p>2. Juan Carlos Paredes</p><p>6,897</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 13/23</p><p>APAC Countries on Social Media FIFA14</p><p>IndiaSingapore IndonesiaPhilippines</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 14/23</p><p>Country Wise Social Media Chatter</p><p>FIFA14</p><p>SINGAPORE</p><p>56,516</p><p>INDIA</p><p>262,350 PHILIPPINES43,973</p><p>INDONESIA</p><p>813,960</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 15/23</p><p>Top Players FIFA14 discussed</p><p>India Singapore</p><p>Messi196,829</p><p>IndonesiaPhilippines</p><p>Luis Suarez-128,076</p><p>Neymar98,553</p><p>Luis Suarez-12,894</p><p>Neymar21,386</p><p>Messi30,181</p><p>Luis Suarez-32,871</p><p>Messi32,407</p><p>Neymar29,574</p><p>Messi609,064</p><p>Luis Suarez-543,011</p><p>Neymar401,819</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 16/23</p><p>Top 3 Teams FIFA14 discussed</p><p>India Philippines Singapore Indonesia</p><p>329,770 77,88371,497</p><p>Argentina</p><p>958,489</p><p>175,826</p><p>108,660</p><p>Argentina</p><p>40,184</p><p>France26,485</p><p>Argentina</p><p>Argentina</p><p>34,339</p><p>25,708</p><p>851,987</p><p>150,943</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 17/23</p><p>Top Sport Channels FIFA14 discussed</p><p>INDIA PHILIPPINES</p><p>Singapore Indonesia</p><p>65%</p><p>19%</p><p>8%</p><p>5% 3%</p><p>Sony Six Others ESPN</p><p>Star Sports Neo</p><p>Sony Six was mostdiscussed for watching</p><p>Fifa WorldCup14</p><p>39%</p><p>25%</p><p>19%</p><p>12%</p><p>2%2% 1%</p><p>GMA ESPN Balls TV</p><p>ABS-CBN TV5 Fox</p><p>Others</p><p>GMA was mostdiscussed for watching</p><p>Fifa WorldCup14</p><p>10%</p><p>50%</p><p>37%</p><p>3%</p><p>Starhub TV Others</p><p>Mio Tv MediaCorp Tv</p><p>Mio TV was mostdiscussed for watchingFifa WorldCup14</p><p>TvOne was mostdiscussed for watchingFifa WorldCup14</p><p>26%</p><p>47%</p><p>7%</p><p>1%</p><p>20%</p><p>TvOne ANTV K-Vision</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 18/23</p><p>Top 5 Brands FIFA14 discussed</p><p>34%</p><p>20%14%</p><p>7%2%</p><p>48%</p><p>23%16%</p><p>9%</p><p>3%</p><p>INDIA PHILIPPINES</p><p>33%</p><p>21%19% 15%</p><p>12%</p><p>SINGAPORE 53%</p><p>21%</p><p>14%8%</p><p>4%</p><p>INDONESIA</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 19/23</p><p>LIFESTYLESaffected by FIFA14</p><p> Late night Sleep was the major concern of majority of Singapore fans as most of thematches were early morning telecasts</p><p> Majority of youth &amp; female fans also raised concern about their morning walk &amp; fitnessschedules</p><p>41%LateNight Sleep</p><p>22% Morningwalk &amp; Fitness</p><p>8% Household work</p><p>29%Spendingtime withgirlfriend/family</p><p>Geography - Singapore </p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 20/23</p><p>WORKLIFE affected by FIFA14</p><p> Many Singaporeans stated in their post that they are getting late for the office</p><p>38%late for Office</p><p>27% MatchDiscussion atoffice</p><p>14% Stock Brokers take breaksto watch the match</p><p>21%DelayedScheduledAppointment</p><p>Geography - Singapore </p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 21/23</p><p>FOOD / BEVERAGES / SPORTSBARsaffected by FIFA14</p><p>Hungry BetweenMatch 16%</p><p>Dinning with Beer &amp;Food with match34%</p><p>Teams Fasting /Ramzanduring football 22%</p><p>Post Match Party 28%</p><p>Geography - Singapore </p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 22/23</p><p>Worldwide Key Insights FIFA 2014</p><p> ARGENTINA was the most talked finalistduring FIFA14 world cup</p><p> Brazil vs Chile &amp; Suarez in game bite are most discussed eventsof Fifa 2014. Steep hike in chatters were observed in overall Fifa 2014 discussions after theinauguration ceremony</p><p> Day by day promotional discussion around Fifa 2014, was diminishing whereassteep hike was seen in Fifa 2014 players discussion post Inaugural match</p><p> Men were more dominant in Fifa 2014related discussions across the world.</p><p>They were more keen about match historical, players stats &amp; performance,team updates etc.</p><p> People of all age groups were found excited for Fifa related discussions,However people having age between 25-40yrs were largely participatinginFifa 2014 related engagements</p><p> Messi dominated the 1strankfollowed by Neymar on social media discussions</p><p>around Fifa 2014, across the world Brazil &amp; Argentina was the most discussed team for Fifa 2014, across the world</p><p>till date Across the world majority of people posted about Fifa during 2ndhalf or extra</p><p>time of the game</p></li><li><p>8/12/2019 FIFA World Cup 2014 in Brazil: Social Media Chatter</p><p> 23/23</p><p>Thank You</p><p>This report and the information contained there in are based on information from online social media and other publicly available data.ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such</p><p>information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made</p><p>after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your</p><p>company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect,</p><p>incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or</p><p>negligence, or any legal theory.</p></li></ul>